Libri Elettronici La Seconda Generazione
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The document discusses the evolution of e-books and reading habits. It notes that e-books have advantages over printed books in terms of storage and portability but that screens are poor for reading. Current e-book readers like the Kindle and Nook represent the second generation but are still inferior to printed books for leisure reading. The document predicts that a third generation of hybrid e-book readers will provide added benefits like video, sound and interactive content, making them more comparable to printed books.
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La comunicazione in Rete segue strade diverse dai tradizionali medium. La Gente comune se n’è resa ben conto, le Aziende ancora poco.
Infatti, è successo qualcosa di strano. La pubblicità tradizionale non funziona più, mentre le informazioni passate attraverso il passaparola diventano sempre più influenzanti.
Le barriere che separavano le aziende (creatrici degli spot) e i clienti (fruitori passivi) sono state abbattute e ora tutti possono esprimersi allo stesso modo.
Più di 250 milioni di persone sono attive su Facebook, più di 346 milioni di persone leggono blog e almeno 184 milioni di persone sono loro stessi blogger.
Inoltre, Twitter registra 14 milioni di utilizzatori e YouTube raccoglie più di 100 milioni di visitatori al mese.
Possiamo fingere che questo cambiamento non sia avvenuto?
Oggi la comunicazione, la diffusione delle informazioni, la trasmissione delle idee non può venir arginata.
Nessuna barriera può più esistere. Nessun muro può bloccare le conversazioni.
Dobbiamo, quindi, imparare a ripensare la comunicazione – sia questa di carattere sociale o aziendale – inserendo in modo strategico l’utilizzo delle Reti Sociali.
Durante il seminario presenteremo una selezione delle ricerche e degli studi che hanno analizzato i meccanismi di diffusione di narrazioni e influenze sociali.
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di Giovanni Grazia
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Accessibilità dei contenuti audiovisivi e dei Player, Silvia Mattia e Roberto...
Accessibilità dei contenuti audiovisivi e dei Player, Silvia Mattia e Roberto...Cultura Senza Barriere
Passati i tempi in cui erano rari gli audiovisivi sul Web – ed essendo questi ormai parte integrante della quotidianità relazionale nei social media e nei siti di pubblica utilità – i video non accessibili costituiscono info-esclusione, al pari dei testi, delle immagini e dei documenti.
Un video accessibile è corredato di trascrizione (utile a tutti per scorrere velocemente i contenuti e per l'indicizzazione), è sottotitolato per consentire alle persone sorde di comprendere il parlato e i suoni, dovrebbe essere corredato di interpretazione in lingua dei segni italiana (nello stesso video a fianco di chi parla o in un secondo video), infine – se non si tratta di una intervista o format analogo – è corredato nella parte audio di una voce fuori campo (audiodescrizione) che dà conto di quanto avviene di non dialogico (come negli sceneggiati televisivi trasmessi alla radio), così da consentire alle persone non vedenti di seguire la narrazione e comprendere l'informazione visiva.
Nella parte iniziale del seminario Silvia Mattia (responsabile Centro competenza accessibilità Consip) e Roberto Ellero (webmultimediale.org), parlano di questi aspetti, e di quelli che riguardano l'accessibilità dei player multimediali, che consentono la fruizione dei contenuti audiovisivi: il supporto delle alternative, l'indipendenza da dispositivo, il dialogo con le tecnologie assistive.
Vengono analizzati i player basati su Flash liberamente utilizzabili, mettendone in evidenza pregi e limiti nell'interazione con i lettori di schermo.
Nella seconda parte del seminario, Roberta Gherardi (interprete LIS) e Simone Cericola (vice presidente regionale ANIOS e docente LIS della scuola bilingue di Cossato), intervengono con un video preregistrato, spiegando come e perché usare la Lis per comunicare sul Web. Il video è disponibile nel sito www.webmultimediale.orgNon solo blog: Wordpress usabile e accessibile
Blog, Social Network, siti aziendali: quale piattaforma utilizzare per crearli e gestirli? La risposta non è univoca, la soluzione da scegliere dipende dalle caratteristiche del progetto. E’ bene però che un aspetto resti costante: il risultato finale deve essere usabile e accessibile.
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The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
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