Do tech marketers differ from their non-tech counterparts and reign supreme in particular domains of marketing expertise?
New LinkedIn research says yes. But more importantly, findings from our recent global marketer’s study point out significant lessons that non-tech marketers can learn from today’s tech trailblazers.
Influencing the mass affluent - The NetherlandsLinkedIn Europe
Europeans with significant investable assets expect to engage with finance brands through social media – both to improve their customer experience and to guide future decisions on products and investments.
The Mass Affluent, those with investable assets of between €75,000 and €750,000, are amongst the most active and engaged social media users – and see social platforms as an essential element in their relationships with financial institutions. In a groundbreaking study by LinkedIn and Cogent covering France, The Netherlands and the UK, more than 84% of the mass affluent audience in each country were active on social platforms; at least 40% engaged with financial companies, and at least 30% read content shared by those companies.
In each country, mass affluent audiences opted for LinkedIn as their most trusted social media source for financial information, and the platform they are most likely to turn to for the content that matters to them. Information on new products and services, market commentary, service updates and general company information figured prominently amongst the most sought-after content from banks, credit card companies, insurance brands and brokers. When asked what they hoped to gain from engaging with such companies through social media, Mass Affluents pointed to improved customer service, greater transparency and timely, relevant content.
Across all three countries, and all types of financial sectors, the information discovered and considered through social media is a key driver of immediate action amongst the mass affluent audience. Of those using social media for both discovery and consideration, 63% were driven to take action such as purchasing a product or opening an account. And the comments that Mass Affluents share have a vital role to play in amplifying awareness and engagement amongst their peers. Almost a quarter of those in the UK and over a third of those in France and The Netherlands read others comments on the content shared by financial companies.
LinkedIn Talent Connect Europe 2012: Moving to a Direct Sourcing Model by Del...LinkedIn Europe
This was an interactive session where the audience heard a business case from Marie Moynihan of Dell and Rachel Bowman of RBS on creating and running a successful direct sourcing function followed by an open discussion between panellists and audience members. In this session audience members were able to brainstorm solutions to challenges they face in their business today.
Better understand the supply and demand for professionals from different industries across Europe. These Talent Pool Reports are based on data from LinkedIn's network of 259 million professionals and the results from a survey of over 100,000 LinkedIn members.
Do tech marketers differ from their non-tech counterparts and reign supreme in particular domains of marketing expertise?
New LinkedIn research says yes. But more importantly, findings from our recent global marketer’s study point out significant lessons that non-tech marketers can learn from today’s tech trailblazers.
Influencing the mass affluent - The NetherlandsLinkedIn Europe
Europeans with significant investable assets expect to engage with finance brands through social media – both to improve their customer experience and to guide future decisions on products and investments.
The Mass Affluent, those with investable assets of between €75,000 and €750,000, are amongst the most active and engaged social media users – and see social platforms as an essential element in their relationships with financial institutions. In a groundbreaking study by LinkedIn and Cogent covering France, The Netherlands and the UK, more than 84% of the mass affluent audience in each country were active on social platforms; at least 40% engaged with financial companies, and at least 30% read content shared by those companies.
In each country, mass affluent audiences opted for LinkedIn as their most trusted social media source for financial information, and the platform they are most likely to turn to for the content that matters to them. Information on new products and services, market commentary, service updates and general company information figured prominently amongst the most sought-after content from banks, credit card companies, insurance brands and brokers. When asked what they hoped to gain from engaging with such companies through social media, Mass Affluents pointed to improved customer service, greater transparency and timely, relevant content.
Across all three countries, and all types of financial sectors, the information discovered and considered through social media is a key driver of immediate action amongst the mass affluent audience. Of those using social media for both discovery and consideration, 63% were driven to take action such as purchasing a product or opening an account. And the comments that Mass Affluents share have a vital role to play in amplifying awareness and engagement amongst their peers. Almost a quarter of those in the UK and over a third of those in France and The Netherlands read others comments on the content shared by financial companies.
