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Hello, I’m Benjamin Brown
Connect with Benjamin Brown
+1 (863) 274-3898
ben@360salesconsulting.com
https://calendly.com/ben-33/invitee
Visit my Calendly. Pick a time when it’s convenient for you.
Connect with me on
https://www.linkedin.com/in/360sales
Co-host Gabriela “Gaby” Yanez
www.MindshareResources.com
Physical and Cyber Security Training
Connect with Gabriela Yanez
Connect with me on
https://calendly.com/gaby-yanez-security-training
Tel: +1 (727) 596-6216
gaby@mindshareresources.com
Visit my Calendy. Pick a time when it’s convenient for you.
www.linkedin.com/in/gabrielayanez
Let’s Get Started
• Submit your text
questions and
comments using the
Questions Panel
• I may ask You a question
• Raise your hand when
asked
• Enter 1 for “Yes”
• Enter 2 for “No”
Your Participation
For Webinar: Submitting Questions and Answers
Survey
• Following this webinar, you will receive a Survey Request.
• Your feed back is very important to us.
• Please look for it in your email InBox or Spam box.
• Reply with your feedback as soon as you can.
Please
Turn-off Distractions
Take notes
Stay Hydrated
Get in a Peak State
We will be moving Fast
cc: Damian Morys Photography - https://www.flickr.com/photos/26977717@N02
Put Away Your Credit Card
cc: Philip Taylor PT - https://www.flickr.com/photos/9731367@N02
I will offer my Help !
cc: marc falardeau - https://www.flickr.com/photos/49889874@N05
3 Key Steps to Improve Your Sales
Presented by
Benjamin Brown
Course Overview: 3 Key Steps
1. Qualification
2. Emotional Triggers
3. Closing
Quick Review
Problems with Sales
Sales is a Skill
• Nothing happens until a SALE is made.
– People buy goods and services and that helps the economy.
• Sales skills don’t always come naturally.
• Sales skills need to be taught and practiced to be effective.
– Learn it
– Know it
– Practice it
55% of People making their living in sales
don’t have the right skills to be successful..
It’s not the lack of talent…
Most sales organizations
DON’T provide sales reps with
Tools and Training they need to be successful.
Why aren't you Obtaining
Your Sales Goals?
cc: zen! - https://www.flickr.com/photos/92671529@N00
Afraid of sounding too Salesy
cc: zetson - https://www.flickr.com/photos/66814335@N00
Does this Sound familiar?
Fear of Low Sales?
cc: teachernz - https://www.flickr.com/photos/66893217@N00
Feeling alone and confused
about your sales?
Are you uncomfortable with
your Sales Skills?
cc: iklash/ - https://www.flickr.com/photos/48805491@N00
Does any of this sound familiar?
What's the Problem?
Lack of Sale Skills
No Sales Confidence
Frustration
Disconnect with Clients
How much does that Relate to you !
All of that causes
STRESS
It Causes:
Problems in your personal life
cc: fikirbaz - https://www.flickr.com/photos/60388612@N00
So what do you need to do?
It's NOT doing more Marketing.
Become Clear Minded
cc: Kay Gaensler - https://www.flickr.com/photos/36704819@N08
Become Focused
cc: PeterThoeny - https://www.flickr.com/photos/98786299@N00
Become Determined
cc: Johnny Stork - https://www.flickr.com/photos/86124574@N06
What would it feel like
if you had all this working for you?
► More Money!
► More Quality of Life!
► More time with Family!
LET’S DIVE IN
cc: MertzFerdler - https://www.flickr.com/photos/27178748@N00
Key Step # 1
Qualification
Don’t proceed with your sales presentation
if you aren’t speaking with a qualified prospect.
STOP
3 Major Mistakes
Made in Qualifying
cc: Frederick Homes for Sale - https://www.flickr.com/photos/53415034@N08
1. Not Asking Enough Questions
2. Assuming Answers
cc: cavale - https://www.flickr.com/photos/48556423@N00
2. Assuming Answers
• It is impossible NOT to make assumptions.
