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Emerging Jobs:
Malaysia
The fastest growing jobs in the country
Table of contents
Introduction	 1
Key Takeaways 	 4
Deep dive: The top 5 emerging jobs	 10
Final thoughts for HR and TA teams	 17
Why LinkedIn?	 19
New jobs are emerging more rapidly than
at any other time in modern history. It’s not
just a case of old jobs dying and fresh jobs
being born. Traditional roles are evolving
into new hybrids before our eyes.
In the 1960s, Malaysia started to become
a global manufacturing hub for electricals
and electronics (E&E).1
As the economy
transformed, the country’s workforce has
steadily moved up the value chain to focus
on more complex and specialised tasks.
The E&E industry now provides close to
800,000 jobs in Malaysia in 2018.2
Introduction
1.	 World Bank: Malaysia’s Digital Economy
2.	 World Bank: Malaysia’s Digital Economy
3.	 Microsoft: Digital Transformation to Contribute US$10 Billion to Malaysia GDP by 2021
4.	 The Star: Digital Economy expected to show significant growth
5.	 World Bank: Malaysia’s Digital Economy
Just as it benefited from the rise of E&E, Malaysia can
also expect to benefit from the global phenomenon of
digitalisation.
By 2021, it’s expected that digital transformation will add
MYR 41 billion (USD 10 billion) to the country’s economy,
while 45 per cent of Malaysia’s income will be derived from
digital products and services.3
According to Malaysia
Digital Economy Corporation (MDEC), the impact of digital
transformation on Malaysia’s economy is expected to
significantly increase by MYR 400 billion (USD 95.3 billion)
by 2025.4
As digitalisation accelerates, Malaysia is again looking to
create opportunities for its economy. In 2016, it was the first
country in the world to establish a Digital Free Trade Zone
(DFTZ). The zone promotes the growth of e-commerce by
providing a state-of-the-art platform for small and medium
businesses and other enterprises.5
What does this spell for the talent landscape in Malaysia?
LINKEDIN EMERGING JOBS REPORT MAL AYSIA 1
Malaysia is well-placed to take advantage of automation and
digital technologies like Big Data, Internet of Things (IoT), Artificial
Intelligence (AI) to increase productivity, spur innovation, and improve
livelihoods.
LinkedIn’s Emerging Jobs Report indicates that
Malaysian talent is already responding to these
trends, with four out of five emerging jobs being
technology-related.
For instance, the rapid rise of roles like Full Stack
Engineer makes sense as organisations try to
fill their workforce with multi-skilled engineering
professionals. Similarly, as more organisations
look to understand and interpret the large
amount of data they are creating and collecting,
DataScientistsfindthemselvesingrowingdemand.
In view of this, Malaysia is investing in its talent
pipeline. MDEC and the Education Ministry
have recognised 13 high-learning institutions as
Premier Digital Tech Universities (PDTUs) and
Preferred Digital Tech Polytechnics (PDTPs) to
promote tech education and skills.6
Industry
players are involved in PDTUs and PDTPs as well,
making sure students get exposure to the latest
technology and skills needed in the jobs market.7
The industry has also invested in growing the
digital talent pool. For example, SAS worked with
Malaysia’s Statistics Department to certify its
talent as Data Scientists.8
But while tech roles are dominating the emerging
jobs market, this might not be happening in the
ways you expect.
In times of rapid change in the talent market,
Human Resource (HR) and Talent Acquisition
(TA) professionals should look beyond job titles
and focus on the candidate’s skills. Career
paths should not be a checklist of job titles,
but considered in terms of skills gained and
developed.
Tech talent in the digital economy
The top five
emerging jobs:
	 1	 Data Scientist
	 2	 Full Stack Engineer
	 3	 Drive Test Engineer
	 4	User Experience
Designer
	 5	 Content Writer
6.	 New Straits Times: Prepping the digital talent
7.	 New Straits Times: Prepping the digital talent
8.	 Human Resources: Malaysia home to world’s first government staff-certified data scientists
2 LINKEDIN EMERGING JOBS REPORT MAL AYSIA
How to use this report
This report has crunched LinkedIn’s unique data from the
last five years to identify the top up-and-coming roles and
the skills needed.
Intuition and experience are vital, but with a market this complex and fast-moving, you
need to keep your eyes on the latest data. Knowing the trends shaping your world is key
to understanding what your own workplace may soon be looking for.
We hope this report will serve as a helpful resource that HR and TA teams can use to:
•	 Educate hiring managers and business leaders about the challenges and
opportunities that exist in Malaysia’s job market
•	 Reference in executive discussions to give a bird’s eye view of the hiring marketplace
•	 Understand what skills to look for instead of job titles
•	 Glean insights into the nature of emerging roles
Show your hiring managers this report and use it in discussions to demonstrate your
knowledge of the trends in Malaysia’s job market.
Talk to your local LinkedIn relationship manager about how they can be your partner in
helping you meet your hiring goals.
How LinkedIn data
revealed what’s
emerging
We looked at all LinkedIn members
in Malaysia who included work
experience on their profiles. We then
grouped together the millions of
unique, user-input job titles based
on common job roles.
This involved clustering job titles
together. For example, our category
of ‘machine learning engineer’
includes user input titles such
as ‘machine learning software
engineer’ and ‘machine learning
engineer II.’ We then counted the
frequencies of job titles that were
held in 2013 and compared the
results to job titles that were held in
2017. Our ‘emerging jobs’ are the
top five job titles that saw the largest
growth in frequency over the five-
year period.
LINKEDIN EMERGING JOBS REPORT MAL AYSIA 3
Key Takeaways
4 LINKEDIN EMERGING JOBS REPORT MAL AYSIA
Digital transformation accelerates
in Malaysia
Looking at the emerging roles in Malaysia, it is little surprise that four out of five
are tech-related.
