Robert Molta owns Real Living Realty Professionals, which has grown to become the largest real estate company in Western Massachusetts. Meghan Lynch is a top producing real estate agent at Real Living who has over 15 years of experience. She provides premier service to clients and has a marketing plan that utilizes online, print, and in-person strategies to effectively sell homes.

1. For Sale…
To Sold!

2. About Me & My Company

3. About My Company
In 2009, Robert Molta acquired the Carlson
GMAC organization from GMAC. Today the
company is the fastest growing company
in Western Massachusetts. As a long time
industry veteran Robert Molta has owned and
operated top local real estate companies
including Coldwell Banker Keenan & Molta
Associates, Inc. (the second largest company
in Western Mass from 1988 – 2002). He has
also served as the Regional Vice President in
New England for Coldwell Banker Residential
Brokerage through 2008 and was past
president of our local Real Estate Association
in 2003.
Real Living Realty Professionals is a combination of customer-oriented
philosophies, technological innovation, and cutting-edge service products.

4. About My Company
We are a locally owned and operated Real Estate Company.
And networks across the country!
Offices Located In:
Longmeadow
Wilbraham
Northampton
Chicopee
Westfield
We Continue To Grow

5. About Me
Experience
I am a full time Sales associate and have Recognition & Affiliations
had my real estate license since 2005. My •Debut Sales-Partner of the Year
experience and knowledge in the business •2006-2012 President’s Award for
has put me ahead in today’s market. I top producing home sales in
have spent many years building new Western Massachusetts
business, securing customer loyalty and •2006-2012 Premier Service
forging strong relationships with my Diamond Elite for 100% customer
clients, fellow agents and associates. satisfaction
“Selling & Buying your home requires •2006-2012 Multi-Million Dollar
knowledge of the current market Club as a top producing Real Living
conditions, negotiating skills and Realty Professionals agent
knowledge in real estate law and •MA Association of Realtors
contract preparation. I offer those •National Association of Realtors
services with your satisfaction as my
•Pioneer Valley Association of
number one priority.”
Realtors
•Multiple Listing Service
•Young Professionals Society

6. Services Available
•Report market activity
•Internet home search access
•Negotiating strategies
•Review documents
•Contract to closing assistance
•Relocation assistance
•Buyer Representation
•Home Warranty program
•Market research
•Marketing plan
•Mortgage services
•Relocation assistance
•Staging your home
•Home presentation
And Much More!

7. About Premier Service
Premier Service
As your “Trusted Advisor,” I will listen to your goals and recommend the right
resources to help you achieve them.
As your “Skilled Negotiator,” I will effectively manage the buying and selling
process to help you get the best possible price with the most favorable terms in
the shortest period of time.
As your “Expert Facilitator,” I will help make things happen for you and work to
ensure that sales I put together stay together.
With my Premier Service Guarantee, I am able to offer my clients full
commitment and service unified with my experience and knowledge on their
path to selling or owning their home.
I Have A 100% Premier Service Customer Satisfaction Rate 2005-Present

8. Past Client Testimonials
"Meghan is extremely knowledgeable about the local area. She is honest and forthcoming which is very
helpful when you are trying to get the best situation happening for your property . She has been very
available and sensitive to our needs. I would recommend her to anyone who is looking for a
capable, dependable and reasonable agent." –Ray & Michelle Pidgeon
“It was a pleasure working with Meghan. She made us feel like top Priority clients.“–Mark & Ada Gilman
"My previous realtor could not sell my Mom's house after she passed away. It was priced too high, and
there was no activity. Meghan did a market analysis that made sense, and used all the most current
marketing techniques to sell the house in less than 3 months. She did a terrific job!!" –Mike Nietupski
"I have been fortunate to have had Meghan assist me with my Real Estate
ventures and she has impressed me with her insight, her helpfulness, her
seamless technique, and of course her professionalism. I knew I could rely
on her to explain and walk me through every detail of the transaction no
matter how mundane. She has been and still is a vital part of my team and I
wouldn't think of making another Real Estate deal without her."
"We are impressed by Meghan Lynch’s thoroughness, availability, enthusiasm,
promptness and overall care taken throughout the whole process”-Harry Nault
& Alexandra Ottaway
"Never have I experienced such dedication and professionalism. Meghan is an
outstanding Real Estate agent. An asset to your company" -Debra Janik

9. Past Client Testimonials
"Meghan was always very professional, prompt, and detailed. She helped
us to buy our first home and, as expected, we had a lot of questions.
Meghan was very honest and informative when answering our questions.
Any questions she could not answer on the spot, she went out of her way to
get the answers for us; she never failed to find the information that we
requested. Meghan brought a certain calmness to what is likely to be a very
stressful process. After having worked with her, we wouldn't consider buying
or selling a house with out Meghan's expertise. She is a very pleasant
person to be around and her personality makes the experience fun. We felt
as if Meghan was very invested in finding us a home and truly wanted us to
be happy. She did not push us or try to sway our opinions, but was there to
support us in what we felt we were looking for in a home. We cannot say
enough good things about Meghan and would encourage anyone to work
with her. You will not be disappointed!"-Kelly Wilson & Christin Climberg
"Meghan was wonderful; good knowledge of region, good with our children, always returned call/emails,
very accessible. Great!" -Greg & Katie Rudy
"She went above and beyond for me. I look forward to working with her again in the future and would
recommend her to anyone looking to buy or sell a home"-Deb Kindberg
“Efficient, enthusiastic, knowledgeable, protective of her clients. A true professional in every respect! “–Pat
Esposito

10. My Recently Sold Properties
I work for seller and buyer clients in Hampden and Hampshire Counties

11. Marketing Your Home

12. The Shift Online
90% of home
buyers in 2012
searched online
during their home
buying process
My extensive
online presence
will give your
home visibility
24 hours a day
7 days a week!
Source: NAR’s Consumer and Market Trends

13. Online Exposure

14. Online Connection
Email, text, or call A home buyer
24/7 for details on can contact
your property
me via
Save, Send,
email, text, or
and Share on my cell
Social Networking phone anytime
for more
information on
your home!
The buyer also
has the ability
to save, send or
share your
home with
others.

