This document discusses how businesses can use the location-based gaming app Foursquare to promote their business for free. By encouraging customers to check-in at their location on Foursquare, businesses can have customers become "mayor" of their location, which brings bragging rights, competition and more people talking about the business on social media. This increased activity on Foursquare provides various SEO and marketing benefits like increased visibility on Google Maps and citations that help the business's website rank higher in search results. The document recommends businesses get started with promotions on Foursquare to take advantage of these free marketing opportunities.

1. Location + Gaming
=
Free Marketing and Promotion for your biz

2. Encourages Exploring
Encourages exploration of
new locations and businesses
Receive badges & ego
Rinse & Repeat

3. Mayorships
Mayor = Person who checks in
the most
Mayorship = bragging rights
= competition
= more people
= your biz being talked about

4. Free Promotions
Mayorships posted to twitter
Public Shouts!
Biz Name
Friends there too
Profile Link

5. 1
600,000+ Active Users
16M Checkins
1.4M Venues
yr ... only 1200 with offers?

6. SEO Benefits
Google Local Maps indexing
foursquare biz profiles
Shouts used as citations

7. SEO Benefits
Profile pages rank

8. Get Involved
foursquare.com
foursquare.com/add_venue

9. Start your Promo
foursquare.com/businesses

10. New School Loyalty Rewards
OLD NEW
tweet 20x about our venue
bring in 10 or more friends
invite 65% of your friends

11. Already Adopting
Vegas!

12. .com/ChuckReynolds