LinkedIn Talent Connect Europe 2012: Moving to a Direct Sourcing Model by Del...LinkedIn Europe
This was an interactive session where the audience heard a business case from Marie Moynihan of Dell and Rachel Bowman of RBS on creating and running a successful direct sourcing function followed by an open discussion between panellists and audience members. In this session audience members were able to brainstorm solutions to challenges they face in their business today.
Better understand the supply and demand for professionals from different industries across Europe. These Talent Pool Reports are based on data from LinkedIn's network of 259 million professionals and the results from a survey of over 100,000 LinkedIn members.
Achieving your objectives via LinkedIn's Marketing SolutionsLinkedIn Europe
What’s your business objective? Generating leads? Building awareness, consideration or preference? Building a community? Driving advocacy? Whichever professional audience you’re trying to target, and whatever objective you are aiming to fulfill by targeting them, LinkedIn can provide you with a solution that’s rooted in a precise understanding of how they behave on our platform.
That’s the promise of the webinar that I’ll be presenting alongside Lucie Durnford on Thursday August 27th. It’s called Achieving your Objectives via LinkedIn Marketing Solutions – and it will showcase the many different ways in which we can leverage unique understanding of our members to help you achieve your goals.
Members who list skills on their LinkedIn profiles receive an average of 13 times more profile views than those who don’t. In today's era of technology, it's easy to assume assume that technical skills would be the the fastest growing area of expertise. Our analysis of the top skills, however, revealed a surprising trend: non-IT skills are on the rise on LinkedIn. The data shows that skills related to health care, administration, hospitality, retail, and education are seeing the most significant growth. In fact, eight of the 10 skills that have grown the most in popularity ranking over the past year are non-technical and nearly half of these are healthcare related.
LinkedIn Marketing Solutions 101, Dutch webcast presentationLinkedIn Europe
View, learn and share content from our recent Dutch webcast titled LinkedIn Marketing Solutions 101.
Presented by Markus Lammers and Sven Duppen on November 27th 2014.
This is a presentation put togeher from a recent Talent Branding Workshop we held for our retail clients which include insights on the retail market and how to attract talent.
This presentation is from our recent Graduate Webcast which highlights:
- Tips to proactively source student talent
- How to engage students using LinkedIn's free and paid for tools
- Best practice on building a strong employer brand to attract the next generation of professionals
Accelerating LinkedIn’s Vision Through InnovationLinkedIn
See what's next for LinkedIn - from a complete redesign of the desktop experience, to smarter messaging and content discovery features, to the future of professional learning. Read more: https://blog.linkedin.com/2016/09/22/accelerating-LinkedIn-vision
Building the business pipeline through Sponsored Updates
Sponsored Updates delivering timely content through the LinkedIn feed proved the most powerful lead generator for HubSpot’s inbound marketing business, delivering four times more leads amongst the target audience than efforts on other platforms.
HubSpot targeted marketing professionals in small and medium-sized businesses as part of an integrated campaign focused on driving qualified sales leads and capturing contact information. LinkedIn provided an ideal professional setting for engaging this audience and promoting HubSpot’s top-performing offers. And by delivering relevant content such as eBooks, webinars and how-to guides through Sponsored Updates, HubSpot was able to expand reach across all members that fitted its target audience profile – and ensure visibility across desktop, mobile and tablet devices.
The Sponsored Updates campaign proved HubSpot’s most effective paid-lead generator during the campaign, helped by instant feedback on the most engaging forms of content on the platform. The targeted nature of the updates ensured that the LinkedIn campaign generated 400% more leads than other platforms amongst the target audience.
We had a recent webcast where we partnered with TNS to bring you valuable research and unique insights on how to utilize your employees to be Talent Brand Ambassadors to drive your talent brand. We also discussed the linkage between employee engagement and cultivating followers on social networks, such as LinkedIn.
