About UCI Applied Innovation: UCI Applied Innovation is a dynamic, innovative central platform for the UCI campus, entrepreneurs, inventors, the business community and investors to collaborate and move UCI research from lab to market. About the Cove @ UCI: To accelerate collaboration by better connecting innovation partners in Orange County, UCI Applied Innovation created the Cove, a physical, state-of-the-art hub for entrepreneurs to gather and navigate the resources available both on and off campus. The Cove is headquarters for UCI Applied Innovation, as well as houses several ecosystem partners including incubators, accelerators, angel investors, venture capitalists, mentors and legal experts. Follow us on social media: Facebook: @UCICove Twitter: @UCICove Instagram: @UCICove LinkedIn: @UCIAppliedInnovation For more information: cove@uci.edu http://innovation.uci.edu/

1. How to Create a
Killer-Good Brand Name
Liz
Goodgold
1

2. 2
#KillerGoodNaming
@lizgoodgold

3. What Went Wrong?
• Loóza
• Country Clutter
• Upscale
• Step Back
• Danger
3

4. Really?
4

5. 5

6. 6

7. 7

8. 8

9. 9

10. 10

11. 11

12. Naming Architechture
12

13. Naming Architechture
13

14. 14

15. 15

16. The Rx Pain
16

17. Hungry for a Name?
17

18. Intellectual Property Mumbo
Jumbo
• Blah, blah, blah, blah,
………………………………………………………………….
18

19. Trouble Ahead
• http://www.penisland.net
• www.billlloyd.com
• http://www.whorepresents.com
• http://www.molestationnursery.com
• http://www.therapistfinder.com
19

20. 7 Deadly Sins of Naming
20

21. $99 Coffee with a Coach
• In-person, face-to-face meeting with Liz
• 1 full year to use
• Easily schedule yourself on-line
• Invaluable lessons that last a lifetime
Must be purchased today!
21