SlideShare a Scribd company logo
People. Planet. Profit is not a Social Good conversation alone.
It is about Life itself.
Some issues we face today

Threats
Survival
Infants battle with life in India
Water
Wars
Plastic
Oceans
Our very
lives are at
stake.
Must
Have
People. Planet.
Profitability is a result of
People and Planet.
Not a function of one
department doing social good
for generating good will.
Edible
Packaging
JWT’s 100 things to watch out for in 2014
Feel Good
Fashion
JWT’s 100 things to watch out for in 2014
Ugly
Produce
JWT’s 100 things to watch out for in 2014
The
Circular
Economy
JWT’s 100 things to watch out for in 2014
Ellen MacArthur Foundation
Profitability
=
Value Creation
Personal anecdote: I was very impressed with Billy Marinelli from Oyster Bar
Bangkok, who puts back life into oceans, follows harvesting best practices.
Runs a profitable fine dining where people feel a part of his passion .
Conversations
Inspirations
Provocations
The Role of Advertising and Media
Drive
innovation
stories
The Electrolux vacuum cleaners recycled from ocean plastic
Brand
Partners for
carbon
spends
The CO2counter uniquely combines the disciplines of
business systems, science and maths to deliver an accurate
and comprehensive analysis of CO2 emissions from all
business activities.
Environmentally responsible organisations are for the first
time able to render all aspects of their business truly green.
Gaia work with RMIT University in Melbourne and other
leading academic organisations to develop common
standards based on the current methodology.
The methodology is in line with formulas and methods
recommended by International GHG Protocol Corporate
Accounting and Reporting Standards and the CO2 Counter is
compliant with ISO 14040
Work for

Rewards
Not
Awards
The Sustainability
Balance.
Give back MORE
than we take
from the world.
Thank you.
All images used from www.google.com.
CO2 referred from http://www.trinityp3.com/.../green-marketing-sustainability/

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