LinkedIn Talent Connect Europe 2012: Leading Your Business to Social Success ...LinkedIn Europe
Social media, platforms and tools are here and making a big impact on the world of recruiting but you don't quite know how to go about steering the ship - then this session is for you! Dennis De Munck of L'Oréal shared his strategy for winning over management, leading positive change within his recruiting teams, new techniques of looking at the candidate attraction process and all with social media tools at the core of his strategy.
On October 1st, LinkedIn came to Jeddah for the first time. Our experts talked through the rise of the largest professional social media network in the world and how it can help your organisation recruit top talent in the region.
LinkedIn MENA organized its first staffing event on Sept 17th at The Address Marina Hotel in Dubai. Here is an overview of some of the content that was presented focusing on the role that social media plays in recruiting.
Achieving your objectives via LinkedIn's Marketing SolutionsLinkedIn Europe
What’s your business objective? Generating leads? Building awareness, consideration or preference? Building a community? Driving advocacy? Whichever professional audience you’re trying to target, and whatever objective you are aiming to fulfill by targeting them, LinkedIn can provide you with a solution that’s rooted in a precise understanding of how they behave on our platform.
That’s the promise of the webinar that I’ll be presenting alongside Lucie Durnford on Thursday August 27th. It’s called Achieving your Objectives via LinkedIn Marketing Solutions – and it will showcase the many different ways in which we can leverage unique understanding of our members to help you achieve your goals.
Members who list skills on their LinkedIn profiles receive an average of 13 times more profile views than those who don’t. In today's era of technology, it's easy to assume assume that technical skills would be the the fastest growing area of expertise. Our analysis of the top skills, however, revealed a surprising trend: non-IT skills are on the rise on LinkedIn. The data shows that skills related to health care, administration, hospitality, retail, and education are seeing the most significant growth. In fact, eight of the 10 skills that have grown the most in popularity ranking over the past year are non-technical and nearly half of these are healthcare related.
LinkedIn Marketing Solutions 101, Dutch webcast presentationLinkedIn Europe
View, learn and share content from our recent Dutch webcast titled LinkedIn Marketing Solutions 101.
Presented by Markus Lammers and Sven Duppen on November 27th 2014.
This is a presentation put togeher from a recent Talent Branding Workshop we held for our retail clients which include insights on the retail market and how to attract talent.
This presentation is from our recent Graduate Webcast which highlights:
- Tips to proactively source student talent
- How to engage students using LinkedIn's free and paid for tools
- Best practice on building a strong employer brand to attract the next generation of professionals
Accelerating LinkedIn’s Vision Through InnovationLinkedIn
See what's next for LinkedIn - from a complete redesign of the desktop experience, to smarter messaging and content discovery features, to the future of professional learning. Read more: https://blog.linkedin.com/2016/09/22/accelerating-LinkedIn-vision
Building the business pipeline through Sponsored Updates
Sponsored Updates delivering timely content through the LinkedIn feed proved the most powerful lead generator for HubSpot’s inbound marketing business, delivering four times more leads amongst the target audience than efforts on other platforms.
HubSpot targeted marketing professionals in small and medium-sized businesses as part of an integrated campaign focused on driving qualified sales leads and capturing contact information. LinkedIn provided an ideal professional setting for engaging this audience and promoting HubSpot’s top-performing offers. And by delivering relevant content such as eBooks, webinars and how-to guides through Sponsored Updates, HubSpot was able to expand reach across all members that fitted its target audience profile – and ensure visibility across desktop, mobile and tablet devices.
The Sponsored Updates campaign proved HubSpot’s most effective paid-lead generator during the campaign, helped by instant feedback on the most engaging forms of content on the platform. The targeted nature of the updates ensured that the LinkedIn campaign generated 400% more leads than other platforms amongst the target audience.
We had a recent webcast where we partnered with TNS to bring you valuable research and unique insights on how to utilize your employees to be Talent Brand Ambassadors to drive your talent brand. We also discussed the linkage between employee engagement and cultivating followers on social networks, such as LinkedIn.
