The Center for the Creation of Economic Wealth (CCEW) at the University of Oklahoma has had success helping student startups through three key methods: 1) forming interdisciplinary teams from different majors to gain diverse perspectives, 2) directing brainstorming towards structured ideas validated by customer needs, and 3) using human-centered design with user testing to iteratively improve products. This approach has led to over $7 million in startup funding and 10 successful student-launched businesses.