Best practices for you to use on LinkedIn

1. Posting on LinkedIn
Posting on LinkedIn
Best Practice
Best Practice
DO'S
DO'S DONT'S
DONT'S

2. Posting Best Practice
DO'S
DO'S
- The

3. Seek Engagement
· Ask questions
· Be controversial (but don’t antagonise)
· Raise subjects you want feedback on
· Be clear about what you want people to
comment on or how you want them to respond
Engagement leads to major
opportunities on LinkedIn.

4. A key best practice
for LinkedIn.
Post Consistently
Post content that is
useful, informative
and/or educative.
But post consistently and
keep at it – LinkedIn is a
long game.

5. LinkedIn penalises posts that
take readers off the platform.
01
03
02
Use Few External Links
Putting links in the
comments doesn’t help.
If you use links, ensure they’re
relevant and easily accessible.

6. Publish Quality Content
· Good content is crucial to building a good
name/reputation for yourself.
· Publish promotional or sales posts rarely.
· Focus on what customers want to know.

7. Publish Quality Content (cont’d)
· Write posts that create a bond with your
audience/potential clients.
· Tell them about you/your company but focus on them.
· Illustrate how you can solve their problems e.g. case
studies, clients’ stories.
· Choose topics people can relate to.

8. Engage with
Others’ Posts
· If you regularly engage on others’ posts, they will
likely reciprocate.
· The LinkedIn algorithm rewards your posts when
you comment on others.

9. Posting Best Practice
- The DONT'S
DONT'S

10. Ultra-Short Posts
· They won’t get a boost from dwell time.
· They won’t trigger the ‘See more’ button.
· Short posts are less likely to be useful to readers.

11. No Hashtags
· Reduces the reach of the post.
· Posts without hashtags get fewer likes and comments.

12. Tagging wall
· OK to tag others if they’re quoted or of some relevance to the post.
· Otherwise, avoid using list of names at end of post (tagging wall).
· Looks ugly.
· If people on list don’t respond, LinkedIn penalises the post.

13. Block Formatting
· Solid blocks of text with no line breaks are
hard to read.
· Looks uninviting and puts people off.

14. Using Pre-
Formatted Posts
· Celebrate an Occasion option for posts e.g.
Give kudos, Work anniversary, Project launch,
New position, etc.
· These posts tend to bomb.
· Steer clear of them.

15. Posting Too Soon
After a Previous Post
· Especially not if previous post is doing well.
· A second post, if too soon, can hamper reach of the first.
· Wait till viewing numbers level out on the previous post.
· Don’t post multiple times a day for the same reason.

16. Content
Community
Coaching
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