LinkedIn Talent Connect Europe 2012: Leading Your Business to Social Success ...LinkedIn Europe
Social media, platforms and tools are here and making a big impact on the world of recruiting but you don't quite know how to go about steering the ship - then this session is for you! Dennis De Munck of L'Oréal shared his strategy for winning over management, leading positive change within his recruiting teams, new techniques of looking at the candidate attraction process and all with social media tools at the core of his strategy.
On October 1st, LinkedIn came to Jeddah for the first time. Our experts talked through the rise of the largest professional social media network in the world and how it can help your organisation recruit top talent in the region.
LinkedIn MENA organized its first staffing event on Sept 17th at The Address Marina Hotel in Dubai. Here is an overview of some of the content that was presented focusing on the role that social media plays in recruiting.
A Special Invitation
How Your Content Marketing Can Create Meaningful Connections
Thursday, September 12, 2013
2:00pm – 4:30pm EDT (Followed by Cocktail Reception)
Ottawa, ON
Content marketing is not a new marketing phenomenon by any means, but it is one that is growing exponentially in prominence and importance.
It’s growing because marketers are responding to the reality that buyers are forming perceptions about brands without those brands having an opportunity to share their perspective.
Please join LinkedIn Marketing Solutions in Ottawa on Thursday, September 12th for "How Your Content Marketing Can Create Meaningful Connections."
Designed especially for marketing leaders, you'll learn how your Content Marketing can create meaningful connections and ultimately, impact your revenue.
Agenda:
2:00 - 2:30pm: Registration
2:30 - 3:30pm: How Your Content Marketing Can Create Meaningful Connections
3:30 - 4:30pm: Getting Started With Content Marketing on LinkedIn
4:30 - 5:30pm: Cocktail Reception and Networking
Venue:
Canadian Museum of Nature
240 McLeod St
Ottawa, ON K2P 2R1
Mtg Room: 4th Floor Gallery
Digital technologies allow organizations to reinvent themselves – transforming the core of the business and finding and exploiting new sources of value. However, many organizations are struggling to reinvent themselves because they run up against a significant barrier – culture. Our research shows that culture is the number 1 barrier to digital transformation.
This edition of the Digital Transformation Review focuses on this critical, but neglected, topic:
How are large and traditional organizations tackling the thorny issue of digital culture?
What do digital-native firms do differently when it comes to digital culture?
What advice do leading academics have for organizations attempting to get digital culture change right?
We share the insights of key leaders and experts on this topic, representing the views of traditional companies, academia, and the Silicon Valley. We also outline Capgeminis’ point of view on how organizations can close the growing employee-leadership gap in digital culture, drawing on an extensive global survey.
Presented at the Business Marketing Association of Kansas City on Wednesday, July 17, 2013.
Vanessa Zambo, Vice President/Principal and Director of Marketing Communications at Terracon discusses their successes and lessons learned in using video, content, and employees to drive their corporate social media.
In this presentation, Vanessa shares how Terracon has not only structured their social media strategy, but their entire online strategy and how all of their sites (YouTube, Facebook, LinkedIn, Terracon.com, and Terracon App) work together.
Data from social media is useless unless it helps you make positive improvements and decisions that have a measurable impact. Unfortunately, dealing with data is like trying to untangle a knotted mass of chain. Those who are attempting to unravel the chain of data often get caught up in it, preventing clear data and insights from being turned into meaningful action. That’s why it’s crucial to have a good plan and efficient system to help you.
Before you can begin to untangle data from social media monitoring, you have to know what you want to achieve. Do you want to learn why customers switch to the competitor or predict what they will purchase next? Only then can you focus monitoring in the areas that will help you get the answers to these questions. Once properly placed data monitoring uncovers the insights, you’ll be able to take action. Data may show that customers who bought a certain product are in the market for the add-on to the item. So why not put the items on the shelf next to each other or offer a coupon for the add-on item with the purchase of the first product?
Unraveling data and insights from social media monitoring takes patience and persistence in order to gain valuable insights. Join our panel of experts as we discuss:
-Defining social media monitoring goals and prospects.
-Charting an analytics process that will deliver actionable insights.
