This is the Powerpoint presentation for the Organizational Meenting for Better Business Networking. This presentation was initially made on Dec. 13th, 2014 at the Mandel Public Library in West Palm Beach.
10 Tips for Landing on the Front Page of SlideShareIdeas 2 Propel U
The document provides tips for landing a presentation on the front page of SlideShare to maximize views and traffic. Key tips include spending extra time on the title and cover page to grab attention, optimizing the presentation with keywords, making presentations longer with fewer slides, embedding links to encourage sharing, choosing a narrow topic, timing uploads to get full-day exposure, leveraging guest blogging, using appealing design, and promoting on social media like Twitter and LinkedIn. Following these tips can result in more traffic, better search rankings, increased followers, and stronger brand recognition.
The 5 step formula to maximizing your content's roiMeetEdgar
This document outlines a 5-step formula for maximizing the return on investment (ROI) of one's content. The steps are: 1) Define goals for what content should achieve; 2) Promote content aggressively across social media; 3) Create a content sharing schedule by category; 4) Develop multiple variations of each content piece; 5) Measure performance, adjust strategy, and repeat the process. Following this formula helps content stand out, builds trust with audiences, and ensures content is achieving business goals.
Upcycle and Batch Your Podcast and Video Content MeetEdgar
To win in the world of online marketing, I’ve learned you need to stick to the basics. Find the message that connects with your community. Distribute it.
Yup- It really can be that simple.
So we’re keeping it #basic in our content batching party for podcasts and YouTube.
BASICally, we’re going to take action with your existing content to skyrocket your discoverability. And we’re doing this all with a focus on upcycling for Youtube and podcasts.
Why these two? Glad you asked!
Because they’re prime real estate (I’m talking beachfront property prime here!) for taking your winning content and scaling it with the power of voice.
We’ll then take a look at feeding your new content automatically back into Edgar to distribute onto social media.
This document provides tips and strategies for using social media and online video for business purposes. It discusses leveraging popular platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest to find customers and promote your brand. Specific advice includes creating consistent, high-quality graphics and descriptions with keywords; automating and monitoring social media responses; optimizing for mobile; and identifying keyphrases to target in video content.
This document discusses using blogs for marketing purposes. It begins by providing examples of large corporations like Sun Microsystems and GM that have used blogs written by their CEOs and executives to engage with stakeholders. It then discusses how companies can use blogs to understand what is being said about their brand online and how they can participate in relevant conversations. The document cautions that blogs can negatively impact brands if issues arise and the company does not engage or respond. It provides examples like Dell and IIPM who were criticized in blogs but later learned to participate. Finally, it suggests that marketers can benefit from blogs even without having their own blog through activities like sponsoring blog contests or communities started by influential users.
This document discusses strategies for creating content in a growing community. It recommends (1) starting with "selfish" content in areas you are already interested in and using it as an opportunity to connect with potential customers. (2) Treating content creation as an experiment by testing ideas on a small audience before going broad and being willing to fail with the first version. (3) Iterating content continually through feedback and improvements to get through "the dip" of low engagement periods. The overall approach is to experiment openly and use feedback to constantly refine and improve content.
Facebook offers businesses opportunities to connect with customers through developing a business page, regularly posting engaging content, and interacting with related community pages by liking them. A business can establish its online presence on Facebook and engage an existing audience through consistent posting of relevant updates and participation in discussions.
The document provides tips for writing effective content for the web. It notes that people have very short attention spans online, typically only paying attention for 5-8 seconds. To capture attention, titles are extremely important and should be clickable, controversial if appropriate, and use plain language. Content needs to draw readers in within the first few sentences to keep them engaged. Both internal and external linking is important for search engines and to share quality information. The overall message is that online content needs to be tightly focused and optimized to capture short attention spans.
10 Tips for Landing on the Front Page of SlideShareIdeas 2 Propel U
The document provides tips for landing a presentation on the front page of SlideShare to maximize views and traffic. Key tips include spending extra time on the title and cover page to grab attention, optimizing the presentation with keywords, making presentations longer with fewer slides, embedding links to encourage sharing, choosing a narrow topic, timing uploads to get full-day exposure, leveraging guest blogging, using appealing design, and promoting on social media like Twitter and LinkedIn. Following these tips can result in more traffic, better search rankings, increased followers, and stronger brand recognition.
