This presentation on LinkedIn was given to a Women's Forum to show them how to build their network on LinkedIn and build their connections to grow their business.

1. LinkedIn
Linda Clevenger
www.lindamclevenger.com
www.organizationdirect.com
Linkedin.com/in/organizationdirect
@healthy1
Facebook – Organization Direct

2. LinkedIn Facts
We don’t have a choice whether we
do Social Media, the question is how
well we do it.

3. LinkedIn Facts
80% of companies use social media for
recruitment
95% of these use LinkedIn
LinkedIn Users Worldwide – 433 million / 128
million in the US
Adding a professional Photo – makes you
14% more likely to be found

4. LinkedIn Facts
Adding Skills Will Increase your Profile Views
13%
LinkedIn Member Page views in 4th Qtr 2015 -
37 Million
Average Number of CEO connections 930
Most overused word – Motivated

5. LinkedIn Facts
Percentage of Washington DC Insiders – 70%
Percentage of LinkedIn users that worked in
companies with less than 200 employees –
59%
130,000 posts per week
US Adult women who use LinkedIn 28%

6. LinkedIn
How To Build Connections that
Make a Difference

7. LinkedIn
How to build connections that
make a difference….

8. LinkedIn
How to build connections that
make a difference….

9. LinkedIn
Know Your Persona – Who is Your Buyer?
They can easily be found on LinkedIn by
doing a search….

10. LinkedIn
Defining your Persona?

11. LinkedIn
My Persona is:
Electricians in Virginia who need help
getting themselves organized

14. LinkedIn
Once you have connected and/or followed
your Potential Buyers, check out those who
have endorsed them to see who you can
connect with!

15. LinkedIn

17. LinkedIn
What Does Your Summary Say
About You?

18. LinkedIn
Your Summary should be:
Written for your reader to identify how
you help them solve their problems.

19. LinkedIn
Your Summary should be:
Authentic
True
Relatable to your Personas

20. LinkedIn
Your Summary should be:
Personable
Focused
Deliverable

21. LinkedIn
Your Summary should show:
Your passion for your business
How you help others
Your expertise

22. LinkedIn
Your Summary Should Include:
Key Words
Specific Contact Information
Links for others to connect with you

23. LinkedIn
Work Smarter Not Harder –
The Twitter Connection

24. LinkedIn
Work Smarter Not Harder –
The Twitter Connection

25. LinkedIn
Work Smarter Not Harder –
Do you Tweet?

28. Free vs. Premium
Subscriptions
What does a Premium Account
Get You?
Why Would you Spend the
$$$$$

29. LinkedIn’s Answer:
• More attention in areas like job search
• Special content in the form of emails, video tutorials
and articles that provide job search and professional
development tips and advice from leaders in the
industry.

30. You get to see who has viewed
your profile, which can be
helpful when you are applying
for jobs or trying to set up
business deals.

31. Why I Liked the LinkedIn
Premium Account!!
I get to see all of the people that have
viewed my Profile.

35. Every premium account comes with certain
benefits regardless of the level you choose.
These benefits include:
• Unlimited one-click reference searches
• OpenLink network membership
• Unlimited OpenLink messages
• Ability to see who viewed your profile
• Access to premium content
• One-business-day customer service for
your LinkedIn questions

36. Why Should You
Have a Company
Page?

37. 1. It showcases your company, not just a single employee.
2. Your employees act as indirect company ambassadors
3. You can measure the effectiveness of your updates
4. Be alerted when some mentions your company
5. Promote your most important news
6. Showcase your specialist services

42. More than 3 million companies have
LinkedIn Company Pages.

43. Want to know More?
Trainings Available:
Individual
Group
Company
lindamclevenger@gmail.com
540-220-5912

44. THANK YOU