2. H2H: who is doing it well on Social Media?

3. Waldrof Astoria, storytelling as a key social
touchpoints strategy
To promote their brand, Waldorf Astoria has chosen to launch a new
multi-platform campaign entitled "The stories begin here”, that entirely
relies on storytelling.

4. A campaign website entirely devoted to the event

5. The idea is to follow and share the experience of a guest, by living her stay through
her eyes and mind.
Music and videos are posted as to make users live a true immersion on Waldorf
Astoria’s universe.

6. Future hosts can therefore appropriate hotels of the brand through the
eyes of a fictional character.
This same person who will be the heroine of the story "The escape artist",
written especially around this project.

7. Human at the heart of the campaign
The campaign tends to be participative as well.
A Facebook page is devoted to the brand, where
everyone has the opportunity to share his experience,
so crowdsourcing intended to establish a closeness to
their "public".
Promising multi-platform
campaign will unveil its
next chapters in 2015.

8. A storytelling campaign that is an H2H
approach on its own!
• Use of storytelling values & codes
• Integration of the human side on each step of the
campaign
• Direct approach and target
• Use of social media to share and gather people
• Good feedback from guests (positive average
comment on Tripadvisor for example)
 H2H is well managed !