Malaysia’s digital transformation is rapidly picking
up pace. In 2017, 7 per cent of Malaysia’s GDP was
delivered from digital products – that’s expected to
grow more than six times by 2021.9
While most Malaysians are connected to the Internet
and the rate of individual mobile subscriptions is more
than the population, businesses have been slower to
embrace digitalisation.10
Rapid digital transformation is in part driven by large
export-oriented firms, however things are set to
change as the barriers to going digital are reducing
for all organisations, regardless of size.11
One pertinent example of how small-to-medium
sized enterprises are embracing digitalisation is
the rise of e-commerce. With extremely high rates
of mobile usage and nearly three quarters of the
population engaged on social media, it is unsurprising
that Malaysia has been a particularly early adopter of
e-commerce.12
The industry is expected to increase
earnings by as much as MYR 9.8 billion (USD 2.1 billion)
by 2022.13
This uptick in online shopping is further helped by the
introduction of the DFTZ, and the plan to make it easier
for small-to-medium sized enterprises to enter the
digital marketplace.14
This is creating strong demand for talent that can
help organisations take their businesses online and
implement digital transformation.
For instance, UX Designers are helping Malaysian
businesses ensure that customers enjoy a seamless
user experience when using their products and
services online.
9.	 Microsoft: Digital Transformation to Contribute US$10 Billion to Malaysia GDP by 2021
10.	World Bank: Malaysia’s Digital Economy
11.	 World Bank: Malaysia’s Digital Economy
12.	 Statista: Active social media users as percentage of the total population in Malaysia from 2016 to 2018
13.	Techwire Asia: The history of e-commerce in Malaysia
14.	 World Bank: Malaysia’s Digital Economy
LINKEDIN EMERGING JOBS REPORT MAL AYSIA 5
The rise of data is driving
demand for talent
15.	Big Commerce: 3 ways to use customer data to increase conversions right now
16.	New Strait Times: Malaysia’s stats department world’s first to have certified data scientists
As more industries adopt technology and digitalise their systems,
data collection will become a common practice.
E-commerce, for example, is using data to better
understand their customers and lift sales. This may
be as simple as seeing what advertising is delivering
website traffic to using exit surveys to understand
the last barrier to securing sales.15
Meanwhile, Malaysia’s agriculture and manufacturing
sectors are also starting to use digital tools like
sensors and technologies like IoT to capture data
for quality control.16
Digitally skilled professionals are
increasingly being hired in Malaysia, even across more
traditional sectors.
Top 10 Growth Industries in Digitally Skilled Hires*
6%3%0% 9% 12% 15%
Agriculture
Media  Communications
Manufacturing
Finance
Real Estate
Energy  Mining
Corporate Services
Health Care
Nonprofit
Hardware  Networking
13%
9%
8%
8%
8%
7%
5%
5%
5%
4%
Percentages represent year-over-year growth in the number of digitally skilled hires as a proportion of hires in the industry.
*Digitally skilled hires are defined as new hires made in the last 1 year who possess 1 or more Software Development, Information Technology or Information Science related skills.
LINKEDIN EMERGING JOBS REPORT MAL AYSIA6
  Sometimes on paper, Data Scientists tick all
the boxes – Machine Learning, Data Analytics,
Domain expert – but what might be lacking is
the ability to ask business questions. Within the
realm of Data Scientists, we tend to hire technical-
minded people and then expect them to have the
business acumen to discover problems that need
to be solved.
When hiring Data Scientists, we look for
communication, visualisation and critical thinking
skills. We want to find experienced Data Scientists
who not only possess technical skills like machine
learning and AI, but also those who are strategic
and business-oriented.
Sharala Axryd
Founder  CEO,
The Center of Applied Data Science
Sharala Axryd, the Founder  CEO, The Center
of Applied Data Science, says when hiring data
talent, business leaders should keep soft skills
in mind, as well as the required technical ability.
The rise of data is driving
demand for talent cont.
17.	 MDEC: Malaysia continues to groom data professionals
18.	New Straits Times: Malaysia’s stats department world’s first to have certified data scientists
19.	MalayMail: MDEC a lot more work still to hit 2020’s data professionals target
The rise of data is driving demand for Data Scientists who can understand,
interpret and gain valuable insights from it.
The Malaysian Government’s investment and collaboration with local
universities to develop talent is driving the report’s top emerging job,
Data Scientist.
Malaysia wants to more than double its 8000 Big Data professionals to
20,000 by 2020.17
In January 2018, Malaysia’s Statistics Department was the world’s first
government agency to have its staff certified as Data Scientists.18
Higher learning institutions such as International Medical University,
Universiti Sains Malaysia, Henly Business School of University of Reading
Malaysia, HELP University, Universiti Teknologi Petronas and Universiti
Teknologi MARA are introducing Data Analytics curriculum into non-ICT
related degrees, such as Accounting, Business, Education, Pharmacy,
Medical Biotechnology and Dietetics with Nutrition.19
LINKEDIN EMERGING JOBS REPORT MAL AYSIA 7
Hybrid skills are in demand
According to World Economic Forum (WEF), more than a third
of the desired core skill sets of most occupations will comprise
skills that are not yet considered crucial to the job by 2020.20
Just as the shift to automobiles generated
demand for car salespeople and drive-throughs,
the rise of tech is creating a demand for a diverse
range of talents.
Gone are the days when being a specialist in a
single skill was enough. Today, candidates have
realised that the shelf life of their skills is limited.
They need to continually develop and broaden
their skills set to stay competitive.
This has given rise to a new breed of talent –
the hybrid workers. This includes Full Stack
Engineers or User Experience Designers who
run projects from the technical side, as well
as understand the customer-facing aspects
of projects.
Demand for a diverse range of tech skills
may dominate, but soft skills are vital to get
the most from the digital world – whether it’s
understanding data, communicating clearly,
or managing projects.
The talent pool crunch makes hybrid talent very
attractive to organisations that are looking for
people who are able to manage end-to-end
processes. A hybrid skill set could also indicate to
an employer that this kind of talent might be open
to learning, reskilling and upskilling as per the
constantly changing directions of the business.
Yet the problem with desirable soft skills – like
adaptability, collaboration, and leadership – is
they can be tough to identify. With business set to
continue evolving fast, the challenge for HR and
TA teams is to identify individuals with soft skills
that can be built upon at scale.