The 5 step formula to maximizing your content's roiMeetEdgar
This document outlines a 5-step formula for maximizing the return on investment (ROI) of one's content. The steps are: 1) Define goals for what content should achieve; 2) Promote content aggressively across social media; 3) Create a content sharing schedule by category; 4) Develop multiple variations of each content piece; 5) Measure performance, adjust strategy, and repeat the process. Following this formula helps content stand out, builds trust with audiences, and ensures content is achieving business goals.
Upcycle and Batch Your Podcast and Video Content MeetEdgar
To win in the world of online marketing, I’ve learned you need to stick to the basics. Find the message that connects with your community. Distribute it.
Yup- It really can be that simple.
So we’re keeping it #basic in our content batching party for podcasts and YouTube.
BASICally, we’re going to take action with your existing content to skyrocket your discoverability. And we’re doing this all with a focus on upcycling for Youtube and podcasts.
Why these two? Glad you asked!
Because they’re prime real estate (I’m talking beachfront property prime here!) for taking your winning content and scaling it with the power of voice.
We’ll then take a look at feeding your new content automatically back into Edgar to distribute onto social media.
This document provides tips and strategies for using social media and online video for business purposes. It discusses leveraging popular platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest to find customers and promote your brand. Specific advice includes creating consistent, high-quality graphics and descriptions with keywords; automating and monitoring social media responses; optimizing for mobile; and identifying keyphrases to target in video content.
This document discusses using blogs for marketing purposes. It begins by providing examples of large corporations like Sun Microsystems and GM that have used blogs written by their CEOs and executives to engage with stakeholders. It then discusses how companies can use blogs to understand what is being said about their brand online and how they can participate in relevant conversations. The document cautions that blogs can negatively impact brands if issues arise and the company does not engage or respond. It provides examples like Dell and IIPM who were criticized in blogs but later learned to participate. Finally, it suggests that marketers can benefit from blogs even without having their own blog through activities like sponsoring blog contests or communities started by influential users.
This document discusses strategies for creating content in a growing community. It recommends (1) starting with "selfish" content in areas you are already interested in and using it as an opportunity to connect with potential customers. (2) Treating content creation as an experiment by testing ideas on a small audience before going broad and being willing to fail with the first version. (3) Iterating content continually through feedback and improvements to get through "the dip" of low engagement periods. The overall approach is to experiment openly and use feedback to constantly refine and improve content.
Facebook offers businesses opportunities to connect with customers through developing a business page, regularly posting engaging content, and interacting with related community pages by liking them. A business can establish its online presence on Facebook and engage an existing audience through consistent posting of relevant updates and participation in discussions.
The document provides tips for writing effective content for the web. It notes that people have very short attention spans online, typically only paying attention for 5-8 seconds. To capture attention, titles are extremely important and should be clickable, controversial if appropriate, and use plain language. Content needs to draw readers in within the first few sentences to keep them engaged. Both internal and external linking is important for search engines and to share quality information. The overall message is that online content needs to be tightly focused and optimized to capture short attention spans.
LinkedIn can be used effectively for business by creating a strong personal and company profile, participating in relevant groups to build expertise and connections, and answering questions to demonstrate knowledge and attract potential clients. Maintaining an active presence on LinkedIn through these techniques allows professionals to expand their network and visibility.
Want to improve your content marketing? This short slide deck will help you generate ideas to improve your content and get better results. Remember to subscribe to the newsletter to get even better results.
Let go of your fear - lightning talk at North West Drupal User Grouppdjpro
If once in a while I don't push outside my comfort zone I don't feel like I'm living to my true potential. I like to instil this in others through work, Open Source Community, Drupal, social media and Scouting as a leader. You don't have to step far outside to get a sense of achievement. You should try it! Here's the story of one such person that did.
