Katie Cooper, a realtor and marketing consultant, outlines her commitment to helping clients sell their homes at the highest price possible with minimal stress. The proposal details her comprehensive marketing strategies, including online and offline promotion, effective communication, and thorough support during negotiations and closing. Additionally, it emphasizes the trusted brand of Better Homes and Gardens Real Estate Gary Greene and their extensive experience in the Houston market.

1. Katie Cooper
Realtor® | Marketing Consultant
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2. A Word of Thanks to You!
Thank-you for the opportunity to discuss marketing
your property.
Selling your home is an important decision for you.
My goal is to sell your property for the highest
attainable price, within the time frame that fits your
plans, and to make the home selling process as
stress-free, successful and efficient as possible.
The purpose of my proposal is to help guide you
through the merchandising and marketing process,
to acquaint you with the current market activity and
to explain how Better Homes and Gardens Real
Estate Gary Greene and I can assist you in
achieving the sale of your home.
My hope is that you will be very happy with your
home selling experience.
Again, thank you for allowing me to assist you in
the marketing of your property.
Very truly yours,
Katie Cooper
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Realtor
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3. Our Guarantee
Our commitment is to provide a results-oriented real estate experience that will achieve the highest price
possible for your home with the least inconvenience to your family and in a time frame that meets your
needs.
As your marketing professional, I will:
Communicate with you on an agreed upon interval and method: phone, email, text message
Provide you with ideas and recommendations that will enhance the presentation of your home to the public
and to the real estate community.
Develop a list of features that will more likely attract showings to the right buyers.
Schedule the dates you can expect completion of marketing activities including:
 Multi-photo marketing on all web sites, provided web site accepts multi-photos under normal
conditions.
 Color flyers strategically distributed to generate activity
 Mobilize the entire local market sales force of Realtor® members of the Multiple Listing Service®.
This will include e-mail or direct notification to those agents who have sold a home in your area in the
last six months.
 Place your home on multiple internet sites – see our Internet Marketing Menu.
 Communicate daily or weekly updates about changes in your market.
Periodically reevaluate the market, reviewing with you recent activity of sales and new listings.
Provide you with available feedback after showings, when received and be candid about suggestions that are
made to improve our position. I will look for every opportunity to obtain an offer to purchase your home.
At your request, I will obtain information and a sample quote on insurance for your home in order to facilitate
the sale.
Obtain information from the buyer on their ability to qualify for a mortgage before you are asked to take your
home off the market for a contract.
My manager will be available to discuss any concerns with you.
When an offer is received on your home, I will diligently work as your advocate to help you achieve the
highest price and the best terms possible. I will also be your advocate in the negotiation of repairs.
Coordinate all the closing procedures with the mortgage company, the title company, the appraiser, the
inspectors, and the cooperating agent.
Review your papers before closing, if available and attend the closing with you.
Our Guarantee to You:
Our Guarantee to You:
If, during the listing period, you feel that I do not perform to this standard, you may talk with
my manager and if your concerns can not be satisfied, Better Homes and Gardens
Real Estate Gary Greene will release you from the listing.
______________________________________ ______________________________
Better Homes and Gardens Real Estate Gary Greene Seller
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_________________ ____________________________________________________
Date Seller
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4. Review of Previous Material
 Communication and concerns of seller
about real estate agents.
 Property information to generate
advertising target market.
 7 Strategies to Sell Your Home – visual
next page
 #1 Merchandising
 #2 Competitive Market Positioning
 Any questions you have so far about the
material?
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5. Strategies to Get Your Home Sold
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6. Online
and
Offline
6 Promotion
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7. Promotion
Online and Offline
National Association of Realtors® Profile of Homebuyers
and Sellers 2011 indicates that buyers use both online and
offline resources when searching for a home.
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8. Promotion – Online and
Offline
To successfully promote your property to
the market, it is important to know what
sources buyers used in 2011 in a home
search.
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9. #3 Online Promotion –
It’s Important!