20.	World Economic Forum: The Future of Jobs Report
8 LINKEDIN EMERGING JOBS REPORT MAL AYSIA
Prepping digital talent
through upskilling
TalentCorp works with organisations, both
public and private, and individuals to ensure
that Malaysia is able to transit into a labour
force that is ready for the future of work.21
Malaysian companies are investing significantly
to train their employees. For example, Maybank
has allocated MYR 30 million (USD 7.3 million)
to launch its FutureReady digital upskilling
programme, where employees can acquire
new skills such as computer science, data
analytics and data science.22
Organisations looking for digital talent can
also look where the talent is. Selangor,
Kuala Lumpur and Penang have the top three
highest supply of digital talent in Malaysia.
Beyond these cities, Sarawak and Kedah are
“hidden gem” locations where the supply of
digital talent is higher than that of the demand.
Organisations can start looking for digital
talent in these places.
21.	 TalentCorp: TalentCorp takes the lead in preparing Malaysia for the future of work
22.	Marketing Interactive: Maybank allocates RM30m for FutureReady digital upskilling programme
Business leaders should recognise
talent’s role in digitalisation,
and encourage transformation.
Upskilling and reskilling can be
used to retain talent and help
promote an adaptable and
responsive mindset across the
organisation. 
Organisations looking for tech talent don’t
necessarily need to compete in the crowded talent
market. In-house training can help diversify the
skillset of your in-house Data Scientist, or help
further develop your software engineers into Full
Stack Engineers.
Talent Corporation Malaysia Berhad (TalentCorp) has
recognised the importance of nationwide upskilling
and reskilling to help labour force adapt to Industrial
Revolution 4.0 (IR4).
Smart factories, for example, will require talent that
possess machine learning, AI and data analytics skills.
Kuala Lumpur
Penang
Kedah
Selangor
Sarawak
1
2
3
Supply of Digital Talent in Malaysia
LINKEDIN EMERGING JOBS REPORT MAL AYSIA 9
Deep dive:
The top 5 emerging jobs
LinkedIn has crunched its enormous stack
of data from the past five years to identify the
top emerging jobs in Malaysia.
Our data shows us the career paths that
most people have taken into these roles, as
well as the skills most commonly associated
with the jobs.
Identifying these leading emerging jobs offers
HR and TA teams a unique insight into where
the jobs market is heading.
10 LINKEDIN EMERGING JOBS REPORT  MAL AYSIA
20
Rate of Growth (2013 – 2017)
0 5 1510
15.0xData Scientist
Full Stack Engineer
Drive Test Engineer
User Experience Designer
Content Writer
9.0x
4.0x
4.0x
3.0x
The Fastest Growing Roles are Largely Digital in Nature
Malaysia’s talent pipeline for Big Data professionals is growing.
The market for Big Data Analytics software solutions alone is
set to top MYR 595 million by 2021, up 10.9 per cent from 2016.23
The government has partnered with Asean Data Analytics eXchange to launch the Data Star program
to fast-track the development of world-class data professionals. The hope is that this will help local
companies innovate with data and build Malaysia into a global hub for data analytics and talent.24
Demand for Data Scientists is breaking out of the traditional tech silos. For HR and TA teams, this
presents opportunity to find highly qualified talent.
If demand is high, good candidates have many options to choose from. LinkedIn data shows that digital
talent such as Data Scientists care most about a good work-life balance, excellent compensation
 benefits and flexible work arrangements. An organisation that projects a strong employer brand,
that includes promoting the conditions Data Scientists want, will help them stand out in a busy
talent market.
1	Data
Scientist
PRE VIOUS ROLES
FOR DATA
SCIENTISTS
Research
Assistant
Software
Engineer
Data
Scientist
Business
Analyst
Web
Developer
TOP SKILLS
FOR DATA
SCIENTISTS
Python R
Data
Analysis
Machine
Learning
SQL
23.	The Edge Markets: Econ 4.0: How big is big data?
24.	The Edge Markets: Econ 4.0: How big is big data?
LINKEDIN EMERGING JOBS REPORT MAL AYSIA 11
As Malaysia ramps up its digitalisation efforts, the versatility and
efficiency of this talent has them in high demand.
A combination of front- and back-end web and
application development, Full Stack Engineers
are the Swiss Army knives of tech talent.
Full Stack Engineers are able to run a
digitalisation project from start to finish, on
a technical level, as well as from a project
management perspective.
They have intimate and technical knowledge
of all layers of the project – from website server
hosting to user experience design.
Malaysia’s emerging start up scene is likely
to be fuelling further demand for talent that
can cover more ground.
With one of the highest start-up densities in
the region, one startup per 26,955 people, the
rapidly growing organisations will be on the hunt
for the adaptable, flexible and comprehensive
talent of a Full Stack Engineer.25
PRE VIOUS ROLES
FOR FULL STACK
ENGINEERS
Software
Engineer
Web
Developer
Full Stack
Engineer
Frontend
Developer
Java
Software
Engineer
TOP SKILLS
FOR FULL STACK
ENGINEERS
JavaScript
Cascading
Style
Sheets
MySQL PHP HTML
2	Full Stack
Engineer
25.	Tech in Asia: A peek into the startup economies of Malaysia, Vietnam, and Indonesia
LINKEDIN EMERGING JOBS REPORT MAL AYSIA12
Drive Test Engineers are key to making sure Malaysia
stays connected.
Drive testing is used by telecommunication networks to monitor and improve coverage
and capacity of their networks. They use the latest data collections systems to gather
information, while also testing, identifying, and troubleshooting problems.
Mobile cellular penetration in Malaysia has reached 135.5 per cent as of the third quarter
of 2018, while its broadband penetration has risen to 118.6 per cent in 2018 from just
99.8 per cent in 2016.26
Given the high penetration of mobile usage and the increasing
push for wider Internet and telecommunications coverage in Malaysia, it’s not surprising
that Drive Test Engineers are in high demand.