Simon Dell is the director of TwoCents Group, a branding and marketing agency. He writes for marketing magazines and is publishing his own book this year. His past clients include Lion Nathan, Heineken, and companies in the FMCG, retail, and social networking industries. His core social media channels are Facebook, blogs, Google+, Twitter, LinkedIn, and YouTube. The document discusses technology trends like the rise of online video and YouTube as a platform. It also covers social media content, platforms, case studies, metrics for measuring social media ROI, and tips for social media success.
This document provides an overview of using social media for organizations. It discusses setting social media goals to increase awareness, build attendance, and increase engagement. It also covers choosing the right social media tools and platforms, developing an effective social media strategy and page tips for Facebook. The document emphasizes focusing on customers first and building a community rather than focusing too much on specific tools or platforms. It provides best practices for social media use including posting engaging content regularly and using catchy headlines.
Climbing to the top of Google: Action items for improving your SEOMickey Mellen
This document provides an overview and action items for improving a website's SEO. It lists 14 action items, including increasing the number of indexed pages, ensuring mobile responsiveness, improving site speed, proper canonicalization, adding Google Analytics and social sharing plugins, optimizing keyword locations, cleaning up extra footer links, updating copyright dates and social URLs, setting up blog categories correctly, adding a favicon, checking the WordPress version, and enhancing local SEO.
A guide to social media marketing by deborah kingDeborah King
This document provides a summary of key considerations for developing an effective social media marketing strategy. It begins by outlining the business value of social media and some important platform statistics. It then discusses 5 questions to consider upfront: defining business objectives, brand positioning, audience targeting, allocating sufficient resources, and whether one enjoys engaging with people. The document also provides tips on choosing the right platforms, using analytics, developing mobile-friendly content, content planning, and leveraging native advertising. The overall aim is to help new and experienced social media marketers develop a strategic approach.
As the internet becomes the critical hub for all business and personal communications, discover ten trends that will allow businesses and individuals to differentiate themselves and succeed online.
Jay Berkowitz, CEO, Ten Golden Rules (Twitter @JayBerkowitz)
"Leveraging Linkedin 101" is the first of three presentations in the series, providing tips for maximizing Linkedin for business networking and success. This is the beginner's - the place to start with Linkedin - ten top tips for the Linkedin novice.
Erik Steiner has been on Linkedin almost from the get-go, joining several days after the site went live in 2003.
#linkedin
It's never too late to establish your brand on LinkedIn.
90% of recruiters use LinkedIn to source candidates.
And I actively use LinkedIn to do my research.
Being part of LinkedIn's Student Ambassador Programs has allowed me to continue to empower young and working professionals how to better utilize the platform and enhance my soft skills. Although my short tenure as a LinkedIn Student Learning Ambassador has come to an end, the resources created continue to be invaluable.
퐇퐞퐫퐞 퐢퐬 퐭퐡퐞 퐅퐑퐄퐄 퐬퐥퐢퐝퐞 퐝퐞퐜퐤 퐈 퐡퐚퐯퐞 퐮퐬퐞퐝 퐢퐧 퐦퐮퐥퐭퐢퐩퐥퐞 퐰퐨퐫퐤퐬퐡퐨퐩퐬 퐭퐨 퐡퐞퐥퐩 퐨퐭퐡퐞퐫퐬 퐥퐞퐯퐞퐫퐚퐠퐞 퐋퐢퐧퐤퐞퐝퐈퐧 퐭퐨 퐜퐫퐮퐬퐡 퐢퐭.
What's your favorite feature about LinkedIn?
혗.혚. 혋혰호혯혭혰혢혥 혵혩혦 혗혋혍 혧혰혳 혤혭혪혤혬혢혣혭혦 혣혶혵혵혰혯혴 혢혯혥 혭혪혯혬혴.
#rockyourprofile #linkedintips #studentvoices #studentsoflinkedin
UN Women's Conference - Social listening sessionsusanpeich
The document summarizes a presentation about social media given by Stephanie Trunzo and Susan Peich. It defines social media and its importance, discusses social listening tools like Klout and TweetDeck, and provides examples of how IBM Rational uses social listening to engage with customers. It encourages attendees to start social listening within 60 minutes by setting up accounts and searches.
Content marketing workshop in Athens with Michael Leander, part 2 of 2Michael Leander
Slide deck (part 2) from the content marketing workshop in Athens. Speaker and trainer Michael Leander shared his content marketing and inbound marketing experience with 33 top brand marketers and marketing agency folks.
