Workshop showing how Linked In can be of benefit to an engineering company going from basic account set-up to identifying key people within target organisations

1. Donegal Engineering Association
LinkedIn® Workshop
Location: Mantis Cranes, Killygordon
Date:26th May 2010
Presented by: Dr. Carl Diver

2. Content
• Introduction to
• Setting up your personal page
• Creating your network
• Connecting to people of interest
• Setting up a company page
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3. Content
• Setting up a group
• and sales generation
• Event promotion
• Applications
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4. What’s it all about?
• Essentially a Facebook for professionals
•
• Networking
• Keeping up-to-date with your network
• Social Media Sales
• PR, Sales, Marketing
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5. Your Account
www.linkedin.com
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6. Your details
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7. Who do you know?
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8. Confirmation e-mail
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9. Validation
Click on confirm
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10. Sign
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12. My profile
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13. Add contacts
Click on add connections
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14. Contact e-mails
Enter e-mail addresses directly or allow a
search of outlook or yahoo etc...
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15. People you may know
Click on People you may know
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16. People you may know
Click on connect if you want to link
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17. Connect
Select how you know them and send
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18. Review
• You should be able to log on now
• You should have started editing your
own profile, including your career history,
education, etc...
•You should have sent some invitations to
connect to people you know
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19. Creating a new network
• Check who in your immediate network is
connected to who
• Beware not all profiles may be legitimate
always ensure that you get a referral from
someone you know when you connect or
check out who you are linking with
• Give me a name of a company that is a
potential customer & lets identify a
decision maker
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20. Your Company on
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21. CDAMC on
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22. Apple on
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23. Groups on
• You can join existing groups
• You can set-up your own group
• Groups are generally a good place to
have on-line discussions with your peers
• You can post discussions, link to
interesting articles, post jobs etc...
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24. Groups on
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25. Create a group
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26. Crane group
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27. North West Tech Forum
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28. Sales
• Using to generate sales
• The right connections
• Post interesting content that will drive
people to your profile or make them want
to connect with you
• Link it to Twitter
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29. Social Media Sales
• Sales 2.0 has some interesting content
on using social media to generate sales
www.sales2.com
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30. Trigger events
• Prospecting Trigger events – a new
• way (source Sales 2.0)
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31. Promoting events on
Click on More then events
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32. Events page
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33. Applications on
• Slideshare
• Amazon
• Tripit
• Twitter
• Events
• Huddle
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34. Synchronising
• Adding a twitter account to your linked in
profile
•Linking to
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35. Business Account
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36. Exploring Technology
Thank you
E-mail: carl.diver@cdamc.ie
Web: www.cdamc.ie
Tel: +353 (0) 86 354 0300
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