PRE VIOUS ROLES
FOR DRIVE TEST
ENGINEER
Computer
Technician
Drive Test
Engineer
Process
Technician
Project
Engineer
IT Engineer
TOP SKILLS
FOR DRIVE TEST
ENGINEER
Telecoms Drive Test 3G Nemo GSM
3	Drive Test
Engineer
26.	Malaysian Communications and Multimedia Commission: Communications  Multimedia Facts and Figures 3Q2018
LINKEDIN EMERGING JOBS REPORT MAL AYSIA 13
“How can I make the user’s experience better?” That is the
fundamental question that drives User Experience Designers
– whether they are improving an app, developing a website,
or making products easier for use.
As Malaysian organisations increase their digital offerings, UX Designers are breaking out
of their tech company and spreading across companies in the e-commerce, finance and
manufacturing sectors. These industries are increasing their digital offerings and looking
for talent with technical, analytical and customer-focused skills.27
The User Experience Designer role requires talent with a hybrid of soft skills such as analysis,
collaboration, and prioritisation and hard skills such as coding and prototyping.
PRE VIOUS ROLES
FOR USER
E XPERIENCE
DESIGNER
Graphic
Designer
User
Experience
Designer
Web
Designer
User
Interface
Designer
Digital
Designer
TOP SKILLS
FOR USER
E XPERIENCE
DESIGNER
Adobe
Photoshop
Adobe
Illustrator
Web Design
User
Interface
Design
Graphic
Design
4	User Experience
Designer
27.	 Marketing Interactive: Marketing jobs in Malaysia on the rise from JB, Penang and Selangor
LINKEDIN EMERGING JOBS REPORT MAL AYSIA14
A good Content Writer is vital for online brands and media
wanting to pull in an audience and drive customer engagement.
In Malaysia, many Content Writers are coming out of journalism and publishing because they’re
able to tell a compelling story that resonates with their readers. They understand audiences,
have excellent social media skills and know the importance of creating a narrative.
It’s unsurprising that these expert storytellers are in demand in Malaysia given the high
penetration of smartphones and the large social media population. Brands know that engaging
online content is key to a successful “mobile first” approach.
PRE VIOUS ROLES
FOR CONTENT
WRITER
Writer Editor Copywriter
Content
Writer
Content
Specialist
TOP SKILLS
FOR CONTENT
WRITER
Social
Media
Creative
Writing
Editing
Web
Content
Writing
Copywriting
5	Content
Writer
LINKEDIN EMERGING JOBS REPORT MAL AYSIA 15
What’s Next?
16 LINKEDIN EMERGING JOBS REPORT  MAL AYSIA
Final thoughts for HR and TA teams
1 2
Look beyond the job titles and focus on the
skills needed for the role. Hiring for the future
state of the business means hiring for potential
– potential to learn, grow and adapt in a world
of digital transformation.
The digital workplace creates demand for the multidisciplinary
worker, who can wield their hard skills to develop the product or
find the insights, but also communicate and manage projects.
It’s about soft and hard skills: Foundational or adjacent hard
skills are table stakes, but no matter how technical the role,
it’s the soft skills that will show you who’s good versus great.
The market is highly competitive, and TA teams
must continually review their hiring strategy
and adopt a digital approach to find talent.
Globally, more than 90 per cent of tech-savvy talent are job hunting
online. Traditional recruitment is no longer enough. Social recruiting
is essential to get the talent in the door.
Build an attractive employer brand. Organisations must offer
something different to discerning talent – understand what candidates
value most in a job and give an authentic view into your culture.
Hire for skills, not just job titles Review your hiring strategy and
invest in your employer brand
LINKEDIN EMERGING JOBS REPORT MAL AYSIA 17
3 4
Use data to make well-informed decisions
that can anticipate what talent might be
needed, rather than rushing to catch up.
Insights on the most in-demand jobs and skills will help TA
teams understand talent availability in the market, make
decisions on expanding their search and look beyond the
obvious environments.
When talent is thin on the ground, the ‘perfect
candidate’willbehighlydiscerningandveryexpensive.
In times of rapid change, the company that will succeed is the one that
makes its workplace conducive to continuous learning. Organisations will
benefit from investing in further training, either in-house or external. An
organisation’s next Data Scientist may already be working for the firm as a
Data Analyst. The Full Stack Engineer the team needs may be found in the
Software Engineer who already understands the demands of the business
and only needs to brush up on Cascading Style Sheets (CSS).
An existing employee, with the soft skills to engage with clients and
understand their needs, may be more suited to the role if they are taught
the technical skills they need. Investing in employees is a vital part of an
employer’s brand, and helps with retention.
HR and TA teams already know the talent market is tight, so creativity will
be the key.
Leverage on the power
of data and insights
Invest in upskilling your employees
Final thoughts cont.
18 LINKEDIN EMERGING JOBS REPORT MAL AYSIA
Why LinkedIn?
As the largest professional network in the world with
more than 590 million members, LinkedIn is the best
platform to reach and engage the right talent you need.
Connect with more than 4 million professionals in Malaysia
and build a data-driven recruiting strategy.
Transform the way you hire in Malaysia
Post jobs
Target the right candidate for any job
Build your employer brand
Target the right candidate for any job
Connect with more than 4M professionals in Malaysia
From entry level to managers to directors, you will find them all on LinkedIn
Build a strong talent pipeline
Reach active and passive talent
Contact candidates proactively
using InMail
On average, InMail response rates are 3x higher
than emails
LINKEDIN EMERGING JOBS REPORT MAL AYSIA 19
5 9 0 M M E M B E R S
5 0 K S K I L L S
3 0 M C O M P A N I E S
2 0 M O P E N J O B S
8 4 K E D U C A T I O N A L
I N S T I T U T I O N S
About LinkedIn’s
Economic Graph
The Economic Graph is
a digital representation of
the global economy based
on 590 million members,
50 thousand skills, 30 million
companies, 20 million open
jobs, and 84 thousand
schools. In short: it’s all the
data on LinkedIn.
