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Social media for librarians in the public sector - Health Sciences Library Groups Conference 2013

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Krishna De
Krishna De

This presentation was give at the Health Services Library Groups conference for medical librarians in April 2013. In the presentation I covered current trends in the use of social technologies to build visibility and awareness of medical library services. This presentation whilst develoed for public sector libraries for example medical libraries in universities and hospitals is also relevant for private sector organisations. If you have questions about the presentation please contact me at KrishnaDe.com If you found this of assistance please do join me on Google Plus where I share social business and content marketing guidance and resources - you will find me at http://bit.ly/KrishnaDe

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Socialising Communications Integrating Social Technologies Into Your Library Marketing Plan KrishnaDe.com HSLG Conference 2013 Photo credit http://bgn.bz/thelibrary
KrishnaDe.com Review your analytics to understand what device people are using to access your online content and develop a plan to ensure it is accessible 1. Is Your Marketing Mobile Ready? The device we choose to use is often driven by the context including when we search and where we are searching from Photo credit http://bgn.bz/devices
2. Invest In Your Home Base Photo credit http://bgn.bz/flnest We can benefit from social platforms but remember that they can change their terms of service or even may cease to operateKrishnaDe.com
KrishnaDe.com Build support for social media and develop your social media guidelines Build capability in your organisation through training and mentoring Photo credit http://bgn.bz/flcontentteam 3. Establish And Educate Your Team
KrishnaDe.com It is essential that we plan our content marketing online and offline to include visual elements – this will also help encourage online sharing Photo credit http://bgn.bz/flcameras
KrishnaDe.com Turn Information And Data Into Infographics Tools to help you create infographics include Piktochart, Infogr.am, PowerPoint and PicMonkey
KrishnaDe.com Creating Infographics The Low Tech Way A pen or pencil will work too
KrishnaDe.com Can You Create Short Form Content? Share memorable stories on Cinemagram for Android, Twitter’s Vine app or Instagram videos
KrishnaDe.com Could You Create Interactive Images And Guides? Using Thinglink.com you can integrate links into an image to make your content interactive and embed it on your website
KrishnaDe.com 5. Make Your Content Easy To Share Photo credit http://bgn.bz/flsharing If you have developed great content enable it to easily be shared from your website and using platforms that enable others to embed your content
KrishnaDe.com Do You Make It Easy For People To Share Your Content? Tools include ShareThis and AddThis - add share links to relevant pages on your website and to PDF documents
KrishnaDe.com Use Platforms That Enable Sharing Platforms such as SldeShare enable people to embed your content on their sites and share with their networks
KrishnaDe.com 6. Don’t Ignore Google Plus The importance of your Google Plus Page should not be underestimated especially when in relation to local search results
KrishnaDe.com Social curation tools include Delicious, Eventifier, RebelMouse. Scoopit and Storify 7. Use Content Aggregation And Curation Tools To Maximise Impact
KrishnaDe.com Libraries are curating content on platforms on Pinterest sharing ideas for books to read, activities for young readers and events Explore Emerging Platforms To Reach New Readers
KrishnaDe.com Ensure risk management and crisis management plans to take into account how you can use social technologies both as an early warning system and for communications 8. And Finally – Remember To Integrate Digital Communications Into Your Communications And Crisis Management Plans Photo credit http://bgn.bz/flwarning
Let’s stay in contact on Google Plus where I share social business trends Just ‘Click’ on the image below to add me to your Circles
If you found this presentation of interest please look left and click to share the presentation with your network Thank you!

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Social media for librarians in the public sector - Health Sciences Library Groups Conference 2013

  • 1. Socialising Communications Integrating Social Technologies Into Your Library Marketing Plan KrishnaDe.com HSLG Conference 2013 Photo credit http://bgn.bz/thelibrary
  • 2. KrishnaDe.com Review your analytics to understand what device people are using to access your online content and develop a plan to ensure it is accessible 1. Is Your Marketing Mobile Ready? The device we choose to use is often driven by the context including when we search and where we are searching from Photo credit http://bgn.bz/devices
  • 3. 2. Invest In Your Home Base Photo credit http://bgn.bz/flnest We can benefit from social platforms but remember that they can change their terms of service or even may cease to operateKrishnaDe.com
  • 4. KrishnaDe.com Build support for social media and develop your social media guidelines Build capability in your organisation through training and mentoring Photo credit http://bgn.bz/flcontentteam 3. Establish And Educate Your Team
  • 5. KrishnaDe.com It is essential that we plan our content marketing online and offline to include visual elements – this will also help encourage online sharing Photo credit http://bgn.bz/flcameras
  • 6. KrishnaDe.com Turn Information And Data Into Infographics Tools to help you create infographics include Piktochart, Infogr.am, PowerPoint and PicMonkey
  • 7. KrishnaDe.com Creating Infographics The Low Tech Way A pen or pencil will work too
  • 8. KrishnaDe.com Can You Create Short Form Content? Share memorable stories on Cinemagram for Android, Twitter’s Vine app or Instagram videos
  • 9. KrishnaDe.com Could You Create Interactive Images And Guides? Using Thinglink.com you can integrate links into an image to make your content interactive and embed it on your website
  • 10. KrishnaDe.com 5. Make Your Content Easy To Share Photo credit http://bgn.bz/flsharing If you have developed great content enable it to easily be shared from your website and using platforms that enable others to embed your content
  • 11. KrishnaDe.com Do You Make It Easy For People To Share Your Content? Tools include ShareThis and AddThis - add share links to relevant pages on your website and to PDF documents
  • 12. KrishnaDe.com Use Platforms That Enable Sharing Platforms such as SldeShare enable people to embed your content on their sites and share with their networks
  • 13. KrishnaDe.com 6. Don’t Ignore Google Plus The importance of your Google Plus Page should not be underestimated especially when in relation to local search results
  • 14. KrishnaDe.com Social curation tools include Delicious, Eventifier, RebelMouse. Scoopit and Storify 7. Use Content Aggregation And Curation Tools To Maximise Impact
  • 15. KrishnaDe.com Libraries are curating content on platforms on Pinterest sharing ideas for books to read, activities for young readers and events Explore Emerging Platforms To Reach New Readers
  • 16. KrishnaDe.com Ensure risk management and crisis management plans to take into account how you can use social technologies both as an early warning system and for communications 8. And Finally – Remember To Integrate Digital Communications Into Your Communications And Crisis Management Plans Photo credit http://bgn.bz/flwarning
  • 17. Let’s stay in contact on Google Plus where I share social business trends Just ‘Click’ on the image below to add me to your Circles
  • 18. If you found this presentation of interest please look left and click to share the presentation with your network Thank you!