LinkedTV offers a solution for audiovisual content providers to address the changing landscape of TV consumption, where viewers often multitask and seek additional information. It enhances viewer engagement by providing a companion app that syncs with video content, allowing users to explore related information without losing focus on the main program. The platform also creates opportunities for revenue generation through enriched advertisements and personalized content experiences.

1. Television Linked To The Web
http://showcase.linkedtv.eu
Lyndon Nixon, MODUL Technology GmbH
LinkedTV commercialisation lead
nixon@modultech.eu
LinkedTV: an added value
enrichment solution
for AV content providers

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Overview
Introduction
 LinkedTV: what is the problem?
 Why is LinkedTV a solution?
 What is „the“ LinkedTV solution?

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What is the content providers „problem“?
Introduction Source: Ofcom Communications
Market Report (UK) 2013

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TV consumption is changing
Introduction
• 91% of UK adults tune into the
main TV set in the living room at
least once a week
• Yet more than half (53%) regularly
multi-task with other media while
watching TV
• A quarter (25%) of us regularly
interact with, or communicate
about TV shows while we’re
watching
• Half of adults (51%) now own a
smartphone and one in four (24%)
households has a tablet
computer
Source: Ofcom Communications
Market Report (UK) 2013

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TV consumption is changing
Introduction
ARD/ZDF Online Study „Second Screen: Parallelnutzung von Fernsehen und
Internet“ (Germany) 2014
•More than half (51%) regularly multi-task with other media while watching
TV
•Among 14-29 year olds, this figure is 69%
•A quarter (26%) of us regularly interact with, or communicate about TV
shows while we’re watching
•Among 14-29 year olds, this figure is 35%

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Why would this be a problem?
Introduction
1. Losing AV video viewer attention to other sources
Part of infographic courtesy
http://socialitv.web.ua.pt
Part of infographic courtesy YuMe & Nielsen, „Mix +
Measure: exploring the impact of multi-screen
mixology“, (USA) 2014

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Why would this be a problem?
Introduction
2. Frustrating viewers because AV content generates an information or content
wish that can‘t be fulfilled

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Why would this be a problem?
Introduction
3. Competing with other content easily accessible online as well as broadcast
Nielsen: young people are increasingly watching less traditional TV and more
online video

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Why would this be a problem?
Introduction
4. Past revenue models are being challenged (cable -> cable cutters, advertising
-> ad skipping)
Money goes to where the eyeballs are!

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Why is LinkedTV a solution?
Introduction

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Why is LinkedTV a solution?
Introduction
1. Losing AV video viewer attention to other sources
LinkedTV keeps the viewer in the video channel ecosystem across devices and
screens, returning their attention to the main program after browsing or
bookmarking the related information they wanted.

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www.linkedtv.eu
Why is LinkedTV a solution?
Introduction
2. Frustrating viewers because AV content generates an information or content
wish that can‘t be fulfilled
LinkedTV knows what concepts and topics are in the AV programme and hence
can give the viewer the information and content they want without them needing
to search for it or know the concepts name.

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www.linkedtv.eu
Why is LinkedTV a solution?
Introduction
3. Competing with other content easily accessible online as well as broadcast
A companion app synced to the main video stream provides an added value
experience not available through „single screen“ online viewing. It keeps viewer
attention on the content of the main AV programme while still able to multitask.
Excerpt, „The Second Screen and Television“, Evolumedia &
CMF-FMC

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Why is LinkedTV a solution?
Introduction
4. Past revenue models are being challenged (cable -> cable cutters, advertising
-> ad skipping)
„How Retail can own the Second Screen“,
http://99.co.nz/how-retail-can-own-the-second-
screen/
The majority of TV viewers use another
device in parallel, leading to less
attention to broadcast ads and more to
the companion screen, especially during
ad breaks!
LinkedTV apps can ensure engagement
also with advertisements through
enrichments (e.g. product info)... as well
as create commercial opportunities
through enrichment of the AV show itself
(e.g. order an item seen in the video)

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What is the LinkedTV Solution?
Introduction

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LinkedTV Offer: Platform
Introduction
Purchase a Platform as a Service (PaaS)
customised to your AV content
The Platform generates and maintains rich
metadata – AV fragmentation, conceptual
annotation, links to related content
(enrichment) – and makes this available to
other platforms and workflows (e.g. archiving)

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LinkedTV Offer: Editor Tool
Introduction
Gain Web-based access to the LinkedTV
Editor Tool, where editors can check, correct
and complete enrichments.

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LinkedTV Offer: Player
Introduction
The Multi Screen Toolkit (MST) offers
convenience methods to quickly deploy client
applications that access and display LinkedTV
enrichments across multiple, synchronized
screens.
Optionally this can be extended with user
authentication and profile management,
learning user preferences and making a
personalisation of the enrichments to each
individual user possible.

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LinkedTV Offered Products
Introduction

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Acknowledgements: EU & project partners
Introduction
More information & interested in linking your content to the Web?
LinkedTV Showcases: http://showcase.linkedtv.eu
Contact LinkedTV for a free demo solution to meet your content
needs: office@modultech.at