• BUT be careful about the assumptions you make.
• Don’t assume the prospect has the money!
• Don’t assume they are the decision maker!
• Don’t assume they want their PROBLEM solved!
3. Fear of Asking Tough
Questions
cc: Joaquin Villaverde Photography - https://www.flickr.com/photos/46078235@N03
Solution
Best way not to make these mistakes is to:
– Build a list of qualifying questions!
Qualifying Question List
1. ………..?
2. ………....?
3. …………....?
4. ………..…....?
Practice, Practice, Practice
cc: woodleywonderworks - https://www.flickr.com/photos/73645804@N00
Build an Emotional Bond with Prospect
cc: Geoff LMV - https://www.flickr.com/photos/17768970@N00
Benefits of Bonding with Client
 It helps keep the client’s attention
through the sales process.
 Helps find the real problem that you
can solve.
Studies show 71% of buyers
that are sold on personal
value will end up Buying.
cc: burrows.nichole28 - https://www.flickr.com/photos/130132803@N07
More Statistics
• 50% of leads are qualified but not yet ready to buy.
• Nurtured leads produce a 20% increase in sales
opportunities versus non-nurtured leads.
• Companies that excel at lead nurturing have 9% more
sales reps making quota
Spend Your TIME Wisely
• Work with potential clients that YOU NEED to work with.
KNOW EXACTLY WHO YOU NEED TO TALK WITH
You will have more time to
work with Clients you love!
cc: eflon - https://www.flickr.com/photos/23094783@N03
What is going to drive you to
change your sales skills?
cc: kugel - https://www.flickr.com/photos/57768341@N00
You have Two Choices
• Keep spending time with clients
you cannot help
• Or find out upfront if you can
help them and they may become
a great client.
Key Step # 2
Emotional Triggers
Find the real emotional reason
they want your product
cc: AdamBindslev - https://www.flickr.com/photos/22249450@N00
Validation
• Validate the real problem.
• Feed it back to the prospect.
• It lets them know you CAN REALLY HELP THEM.
Get Validation
Some customers
Don’t want problem Solved Bad Enough
News Flash
What then?
Find Emotional Triggers
1. Do they want their problem solved NOW?
– FIND OUT
2. What would happen if they DON’T USE your product?
– FIND OUT
• Will they lose more time or more money ?
• Will they be less productive?
3. What would it FEEL LIKE to have their problem solved?
• Explain how your product can solve their problem
 Most sales reps NEVER ASK THESE QUESTIONS
The BIGGER the Problem
the More they want it Solved
What will inspire you to work on
your sales skills so you can be
more confident?
cc: minnepixel - https://www.flickr.com/photos/89932500@N00
You have Two Choices
• Keep selling the same way now…
• Or sell with eagerness and help
more potential clients
Key Step # 3
The Close
Time to Ask for the Sale
cc: Philip Taylor PT - https://www.flickr.com/photos/9731367@N02
Do it with Confidence
Ask for the Money
Rule # 1 in Closing
• After you ask for the money…
 Don’t Talk !
• FIRST ONE THAT TALKS LOSES!
• Customer will tell you what you need to hear
• Then handle any objections.
Close on Referrals
• A Sale is not totally complete until you get at least two referrals
• Get a testimonial too.
• 65% of a company’s new business is from referrals.
• 91% of customers say they’d give referrals.
• Only 11% of salespeople ask for referrals.
More Interesting Statistics
• 40% of salespeople give up after one follow-up.
• About 40% of salespeople have an 80% probability they won't
close the sale.
• At any given time,
 only 3% of your market is actively buying.
 57% are not ready,
 40% are poised to begin.
ROI
Sales Coaching
Get Coaching & Mentoring
cc: rgmcfadden - https://www.flickr.com/photos/11380191@N05
Interesting Facts
• A coach will guide you through what works and what doesn’t
• Training + Coaching led to an increase of 88% in productivity
• Organizations spend $5K per year on training each sales rep.