Through mapping every member,
company, job, and school, we’re able to
spot trends like talent migration, hiring
rates, and in-demand skills by region.
These insights help us connect people
to economic opportunity in new ways.
And by partnering with governments
and organizations around the world,
we help them better connect people to
opportunities.
20 LINKEDIN EMERGING JOBS REPORT MAL AYSIA
Akash Kaura
Data Scientist
Economic Graph and Public Policy
Authors
Sofia Balmaceda
Senior Marketing Manager
Southeast Asia
Wei Ting Goh
Field Marketing Specialist
Southeast Asia
Candice Cheng
Senior Insights Analyst
APAC
Linkedin Emerging Jobs Report - MALAYSIA
Linkedin Emerging Jobs Report - MALAYSIA

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Linkedin Emerging Jobs Report - MALAYSIA

  • 1. Emerging Jobs: Malaysia The fastest growing jobs in the country
  • 2. Table of contents Introduction 1 Key Takeaways 4 Deep dive: The top 5 emerging jobs 10 Final thoughts for HR and TA teams 17 Why LinkedIn? 19
  • 3. New jobs are emerging more rapidly than at any other time in modern history. It’s not just a case of old jobs dying and fresh jobs being born. Traditional roles are evolving into new hybrids before our eyes. In the 1960s, Malaysia started to become a global manufacturing hub for electricals and electronics (E&E).1 As the economy transformed, the country’s workforce has steadily moved up the value chain to focus on more complex and specialised tasks. The E&E industry now provides close to 800,000 jobs in Malaysia in 2018.2 Introduction 1. World Bank: Malaysia’s Digital Economy 2. World Bank: Malaysia’s Digital Economy 3. Microsoft: Digital Transformation to Contribute US$10 Billion to Malaysia GDP by 2021 4. The Star: Digital Economy expected to show significant growth 5. World Bank: Malaysia’s Digital Economy Just as it benefited from the rise of E&E, Malaysia can also expect to benefit from the global phenomenon of digitalisation. By 2021, it’s expected that digital transformation will add MYR 41 billion (USD 10 billion) to the country’s economy, while 45 per cent of Malaysia’s income will be derived from digital products and services.3 According to Malaysia Digital Economy Corporation (MDEC), the impact of digital transformation on Malaysia’s economy is expected to significantly increase by MYR 400 billion (USD 95.3 billion) by 2025.4 As digitalisation accelerates, Malaysia is again looking to create opportunities for its economy. In 2016, it was the first country in the world to establish a Digital Free Trade Zone (DFTZ). The zone promotes the growth of e-commerce by providing a state-of-the-art platform for small and medium businesses and other enterprises.5 What does this spell for the talent landscape in Malaysia? LINKEDIN EMERGING JOBS REPORT MAL AYSIA 1
  • 4. Malaysia is well-placed to take advantage of automation and digital technologies like Big Data, Internet of Things (IoT), Artificial Intelligence (AI) to increase productivity, spur innovation, and improve livelihoods. LinkedIn’s Emerging Jobs Report indicates that Malaysian talent is already responding to these trends, with four out of five emerging jobs being technology-related. For instance, the rapid rise of roles like Full Stack Engineer makes sense as organisations try to fill their workforce with multi-skilled engineering professionals. Similarly, as more organisations look to understand and interpret the large amount of data they are creating and collecting, DataScientistsfindthemselvesingrowingdemand. In view of this, Malaysia is investing in its talent pipeline. MDEC and the Education Ministry have recognised 13 high-learning institutions as Premier Digital Tech Universities (PDTUs) and Preferred Digital Tech Polytechnics (PDTPs) to promote tech education and skills.6 Industry players are involved in PDTUs and PDTPs as well, making sure students get exposure to the latest technology and skills needed in the jobs market.7 The industry has also invested in growing the digital talent pool. For example, SAS worked with Malaysia’s Statistics Department to certify its talent as Data Scientists.8 But while tech roles are dominating the emerging jobs market, this might not be happening in the ways you expect. In times of rapid change in the talent market, Human Resource (HR) and Talent Acquisition (TA) professionals should look beyond job titles and focus on the candidate’s skills. Career paths should not be a checklist of job titles, but considered in terms of skills gained and developed. Tech talent in the digital economy The top five emerging jobs: 1 Data Scientist 2 Full Stack Engineer 3 Drive Test Engineer 4 User Experience Designer 5 Content Writer 6. New Straits Times: Prepping the digital talent 7. New Straits Times: Prepping the digital talent 8. Human Resources: Malaysia home to world’s first government staff-certified data scientists 2 LINKEDIN EMERGING JOBS REPORT MAL AYSIA
  • 5. How to use this report This report has crunched LinkedIn’s unique data from the last five years to identify the top up-and-coming roles and the skills needed. Intuition and experience are vital, but with a market this complex and fast-moving, you need to keep your eyes on the latest data. Knowing the trends shaping your world is key to understanding what your own workplace may soon be looking for. We hope this report will serve as a helpful resource that HR and TA teams can use to: • Educate hiring managers and business leaders about the challenges and opportunities that exist in Malaysia’s job market • Reference in executive discussions to give a bird’s eye view of the hiring marketplace • Understand what skills to look for instead of job titles • Glean insights into the nature of emerging roles Show your hiring managers this report and use it in discussions to demonstrate your knowledge of the trends in Malaysia’s job market. Talk to your local LinkedIn relationship manager about how they can be your partner in helping you meet your hiring goals. How LinkedIn data revealed what’s emerging We looked at all LinkedIn members in Malaysia who included work experience on their profiles. We then grouped together the millions of unique, user-input job titles based on common job roles. This involved clustering job titles together. For example, our category of ‘machine learning engineer’ includes user input titles such as ‘machine learning software engineer’ and ‘machine learning engineer II.’ We then counted the frequencies of job titles that were held in 2013 and compared the results to job titles that were held in 2017. Our ‘emerging jobs’ are the top five job titles that saw the largest growth in frequency over the five- year period. LINKEDIN EMERGING JOBS REPORT MAL AYSIA 3
  • 6. Key Takeaways 4 LINKEDIN EMERGING JOBS REPORT MAL AYSIA
