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Startup Marketing Tips on How to Get New Visitors Cheaply

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A presentation on how to use the lean canvas tool developed by @ash Maurya to test assumption on a new business idea

Disclaimer: this content is taken from numerous sources on slideshare and aoAsh Maurya presentation. I do not claim any right on this and used it primarily to demonstrate how the tool works.

I highly recommend you check out Ash's slideshare:
http://www.slideshare.net/ashmaurya

About us: we are a digital agency based in Manly, Sydney's iconic surf spot. We are out of the closets geeks, love the startup world and we built our company to scratch our own itch as we could not find a decent agency doing SEO and CRO, so we built it ourselves.
If you are interested to know what we do, here some more info:
http://www.inmarketingwetrust.com.au/services/

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Startup Marketing Tips on How to Get New Visitors Cheaply

  1. 1. A Manly Entrepreneurs Meetup presentation by In Marketing We Trust
  2. 2. ABOUT FREDDY ‣ MD @ In Marketing We Trust ‣ Geek hidden in a suit ‣ Search marketing background ‣ With Manly Entrepreneurs since 2010 ‣ Started business in July 2013 ‣ 14 team mates & 100% YoY growth ‣ Charity rally driver 2 Goby desert, Mongolia
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  5. 5. DON’T SCATTER GUN BE SNIPER FOCUS Spend time and effort targeting the right people 6
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  18. 18. Paid Inbound Marketing PR & Social Email & CRM 20
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  23. 23. 25 Targeted Facebook ads according to customer emails, Facebook IDs or phone numbers!!
  24. 24. Paid Inbound Marketing PR & Social Email & CRM 26
  25. 25. 27 Image credit: @randfish
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  31. 31. 33 Filter out brand Get data Pick a large Timeframe
  32. 32. 34 Filter out Brand Enter direct competitor domain Export the list
  33. 33. ‣ ‣ ‣ 35 Currently ranks 5th with crappy content I have the feeling this one will do a lot better
  34. 34. 36 Not relevant Simple articles are Getting shares Is it good and if they Got links. Maybe a v2 Can leverage buzz In US?
  35. 35. 37 We wanted to test the value of sharing something likely to be highly shared and popular like this post Guy Kawasaki tweet (w/out image) to 2.5Mln Guy Kawasaki 2nd tweet (w/out image) to 2.5Mln Shared ourselves & Built links to article Started ranking for “top marketing books 2015”
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  38. 38. 40 http://bit.ly/content-generator
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  40. 40. Content 35% Links 50% Technical 15% 42 No matter how cool your content and your tech are = No links = No rankings
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  43. 43. Setting relevant objectives => Based on your current situation Big Brand Middle Ground Starter Typical Large brand Established challenger companies Startups, new brands Main Challenge SEO is an after thought SEO needs to prove return in order to grow SEO is key to survival and need to deliver fast Content/ Assets Lots of assets including research & data Mostly sales oriented digital assets Limited to the basics Authority/ Links Strong Authority. Tons of links to homepage Average, a bit lower than most competitor None or very small Budget Decent budget (>$20k/mth) fighting for a piece of budget ($5-$20k/mth) Limited budget (<$5k/mth) Each situation is unique although 3 typical cases come to mind when it comes to SEO: This course covers case specific elements for each sections
  44. 44. Young Brand / High Tech => The Disruptor Internal External Helpful Strength PR savvy Tech savvy No inhibition Opportunity Under the radar of big players PR Mastery supported by brand Industry challenger Harmful Weakness High competition No SEO authority No existing assets No/Limited Budgets Threat SEO Yield too far for return PR = links=SEO authority Start hacking your way to SERPs then solidify Advanced and spotless tech implementation Leverage users & community to build brand
  45. 45. Paid Inbound Marketing PR & Social Email & CRM 51
  46. 46. 52 Techcrunch is the daily mail of startups. Glam, gloss and vanity
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  49. 49. 55 They will see it and share It too… Interesting Let’s say I want some Influencers to share my Stories And I manage to slide in A good tweet to their Followers, chances Are…
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  52. 52. 41 folks in Less than 1 wk
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  54. 54. Paid Inbound Marketing PR & Social Email & CRM 60
  55. 55. 61 Targeted Facebook ads according to customer emails, Facebook IDs or phone numbers!!
  56. 56. 62 Test different values and goodies you can offer in exchange of their time
  57. 57. 63 Groove HQ blog, one of the best
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  62. 62. 68 1 3 2 4
  63. 63.  Right audience  Good product  Right messaging  Good landing pages  Good website  Analyse, Test, Learn
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