• We must SEE it to LEARN it
– 80% comes from seeing and doing (SALES DRILLING)
– 20% comes from reading
– 10% comes from hearing
Get a Coach
• Everyone need a coach at sometime in their life.
What do you Need Help with?
cc: gruntzooki - https://www.flickr.com/photos/37996580417@N01
Let's get Real
If your not hitting your sales goals and
lifestyle goals, there are 3 reasons:
1. Your model is bad
2. You haven't taken action
3. Or you stall-out when you hit challenges
A Coach can help you with all 3
A Coach can help you get Good Results!
• The right mentor has a proven system for
getting you the results you want.
• They will support you and stay on you to
make sure you take action, and overcome
all of the sales challenges you face.
• Find the right mentor with a proven track
record to help you get the results you want.
Get Help
• Get someone to help you execute these sales principles
• If you try to do it on your own, it may not work.
• And even if it does, you will waste money and possibly
hundreds of hours re-inventing the wheel.
You Have Two Choices
• Continue to work with frustration
knowing you can produce more sales…
• Or become more confident and clear
minded about your sales process.
Do you have a stake in your company’s SALES performance?
What is your unique situation?
• Are you stressed out about your sales? Are you stuck?
• Can’t figure out what you are doing wrong -- why you aren’t
closing more sales?
• Do you lack confidence? Are you afraid to ask for the sale?
• Do you want to make great money and do it without sacrificing
your quality of life?
• Lets Talk!
Call Me. Let’s talk. No Charge.
• If you want to pump up your sales and you're ready to make
a change Call me -- NO CHARGE.
• I will speak with you about how you can apply my Sales
expertise to your business...
https://calendly.com/ben-33/invitee
Visit my Calendly. Pick a time when it’s convenient for you.
Thank you for participating !

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3 Key Steps to Improve Sales Revenue

  • 1.
  • 3. Connect with Benjamin Brown +1 (863) 274-3898 ben@360salesconsulting.com https://calendly.com/ben-33/invitee Visit my Calendly. Pick a time when it’s convenient for you. Connect with me on https://www.linkedin.com/in/360sales
  • 4. Co-host Gabriela “Gaby” Yanez www.MindshareResources.com Physical and Cyber Security Training
  • 5. Connect with Gabriela Yanez Connect with me on https://calendly.com/gaby-yanez-security-training Tel: +1 (727) 596-6216 gaby@mindshareresources.com Visit my Calendy. Pick a time when it’s convenient for you. www.linkedin.com/in/gabrielayanez
  • 7. • Submit your text questions and comments using the Questions Panel • I may ask You a question • Raise your hand when asked • Enter 1 for “Yes” • Enter 2 for “No” Your Participation For Webinar: Submitting Questions and Answers
  • 8. Survey • Following this webinar, you will receive a Survey Request. • Your feed back is very important to us. • Please look for it in your email InBox or Spam box. • Reply with your feedback as soon as you can.
  • 9. Please Turn-off Distractions Take notes Stay Hydrated Get in a Peak State
  • 10. We will be moving Fast cc: Damian Morys Photography - https://www.flickr.com/photos/26977717@N02
  • 11. Put Away Your Credit Card cc: Philip Taylor PT - https://www.flickr.com/photos/9731367@N02
  • 12. I will offer my Help ! cc: marc falardeau - https://www.flickr.com/photos/49889874@N05
  • 13. 3 Key Steps to Improve Your Sales Presented by Benjamin Brown
  • 14. Course Overview: 3 Key Steps 1. Qualification 2. Emotional Triggers 3. Closing
  • 16. Sales is a Skill • Nothing happens until a SALE is made. – People buy goods and services and that helps the economy. • Sales skills don’t always come naturally. • Sales skills need to be taught and practiced to be effective. – Learn it – Know it – Practice it
  • 17. 55% of People making their living in sales don’t have the right skills to be successful..
  • 18. It’s not the lack of talent… Most sales organizations DON’T provide sales reps with Tools and Training they need to be successful.