-Choosing the best tools for listening, and tracking engagement and activity.
-Deciding where data and insights are routed and who will take action on them.
-Measuring the success of marketing campaigns driven by a
CollectiWise is a platform as a service for individuals to map out their beliefs about a decision environment and for collectives to aggregate those maps into one collective comprehensive belief system with which to make superior decisions.
Designed especially for marketing leaders, this event will provide an overview of marketing in the digital landscape and actionable information about how LinkedIn Marketing Solutions can be a critical part of your company's marketing mix.
Gain unique insights from LinkedIn's experts that will help you understand how to leverage LinkedIn Marketing Solutions and seamlessly integrate them into your business.
Network with other marketing leaders to share insights and expertise.
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
Check back through the slides we shared during this webinar around the 6 tips to prepare for a hiring surge, and what you can do to drive your employer brand to the right audience.
Designing for Diversity - Global Recruiter SummitLinkedIn Europe
Presenter: Sophie Mitchell, Global Solutions Consultant, LinkedIn
Building diverse teams is of the utmost importance for today’s businesses.
These businesses aren’t just ticking a box, saying the right thing or trying to burnish their brand with a sense of purpose. They’re responding to hard data and a growing body of evidence that shows diversity to be one of the most vital sources of competitive advantage.
However, the evidence is also growing that no business, large or small, can simply decide to be more diverse. As recruitment businesses seek to hire more diverse teams for their clients and for their own organisations, the reality is these initiatives are hard work. Achieving diversity requires deliberate design – and it requires the right types of actionable insights to drive that design.
Event: LinkedIn Talent Insights launch, Staffing
Speakers: James Osborne & Phil Edwards
Every day you’re asked to answer complex questions that shape the future of your business, such as how do I find and win my next big client?
You’ve needed reliable, accurate data to answer these questions and to enable your organisation’s success. Now it’s here.
We’re excited to officially launch LinkedIn Talent Insights – a self-service tool that gives you direct access to rich data on talent pools and companies.
https://business.linkedin.com/talent-solutions/talent-insights
Top Hacks to Prepare Your Employer Brand for a Hiring SpikeLinkedIn Europe
Slides from our recent webinar presented by Priyanka Malik and Julian Constance talking through their top tips to help companies get prepared for a surge in hiring.
The Era of Talent Intelligence: SIA Executive Forum SlidesLinkedIn Europe
Event: SIA Executive Forum Europe 2018
Speaker: Darren Connolly
As today’s talent landscape is rapidly changing and becoming increasingly complex, we believe the next wave of recruiting lies in the use of data-driven insights to create competitive advantage. This is the idea of talent intelligence.
In this presentation, we dive into the themes shaping the future of work and discuss how staffing firms can harness data and insights to reinvent and improve every step of the recruitment process, to drive business outcomes, and to stay ahead of the competition.
How to use data and insights to become more socially engaged [webcast] LinkedIn Europe
This webcast was run on the 3rd October 2018.
The presentation covers:
- Importance of data and insights in the recruitment industry
- Using insights to create an effective engagement strategy
The Era of Talent Intelligence: Bullhorn Engage SlidesLinkedIn Europe
Event: Bullhorn Engage London 2018
Speakers: Phil Edwards & Darren Connolly
Over the last few years, the recruitment industry has been adapting to increasingly complex challenges when it comes to attracting and placing talent. As the market becomes more and more competitive, LinkedIn believes the next wave of recruiting innovation lies in the use of data-driven insights to power talent and strategic business decisions. This is the era of talent intelligence.
Hear about the changes in the recruitment industry, trends in the new era of work, and how recruiters can make data and insights actionable.
The Era of Talent Intelligence: ReImagine HR SlidesLinkedIn Europe
Event: ReImagine HR London 2018
Speaker : Annmarie McCormack
Talent strategy is getting smarter and faster. The era of Talent Intelligence has begun, driven by the combination of unprecedented market forces, data signals, powerful insights unlocked by AI, and your instincts to make people your competitive advantage has begun.
