The LinkedIn campaign for Brand X successfully increased brand awareness and consideration among small to medium sized businesses.
The campaign had three key objectives - validate targeting, provide competitive insights, and measure campaign performance. It targeted US managers and above at companies with 1-200 employees. The campaign ran from December 2011 to May 2012.
Results found a significant increase in Brand X's unaided awareness and consideration among the target audience. Brand X was already a market leader with high awareness, usage, and recommendation ratings. However, the campaign provided additional lifts, especially among those planning purchases in the next year. Higher ad exposure correlated with even greater awareness gains. The creative was also well-received as relevant, likeable, and containing
Innovations in marketing effectiveness measurement v.2Michael Wolfe
Demonstrates a comprehensive & holistic approach to marketing effectiveness modeling which includes measures of creative effectiveness, long-term ad effects, measuring marketing synergies and a unique approach to measuring the customer-brand experience using social media.
Lessons from Award-Winning Brand Purpose CampaignsWARC
How is brand purpose defined? What are the different views? What do effective purpose campaigns have in common? This was presented at a #WARCxACA event in Toronto on August 1, 2018.
2017 Marketing Performance Management Report by Brian Hansford with Heinz Mar...Brian Hansford
We surveyed over 250 B2B sales and marketing pros to learn how they achieve and measure revenue success. Through their insights we’ve learned how B2B marketing teams are managing, optimizing and reporting their results under increasing revenue accountability.
Our research shows the best-performing companies have marketing organizations that share revenue accountability with sales teams. Companies are missing sales goals when their marketing teams don’t have revenue accountability or responsibility!
Relatório da pesquisa "Lead Generation Strategy Outlook Report", da Ascend2, que foi tema de podcast e matéria publicados pela Tracto. Debatedores: Luisa Barwinski e Cassio Politi.
As we start to consider what next year’s plan looks like, we must remember to start with the problem we’re trying to solve and exploring the best direction of travel before prioritising tactical activities and allocating budgets
Marketing Math: Key Metrics to Maximize Marketing DollarsKaren Marchetti
All of the marketing math equations you've probably heard about -- but never really understood, including:
- MARKETING PROGRAM ANALYSIS metrics: Marketing Contribution, Return on Investment (ROI), Social Media Engagement, Conversion Rates, Revenue Per Email, Revenue to Expense Ratios
- MARKETING PLANNING metrics: Budgeting formulas, Breakeven Analysis, Cost Per Acquisition (CPA)
- CUSTOMER ANALYSIS: Lifetime Value
If you're unsure about:
- The difference between Gross Revenue and Net Revenue
- How to compute Gross Profit or ROI
- Whether you're creating the most effective marketing budget
- Whether you're analyzing your marketing programs effectively
This presentation will help, and is a great resource for every marketer!
Hi, I'm Colin, a hugely experienced Strategy Director with a proven track record in shaping and executing award-winning brand, communications and digital strategies. freelance UX & Strategy.
I have a diverse background, spanning client-side, creative and media agency roles, which enables a consultative approach, joined-up strategic thinking and ensures the customer is placed at the heart of the solution. I have specialisms in Automotive, B2B, Financial Services, Behavioural Economics, CRM and integrated marketing strategies
Innovations in marketing effectiveness measurement v.2Michael Wolfe
Demonstrates a comprehensive & holistic approach to marketing effectiveness modeling which includes measures of creative effectiveness, long-term ad effects, measuring marketing synergies and a unique approach to measuring the customer-brand experience using social media.
Lessons from Award-Winning Brand Purpose CampaignsWARC
How is brand purpose defined? What are the different views? What do effective purpose campaigns have in common? This was presented at a #WARCxACA event in Toronto on August 1, 2018.
2017 Marketing Performance Management Report by Brian Hansford with Heinz Mar...Brian Hansford
We surveyed over 250 B2B sales and marketing pros to learn how they achieve and measure revenue success. Through their insights we’ve learned how B2B marketing teams are managing, optimizing and reporting their results under increasing revenue accountability.
Our research shows the best-performing companies have marketing organizations that share revenue accountability with sales teams. Companies are missing sales goals when their marketing teams don’t have revenue accountability or responsibility!
Relatório da pesquisa "Lead Generation Strategy Outlook Report", da Ascend2, que foi tema de podcast e matéria publicados pela Tracto. Debatedores: Luisa Barwinski e Cassio Politi.