The content marketing workshop was organized the The Institute of Communication and EDEE Greece.
Brand yourself in the digital age, using LinkedIn, content marketing and othe...Christophe Regnault
In this presentation, I propose to share with you "tips, tricks and time savers" to help you build your LinkedIn profile and boost your professional social presence, using content marketing and social media.
I made this presentation, in November 2014, to my EMBA peers and I decided to upload and share it on Slide Share by popular demand.
If you want to receive the LinkedIn Template, connect with me on LinkedIn.
Christophe Regnault
https://lu.linkedin.com/in/tochristopheregnault
Social media Vs your website - which is more important?Xpand Marketing
Social media usage has grown by nearly 100% in the last 5 years.
It's fair to say it's here to stay and it's a pretty damn powerful tool when it comes to building your brand.
So, what does the future hold for social media? Is it going to become more important than your website?
During this event, we covered:
👉 Our future predictions of how social media will change as a marketing tactic
👉 Why social media is crucial for business growth in 2021
👉 Each B2B social media platform and how it can be used
👉 How to future proof your digital marketing strategy
👉 Some useful tools we recommend to use for your social media
If you run your own business or are in charge of marketing the business you work for, this one's for you.
Danni Johnson presented on how to overcome fears when using LinkedIn and provided tips to stand out. Some key points included:
1. Create a persona of your target audience and understand the content they engage with.
2. Freshen up your profile regularly and focus on an impactful summary that showcases your value.
3. Consistency is important when posting on LinkedIn - experiment to find the best times and frequencies.
4. Carefully consider connection requests and whether the requester will provide value to your network.
LinkedIn Fear Factors & How To Overcome Them (Webinar Slides)Xpand
Who this webinar is for?
Any business owners or marketing personnel who have made a start on LinkedIn but just don’t use it enough to take full advantage of its capabilities. Sometimes there can be a fear of putting the wrong type of content out, this webinar will alleviate some of those fears.
675 million+ members are on LinkedIn, so it is not enough to simply create a profile, the work is nowhere near done, it’s just beginning. LinkedIn is the largest professional networking platform, so where do you start?
In this webinar, we will take you through the most common fear factors, and how to combat them.
We will answer…
How do I make my profile stand out?
When should I post?
Should I really share that?
Do I click yes to that connection request?
Why should I use hashtags?
Are there any tools I can use to improve my LinkedIn presence?
This document provides a 3-part guide for real estate professionals on using LinkedIn effectively in 2012. It recommends integrating LinkedIn with other tools like Nutshell and Google Alerts to stay updated on your profile and industry news. It stresses demonstrating your industry knowledge and leadership on LinkedIn through updates on deals and approach. It also provides tips for optimizing the different sections of a LinkedIn profile, such as using keywords that frame your business and expertise.
This document provides 8 tips for startups to use social media marketing successfully. The tips include knowing the target audience, designing engaging content for them, understanding what they search for, having a content creation plan, starting the journey without waiting for perfection, testing ideas before large campaigns, integrating social media and physical worlds, and creating multilingual content. The overall message is that social media should be approached experimentally and focused on the right target audience.
These slides accompany a high energy, live workshop that can be presented in a real or virtual setting. Face-to-face or via webinar, audiences are blown away by the resources that are shared.
LinkedIn can be one of your most powerful lead generation tools...if used correctly. This class (presented as a webinar) goes over the basics of lead generation to get you up and running over the next 30 days. Follow these steps, and you will have more leads than you know what to do with.
Fear free emergency preparedness with social mediaDan Cohen
Using social media for fear free emergency preparedness - Prepare for Health!
This is a joint effort between CARD - Collaborating Agencies Responding to Disaster & the Alameda County Public Health Department.
LinkedIn can be used effectively for business by creating a strong personal and company profile, participating in relevant groups to build expertise and connections, and answering questions to demonstrate knowledge and attract potential clients. Maintaining an active presence on LinkedIn through these techniques allows professionals to expand their network and visibility.
Want to improve your content marketing? This short slide deck will help you generate ideas to improve your content and get better results. Remember to subscribe to the newsletter to get even better results.
