This document proposes a technical solution that uses electrostimulation and sensors to help manage negative motivation and improve the effectiveness of human efforts. It involves developing an electrostimulator, sensor access control, and financial block. The funds raised would be used to produce and promote these devices and their applications across various industries for training, health, games, and more. The founders believe this scalable solution can trick the unconscious brain to drive behavior change.

1. SAVE YOUR TIME FOR LIFE HTTP://LIFE43.BIZ

2. PROJECT IDEA
• POSITIVE MOTIVATION (reward for correct action) IS NECESSARY BUT
INSUFFICIENT CONDITION FOR THE SUCCUSS OF THE UNDERTAKEN
HUMAN EFFORTS
• A KEY FACTOR TO THE EFFECTIVENESS OF HUMAN EFFORTS IS THE
NEGATIVE MOTIVATION (punishment for wrong actions)
• IN REAL LIFE, NEGATIVE MOTIVATION WORKS AT EVERY STEP, BUT IS
DETERMINED BY EXTERNAL FACTORS AND RANDOM NATURE
• THE PROPOSED TECHNICAL SOLUTIONS ALLOW A PERSON TO
MANAGE THE NEGATIVE FACTOR OF MOTIVATION, AND CONSEQUENTLY,
THE EFFECTIVENESS OF THEIR EFFORTS
TECHNOLOGY IS NOT RECOMMENDED FOR THOSE WHO DON'T KNOW WHAT TO DO WITH THEIR
SPARE TIME!

3. A KEY FACTOR IS THE LEVEL OF EMOTIONAL
BACKGROUND, WHICH CAN BE POSITIVE (+),
NEGATIVE (-) OR … LOW

4. EXAMPLES OF POSITIVE, NEGATIVE AND LOW
EMOTIONAL BACKGROUND (EB)
High EB: effective remembering, quick skills
formation...
Low EB: ineffective remembering, slow skills
formation...

5. BASIC SCHEME
• A key element of a software-hardware
complex is an ELECTROSTIMULATOR
(MINI-SHOCKER), which provides non-
hazardous, but uncomfortable effect.
• The sensor access control is developed
(necessary in some applications, for
example, in the system of weight loss),
and can be used independently.
• It is intended to apply the financial block
implementing the function of
withdrawal.

6. TEAM
• NIKIFOROV IGOR VADIMOVICH, PhD in Technical Sciences, MARCU
• KIRIK KONSTANTIN ANDREEVICH, University graduate, MPE

7. BUSINESS PLAN
• THE ATTRACTED FUNDS ($ 508 000) ARE NECESSARY FOR THE
SERIAL PRODUCTION AND PROMOTION:
• ELECTROSTIMULATOR (MINI-SHOCKER) – $283 000
• SENSOR ACCESS CONTROL - $ 193 000
• The financial block – $ 32 000
• CASH INFLOW IS PLANNED BY THE FOLLOWING ITMES(in
calculating the required amount of raised funds is not being taken
into consideration):
• SALE OF ELECTRONIC DEVICES
• SALE OF APPLICATIONS (FREEMIUM MODEL)
• SALE OF LICENSES (including OEM)
• DESIGNING
• AND MORE
• REVENUE FOR THREE YEARS IS PLANNED TO BE $ 6 260 000
(pessimistic scenario)

8. MARKET AND SCALABILITY
• THE PROPOSED TECHNICAL SOLUTION
CAN BE USED IN ANY OF THESE
SEGMENTS
• THE DECISION IS RELEVANT FOR B2B
AND B2C SECTORS
• ABSOLUTE SCALABILITY AND
VERSATILITY IN TERMS OF APPLICATION
FIELD AND GEOGRAPHY.
• APPLICATION FIELDS:
• TRAINING (including pairwise)
• VARIOUS APPLICATION SOLUTIONS
(PushShock, AntiSleep, Weight loss,
AutoAlarm...)
• BOARD GAMES AND COMPUTER GAMES
• …

9. WE
KNOW HOW
TO TRICK
THE BRAIN ON
AN UNCONSCIOUS LEVEL
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