- 9 out of 10 homebuyers used
the Internet as a tool when
searching for a home
- 37% of buyers found their home
online
- 85% of buyers who used the
internet in their home search,
used an agent for their home
purchase
- 61% of buyers found virtual
tours “very useful”
- 36% of home buyers first
learned about the home they
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purchased using the internet
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11. www.bhg.com
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12. #3 Online Promotion Upgrade
Your home will be showcased, branded and featured on Realtor.com!
• More exposure
for your property
• Up to 25 Jumbo
Photos
• Listing video
tours
• Promote open
houses
Your home will be featured as a premium listing on Trulia.com
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13. Digital Promotional Strategies
• Web Commercials
• Virtual Tours
• Property Slide Shows
• Houston Homes for Sale app
• eCards
• eBrochures
• eNewsletters
• Craigslist Ads
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14. # 4 Offline Promotion
Because 87% of all buyers used a real estate agent as a source
of information in 2011*,, we know the importance of having a
good working relationship with all Houston Realtors®.
We make a unilateral offer to pay any Realtor® who finds a
14 buyer for your home ½ of our commission and we are happy to
do so.
*Source: 2011 National Association of Realtors® Profile of Homebuyers and Sellers.
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15. #4 Offline Promotion
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16. #4 Offline Promotion – National
Print Advertising
MARCH 2011
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17. #4 Offline Promotion - PinPoint
Finding out about you when
you first bought your home
enables me to target buyers
in the same life stage as you
were then. I use PinPoint.
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18. #4 Offline Promotion –
Print Property Marketing
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19. #4 Offline Promotion –
Yard Signs
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21. #5
Networking
And
Target
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Marketing
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22. #5 Networking / Target Marketing
 Personal sphere of influence
 Professional agent network
 Target marketing to showing agents
 Target marketing to neighborhood agents
 Target marketing based on sellers’ right buyer.
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23. Strategies that Sell Your Home
#6
The
Power
of
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Branding
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24. #6 The Power of Branding
A recent NY Times survey
indicated that 96% of
respondents were likely or
very likely to consider Better
Homes and Gardens Real
Estate when purchasing
next home.
• 23 Subscription Magazines
• 12 TV Stations
• 300+ Books in Print
• Watch the “Power of the Brand” video on
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BHGrealestate.com
Reaching 1 in every 4 American homes.
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25. Changing the Business of Real
Estate Through Service,
Innovation and Values
The name “Better Homes and Gardens” is a household
word nationally.
The name “Gary Greene” has been known to Houston
households since 1963.
Two names you can trust.
More than 850 agents
25 More than 19 offices
Celebrating 50 years of success
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26. Strategies that sell your home
#7
Negotiation
and Closing
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27. #7 Negotiation and
Closing
 Negotiate favorable terms and
conditions
 Advice and counsel – especially
inspection results, the survey, etc.
 We look out for you!
 Successful closing
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28. Summary of 7 Strategies
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29. Do you have any
questions about
how these
strategies can get
your home sold?
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30. Personalization Templates – Customizable Slide
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31. My Professional Experience
My Philosophy
You can get anything you want in life if you’ll just
help enough other people get where they want to go.
My Credentials
Member: National Association of Realtors®, Texas
Association of Realtors® and Houston Association of
Realtors®
My Background
Born and raised in Houston, have a BBA in
Marketing from the University of Houston and have
sold real estate for “X” number of years.
My Awards
Office Top Producer
Replace
with
Your
Photo
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32. Company Background
The company - Founded in 1963 in Houston by
Gary Greene, the founder is still associated
with the company. Gary Greene is the longest
existing real estate firm in Houston.
Locally owned and operated by partners, Mark
Woodroof and Marilyn Eiland.
Years of experience 50
Number of agents 850
Accomplishments
In 2011, the firm was ranked Number 1 in
Houston by the Houston Business Journal and
the HAR-MLS Broker Ranking Report by dollar
volume closed, number of listings sold and
number of buyer transactions. It was ranked
Number 44 nationally in 2011 by Real Trends in
the Top 100 Brokers by closed transactions.
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33. Thank-you!
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Thank You
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