Let go of your fear - lightning talk at North West Drupal User Grouppdjpro
If once in a while I don't push outside my comfort zone I don't feel like I'm living to my true potential. I like to instil this in others through work, Open Source Community, Drupal, social media and Scouting as a leader. You don't have to step far outside to get a sense of achievement. You should try it! Here's the story of one such person that did.
Simon Dell is the director of TwoCents Group, a branding and marketing agency. He writes for marketing magazines and is publishing his own book this year. His past clients include Lion Nathan, Heineken, and companies in the FMCG, retail, and social networking industries. His core social media channels are Facebook, blogs, Google+, Twitter, LinkedIn, and YouTube. The document discusses technology trends like the rise of online video and YouTube as a platform. It also covers social media content, platforms, case studies, metrics for measuring social media ROI, and tips for social media success.
This document provides an overview of using social media for organizations. It discusses setting social media goals to increase awareness, build attendance, and increase engagement. It also covers choosing the right social media tools and platforms, developing an effective social media strategy and page tips for Facebook. The document emphasizes focusing on customers first and building a community rather than focusing too much on specific tools or platforms. It provides best practices for social media use including posting engaging content regularly and using catchy headlines.
Climbing to the top of Google: Action items for improving your SEOMickey Mellen
This document provides an overview and action items for improving a website's SEO. It lists 14 action items, including increasing the number of indexed pages, ensuring mobile responsiveness, improving site speed, proper canonicalization, adding Google Analytics and social sharing plugins, optimizing keyword locations, cleaning up extra footer links, updating copyright dates and social URLs, setting up blog categories correctly, adding a favicon, checking the WordPress version, and enhancing local SEO.
A guide to social media marketing by deborah kingDeborah King
This document provides a summary of key considerations for developing an effective social media marketing strategy. It begins by outlining the business value of social media and some important platform statistics. It then discusses 5 questions to consider upfront: defining business objectives, brand positioning, audience targeting, allocating sufficient resources, and whether one enjoys engaging with people. The document also provides tips on choosing the right platforms, using analytics, developing mobile-friendly content, content planning, and leveraging native advertising. The overall aim is to help new and experienced social media marketers develop a strategic approach.
As the internet becomes the critical hub for all business and personal communications, discover ten trends that will allow businesses and individuals to differentiate themselves and succeed online.
Jay Berkowitz, CEO, Ten Golden Rules (Twitter @JayBerkowitz)
"Leveraging Linkedin 101" is the first of three presentations in the series, providing tips for maximizing Linkedin for business networking and success. This is the beginner's - the place to start with Linkedin - ten top tips for the Linkedin novice.
Erik Steiner has been on Linkedin almost from the get-go, joining several days after the site went live in 2003.
#linkedin
It's never too late to establish your brand on LinkedIn.
90% of recruiters use LinkedIn to source candidates.
And I actively use LinkedIn to do my research.
Being part of LinkedIn's Student Ambassador Programs has allowed me to continue to empower young and working professionals how to better utilize the platform and enhance my soft skills. Although my short tenure as a LinkedIn Student Learning Ambassador has come to an end, the resources created continue to be invaluable.
퐇퐞퐫퐞 퐢퐬 퐭퐡퐞 퐅퐑퐄퐄 퐬퐥퐢퐝퐞 퐝퐞퐜퐤 퐈 퐡퐚퐯퐞 퐮퐬퐞퐝 퐢퐧 퐦퐮퐥퐭퐢퐩퐥퐞 퐰퐨퐫퐤퐬퐡퐨퐩퐬 퐭퐨 퐡퐞퐥퐩 퐨퐭퐡퐞퐫퐬 퐥퐞퐯퐞퐫퐚퐠퐞 퐋퐢퐧퐤퐞퐝퐈퐧 퐭퐨 퐜퐫퐮퐬퐡 퐢퐭.
What's your favorite feature about LinkedIn?
혗.혚. 혋혰호혯혭혰혢혥 혵혩혦 혗혋혍 혧혰혳 혤혭혪혤혬혢혣혭혦 혣혶혵혵혰혯혴 혢혯혥 혭혪혯혬혴.