Hear how talent intelligence is driving LinkedIn’s next wave of product innovation and discover new ways and means of accelerating your business with LinkedIn Talent Insights.
Content marketing for search and staffing webcastLinkedIn Europe
Slides from the webcast that took place on the 11th October 2017. Content:
1. Importance of Content Marketing
2. 3 Core Audiences (Client, Candidates, Consultant)
3. Anatomy of a Great Post
4. Curate vs. Create
Recruiters: How to win at social engagement webcast slidesLinkedIn Europe
This presentation was used for the LinkedIn webcast held on the 26th September 2017. The content was created with the Search & Staffing industry in mind.
Do you prefer to Watch Video with the Sound On or Off?LinkedIn Europe
Proof that B2B video works best when it targets the eyes rather than the ears. New research from LinkedIn shows that video content works best when it doesn’t rely on sound.
More than half of today’s professionals consider that a break from work isn’t a break from work unless it’s also a break from connected devices. Our data shows digital detox could become a regular part of professional life:
To expand your talent pools of qualified candidates, we recently announced 3 new product updates: Open Candidates, Apply Starters, and Contractor Targeting.
These slides take us through the recent webcast to learn more about these features — along with other recent product enhancements.
Is Wearable Technology part of your Daily Life?LinkedIn Europe
The world’s professionals are driving the adoption of wearable technology as part of daily life.
More than a third are heading out to work with devices such as smart watches or fitness trackers as part of their outfit. However, it’s not necessarily hip young millennials that are driving the adoption of wearables in the workplace. The most enthusiastic users of the devices are actually their department directors and VPs.New research from LinkedIn shows that only 26% of those aged 18-24 use a wearable device on a daily basis. However, this jumps to 37% amongst those aged 25-34 and then leaps again, to 40% amongst those aged 45-54. The seniority level of those adopting wearables provides more evidence that this is a trend led by those in leadership roles. The most likely groups to use a wearable as part of daily life are directors (42%) and VPs (40%), with enthusiasm levels very similar amongst men and women.In every country in our study, at least 30% of professionals say that they use wearables on a daily basis, demonstrating how rapidly such technologies have entered the mainstream. However, there are big gaps between the most enthusiastic markets and those less convinced by the value that smart watches and fitness trackers can add. In Brazil, in particular, nearly half
of all professionals (46%) use a wearable daily. In Hong Kong, it’s 40%, and adoption levels are
also significantly higher than average in The Netherlands and the UAE. In the UK and US meanwhile, only 31% of professionals are using wearables regularly.
Will you purchase a self-driving car when they become available?LinkedIn Europe
Almost a quarter of professionals worldwide would consider buying a self-driving car – but the countries with most enthusiasm are those least likely to get the chance
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
7. The largest global community of professionals
61M
senior-level
influencers
40M
decision makers
10.7M
opinion leaders
6.8M
C-level execs
22.8M
Mass Affluent
4.1M
IT decision makers
414Mprofessionals are on LinkedIn
8. All of which means that the world’s professionals
come to LinkedIn for knowledge
INDUSTRY
NEWS
EXPERT
ADVICE
PROFESSIONAL
LEARNING
PEER
INSIGHTS
PEER
RECOMMENDATIONS
500+
INFLUENCERS
More impressions for
content vs. jobs
15x
Content
Jobs
9.
10. 10,000 views of David Hone’s posts
(100x the views on David’s own blog)
David went from zero to 1,845
followers in one month
Social actions and viral activity
increased reach by 86%
High levels of engagement with
posts generating 37 comments
11. Reached almost two million
new auto buyers in Germany,
Sweden, Turkey and Portugal
Conversion rates
trebled auto industry
benchmarks
Awarded ‘Best Digital
Media Idea of 2015’ at
the prestigious Deutscher
Mediapreis
12. 833 registrations for the EY Alumni
Network in just 6 days
Open rate of 53% and click-
through rate of 67%
Huge engagement levels
among existing employees
exceeding industry and
EY benchmarks