15. Online Presence
Prospective buyers can
view photos, property
details, visual tours,
community information,
Google mapping, and
more!

16. Multiple Listing Service
OPEN HOUSE SUN 12-2
Open House Schedule Visual Tour
Detailed Property Profile
MLS the largest multiple listing service in New England Unlimited
and one of the largest in the nation. A database of over 43,350 Property
properties for sale! Photos

17. Multiple Listing Service
All registered buyers & agents have up to the minute information on your
property.
Email registration allows for prospective buyers and their agents
notifications such as price adjustments and scheduled open houses.

18. My E-Newsletter
My monthly
E-Newsletter
reaches over 600
past clients, future
clients, and
business
associates via
email.
Your property is
showcased in this
newsletter every
month!

19. Front Yard Marketing
55% of home buyers used a
yard sign as an informational
source in their home search
My colorful
Meghan Lynch
Realtor signage and
(413)374-3675 informational
wmasshomes@gmail.com
brochure boxes
filled with
SOLD property
specific flyers
will get the buyer
to stop and look!
Source: 2011 National Association of REALTORS profile of home buyer and sellers

20. Direct Mail
Mr. & Mrs. Smith
25 Apple Way
Agawam, MA. 01030
Gorgeous jumbo sized Just Listed postcards marketing your home
include photos and features are sent to neighboring streets.

21. Property Flyers
8 ½ X11 full
color property
flyers
showcasing
property
features, photo
s, and QR
codes that
allow a buyer
to access
additional
information
online

22. Print Advertising
13% of home buyers
used print
advertising New to
frequently, 31% market and
occasionally, and open house
57% rarely or not at advertising
all when using print
in the local
advertising as an
information source. Sunday
Newspaper
I reach buyers each
week with eye-
catching listing ads
in local print
advertising
Source: NAR profile of home buyers and Sellers

23. Open House
50% of home I hold an open house Sunday
buyers found
morning or afternoon so
open houses
useful, 43% prospective buyers can view your
somewhat home in a casual setting.
useful and
7% not useful
at all when
using print
advertising as
an information
source.
Source: NAR profile of home buyers and Sellers

24. Open House Advertising
Open Houses Advertising:
Advertised online on all Real Estate sites
Advertised in
the Sunday
Open house invitations
Republican
sent to neighbors

25. Bi Weekly Reporting
Reports on current market
conditions, buyer and agent
feedback, and online home
view tracking

26. My Promise
I promise to make the selling process smoother
and the results spectacular!

27. 30 DAY
MARKETING
PLAN OF ACTION

28. Pre-Meeting Research
Pre-Meeting Research
-Examine comparable properties that are currently on the
market/sold/expired/under contract in surrounding locations
-Verify the average days on market, pro/cons of comparable
properties, and compose a market study for subject town
-Create a customized marketing plan and pricing study for your
property
Our First Meeting
-Tour of property
-Discuss obstacles that may have prevented a sale (if applicable)
-Establish expectations
-Review staging techniques
-Present marketing plan and pricing Study
-Complete listing paperwork

29. First Week on the Market
First Week on the Market
-Pull deed and plot plan (if available)
-Review selling tips
-Set up for sale sign, brochure box, & lockbox
-Take interior/exterior property photos
-Compile a customized listing profile featuring property details, photographs,
general information, amenities, and location description
-Import listing profile into the Multiple Listing database
-Import listing profile into publicly viewed websites
-Promote property on Social Media
-Generate print advertising materials
-Advertise in the local Sunday newspaper
-Promote property at sales meeting
-Arrange pictures and property information in a Virtual Tour
-Team up with a local lender to create marketing rate sheets
-Mail “Just Listed” cards in neighborhood
-Send agents “Just Listed” email

30. Second Week on the Market
Second Week on the Market
-Determine date/time open house schedule
-Create custom print advertising for open house
-Advertise open house online, social media, and Multiple
Listing Service
-Arrange open house to be advertised in local Sunday
newspaper
-Mail/drop off open house flyers to neighborhood
-Place signage on and around property
-Greet open house guests and present marketing
materials
-Give tours to open house guests
-Present potential buyers with feedback sheets
-Mail out “thank you” cards with property information to
visitors
-Call potential buyers or buyers agents (where applicable)
-Provide you with feedback

31. Weekly & Bi Weekly
Weekly
-Give unrepresented prospective buyers a
tour of the home
-Schedule home showings with buyers
agents
-Follow up with agents and/or prospective
buyers for feedback
-Provide you with agent/buyer feedback
Bi Weekly
-Run online activity from major websites
-Verify comparable new to market, sold,
expired, and pending properties
-Review agent/buyer input and current
market conditions
-Compile a full market report reflecting the
above and mail or send via email

32. Everyday
Everyday
-Offering wide range of Real Estate
resources Not seeing something
-Assistance with decision making you would like?
-Negotiating terms and conditions Ask and I will add it to
-Committed to help you reach your Real our marketing plan.
Estate goals
-Knowledge & Training to help facilitate the
sale
-Navigation throughout the process
-Dedicated to getting your home sold!!
ASAP-Obtain acceptable contact on your
property!