  • 7. Digital transformation accelerates in Malaysia Looking at the emerging roles in Malaysia, it is little surprise that four out of five are tech-related. Malaysia’s digital transformation is rapidly picking up pace. In 2017, 7 per cent of Malaysia’s GDP was delivered from digital products – that’s expected to grow more than six times by 2021.9 While most Malaysians are connected to the Internet and the rate of individual mobile subscriptions is more than the population, businesses have been slower to embrace digitalisation.10 Rapid digital transformation is in part driven by large export-oriented firms, however things are set to change as the barriers to going digital are reducing for all organisations, regardless of size.11 One pertinent example of how small-to-medium sized enterprises are embracing digitalisation is the rise of e-commerce. With extremely high rates of mobile usage and nearly three quarters of the population engaged on social media, it is unsurprising that Malaysia has been a particularly early adopter of e-commerce.12 The industry is expected to increase earnings by as much as MYR 9.8 billion (USD 2.1 billion) by 2022.13 This uptick in online shopping is further helped by the introduction of the DFTZ, and the plan to make it easier for small-to-medium sized enterprises to enter the digital marketplace.14 This is creating strong demand for talent that can help organisations take their businesses online and implement digital transformation. For instance, UX Designers are helping Malaysian businesses ensure that customers enjoy a seamless user experience when using their products and services online. 9. Microsoft: Digital Transformation to Contribute US$10 Billion to Malaysia GDP by 2021 10. World Bank: Malaysia’s Digital Economy 11. World Bank: Malaysia’s Digital Economy 12. Statista: Active social media users as percentage of the total population in Malaysia from 2016 to 2018 13. Techwire Asia: The history of e-commerce in Malaysia 14. World Bank: Malaysia’s Digital Economy LINKEDIN EMERGING JOBS REPORT MAL AYSIA 5
  • 8. The rise of data is driving demand for talent 15. Big Commerce: 3 ways to use customer data to increase conversions right now 16. New Strait Times: Malaysia’s stats department world’s first to have certified data scientists As more industries adopt technology and digitalise their systems, data collection will become a common practice. E-commerce, for example, is using data to better understand their customers and lift sales. This may be as simple as seeing what advertising is delivering website traffic to using exit surveys to understand the last barrier to securing sales.15 Meanwhile, Malaysia’s agriculture and manufacturing sectors are also starting to use digital tools like sensors and technologies like IoT to capture data for quality control.16 Digitally skilled professionals are increasingly being hired in Malaysia, even across more traditional sectors. Top 10 Growth Industries in Digitally Skilled Hires* 6%3%0% 9% 12% 15% Agriculture Media Communications Manufacturing Finance Real Estate Energy Mining Corporate Services Health Care Nonprofit Hardware Networking 13% 9% 8% 8% 8% 7% 5% 5% 5% 4% Percentages represent year-over-year growth in the number of digitally skilled hires as a proportion of hires in the industry. *Digitally skilled hires are defined as new hires made in the last 1 year who possess 1 or more Software Development, Information Technology or Information Science related skills. LINKEDIN EMERGING JOBS REPORT MAL AYSIA6
  • 9.   Sometimes on paper, Data Scientists tick all the boxes – Machine Learning, Data Analytics, Domain expert – but what might be lacking is the ability to ask business questions. Within the realm of Data Scientists, we tend to hire technical- minded people and then expect them to have the business acumen to discover problems that need to be solved. When hiring Data Scientists, we look for communication, visualisation and critical thinking skills. We want to find experienced Data Scientists who not only possess technical skills like machine learning and AI, but also those who are strategic and business-oriented. Sharala Axryd Founder CEO, The Center of Applied Data Science Sharala Axryd, the Founder CEO, The Center of Applied Data Science, says when hiring data talent, business leaders should keep soft skills in mind, as well as the required technical ability. The rise of data is driving demand for talent cont. 17. MDEC: Malaysia continues to groom data professionals 18. New Straits Times: Malaysia’s stats department world’s first to have certified data scientists 19. MalayMail: MDEC a lot more work still to hit 2020’s data professionals target The rise of data is driving demand for Data Scientists who can understand, interpret and gain valuable insights from it. The Malaysian Government’s investment and collaboration with local universities to develop talent is driving the report’s top emerging job, Data Scientist. Malaysia wants to more than double its 8000 Big Data professionals to 20,000 by 2020.17 In January 2018, Malaysia’s Statistics Department was the world’s first government agency to have its staff certified as Data Scientists.18 Higher learning institutions such as International Medical University, Universiti Sains Malaysia, Henly Business School of University of Reading Malaysia, HELP University, Universiti Teknologi Petronas and Universiti Teknologi MARA are introducing Data Analytics curriculum into non-ICT related degrees, such as Accounting, Business, Education, Pharmacy, Medical Biotechnology and Dietetics with Nutrition.19 LINKEDIN EMERGING JOBS REPORT MAL AYSIA 7
  • 10. Hybrid skills are in demand According to World Economic Forum (WEF), more than a third of the desired core skill sets of most occupations will comprise skills that are not yet considered crucial to the job by 2020.20 Just as the shift to automobiles generated demand for car salespeople and drive-throughs, the rise of tech is creating a demand for a diverse range of talents. Gone are the days when being a specialist in a single skill was enough. Today, candidates have realised that the shelf life of their skills is limited. They need to continually develop and broaden their skills set to stay competitive. This has given rise to a new breed of talent – the hybrid workers. This includes Full Stack Engineers or User Experience Designers who run projects from the technical side, as well as understand the customer-facing aspects of projects. Demand for a diverse range of tech skills may dominate, but soft skills are vital to get the most from the digital world – whether it’s understanding data, communicating clearly, or managing projects. The talent pool crunch makes hybrid talent very attractive to organisations that are looking for people who are able to manage end-to-end processes. A hybrid skill set could also indicate to an employer that this kind of talent might be open to learning, reskilling and upskilling as per the constantly changing directions of the business. Yet the problem with desirable soft skills – like adaptability, collaboration, and leadership – is they can be tough to identify. With business set to continue evolving fast, the challenge for HR and TA teams is to identify individuals with soft skills that can be built upon at scale. 20. World Economic Forum: The Future of Jobs Report 8 LINKEDIN EMERGING JOBS REPORT MAL AYSIA