As we start to consider what next year’s plan looks like, we must remember to start with the problem we’re trying to solve and exploring the best direction of travel before prioritising tactical activities and allocating budgets
Marketing Math: Key Metrics to Maximize Marketing DollarsKaren Marchetti
All of the marketing math equations you've probably heard about -- but never really understood, including:
- MARKETING PROGRAM ANALYSIS metrics: Marketing Contribution, Return on Investment (ROI), Social Media Engagement, Conversion Rates, Revenue Per Email, Revenue to Expense Ratios
- MARKETING PLANNING metrics: Budgeting formulas, Breakeven Analysis, Cost Per Acquisition (CPA)
- CUSTOMER ANALYSIS: Lifetime Value
If you're unsure about:
- The difference between Gross Revenue and Net Revenue
- How to compute Gross Profit or ROI
- Whether you're creating the most effective marketing budget
- Whether you're analyzing your marketing programs effectively
This presentation will help, and is a great resource for every marketer!
Hi, I'm Colin, a hugely experienced Strategy Director with a proven track record in shaping and executing award-winning brand, communications and digital strategies. freelance UX & Strategy.
I have a diverse background, spanning client-side, creative and media agency roles, which enables a consultative approach, joined-up strategic thinking and ensures the customer is placed at the heart of the solution. I have specialisms in Automotive, B2B, Financial Services, Behavioural Economics, CRM and integrated marketing strategies
CMO Trends 2009 survey by Michael Leander and Markedu.
Are CMO's feeling the current economic climate? Are budgets dropping and why? Do CMO's feel that their companies' marketing strategy is focused on brand building at the expense of other initiatives with more demonstrable ROI (ROMI)?
Do marketing executives experience a need for increased focus on furthering the education of their marketing teams?
How do CMO's and marketing directors feel about the opportunities and threats in coming years.
The typical marketer and sales person, in a complex B2B sales environment,understands the value of a truly qualified “sales-ready” lead over a marketing ready prospect, because it meets a designated set of criteria and progresses into a sale faster with fewer selling resources
Six Essentials for Innovating in Channel Sales & MarketingAllbound, Inc.
Analysts say 2015 is the year of sales automation and machine intelligence. But with innovation now commonplace, why has so little been applied to channel sales and marketing?
If you sell through channel partners and resellers and are frustrated by the same systemic issues day in and out, THERE IS HOPE.
Scott Salkin, Founder and CEO of Allbound, and Michelle Andreas, Director of Business Development & Marketing Solutions at Avnet Technology Solutions, highlight six advancements that can help open your channel and streamline effectiveness...upstream and down.
This PPT deck displays thirty three slides with in depth research. Our Corporate Marketing PowerPoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographics for an inclusive and comprehensive Corporate Marketing PowerPoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement. http://bit.ly/2SrulIW
Marketing Communications Audit - Template by Brand AuditorDaniel Diosi
Identify the strengths and weaknesses of your brand marketing communications, benchmarking your performance with the industry average.
This audit offers a comprehensive analysis based on expert ratings, in-market customer survey feedback, and 3rd party data. The report will give you specific insights on how to improve the execution of your brand marketing communications, become more relevant for your audience and improve your marketing effectiveness overall.
This audit is suitable for:
- Startups, before finding investors
- Startups, before launching marketing campaigns
- Small companies
- E-commerce websites
- Medium-sized enterprises
- One-person businesses
The 19-page audit covers the following sections:
- Brand personality
- Multi-channel content
- Public relations
- Advertising
In each section, 5 items are analyzed. In total, your report will include the evaluation of 20 key points of your marketing communications management.
Each section includes the following insights:
- Ratings from expert auditors
- Results of in-market customer perceptions survey
- Strengths and weaknesses between you and industry average
- Feedback from in-market customers
- Brief suggestions from expert auditors
Insights are based on first-hand data collected from targeted in-customers surveys, expert opinions, and 3rd party data.
Visit www.brandauditor.me for more information
Forrrester Report: Marketing Maturity in the Age of the CustomerJakub Malobecki
Technology gives customers new decision-making and
purchasing power. Potential buyers can access information
about products, services, pricing, and brand reputation from
anywhere, anytime. This makes customer understanding a
strategic imperative, and only those companies that obsess
over knowing their customers intimately will thrive in this
new digitally powered age
Disruptive strategy is becoming more of a norm than discussion. How can you apply it to your business. See one of my lectures do justice to the topic at Strategic Business Master Class.
This paper describes what it means to implement effective management campaigns. It also highlights how teleprospecting can be a key tactic in your marketing strategy.
Gleanster Research and Act-On Software sought to answer these questions. We conducted a study in Q4 2014 and Q1 2015, surveying marketing professionals in 750 companies to understand how they perceive and support customer relationship management. For the purposes of this study, we defined CRM as: Any iteraction a customer has with your brand across all stages of the customer lifecycle.
Targeting High Potential Sales Channel PartnersBI WORLDWIDE
The GOALS of the manufacturer and those of the distribution channel are often at odds.
The channel wants to focus on high-margin products and increase total sales, while manufacturers want channel partners to promote the whole line and increase market share for the manufacturer’s brands.