#rockyourprofile #linkedintips #studentvoices #studentsoflinkedin
UN Women's Conference - Social listening sessionsusanpeich
The document summarizes a presentation about social media given by Stephanie Trunzo and Susan Peich. It defines social media and its importance, discusses social listening tools like Klout and TweetDeck, and provides examples of how IBM Rational uses social listening to engage with customers. It encourages attendees to start social listening within 60 minutes by setting up accounts and searches.
Content marketing workshop in Athens with Michael Leander, part 2 of 2Michael Leander
Slide deck (part 2) from the content marketing workshop in Athens. Speaker and trainer Michael Leander shared his content marketing and inbound marketing experience with 33 top brand marketers and marketing agency folks.
The content marketing workshop was organized the The Institute of Communication and EDEE Greece.
Brand yourself in the digital age, using LinkedIn, content marketing and othe...Christophe Regnault
In this presentation, I propose to share with you "tips, tricks and time savers" to help you build your LinkedIn profile and boost your professional social presence, using content marketing and social media.
I made this presentation, in November 2014, to my EMBA peers and I decided to upload and share it on Slide Share by popular demand.
If you want to receive the LinkedIn Template, connect with me on LinkedIn.
Christophe Regnault
https://lu.linkedin.com/in/tochristopheregnault
Social media Vs your website - which is more important?Xpand Marketing
Social media usage has grown by nearly 100% in the last 5 years.
It's fair to say it's here to stay and it's a pretty damn powerful tool when it comes to building your brand.
So, what does the future hold for social media? Is it going to become more important than your website?
During this event, we covered:
👉 Our future predictions of how social media will change as a marketing tactic
👉 Why social media is crucial for business growth in 2021
👉 Each B2B social media platform and how it can be used
👉 How to future proof your digital marketing strategy
👉 Some useful tools we recommend to use for your social media
If you run your own business or are in charge of marketing the business you work for, this one's for you.
Danni Johnson presented on how to overcome fears when using LinkedIn and provided tips to stand out. Some key points included:
1. Create a persona of your target audience and understand the content they engage with.
2. Freshen up your profile regularly and focus on an impactful summary that showcases your value.
3. Consistency is important when posting on LinkedIn - experiment to find the best times and frequencies.
4. Carefully consider connection requests and whether the requester will provide value to your network.
LinkedIn Fear Factors & How To Overcome Them (Webinar Slides)Xpand
Who this webinar is for?
Any business owners or marketing personnel who have made a start on LinkedIn but just don’t use it enough to take full advantage of its capabilities. Sometimes there can be a fear of putting the wrong type of content out, this webinar will alleviate some of those fears.
675 million+ members are on LinkedIn, so it is not enough to simply create a profile, the work is nowhere near done, it’s just beginning. LinkedIn is the largest professional networking platform, so where do you start?
In this webinar, we will take you through the most common fear factors, and how to combat them.
We will answer…
How do I make my profile stand out?
When should I post?
Should I really share that?
Do I click yes to that connection request?
Why should I use hashtags?
Are there any tools I can use to improve my LinkedIn presence?
This document provides a 3-part guide for real estate professionals on using LinkedIn effectively in 2012. It recommends integrating LinkedIn with other tools like Nutshell and Google Alerts to stay updated on your profile and industry news. It stresses demonstrating your industry knowledge and leadership on LinkedIn through updates on deals and approach. It also provides tips for optimizing the different sections of a LinkedIn profile, such as using keywords that frame your business and expertise.
This document provides 8 tips for startups to use social media marketing successfully. The tips include knowing the target audience, designing engaging content for them, understanding what they search for, having a content creation plan, starting the journey without waiting for perfection, testing ideas before large campaigns, integrating social media and physical worlds, and creating multilingual content. The overall message is that social media should be approached experimentally and focused on the right target audience.
These slides accompany a high energy, live workshop that can be presented in a real or virtual setting. Face-to-face or via webinar, audiences are blown away by the resources that are shared.
LinkedIn can be one of your most powerful lead generation tools...if used correctly. This class (presented as a webinar) goes over the basics of lead generation to get you up and running over the next 30 days. Follow these steps, and you will have more leads than you know what to do with.
