The document discusses strategies for improving the discoverability and visibility of eBooks. It summarizes findings from various surveys that show eBooks can be difficult for users to find due to a lack of targeted discovery tools and their exclusion from existing library discovery frameworks. The document proposes four principles to address this: socialization, openness, integration, and repurposing. Socialization involves cultivating expert recommendations and delivering ancillary content. Openness means understanding search engines and embracing standards. Integration is joining forces with ejournals. And repurposing encourages reuse of content segments.