If I told you that a giraffe could increase your LinkedIn engagement by 42%, would you believe me? You never know what going in search of big game can teach you. Simon Chappuzeau lives in s. Africa, where there are some 12,000 giraffes, and he guided me for 12 weeks on a LinkedIn Safari. With Simon as my guide, this is what we saw happen to my profile: 🦒 +41.5% increase in engagement = 1,465 🦒 +4.3% increase in followers = 11,212 🦒 - 3.1% impressions = 81,532 But the big trophy is this: 🦒 +90% time saving = 8 hours per week Instead of outsourcing the posting of 4 - 5 pieces of generic content per day, Simon showed me how the algorithm rewards authentic, valuable contributions. I've summarized the key learnings in the deck below - and removed my stats so you can share this with anyone you know who wants to search for big game on Linkedin. #linkedin #content #africa #engagement p.s. no animals were in any way harmed during the production of this safari. You can watch all 12 episodes on YouTube https://lnkd.in/gHUDPSMe

1. + 4 2 % E N G A G E M E N T
W H AT W E S P O T T E D 🦒
90 days on Linkedin Safari
Tourist Jim James - UK.
Guide Simon Chappuzeau - S. Africa.

2. T H E L I N K E D I N D N A
LinkedIn is a learning community,
not a marketplace.

3. K N O W T H Y S E L F O R N O O N E W I L L
Personal profile is what you do,
not just who you are.

4. T H E G O L D E N R U L E
Consistency is everything.
Style
Messaging
Schedule

5. P O S T S M U S T D O AT L E A S T O N E O F T H E S E
Inform
Educate
Inspire

6. C O N T E N T M AT T E R S
Share experiences.
Share insights others can use.
Keep the posts short.
@ others in the post.
# are over rated.

7. F O R M AT M AT T E R S
Slideshows gain maximum engagement
Especially ones which contain evergreen
content.
Videos with good story and personal
angle to create context.

8. B E S T T O O L
Content calendar.
A simple spreadsheet.

9. L I N K E D I N B E S T P R A C T I C E
First - Comment on other posts
Second - Post your content
Third - Comment on other posts

10. G R O U P S A R E T R I B E S
Functions only if there is a leader.
Don’t join a lost tribe.

11. T H E A L G O R I T H M
Rewards consistent sharing of
useful information.

12. B E Y O U R S E L F O N L I N K E D I N
There are no rules,
Everyone does it differently,
but there are common habits of
success.

13. F O L L O W T H E S I G N P O S T S
A guide can help to find
the right path.

14. L I N K E D I N S A FA R I R E V I E W
Lessons from12 weeks of building a Linkedin presence
Jim James + Simon Chappuzeau
@theunnoticedentrepreneur
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