  • 19. Why aren't you Obtaining Your Sales Goals? cc: zen! - https://www.flickr.com/photos/92671529@N00
  • 20. Afraid of sounding too Salesy cc: zetson - https://www.flickr.com/photos/66814335@N00
  • 21. Does this Sound familiar? Fear of Low Sales? cc: teachernz - https://www.flickr.com/photos/66893217@N00
  • 22. Feeling alone and confused about your sales?
  • 23. Are you uncomfortable with your Sales Skills? cc: iklash/ - https://www.flickr.com/photos/48805491@N00
  • 24. Does any of this sound familiar?
  • 26. Lack of Sale Skills
  • 30. How much does that Relate to you !
  • 31. All of that causes STRESS
  • 32. It Causes: Problems in your personal life cc: fikirbaz - https://www.flickr.com/photos/60388612@N00
  • 33. So what do you need to do? It's NOT doing more Marketing.
  • 34. Become Clear Minded cc: Kay Gaensler - https://www.flickr.com/photos/36704819@N08
  • 35. Become Focused cc: PeterThoeny - https://www.flickr.com/photos/98786299@N00
  • 36. Become Determined cc: Johnny Stork - https://www.flickr.com/photos/86124574@N06
  • 37. What would it feel like if you had all this working for you?
  • 38. ► More Money! ► More Quality of Life! ► More time with Family!
  • 39. LET’S DIVE IN cc: MertzFerdler - https://www.flickr.com/photos/27178748@N00
  • 40. Key Step # 1 Qualification
  • 41. Don’t proceed with your sales presentation if you aren’t speaking with a qualified prospect. STOP
  • 42. 3 Major Mistakes Made in Qualifying cc: Frederick Homes for Sale - https://www.flickr.com/photos/53415034@N08
  • 43. 1. Not Asking Enough Questions
  • 44. 2. Assuming Answers cc: cavale - https://www.flickr.com/photos/48556423@N00
  • 45. 2. Assuming Answers • It is impossible NOT to make assumptions. • BUT be careful about the assumptions you make. • Don’t assume the prospect has the money! • Don’t assume they are the decision maker! • Don’t assume they want their PROBLEM solved!
  • 46. 3. Fear of Asking Tough Questions cc: Joaquin Villaverde Photography - https://www.flickr.com/photos/46078235@N03
  • 47. Solution Best way not to make these mistakes is to: – Build a list of qualifying questions! Qualifying Question List 1. ………..? 2. ………....? 3. …………....? 4. ………..…....?
  • 48. Practice, Practice, Practice cc: woodleywonderworks - https://www.flickr.com/photos/73645804@N00
  • 49. Build an Emotional Bond with Prospect cc: Geoff LMV - https://www.flickr.com/photos/17768970@N00
  • 50. Benefits of Bonding with Client  It helps keep the client’s attention through the sales process.  Helps find the real problem that you can solve.
  • 51. Studies show 71% of buyers that are sold on personal value will end up Buying. cc: burrows.nichole28 - https://www.flickr.com/photos/130132803@N07
  • 52. More Statistics • 50% of leads are qualified but not yet ready to buy. • Nurtured leads produce a 20% increase in sales opportunities versus non-nurtured leads. • Companies that excel at lead nurturing have 9% more sales reps making quota
  • 53. Spend Your TIME Wisely • Work with potential clients that YOU NEED to work with.
  • 54. KNOW EXACTLY WHO YOU NEED TO TALK WITH
  • 55. You will have more time to work with Clients you love! cc: eflon - https://www.flickr.com/photos/23094783@N03
  • 56. What is going to drive you to change your sales skills? cc: kugel - https://www.flickr.com/photos/57768341@N00
  • 57. You have Two Choices • Keep spending time with clients you cannot help • Or find out upfront if you can help them and they may become a great client.
  • 58. Key Step # 2 Emotional Triggers
  • 59. Find the real emotional reason they want your product cc: AdamBindslev - https://www.flickr.com/photos/22249450@N00
  • 60. Validation • Validate the real problem. • Feed it back to the prospect. • It lets them know you CAN REALLY HELP THEM. Get Validation
  • 61. Some customers Don’t want problem Solved Bad Enough News Flash What then?
