The document discusses how the media product uses and challenges conventions of real music video genres. It uses locations like a vintage shop and field seen in other genres. While some locations like a church challenge expectations. Costumes develop conventions through a modernized version of 1980s new romantic style. Enclosed spaces are used in unconventional ways by bringing dance into them. The mise-en-scene mixes conventional elements like lights and words with unconventional dancing to challenge expectations. Overall, the media product both develops and challenges conventions of similar music video genres.