Channel partners want more autonomy and exclusive access to end users, while manufacturers want more control and their own access to end users.
Partnerships help resolve these issues by enabling both parties to focus on end users’ needs and agreeing on strategies that build shared profit across the entire channel.
Everyone has opinions about how best to segment and target channel partners. Ultimately the goal is dealer, distributor or customer loyalty but getting to that point often requires a variety of strategies.
This chart shows a classic segmentation of dealers or dealer reps:
New or low-performing reps who need simple onboarding strategies to support and engage their efforts.
Lower-middle performers who may need training to find their fit with your brand or products.
Higher-middle performers who have found a way to gain some momentum in your direction and should be rewarded for their efforts.
Retaining top performing reps requires a mixture of all of these strategies, plus a healthy amount of recognition for their efforts.
High performing channel partners demonstrate a variety of characteristics:
They have clearly defined goals for representing your brand and selling your product.
They have the necessary knowledge and skills.
They are aware of how they stack up and how they can improve to meet their goals.
They are emotionally engaged with your brand.
They are focused on the right sales and marketing activities.
They understand the relationship needs to benefit both partners.
But what about the rest of your channel partners? You can reach out to middle performers and get them moving in your direction with a few simple strategies. But it all comes down to sharing common goals for success.
Shared goals can only be accomplished through strong business relationships that demonstrate:
A high level of trust
A common understanding of marketplace issues Joint business activities
Shared resources and best practices
Marketing ROI Measurement & Case Study for TelecomMichael Wolfe
Wireless Telecom is a complex category, with multiple ad messaging from ads for cellphones, cellphone plans and branded messages claiming network superiority. This is an actual case study that sorts all of this out and illustrates the power of marketing measurement and ROI assessment
Esta es mi relación de libros favoritos en el tema de consumer insights y/o insights del consumidor. Los he escogido sea porque tocan directamente el tema de los insighs y sus implicancias en el campo del marketing, las comunicaciones y/o las organizaciones; o también pues que ofrecen una visión y/o técnicas especializadas en revelar la mente de los consumidores. En mi opinión, son fuentes obligatorias para cualquier investigador, consultor o docente que quiera "desnudar la mente del consumidor"!! Cristina Quiñones. Más información: www.consumer-insights.blogspot.com
I prepare this deck because I consider myself a devoted and passionate consumer insights researcher. I have been working on the market research field for about 13 years, and recently founded Consumer Insights – Unlocking the mind of consumers. I truly believe in insights. I think that a consumer centered organization fueled by consumer insights is the best solution for marketing and business success, and I want to share and promote consumer insights vision thorough our professional community. Thanks! Cristina Quiñones. www.consumer-insights.blogspot.com / cristinaq@consumer-insights.com.pe
Workshop to help turn consumer insights into a brand strategy that will help the brand win in the market
Workshop Agenda
1. How to use consumer insights to bring the consumer to life
2. How to use consumer insights to define your brand
3, How to use consumer insights to develop brand strategy
CMO Trends 2009 survey by Michael Leander and Markedu.
Are CMO's feeling the current economic climate? Are budgets dropping and why? Do CMO's feel that their companies' marketing strategy is focused on brand building at the expense of other initiatives with more demonstrable ROI (ROMI)?
Do marketing executives experience a need for increased focus on furthering the education of their marketing teams?
How do CMO's and marketing directors feel about the opportunities and threats in coming years.
The typical marketer and sales person, in a complex B2B sales environment,understands the value of a truly qualified “sales-ready” lead over a marketing ready prospect, because it meets a designated set of criteria and progresses into a sale faster with fewer selling resources
Six Essentials for Innovating in Channel Sales & MarketingAllbound, Inc.
Analysts say 2015 is the year of sales automation and machine intelligence. But with innovation now commonplace, why has so little been applied to channel sales and marketing?
If you sell through channel partners and resellers and are frustrated by the same systemic issues day in and out, THERE IS HOPE.
Scott Salkin, Founder and CEO of Allbound, and Michelle Andreas, Director of Business Development & Marketing Solutions at Avnet Technology Solutions, highlight six advancements that can help open your channel and streamline effectiveness...upstream and down.
This PPT deck displays thirty three slides with in depth research. Our Corporate Marketing PowerPoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographics for an inclusive and comprehensive Corporate Marketing PowerPoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement. http://bit.ly/2SrulIW
Marketing Communications Audit - Template by Brand AuditorDaniel Diosi
Identify the strengths and weaknesses of your brand marketing communications, benchmarking your performance with the industry average.
This audit offers a comprehensive analysis based on expert ratings, in-market customer survey feedback, and 3rd party data. The report will give you specific insights on how to improve the execution of your brand marketing communications, become more relevant for your audience and improve your marketing effectiveness overall.