  • 62. Find Emotional Triggers 1. Do they want their problem solved NOW? – FIND OUT 2. What would happen if they DON’T USE your product? – FIND OUT • Will they lose more time or more money ? • Will they be less productive? 3. What would it FEEL LIKE to have their problem solved? • Explain how your product can solve their problem  Most sales reps NEVER ASK THESE QUESTIONS
  • 63. The BIGGER the Problem the More they want it Solved
  • 64. What will inspire you to work on your sales skills so you can be more confident? cc: minnepixel - https://www.flickr.com/photos/89932500@N00
  • 65. You have Two Choices • Keep selling the same way now… • Or sell with eagerness and help more potential clients
  • 66. Key Step # 3 The Close
  • 67. Time to Ask for the Sale cc: Philip Taylor PT - https://www.flickr.com/photos/9731367@N02 Do it with Confidence Ask for the Money
  • 68. Rule # 1 in Closing • After you ask for the money…  Don’t Talk ! • FIRST ONE THAT TALKS LOSES! • Customer will tell you what you need to hear • Then handle any objections.
  • 69. Close on Referrals • A Sale is not totally complete until you get at least two referrals • Get a testimonial too. • 65% of a company’s new business is from referrals. • 91% of customers say they’d give referrals. • Only 11% of salespeople ask for referrals.
  • 70. More Interesting Statistics • 40% of salespeople give up after one follow-up. • About 40% of salespeople have an 80% probability they won't close the sale. • At any given time,  only 3% of your market is actively buying.  57% are not ready,  40% are poised to begin.
  • 72. Get Coaching & Mentoring cc: rgmcfadden - https://www.flickr.com/photos/11380191@N05
  • 73. Interesting Facts • A coach will guide you through what works and what doesn’t • Training + Coaching led to an increase of 88% in productivity • Organizations spend $5K per year on training each sales rep. • We must SEE it to LEARN it – 80% comes from seeing and doing (SALES DRILLING) – 20% comes from reading – 10% comes from hearing
  • 74. Get a Coach • Everyone need a coach at sometime in their life.
  • 75. What do you Need Help with? cc: gruntzooki - https://www.flickr.com/photos/37996580417@N01
  • 76. Let's get Real If your not hitting your sales goals and lifestyle goals, there are 3 reasons: 1. Your model is bad 2. You haven't taken action 3. Or you stall-out when you hit challenges A Coach can help you with all 3
  • 77. A Coach can help you get Good Results! • The right mentor has a proven system for getting you the results you want. • They will support you and stay on you to make sure you take action, and overcome all of the sales challenges you face. • Find the right mentor with a proven track record to help you get the results you want.
  • 78. Get Help • Get someone to help you execute these sales principles • If you try to do it on your own, it may not work. • And even if it does, you will waste money and possibly hundreds of hours re-inventing the wheel.
  • 79. You Have Two Choices • Continue to work with frustration knowing you can produce more sales… • Or become more confident and clear minded about your sales process.
  • 80. Do you have a stake in your company’s SALES performance?
  • 81. What is your unique situation? • Are you stressed out about your sales? Are you stuck? • Can’t figure out what you are doing wrong -- why you aren’t closing more sales? • Do you lack confidence? Are you afraid to ask for the sale? • Do you want to make great money and do it without sacrificing your quality of life? • Lets Talk!
  • 82. Call Me. Let’s talk. No Charge. • If you want to pump up your sales and you're ready to make a change Call me -- NO CHARGE. • I will speak with you about how you can apply my Sales expertise to your business... https://calendly.com/ben-33/invitee Visit my Calendly. Pick a time when it’s convenient for you.
  • 83. Thank you for participating !

Editor's Notes

  1. Remind Attendees how to ask questions and provide “more info” or support contact. Text may be adjusted to suit your event needs. Note: Hand Raising is disabled (see slide 7)