  • 11. Prepping digital talent through upskilling TalentCorp works with organisations, both public and private, and individuals to ensure that Malaysia is able to transit into a labour force that is ready for the future of work.21 Malaysian companies are investing significantly to train their employees. For example, Maybank has allocated MYR 30 million (USD 7.3 million) to launch its FutureReady digital upskilling programme, where employees can acquire new skills such as computer science, data analytics and data science.22 Organisations looking for digital talent can also look where the talent is. Selangor, Kuala Lumpur and Penang have the top three highest supply of digital talent in Malaysia. Beyond these cities, Sarawak and Kedah are “hidden gem” locations where the supply of digital talent is higher than that of the demand. Organisations can start looking for digital talent in these places. 21. TalentCorp: TalentCorp takes the lead in preparing Malaysia for the future of work 22. Marketing Interactive: Maybank allocates RM30m for FutureReady digital upskilling programme Business leaders should recognise talent’s role in digitalisation, and encourage transformation. Upskilling and reskilling can be used to retain talent and help promote an adaptable and responsive mindset across the organisation.  Organisations looking for tech talent don’t necessarily need to compete in the crowded talent market. In-house training can help diversify the skillset of your in-house Data Scientist, or help further develop your software engineers into Full Stack Engineers. Talent Corporation Malaysia Berhad (TalentCorp) has recognised the importance of nationwide upskilling and reskilling to help labour force adapt to Industrial Revolution 4.0 (IR4). Smart factories, for example, will require talent that possess machine learning, AI and data analytics skills. Kuala Lumpur Penang Kedah Selangor Sarawak 1 2 3 Supply of Digital Talent in Malaysia LINKEDIN EMERGING JOBS REPORT MAL AYSIA 9
  • 12. Deep dive: The top 5 emerging jobs LinkedIn has crunched its enormous stack of data from the past five years to identify the top emerging jobs in Malaysia. Our data shows us the career paths that most people have taken into these roles, as well as the skills most commonly associated with the jobs. Identifying these leading emerging jobs offers HR and TA teams a unique insight into where the jobs market is heading. 10 LINKEDIN EMERGING JOBS REPORT  MAL AYSIA 20 Rate of Growth (2013 – 2017) 0 5 1510 15.0xData Scientist Full Stack Engineer Drive Test Engineer User Experience Designer Content Writer 9.0x 4.0x 4.0x 3.0x The Fastest Growing Roles are Largely Digital in Nature
  • 13. Malaysia’s talent pipeline for Big Data professionals is growing. The market for Big Data Analytics software solutions alone is set to top MYR 595 million by 2021, up 10.9 per cent from 2016.23 The government has partnered with Asean Data Analytics eXchange to launch the Data Star program to fast-track the development of world-class data professionals. The hope is that this will help local companies innovate with data and build Malaysia into a global hub for data analytics and talent.24 Demand for Data Scientists is breaking out of the traditional tech silos. For HR and TA teams, this presents opportunity to find highly qualified talent. If demand is high, good candidates have many options to choose from. LinkedIn data shows that digital talent such as Data Scientists care most about a good work-life balance, excellent compensation benefits and flexible work arrangements. An organisation that projects a strong employer brand, that includes promoting the conditions Data Scientists want, will help them stand out in a busy talent market. 1 Data Scientist PRE VIOUS ROLES FOR DATA SCIENTISTS Research Assistant Software Engineer Data Scientist Business Analyst Web Developer TOP SKILLS FOR DATA SCIENTISTS Python R Data Analysis Machine Learning SQL 23. The Edge Markets: Econ 4.0: How big is big data? 24. The Edge Markets: Econ 4.0: How big is big data? LINKEDIN EMERGING JOBS REPORT MAL AYSIA 11
  • 14. As Malaysia ramps up its digitalisation efforts, the versatility and efficiency of this talent has them in high demand. A combination of front- and back-end web and application development, Full Stack Engineers are the Swiss Army knives of tech talent. Full Stack Engineers are able to run a digitalisation project from start to finish, on a technical level, as well as from a project management perspective. They have intimate and technical knowledge of all layers of the project – from website server hosting to user experience design. Malaysia’s emerging start up scene is likely to be fuelling further demand for talent that can cover more ground. With one of the highest start-up densities in the region, one startup per 26,955 people, the rapidly growing organisations will be on the hunt for the adaptable, flexible and comprehensive talent of a Full Stack Engineer.25 PRE VIOUS ROLES FOR FULL STACK ENGINEERS Software Engineer Web Developer Full Stack Engineer Frontend Developer Java Software Engineer TOP SKILLS FOR FULL STACK ENGINEERS JavaScript Cascading Style Sheets MySQL PHP HTML 2 Full Stack Engineer 25. Tech in Asia: A peek into the startup economies of Malaysia, Vietnam, and Indonesia LINKEDIN EMERGING JOBS REPORT MAL AYSIA12
  • 15. Drive Test Engineers are key to making sure Malaysia stays connected. Drive testing is used by telecommunication networks to monitor and improve coverage and capacity of their networks. They use the latest data collections systems to gather information, while also testing, identifying, and troubleshooting problems. Mobile cellular penetration in Malaysia has reached 135.5 per cent as of the third quarter of 2018, while its broadband penetration has risen to 118.6 per cent in 2018 from just 99.8 per cent in 2016.26 Given the high penetration of mobile usage and the increasing push for wider Internet and telecommunications coverage in Malaysia, it’s not surprising that Drive Test Engineers are in high demand. PRE VIOUS ROLES FOR DRIVE TEST ENGINEER Computer Technician Drive Test Engineer Process Technician Project Engineer IT Engineer TOP SKILLS FOR DRIVE TEST ENGINEER Telecoms Drive Test 3G Nemo GSM 3 Drive Test Engineer 26. Malaysian Communications and Multimedia Commission: Communications Multimedia Facts and Figures 3Q2018 LINKEDIN EMERGING JOBS REPORT MAL AYSIA 13
