This is really a talk, a session, not a ppt. And the ppt DOES NOT do justice to the rich session I had with the students equally contributing. But I have tried to give a gist of what was shared.
This deck was part of a session. A guest lecture in the Indian Institute of Foreign Trade. On Ethics in Advertising/Marketing. Being in advertising, it is skewed towards that.
I believe that Life teaches us more about Ethics than text books. It is very subjective.
If there is one yardstick I can think of, it is maybe, Greater Good.
That became the core of my conversation.
Are You Really Doing Effective Prevention - from IADDA Conference 2014LEAD
Sometimes the best Preventionist struggle to answer the question, “What is prevention?” In the world of drug prevention, there is a gap between what we know works, and what actually happens in many prevention organizations. This high-energy workshop will challenge you to think differently and will help you to remember that information dissemination simply tries to change what people KNOW, while effective prevention works to change what people DO. Come find out if your organization knows how to tell the right story, how to be positive, how to message appropriately with youth, and how to harness information in appropriate and productive ways.
This deck was part of a session. A guest lecture in the Indian Institute of Foreign Trade. On Ethics in Advertising/Marketing. Being in advertising, it is skewed towards that.
I believe that Life teaches us more about Ethics than text books. It is very subjective.
If there is one yardstick I can think of, it is maybe, Greater Good.
That became the core of my conversation.
Are You Really Doing Effective Prevention - from IADDA Conference 2014LEAD
Sometimes the best Preventionist struggle to answer the question, “What is prevention?” In the world of drug prevention, there is a gap between what we know works, and what actually happens in many prevention organizations. This high-energy workshop will challenge you to think differently and will help you to remember that information dissemination simply tries to change what people KNOW, while effective prevention works to change what people DO. Come find out if your organization knows how to tell the right story, how to be positive, how to message appropriately with youth, and how to harness information in appropriate and productive ways.
The journey of a woman to a leader's role is challenging. Every narrative that is shared comes with learnings, for others as well as for ourselves. This was one such session my me, at Zee Melt, 2018, in Mumbai.
There’s never a day when I have stopped loving my work.When I have had to trade off between work and people I love.Happy Women’s Day.( All images used are from Google.com)
I was part of a panel discussion at Delphique, from the management School, MDI Gurgaon India. Tried to put my conversation in a deck- it does not cover all the rich discussions, but highlights what matters.
This is actually part of my key note address at IIFT India's National Marketing Conference 2013, #TradeWings. My friend Prof. Joyeeta Chatterjee and I are now working on a piece which will touch upon this as well.
In my keynote speech, the slides had only visuals and one word following the visual, making a point as I spoke. I have tried to include parts of what I said in slides as copy. Not the same effect, but hope it makes the point. That the consumer has a voice today. And that we need to collaborate.
The silent influencers- written in 2004, Bradford, UKBabita Baruah
I wrote this in 2004- many moons ago... as my last presentation in Bradford, where I had gone for the Chevening scholarship. The last section is about what I learnt there as a person.
This is my take on how advertising reflects soci0 cultural changes in India. Shared this as guest lecture in IIMP and IIM last year. This is the latest updated version.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
The journey of a woman to a leader's role is challenging. Every narrative that is shared comes with learnings, for others as well as for ourselves. This was one such session my me, at Zee Melt, 2018, in Mumbai.
There’s never a day when I have stopped loving my work.When I have had to trade off between work and people I love.Happy Women’s Day.( All images used are from Google.com)
I was part of a panel discussion at Delphique, from the management School, MDI Gurgaon India. Tried to put my conversation in a deck- it does not cover all the rich discussions, but highlights what matters.
This is actually part of my key note address at IIFT India's National Marketing Conference 2013, #TradeWings. My friend Prof. Joyeeta Chatterjee and I are now working on a piece which will touch upon this as well.
In my keynote speech, the slides had only visuals and one word following the visual, making a point as I spoke. I have tried to include parts of what I said in slides as copy. Not the same effect, but hope it makes the point. That the consumer has a voice today. And that we need to collaborate.
The silent influencers- written in 2004, Bradford, UKBabita Baruah
I wrote this in 2004- many moons ago... as my last presentation in Bradford, where I had gone for the Chevening scholarship. The last section is about what I learnt there as a person.
This is my take on how advertising reflects soci0 cultural changes in India. Shared this as guest lecture in IIMP and IIM last year. This is the latest updated version.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
6. Aman ki Asha ( Times of India)
Debeers “Diamond Bride”
Birla Sunlife “Job nahin passion”
Gatorade “Keep her back in the game”
Tata Tea “Jaago re”
EXAMPLES OF TVCS I PLAYED
BEHAVIOUR CHANGE AT VARIOUS LEVELS- EMOTIONAL TO PURCHASE
12. Find the GAP
EXPAND the pitch
Be a GO GIVER
REFLECT the change
Focus on EFFICIENCIES
Behaviour LEAPFROG
13. Google Chrome “Tanjore paintings”
Blackberry Boys
Myntra.com
Helix “Waste Time”
P&G’s 2020 “cold water wash” goal
Mumbai Mirror “I am Mumbai”
SOME MORE ADS TO MAKE THE
POINT ON BEHAVIOUR CHANGE
14. By 2020, 70 % of washing machine
loads worldwide will be done in cold
water.- P& G’s ambitious goal.