Fear free emergency preparedness with social mediaDan Cohen
Using social media for fear free emergency preparedness - Prepare for Health!
This is a joint effort between CARD - Collaborating Agencies Responding to Disaster & the Alameda County Public Health Department.
Your Guide to Content Marketing for NonprofitsTechSoup
Social media, blogs, webinars, infographics — there are so many types of content, but which ones does your nonprofit need? Nonprofits are already strapped for time and money, so how can you create an efficient but effective content strategy? In this webinar, we will go over how you can set up a content plan to help your nonprofit increase visibility, expand impact, and engage with both community and donors. We will cover the following:
The different types of content your nonprofit should be thinking about and why — blog, social, webinar, podcasts, website
Prioritizing content for maximum reach
How to effectively create a content strategy
Tools and best practices to make your work easier and more effective
Measuring success and understanding what metrics matter most
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
7. Has the time for collaborative consumption arrived? If so, welcome The
Sharing Economy into your business life.
8. Micro-Gigs can be a true asset to
your business life in many ways:
● Save time
● Save money
● Add to your online visibility
Other reputable micro-gig sites include:
FittyTown, Tenrr, GigsBull, Zeerk, TenBux,
Fourerr, RoundShelf, Taskarmy, Deskgigs,
Taskgigs, Gigcrops, ZJobs and Mercadillos.
(All are dotcoms.)
9. How do you protect your computer?
1) Passwords (Be sure each password is a combination of letters, numbers
and symbols.)
2) Software (Recommend anti-keylogging software). Click here.
10. How can you begin to make the Internet your slave?
Start by using Unroll.me to organize your Inbox. Click here.
11. How can you PROGRAM social networks to deliver
content to you? Use IFTTT (If Then Than That) to
create recipes. Watch this video - click here.
12. How can you create a video without a video camera for
FREE? Use Brainshark.com. With Brainshark, it is
extremely easy to create slideshow videos from
Powerpoint presentations and then use your phone to
record narration to fit every slide in the video. Watch
this video.
14. Be sure to have a 1st class Linkedin profile
● Headshot
● Headline w/keywords separated by pipes (“|”)
(Remember you are to be “eye candy” for the eyes and “search engine food”
for the search engine spiders.)
● Write your Summary in Word and copy/paste it to your Linkedin profile.
● Use bullet points and callouts in your summary.
● Start with your name in all caps, followed by email address & phone no.
● Tell the world where you grew up before mentioning your business.
● Conclude with a list of your “specialties.”
● See an example - http://linkedin.com/in/lamarmorgan.
16. Expand your audience: use
hashtags(#) with network updates
Use TagDef to help find the best
tag already created or create a
new one yourself
Use BufferApp.com for free to
schedule the sending out of as
many as 10 messages/day to your
connections at Linkedin, Twitter,
Facebook, AppNet and Google+.
17. Expand your audience: Use Amiando.com to
promote events and handle all RSVP’s. Watch
this video.
18. Expand your audience: Create a clever one-question
spreadsheet poll with Google Forms.
Watch the video - click here.
By the way, if you have yet
to VOTE in my Google
Spreadsheet One-Question
Celebrity Poll, click here.
19. Expand your audience with Biz News Buddy
“This is where press releases can become press kits - beginning at just $5.”
20. Connect with “Highly-Connected People” on Linkedin
For example: Debbie Wemyss, Bob Burg, Melody
Campbell, Jason Womack, Jodi Womack, Suzanne
LaFavre, Ernesto Sirolli, Robin Elkins, Christina Rowe,
Robert Nealon, Eileen Brown, JB Glossinger, Heidi
Richards Mooney, Erik Swanson, Robert E. Arms, Roy F.A.
Tahir, Ilka Flood, Gilbert Mathew, Howard Lock, John
Hayman, Martin Anareas, Benson Agola, Dr. Tony
Alessandra, and Chris Mueller.
* Be sure to “tag” the specific Linkedin profile BEFORE you issue the invitation to connect. Feel
free to request an introduction BEFORE you issue an invitation to connect.
21. Take advantage of customized Google Maps
(Just click the pictures to access the map.)