  • 16. “How can I make the user’s experience better?” That is the fundamental question that drives User Experience Designers – whether they are improving an app, developing a website, or making products easier for use. As Malaysian organisations increase their digital offerings, UX Designers are breaking out of their tech company and spreading across companies in the e-commerce, finance and manufacturing sectors. These industries are increasing their digital offerings and looking for talent with technical, analytical and customer-focused skills.27 The User Experience Designer role requires talent with a hybrid of soft skills such as analysis, collaboration, and prioritisation and hard skills such as coding and prototyping. PRE VIOUS ROLES FOR USER E XPERIENCE DESIGNER Graphic Designer User Experience Designer Web Designer User Interface Designer Digital Designer TOP SKILLS FOR USER E XPERIENCE DESIGNER Adobe Photoshop Adobe Illustrator Web Design User Interface Design Graphic Design 4 User Experience Designer 27. Marketing Interactive: Marketing jobs in Malaysia on the rise from JB, Penang and Selangor LINKEDIN EMERGING JOBS REPORT MAL AYSIA14
  • 17. A good Content Writer is vital for online brands and media wanting to pull in an audience and drive customer engagement. In Malaysia, many Content Writers are coming out of journalism and publishing because they’re able to tell a compelling story that resonates with their readers. They understand audiences, have excellent social media skills and know the importance of creating a narrative. It’s unsurprising that these expert storytellers are in demand in Malaysia given the high penetration of smartphones and the large social media population. Brands know that engaging online content is key to a successful “mobile first” approach. PRE VIOUS ROLES FOR CONTENT WRITER Writer Editor Copywriter Content Writer Content Specialist TOP SKILLS FOR CONTENT WRITER Social Media Creative Writing Editing Web Content Writing Copywriting 5 Content Writer LINKEDIN EMERGING JOBS REPORT MAL AYSIA 15
  • 18. What’s Next? 16 LINKEDIN EMERGING JOBS REPORT  MAL AYSIA
  • 19. Final thoughts for HR and TA teams 1 2 Look beyond the job titles and focus on the skills needed for the role. Hiring for the future state of the business means hiring for potential – potential to learn, grow and adapt in a world of digital transformation. The digital workplace creates demand for the multidisciplinary worker, who can wield their hard skills to develop the product or find the insights, but also communicate and manage projects. It’s about soft and hard skills: Foundational or adjacent hard skills are table stakes, but no matter how technical the role, it’s the soft skills that will show you who’s good versus great. The market is highly competitive, and TA teams must continually review their hiring strategy and adopt a digital approach to find talent. Globally, more than 90 per cent of tech-savvy talent are job hunting online. Traditional recruitment is no longer enough. Social recruiting is essential to get the talent in the door. Build an attractive employer brand. Organisations must offer something different to discerning talent – understand what candidates value most in a job and give an authentic view into your culture. Hire for skills, not just job titles Review your hiring strategy and invest in your employer brand LINKEDIN EMERGING JOBS REPORT MAL AYSIA 17
  • 20. 3 4 Use data to make well-informed decisions that can anticipate what talent might be needed, rather than rushing to catch up. Insights on the most in-demand jobs and skills will help TA teams understand talent availability in the market, make decisions on expanding their search and look beyond the obvious environments. When talent is thin on the ground, the ‘perfect candidate’willbehighlydiscerningandveryexpensive. In times of rapid change, the company that will succeed is the one that makes its workplace conducive to continuous learning. Organisations will benefit from investing in further training, either in-house or external. An organisation’s next Data Scientist may already be working for the firm as a Data Analyst. The Full Stack Engineer the team needs may be found in the Software Engineer who already understands the demands of the business and only needs to brush up on Cascading Style Sheets (CSS). An existing employee, with the soft skills to engage with clients and understand their needs, may be more suited to the role if they are taught the technical skills they need. Investing in employees is a vital part of an employer’s brand, and helps with retention. HR and TA teams already know the talent market is tight, so creativity will be the key. Leverage on the power of data and insights Invest in upskilling your employees Final thoughts cont. 18 LINKEDIN EMERGING JOBS REPORT MAL AYSIA
  • 21. Why LinkedIn? As the largest professional network in the world with more than 590 million members, LinkedIn is the best platform to reach and engage the right talent you need. Connect with more than 4 million professionals in Malaysia and build a data-driven recruiting strategy. Transform the way you hire in Malaysia Post jobs Target the right candidate for any job Build your employer brand Target the right candidate for any job Connect with more than 4M professionals in Malaysia From entry level to managers to directors, you will find them all on LinkedIn Build a strong talent pipeline Reach active and passive talent Contact candidates proactively using InMail On average, InMail response rates are 3x higher than emails LINKEDIN EMERGING JOBS REPORT MAL AYSIA 19
  • 22. 5 9 0 M M E M B E R S 5 0 K S K I L L S 3 0 M C O M P A N I E S 2 0 M O P E N J O B S 8 4 K E D U C A T I O N A L I N S T I T U T I O N S About LinkedIn’s Economic Graph The Economic Graph is a digital representation of the global economy based on 590 million members, 50 thousand skills, 30 million companies, 20 million open jobs, and 84 thousand schools. In short: it’s all the data on LinkedIn. Through mapping every member, company, job, and school, we’re able to spot trends like talent migration, hiring rates, and in-demand skills by region. These insights help us connect people to economic opportunity in new ways. And by partnering with governments and organizations around the world, we help them better connect people to opportunities. 20 LINKEDIN EMERGING JOBS REPORT MAL AYSIA Akash Kaura Data Scientist Economic Graph and Public Policy Authors Sofia Balmaceda Senior Marketing Manager Southeast Asia Wei Ting Goh Field Marketing Specialist Southeast Asia Candice Cheng Senior Insights Analyst APAC