This document summarizes a keynote presentation on linking media and data using Apache Marmotta. It discusses the motivation for semantic media asset management using the Red Bull Content Pool as an example. It provides background on linked media principles, media fragments and ontology, and the linked media framework implementation. It then demonstrates use cases for the Red Bull content pool and ConnectMe project. It introduces the Linked Data Platform standard and Apache Marmotta implementation. Finally, it discusses querying multimedia fragments using SPARQL-MM.