This audit is suitable for:
- Startups, before finding investors
- Startups, before launching marketing campaigns
- Small companies
- E-commerce websites
- Medium-sized enterprises
- One-person businesses
The 19-page audit covers the following sections:
- Brand personality
- Multi-channel content
- Public relations
- Advertising
In each section, 5 items are analyzed. In total, your report will include the evaluation of 20 key points of your marketing communications management.
Each section includes the following insights:
- Ratings from expert auditors
- Results of in-market customer perceptions survey
- Strengths and weaknesses between you and industry average
- Feedback from in-market customers
- Brief suggestions from expert auditors
Insights are based on first-hand data collected from targeted in-customers surveys, expert opinions, and 3rd party data.
Visit www.brandauditor.me for more information
Forrrester Report: Marketing Maturity in the Age of the CustomerJakub Malobecki
Technology gives customers new decision-making and
purchasing power. Potential buyers can access information
about products, services, pricing, and brand reputation from
anywhere, anytime. This makes customer understanding a
strategic imperative, and only those companies that obsess
over knowing their customers intimately will thrive in this
new digitally powered age
Disruptive strategy is becoming more of a norm than discussion. How can you apply it to your business. See one of my lectures do justice to the topic at Strategic Business Master Class.
This paper describes what it means to implement effective management campaigns. It also highlights how teleprospecting can be a key tactic in your marketing strategy.
Gleanster Research and Act-On Software sought to answer these questions. We conducted a study in Q4 2014 and Q1 2015, surveying marketing professionals in 750 companies to understand how they perceive and support customer relationship management. For the purposes of this study, we defined CRM as: Any iteraction a customer has with your brand across all stages of the customer lifecycle.
Targeting High Potential Sales Channel PartnersBI WORLDWIDE
The GOALS of the manufacturer and those of the distribution channel are often at odds.
The channel wants to focus on high-margin products and increase total sales, while manufacturers want channel partners to promote the whole line and increase market share for the manufacturer’s brands.
Channel partners want more autonomy and exclusive access to end users, while manufacturers want more control and their own access to end users.
Partnerships help resolve these issues by enabling both parties to focus on end users’ needs and agreeing on strategies that build shared profit across the entire channel.
Everyone has opinions about how best to segment and target channel partners. Ultimately the goal is dealer, distributor or customer loyalty but getting to that point often requires a variety of strategies.
This chart shows a classic segmentation of dealers or dealer reps:
New or low-performing reps who need simple onboarding strategies to support and engage their efforts.
Lower-middle performers who may need training to find their fit with your brand or products.
Higher-middle performers who have found a way to gain some momentum in your direction and should be rewarded for their efforts.
Retaining top performing reps requires a mixture of all of these strategies, plus a healthy amount of recognition for their efforts.
High performing channel partners demonstrate a variety of characteristics:
They have clearly defined goals for representing your brand and selling your product.
They have the necessary knowledge and skills.
They are aware of how they stack up and how they can improve to meet their goals.
They are emotionally engaged with your brand.
They are focused on the right sales and marketing activities.
They understand the relationship needs to benefit both partners.
But what about the rest of your channel partners? You can reach out to middle performers and get them moving in your direction with a few simple strategies. But it all comes down to sharing common goals for success.
Shared goals can only be accomplished through strong business relationships that demonstrate:
A high level of trust
A common understanding of marketplace issues Joint business activities
Shared resources and best practices
Marketing ROI Measurement & Case Study for TelecomMichael Wolfe
Wireless Telecom is a complex category, with multiple ad messaging from ads for cellphones, cellphone plans and branded messages claiming network superiority. This is an actual case study that sorts all of this out and illustrates the power of marketing measurement and ROI assessment
Esta es mi relación de libros favoritos en el tema de consumer insights y/o insights del consumidor. Los he escogido sea porque tocan directamente el tema de los insighs y sus implicancias en el campo del marketing, las comunicaciones y/o las organizaciones; o también pues que ofrecen una visión y/o técnicas especializadas en revelar la mente de los consumidores. En mi opinión, son fuentes obligatorias para cualquier investigador, consultor o docente que quiera "desnudar la mente del consumidor"!! Cristina Quiñones. Más información: www.consumer-insights.blogspot.com
I prepare this deck because I consider myself a devoted and passionate consumer insights researcher. I have been working on the market research field for about 13 years, and recently founded Consumer Insights – Unlocking the mind of consumers. I truly believe in insights. I think that a consumer centered organization fueled by consumer insights is the best solution for marketing and business success, and I want to share and promote consumer insights vision thorough our professional community. Thanks! Cristina Quiñones. www.consumer-insights.blogspot.com / cristinaq@consumer-insights.com.pe
Workshop to help turn consumer insights into a brand strategy that will help the brand win in the market
Workshop Agenda
1. How to use consumer insights to bring the consumer to life
2. How to use consumer insights to define your brand
3, How to use consumer insights to develop brand strategy
What is consumer insights? Most of people dont really understand what this concept really means. It seems that everybody (planners, marketers, psychologists and creative guys) has their own definition. In that sense It appears to me very interesting to reveal the consumer insights truth.
