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location based services
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- 2. What is LBS?ALocation-Based Service (LBS) is an information or entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device.LBS can be used in a variety of contexts, such as health, indoor object search, entertainment, work, personal life, etc. LBS include services to identify a location of a person or object, such as discovering the nearest banking cash machine or the whereabouts of a friend or employee. LBS include parcel tracking and vehicle tracking services. LBS can include mobile commerce when taking the form of coupons or advertising directed at customers based on their current location. They include personalized weather services and even location-based games. They are an example of telecommunication convergence.
- 3. New Media Productsof LBS
- 4. Additional uses…Resource trackingwith dynamic distributionResource trackingFinding someone or somethingProximity-based notificationProximity-based actuation
Editor's Notes
- #4 Some examples of location-based services areRecommending social events in a cityRequesting the nearest business or service, such as an ATM or restaurantTurn by turn navigation to any addressLocating people on a map displayed on the mobile phoneReceiving alerts, such as notification of a sale on gas or warning of a traffic jamLocation-based mobile advertisingAsset recovery combined with active RF to find, for example, stolen assets in containers where GPS wouldn't workGames where your location is part of the game play, for example your movements during your day make your avatar move in the game or your position unlocks content.Real-time Q&A revolving around restaurants, services, and other venues
- #5 Resource tracking with dynamic distribution. Taxis, service people, rental equipment, doctors, fleet scheduling.Resource tracking such as packages and train boxcars.Finding someone or something. Person by skill (doctor), business directory, navigation, weather, traffic, room schedules, stolen phone, emergency calls.Proximity-based notification. Targeted advertising, buddy list, common profile matching (dating), automatic airport check-in.Proximity-based actuation. Payment based upon proximity (EZ pass, toll watch).