SlideShare a Scribd company logo
Grant Thornton
Internal Strategy
© 2016 LinkedIn Corporation. All Rights Reserved. |
Collect the email addresses of Leads
2
Sponsored Updates Lead Capture Pages Email Addresses
Sponsored Inmails
Email Addresses
Sponsored Updates &
LEAD CAPTURE LANDING PAGE
Questions? : nblankenship@linkedin.com
Sponsored
Updates
Leads via Content
Sponsored content appears front &
center in the homepage feed of your
target audience.
45%of readers are executives.
Questions? : nblankenship@linkedin.com
Great content from your website!
GT Media Internal Hirings
GT Media Internal Hirings
Targeting
Graduate Programme
Questions? : nblankenship@linkedin.com
Geo: Thailand
Custom Segment: Undergrad Senior
Grad Year: 2016, 2017
Field of Study: Accounting, Finance,
Business, Auditing, Tax
0-3 years of experience
Executive Recruitment
Executive
Recruitment
Geo: Thailand
Seniority: Manager +
Function: HR + Consultant
Specific Companies
Industry: Management Consulting
Email
Addresses in
Recruiter
Questions? : nblankenship@linkedin.com
500 Email Addresses
• USD 10,000 Sponsored Updates on 0-3 years for Grant Thornton Business
Sponsored Updates Budget Breakdown
• USD 10,000 Sponsored Updates on Experienced Individuals for Grant
Thornton Executive Recruitment
Sponsored Inmails
Talent Direct
2,127 Inmails for Graduate (0-3 years of experience)
2,127 Inmails for Executive Search
Sponsored Inmail Example
Collect 250 email addresses in Recruiter
• USD 5,000 Talent Direct on 0-3 years for Grant Thornton Business
Talent Direct Budget Breakdown
• USD 5,000 Talent Direct on Experienced Individuals for Grant Thornton
Executive Recruitment
ROI Projection
Investment: $30,000 USD Total Email Addresses: 750 Revenue:USD$740,000
$20k
Sponsored Updates
2 Lead Capture Page
$10k
4255 Sponsored Inmails
2 Messages
USE CASE EST. LEADS Conversion
Rate
Conversions Investment ROI Projection
500 Email Addresses
5%
Conversion 25 Internal
Hires
$20,000/
Value of new hire
$500,000
Revenue
250 Email Addresses
5%
Conversion 12
Candidates
$20,000/
Value of new hire
$240,000
Revenue
Appendix
GT Media Internal Hirings
GT Media Internal Hirings
295 Email Addresses +208 Likes
$10k

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