The deck I presented is the result of all that intense search (desk research basically complemented with my last 4 years of academic & profesional expertise in the market research and consumer insights fields).
As you know, I have been working on the market research field for about 13 years, and recently in the consumer insights area (as Kraft Foods Consumer Insights Manager for Perú and Western Andean Region).
Nowadays I am working as an independent consultant and researcher and found very interesting to share and promote consumer insights vision thorough psychology, marketing, advertising and professional community.
I truly believe in insights as I truly believe on consumer psychology. I think that a consumer centered organization fueled by consumer insights is the best solution for marketing and business success. Do you agree with me? I would appreciate your comments!!! More information: www.consumer-insights.blogspot.com
Strategic Planning & the Importance of Consumer insightsKaren Saba
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end.
Please feel free to download, improve, and share the credits.
The planning, creative and broader marketing community uses insights or an insight to get to ideas that will solve their marketing or business problems. This is a brief exploration into the definition of the insight.
Want to understand the ROI of community? See what other companies are measuring and how often? Get a benchmark for where your community's measurement and value should be in this research report from CMX, sponsored by Influitive and Salesforce
Your customer journeys are complex, to say the least. From an array of online and offline channels across multiple devices, it's difficult to understand which initiatives actually move the needle toward conversion and revenue. Luckily today's technology enables marketers to better leverage attribution and demonstrate the impact of their efforts. In this presentation Bram de Jonge, Senior Account Relationship Manager, will walk you through key tactics for better and effective measurement.
Measuring Customer-Experience ROI with social mediaMichael Wolfe
Validates and describes a very innovative and powerful approach for measuring the customer-brand-experience using social media experiential commentary. Not only is this a brea-through, but demonstrates the importance and value of the CX for brands.
Amazon Marketing Cloud is a holistic measurement and analytics solution, and can be a treasure trove of data that can be converted into insights to drive your Amazon business.
Learning how AMC works can give you a robust understanding of your audience and your performance on Amazon – but knowing where to begin is the tricky part.
In this webinar, our Amazon Marketing Cloud expert will dive into how to utilize AMC to get the answers to your most pressing business questions on Amazon.
When it comes to your small business, are you comfortable with taking risks?
Have you ever experienced the thrill of successfully trying new marketing channels because your competition is?
Maybe you’re enjoying the comfort of your current, reliable campaigns?
You may feel overwhelmed by large business growth strategies, but marketing strategies are not one-size-fits-all. Small business is different from big business.
By exploring tested, successful small business-specific marketing strategies, you give your small business a safe way to expand into uncharted, potentially viral territory.
We’re happy to share some good news – taking risks doesn’t have to be scary.
Especially if we look at how other SMBs are crafting their marketing plans and using them as a guidepost.
Join our webinar to discover tested strategies that align with your small businesses to help you maximize marketing ROI.
You’ll learn:
-Where SMB marketers are taking chances and reaping the rewards.
-How SMBs decide where to be bold and where to play it safe.
-How to calculate marketing risks.
Join Amelia Northrup-Simpson, Marketing Manager at CallRail, as she shows you how you can easily measure the actionable results of trying new marketing strategies.
65% of SMBs who didn’t test a new channel in the past year worry that their company will lose business to competitors because they don’t have an effective marketing strategy.
Don’t miss out on new customers and increased revenue.
Gain confidence as you discover how risks are proven to be worth the reward.
This is the presentation from our Exclusive Sydney CBD Event 7:30am August 24th 2017 as Industry Leaders shared their insights and thoughts on how to achieve scale and success with Social.
Todays top performing companies compete based on customer experience. Todays customers want a SMARTER customer service experience through their social channel of choice — one that is both FAST and PERSONAL. In fact, 64% of customers expect companies to respond and interact with them in real-time or they will take their business elsewhere.
What was covered?
* Social Customer Service & Crisis Management - How to offer a ubiquitous and robust service experience across social
* Social Listening - How to drive strategic decisions across your business based on customer and competitive insights
* Social Leads - How to generate Social leads for your sales team to nurture
* Command Centre - How to drive change and awareness within an organisation by making your internal stakeholders aware of everything that's happening on Social, Email, Web, Ads, Journeys and through Sales Leaderboards
At this exclusive event we learned how major brands are able to listen to their customers at scale, control communications in a crisis, and engage with their customers with personal service, in an instant... creating advocacy in this culture of immediacy.
