SlideShare a Scribd company logo
Social Media Publishing Tools for Journalism Community
What We Are Doing
Elevator pitch
A subscription based online publishing tool
for storytelling that offers all the functions
of a newsroom irradiating daily
workflow related issues.
This tool will cut their storytelling time
from 5 hours to 1 and increase their
productivity with dedicated analytics.
A Dream
Elevator pitch

“Our dream is a world
where communication
is free with clarity and
without propaganda.”
Proposition
Elevator pitch
We want to attract
storytellers who are
members of
philanthropy and
charitable organizations
Market Problem
Duplication and redundancy

Streaming over social media

Poor verification and governance
Solution
We are combining news streams
with social media

Simplifying communication
between news outlets

Increasing engagement and
productivity

Listen

Distribute

Manage
Competitive advantage

CRM FOR NEWS
SOURCES AND
PROJECTS

ANALYTICS AND
PRODUCTIVITY KPI

LOW MAINTAINANCE
COSTS
Social Media Listening

LISTEN TO TRENDING
TOPICS WITHIN YOUR
COMMUNITY

MEASURE ENGAGEMENT
AROUND YOUR STORIES
TO RESEARCH STORIES

COLLABORATE WITH
TEAM MEMBERS IN
REAL-TIME
Compose Stories

ASSIGN INDIVIDUAL
EDITORS TO DRAFTS

PERFORMANCE KPI FOR
NEW STAFF

CONVERTION TO
MULTIPLE FORMATS
Manage Content

FLAG ACTIVITY TO SHARE
WITH TEAM MEMBERS

MANAGE ALL YOUR
SOURCES IN DETAIL

COLLECT META-DATA
FROM STORIES ALREADY
PUBLISHED
Distribute Stories

PUBLISH TO GROWING
NO. OF SOCIAL MEDIA
WEBSITES

ARCHIVE YOUR SOURCES
FOR FUTURE REFERENCE

WORK ON OTHER TASKS
AROUND YOUR PROJECTS
In Search For Inspiring Stories
We welcome users from NGOs
and philanthropy projects

We want to give a voice to various
causes and their supporters

Help connect these storytellers with
mainstream media organizations
The Ask: Looking For Partners

YOUR USERS ON OUR
PLATFORM

GET US PROMOTION

Terms and conditions:
- Cause must get their users to use our platform for this program to take effect.
The Give-away

DONATION FROM
EACH USER

PERCENTAGE OF
MONTHLY FEE

DELIVERED EVERY
QUARTER

Terms and conditions:
- 2% of a users monthly subscription fee.
- Given quarterly to causes (i.e. after every 3 months)
- 2% per cause so if 3 causes are selected – its 6% of monthly fee
Causes We Hold Dear

USMAN NAEEM KHOKHAR

ZULFIQAR ALI SOOMRO

Cancer Research
Hydrocephalus Research
Autism Support
Women’s Rights

Liver Diseases
Clean Water Preservation
Education in Africa
Eradication of Poverty
Contact Us Soon

USMAN NAEEM KHOKHAR

ZULFIQAR ALI SOOMRO

uzzi@techbackpack.org
(971) 556197160
@usmannaeem

zulfiqar@techbackpack.org
(971) 559419961
@soomro30

twitter.com/TechBackpack
youtu.be/j2Fb4q4gofE

youtu.be/j2Fb4q4gofE
facebook.com/TechBackpack

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Tech backpack Brief for Causes, Philanthropy and Charities

  • 1. Social Media Publishing Tools for Journalism Community
  • 2. What We Are Doing Elevator pitch A subscription based online publishing tool for storytelling that offers all the functions of a newsroom irradiating daily workflow related issues. This tool will cut their storytelling time from 5 hours to 1 and increase their productivity with dedicated analytics.
  • 3. A Dream Elevator pitch “Our dream is a world where communication is free with clarity and without propaganda.”
  • 4. Proposition Elevator pitch We want to attract storytellers who are members of philanthropy and charitable organizations
  • 5. Market Problem Duplication and redundancy Streaming over social media Poor verification and governance
  • 6. Solution We are combining news streams with social media Simplifying communication between news outlets Increasing engagement and productivity Listen Distribute Manage
  • 7. Competitive advantage CRM FOR NEWS SOURCES AND PROJECTS ANALYTICS AND PRODUCTIVITY KPI LOW MAINTAINANCE COSTS
  • 8. Social Media Listening LISTEN TO TRENDING TOPICS WITHIN YOUR COMMUNITY MEASURE ENGAGEMENT AROUND YOUR STORIES TO RESEARCH STORIES COLLABORATE WITH TEAM MEMBERS IN REAL-TIME
  • 9. Compose Stories ASSIGN INDIVIDUAL EDITORS TO DRAFTS PERFORMANCE KPI FOR NEW STAFF CONVERTION TO MULTIPLE FORMATS
  • 10. Manage Content FLAG ACTIVITY TO SHARE WITH TEAM MEMBERS MANAGE ALL YOUR SOURCES IN DETAIL COLLECT META-DATA FROM STORIES ALREADY PUBLISHED
  • 11. Distribute Stories PUBLISH TO GROWING NO. OF SOCIAL MEDIA WEBSITES ARCHIVE YOUR SOURCES FOR FUTURE REFERENCE WORK ON OTHER TASKS AROUND YOUR PROJECTS
  • 12. In Search For Inspiring Stories We welcome users from NGOs and philanthropy projects We want to give a voice to various causes and their supporters Help connect these storytellers with mainstream media organizations
  • 13. The Ask: Looking For Partners YOUR USERS ON OUR PLATFORM GET US PROMOTION Terms and conditions: - Cause must get their users to use our platform for this program to take effect.
  • 14. The Give-away DONATION FROM EACH USER PERCENTAGE OF MONTHLY FEE DELIVERED EVERY QUARTER Terms and conditions: - 2% of a users monthly subscription fee. - Given quarterly to causes (i.e. after every 3 months) - 2% per cause so if 3 causes are selected – its 6% of monthly fee
  • 15. Causes We Hold Dear USMAN NAEEM KHOKHAR ZULFIQAR ALI SOOMRO Cancer Research Hydrocephalus Research Autism Support Women’s Rights Liver Diseases Clean Water Preservation Education in Africa Eradication of Poverty
  • 16. Contact Us Soon USMAN NAEEM KHOKHAR ZULFIQAR ALI SOOMRO uzzi@techbackpack.org (971) 556197160 @usmannaeem zulfiqar@techbackpack.org (971) 559419961 @soomro30 twitter.com/TechBackpack youtu.be/j2Fb4q4gofE youtu.be/j2Fb4q4gofE facebook.com/TechBackpack

Editor's Notes

  1. Good afternooneveryone, I am here to present our idea which targets the niche news broadcasting industry.
  2. Making it simplier and faster for news staff to:Listen – Manage - Distribute
  3. Making it simplier and faster for news staff to:Listen – Manage - Distribute
  4. Making it simplier and faster for news staff to:Listen – Manage - Distribute
  5. Too many information processes invites the following problems
  6. Introducing a simpler workflow that can be universally implemented.
  7. Dedicated digital storytelling workflow platform that has more to offer than any current CMS or newsroom computer system in the market.
  8. Too many information processes invites the following problems