This document summarizes experiential marketing takeaways from SXSW 2019. It notes that venues used large, open spaces that made visitors feel welcome to socialize. It also observes that only large companies could afford large-scale activations, while smaller promotions disappeared. Additionally, it remarks that technology enhanced experiences without being overbearing, and that companies provided educational sessions and activities beyond just promoting products. Finally, it comments that some B2B companies created great experiences, and that activations recognizing human emotions were most successful.