Agenda:
* 7:30am Registration and Networking
* 8:00am Opening Remarks
* 8:05am Presentation: Adam Brown
* 8:45am Panel Discussion
* 9:05am Closing Remarks
* 9:15am Networking
Presenter
Adam Brown is Executive Strategist for Salesforce Marketing Cloud. He and his team deliver integrated social marketing strategy to customers and work with product teams to develop the best marketing products and solutions in the industry. Before joining Salesforce in May of 2013, Adam was Executive Director of Social Media at Dell, where he led the company’s consumer strategy around social media marketing, engagement and social commerce initiatives. Adam joined Dell in 2010 after spending four years creating and leading the Office of Digital & Social Media at The Coca-Cola Company.
Outperform Webinar Series: How to Capture Your Customers at the Top of the Fu...Optimizely
How to Capture Your Customers at the Top of the Funnel
Website metrics, like purchases and form submissions, are top of mind for marketers—but how can you impact those key metrics if users leave as soon as they land on your website?
Join Optimizely’s lead strategy consultant, Alek Toumert, to learn how to engage visitors the moment they arrive at your site through experimentation.
Breakfast Event: Media Agency Financial TransparencyEbiquity
Commercial relationships between clients and media agencies have fundamentally changed over the last few years, with advertisers demanding ever greater accountability and transparency in contracts and agency management of their funds. Through the compliance audits we conduct FirmDecisions have unfortunately discovered empirical evidence that some agencies are responding to this call for transparency by changing their operating models, often to the detriment of the client.
Demonstration and validation of social media's impact on brand sales and performance and the wealth of insights derived from that. Why social media reflects the "customer experience" and why companies need to understand it and culitvate this experience.
Diving Deeper into Programmatic: Succeeding Beyond the PPC LandscapeHanapin Marketing
Programmatic technology allows advertisers to take everything they know about their customers and potential customers and deliver a unique experience at each stage of the consumer journey.
Marketing managers are eager to take advantage of these opportunities, but many struggle to adapt and fully leverage the channel’s unique capabilities. CPM-based buying models and highly-flexible targeting complicate the transition away from PPC-only advertising, leaving many advertisers unsure of where to start.
In this webinar, Hanapin’s John Williams and MightyHive’s Ellen Perfect discuss programmatic’s expanding role within a mature digital strategy and walk through the ways advertisers can change their approach to the channel.
State of Marketing: Insights on Top Marketing Trends for 2017 and BeyondMediaPost
To blaze trails in the Age of the Customer, marketers need to know what's top-of-mind for their peers and understand what practices set top teams apart from the rest. Join this session to arm yourself with the results from the fourth annual "State of Marketing" research study, based on a global survey of 3,500 marketing leaders. You'll learn about key trends that are changing the face of marketing, such as the evolution of customer journey strategies, the growth and influence of various channels, how teams are leveraging emerging technologies like artificial intelligence, and more.
Similar to Linked in insights brand impact report example april 2012 (20)
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Examining the Effect of Customer Services Quality and Online Reviews in Unive...
Linked in insights brand impact report example april 2012
1. 1Marketing Solutions 1Marketing Solutions 1Marketing Solutions
Where business happens
Marketing Solutions
Where business happens
Marketing Solutions
Where business happens
Marketing Solutions
LinkedIn Insights Advertising Effectiveness
Debranded Report Deliverable Example
LinkedIn Insights | April 2012
2. 2Marketing Solutions 2Marketing Solutions 2Marketing Solutions
Objectives
Campaign
Targeting Validation
Competitive & Market Place Insights
Campaign Performance & Brand Lift
Overview: Position Brand X as a reliable
partner offering a wide array of solutions
Primary objective: Drive measurable,
relevant engagement and interaction
among new and existing customers
through valuable content and solutions
Research
3. 3Marketing Solutions 3Marketing Solutions 3Marketing Solutions
Campaign
Study Overview
Research
Geography: U.S.
Seniority: Managers or higher
Company Size: 1-200 employees
Decision Makers: At least equal decision maker
in the business
Targeting: 57% hit rate (effective incidence)
Total Sample: N=406
Control: N=182
Exposed: N=224
Fieldwork: Week of February 21 2012
Campaign Start: December 7 2011
Campaign End: May 25 2012
Competitive Set
Brand X
Brand Y
Brand Z
Brand A
4. 4Marketing Solutions 4Marketing Solutions 4Marketing Solutions
Key Findings
The Q1 Brand X campaign on LinkedIn had a significantly positive impact on the
brand with increased unaided brand awareness and consideration
– Brand X’s unaided brand awareness (first mentions) and consideration increased significantly
among the SMB audience
– Among the in-market audience (SMBs looking to purchase logistics solutions within the next
12 months), Brand X saw a significant increase on unaided brand awareness (first
mentions), favorability, and consideration
Brand X is a market leader in logistics and business solutions with high
awareness, usage, favorability, consideration, and recommendation
– Brand Y is also a strong performer with similarly high market penetration and affinity among
SMBs
– Brand X has the highest Net Promoter Score (NPS) among current customers, compared to
all other competitors
The campaign was well targeted with over half the audience being in-market within
the next 12 months
– The campaign efficiently reached the SMB audience with a 57% hit rate (incidence applying
business decision maker criteria)
5. 5Marketing Solutions 5Marketing Solutions 5Marketing Solutions
Market Insights
Market insights analysis conducted among the Control group to provide a baseline level assessment of the market.
