LinkedInSales NavigatorNo more cold calls – gainnew insights into leadsBuild real connections to the people and companies you need to reachContact Decision Makers Directly and Expand Your Network and Leverage YourShorten Your Sales Cycle Common ConnectionSales Navigator includes LinkedIn InMail, the powerful With 150 million members, LinkedIn offers realcontact tool that lets you send messages to decision connections to the people and companies you needmakers even if they’re not in your network. According to to reach. While employees with more coworkera CSO Insights study, on average 8 InMails can generate connections receive more introductions, only 53% of1 new sales opportunity.1 sales professionals have leveraged their coworkers to facilitate introductions to new opportunities.2 With TeamFind and Be Found with Trusted Data Link from LinkedIn, you automatically see who on your sales team is a first-degree connection with yourMake your LinkedIn profile work harder for you. With prospect, resulting in warm introductions and moreyour LinkedIn profile, present a professional impression deals won.of both you and your company for interested inboundleads. The power of LinkedIns professional graph andinsights extends to prospects too. LinkedIn members Drive Deeper Adoption of Your Existingself-author their profile information, so you can trust CRM Investmentthat its accurate and up to date. In fact, 87% of sales Sales Navigator users using LinkedIn within their CRMreps found more information about people or view an average of 27 LinkedIn profiles a day, comparedcompanies using Sales Navigator that they wouldnt to the broader population of sales professionals whohave found otherwise.2 view just five profiles per day.1 By integrating your CRM with social channels like LinkedIn, you are researchingPrioritize Your Accounts and Territory and connecting with your prospects in the environment where they live and prospecting smarter within yourDon’t waste time pursuing ineffective leads. Sales existing CRM.Navigator’s Lead Builder tool helps you build a contactlist based on criteria such as seniority, title, function,and industry, and prioritizes that list by the number ofpeople you know at that company. And with otherLinkedIn tools such as Profile Organizer and SavedSearches, you can track profiles, organize them intofolders, and add your own sales notes.
Member Profile View professional history and summary Contact directly with InMails Leverage first-degree connections of your organization to reach prospectsSales Navigator boosts theeffectiveness of your sales team with:• Access to a worldwide network of 150 million (and growing!) professional members• Integration of rich profile data with your existing CRM solution• Trusted, authentic data in self-authored profiles• Tools for prioritizing and managing lead development
for SalesforceDocuSign acceleratessales cycles withLinkedIn for SalesforceDocuSign is the industry standard for electronic signature,offering the fastest, easiest and most secure way to send,sign, track, and store documents in the cloud. DocuSign DocuSign – www.docusign.comenables documents to be sent for legally binding signature • The industry standard for electronic signatureto anyone, anywhere, anytime, on any device – so that • More than 9 million users have DocuSigned more thancompanies can replace slow, paper-based transactions with 77 million documents in 51 countriesfast online processing. More than 9 million individuals have • Privately held, founded in 2004DocuSigned more than 80 million documents in more than • Sales team: 40+ corporate sales and enterprise sales50 countries, saving time and money for all types of executivesorganizations, from individual professionals to small • Target customers: Senior executives in industries suchbusinesses to the Fortune 100. as real estate, financial services, insurance, technology, and staffingLooking to deepen relationships, streamlinesales processesDocuSign was actively seeking ways for its sales executives tostrengthen relationships with key enterprise accounts andforge deeper connections with key decision makers toimprove account development and closure rates. DocuSignalso wanted to enhance its prospecting and lead qualificationprocesses to best prioritize inbound contacts from customersand prospects.“Electronic signature has gone mainstream with individualprofessionals and businesses of all sizes looking for provenways to close deals faster, earn revenue sooner, reduce costs,and increase visibility, control and compliance,” said BobDeSantis, Vice President of Sales at DocuSign. “WithDocuSign experiencing hyper-growth as the industrystandard with more than 9 million DocuSigners and 30,000new users every business day, it’s imperative we’re able toeffectively manage the increased demand for DocuSign’seSignature solution.”
Sales NavigatorMarketoCase Study More insights—and more precise targeting—drive explosive outbound sales growth“ Our aggressive outbound sales goals required a powerful tool. LinkedIn’s Sales Navigator, with the Challenge most accurate data and seamless integration, • Transitionfrom 100% inbound sales to combined helped us exceed our goals—farther and faster.” outbound/inbound sales with aggressive goals • Seamlessly integrate with existing investment in Patrick Donnelly, VP of SMB Sales, Salesforce.com Marketo Solution • LinkedIn Sales Navigator account, including: • Lead Builder When one of the fastest growing companies in Silicon Valley • Team Link wanted to integrate a new outbound sales program with its • InMail successful inbound efforts, they knew they would need the • Profile Organizer right tools to reach their aggressive goals. Marketo – whose • Premium Search Filters business focuses on demand generation products and services for marketing and sales professionals – turned to LinkedIn’s Why LinkedIn? Sales Navigator to build connections, gain insights on prospects, shorten the sales cycle and, ultimately, to grow • Access to a worldwide network of 150 million (and their business. growing) professional members • Integration with existing CRM investment • Trusted, authentic and current profile data Maximizing impact for impressive ROI • Tools for prioritizing, managing and maximizing lead Early on, 100% of Marketo’s sales team was already using development LinkedIn’s standard, no-cost functionality in their individual sales efforts, and several team members were even paying for premium subscription services out of their own pockets. When Results the company began searching for the most accurate data for • Quadrupled outbound sales prospecting and overall sales effectiveness, it made sense to • Increase in win rates leverage employees’ previous experience with LinkedIn.