6. 6Marketing Solutions 6Marketing Solutions 6Marketing Solutions 6
47%
Unaided Brand Awareness (Total Mentions)
100%
Aided Brand Awareness (Have Heard of It)
82%
Favorability (Top 2 box)
79%
Consideration (Top 2 box)
51%
Recommendation (Top 2 box among users)
33 Net Promoter Score (NPS) highest in the competitive set
Market Insights Summary
7. 7Marketing Solutions 7Marketing Solutions 7Marketing Solutions
Brand X is the market leader with universal
brand awareness and market penetration
47%
Unaided Brand Awareness (Total Mentions)
100%
Aided Brand Awareness (Have Heard of)
4 out of 5
Currently use Brand X solutions (86%)
Brand X
Brand Y
Brand Z
Brand A
40%
60%
80%
100%
120%
0% 20% 40% 60% 80% 100% 120%
AidedBrandAwareness-%HeardofBrand
Usage- % selected the brand
Base: Control n=182
8. 8Marketing Solutions 8Marketing Solutions 8Marketing Solutions
Small businesses have a highly favorable
overall impression of Brand X and Brand Y
Base: Control – Brand X n=182, Brand Y n=181, Brand Z n=181, Brand A n=171
What is your overall impression of the following companies? (1-Unfavorable to 5-Favorable)
82% 78%
49%
34%
13% 12%
27%
16%
Brand X Brand Y Brand Z Brand A
Favorable (Top 2-box) Unfavorable (Bottom 2-box)
9. 9Marketing Solutions 9Marketing Solutions 9Marketing Solutions
2%
2%
16%
6%
7%
9%
27%
42%
91%
90%
57%
50%
Brand
X
Brand
Y
Brand
Z
Brand
A
5%
6%
12%
10%
20%
19%
26%
57%
75%
75%
62%
32%
How would you rate the ________ of the logistics services and solutions from the following companies?
Brand X and Brand Y logistics solutions stand
out on quality, value, and service
Quality Value Service
2%
4%
19%
8%
10%
9%
32%
50%
87%
87%
49%
43%
Base: Control – Brand X n=182, Brand Y n=181, Brand Z n=181, Brand A n=171
10. 10Marketing Solutions 10Marketing Solutions 10Marketing Solutions
With high levels of awareness and
favorability, purchase consideration is also high
for Brand X and Brand Y
How likely would you consider purchasing from?
8% 5%
21%
37%
13% 14%
20%
40%
79% 81%
59%
23%
Brand X Brand Y Brand Z Brand A
Purchase Consideration
(Based to Brand Familiarity)
Bottom 2-box (Very unlikely/Somewhat unlikely) Neutral Top 2-box (Very likely/Somewhat likely)
Base: Control – Brand X n=182, Brand Y n=181, Brand Z n=181, Brand A n=171
11. 11Marketing Solutions 11Marketing Solutions 11Marketing Solutions
Thinking about logistics services and solutions, when do you next plan to purchase a
logistics service or solution for your company? Yes=Within the next year or sooner; No=Not in the foreseeable future
Brand X and Brand Y consideration is even
higher among small businesses planning to
purchasing logistics solutions within 12 months
Yes
53%
No
47%
In-Market to Purchase Logistics
Services/Solutions (within 12 months)
81%
83%
61%
28%
Brand
X
Brand
Y
Brand
Z
Brand
A
Top 2-box (Very likely/Somewhat likely)
12. 12Marketing Solutions 12Marketing Solutions 12Marketing Solutions
Small businesses have strong affinity with
Brand X with the highest likelihood to
recommend and Net Promoter Score (NPS)
On a scale of 0-10, how likely would you be to recommend the following companies to other small businesses?
51%
45%
20%
33%
18% 22%
58%
17%
Brand X Brand Y Brand Z Brand A*
Promoters (9-10 rating) Detractors (0-6 rating)
Net Promoter Score (NPS) = % of Promoters (9-10) - % of Detractors (0-6)
NPS 33 23 -38 16
*Caution low base. Base: Control – Brand X n=156, Brand Y n=156, Brand Z n=173, Brand A n=13
14. 14Marketing Solutions 14Marketing Solutions 14Marketing Solutions
Unaided Brand Awareness (First Mentions)
The LinkedIn campaign successfully increased
awareness and consideration for Brand X
Significant difference at 90% confidence level.
Net Promoter Score (NPS)
Unaided Brand Awareness (Total Mentions)
Aided Brand Awareness (Have Heard Of)
Favorability (Top 2 box)
Consideration (Top 2 box)
Recommendation (Top 2 box among users)
Ad Recall
Message Association
Overall Audience
Control Exposed
16% 23%
47% 52%
100% 100%
82% 86%
79% 90%
51% 44%
33 26
9% 12%
23% 21%
Attribute: Service
Attribute: Value
Attribute: Quality
87% 91%
75% 73%
92% 91%
In-Market Audience
Control Exposed
11% 28%
47% 53%
100% 100%
77% 88%
81% 89%
44% 38%
26 20
11% 19%
24% 22%
87% 90%
74% 73%
92% 92%
15. 15Marketing Solutions 15Marketing Solutions 15Marketing Solutions
The campaign benefited from greater exposure to
the campaign with ad recall increasing at 11+
impressions
5%
10%
15%
6%
12%
25%
0%
10%
20%
30%
1 impressions 2-10 impressions 11+ impressions
Control Exposed
Ad Recall
Base: Control – Low n=59, Medium n=71, High n=52; Exposed
– Low n=64, Medium n=107, High n=53
Which of the following brands do you recall seeing advertisements
from, on LinkedIn, in the past month?
40%
12%
5%
4%
6%
13%
20%
Impressions Frequency
11+
6-10
5
4
3
2
1
Exposed respondents. Impressions frequency within
sample is representative of actual impressions distribution
in the campaign.
16. 16Marketing Solutions 16Marketing Solutions 16Marketing Solutions
Higher frequency also positively impacted
unaided brand awareness for the brand
48% 48%
44%
53%
47%
59%
1 impressions 2-10 impressions 11+ impressions
Control Exposed
Unaided Brand Awareness
(Total Mentions)
Base: Control – Low n=59, Medium n=71, High n=52; Exposed
– Low n=64, Medium n=107, High n=53
15%
19%
12%
22%
19%
37%
1 impressions 2-10 impressions 11+ impressions
Control Exposed
Unaided Brand Awareness
(First Mentions)
Base: Control – Low n=59, Medium n=71, High n=52; Exposed
– Low n=64, Medium n=107, High n=53
When you think of companies that sell logistics services and solutions
to small businesses, what companies come to mind? Please enter up
to five companies that that come to mind.
When you think of companies that sell logistics services and solutions
to small businesses, what companies come to mind? Please enter up
to five companies that that come to mind.
17. 17Marketing Solutions 17Marketing Solutions 17Marketing Solutions
The campaign’s successful performance was
aided by strong creative that was relevant, well
liked, and contains new information
32%
38%
70%
33%
30%
60%
Contains new
information
Likelihood to
consider
purchasing
Relevant
Control Exposed
2%1% 4%
61% 54%
29% 36%
8% 5%
Control Exposed
Very much like
Somewhat like
Neither like nor
dislike
Somewhat dislike
Very much dislike
Statements Ad Likeability
Base: Control n=182; Exposed n=224
19. 19Marketing Solutions 19Marketing Solutions 19Marketing Solutions
Appendix: Demographics
73%
11%
16%
All
Decision Making Status
Significant involvement in both
establishment of budget and
selecting service
Significant involvement in
establishing budget, less
involved in selecting service
Significant involvement in
selecting service, less involved in
establishing budge
48%
23%
9%
10%
6%
3%
All
In-Market Status
In the next week
In the next month
In the next 2-3 months
In the next 4-6 months
In the next year
Not in foreseeable
future
Base: All n=406
47%
30%
11%
13%
All
Company Size
101-200
51-100
11-50
1-10
20. 20Marketing Solutions 20Marketing Solutions 20Marketing Solutions
Methodology
Control & Exposed Members recruited
simultaneously and invited to take the survey
via e-mail
Data cleaned and weighted, then results are
analyzed
Control group pre-allocated prior to
campaign start
Control & Exposed Members take the
same survey & receive incentive
1 2
3 4
Match Control
Group (Members
not exposed)
Members
Exposed to
Campaign
N=182Control
N=224 Exposed
5%
8%
7%
14%
Low High
Exposure to Campaign
Control (page-view matched) Exposed to campaign
Editor's Notes
Objection Handling: Response Rates“Users don’t respond to ads”With LinkedIn’s trusted environment, members only see ads relevant to them, which means they are more likely to read and click on them. According to Lab 42, 60% have clicked on an ad.212M leads generated on LinkedIn last yearOne customer achieved 89% more leads generated on LinkedIn than on a leading ad network at a third the cost per lead