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AAUP 2014: OA Success and Sustainability (D. Corey)

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Open Access at UPNE
Finding a Balance Between Mission and Market

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UPNE at a Glance
Book Publishing
Consortium Model
Humanities-Based Academic Monographs
Working with Institution Libraries
...

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The Case for
Open Access
Fulfills university press mission
Fulfills university mission
Fulfills university library mission...

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AAUP 2014: OA Success and Sustainability (D. Corey)

  1. 1. Open Access at UPNE Finding a Balance Between Mission and Market
  2. 2. UPNE at a Glance Book Publishing Consortium Model Humanities-Based Academic Monographs Working with Institution Libraries Increased Attention to “Bottom Line”
  3. 3. The Case for Open Access Fulfills university press mission Fulfills university mission Fulfills university library mission Fulfills scholar’s mission Creates closer relationship between press, library, scholars, and institution as a whole
  4. 4. But Someone Has to Pay Editorial costs Production costs Materials costs Distribution costs Marketing costs Scholarship has an implicit value
  5. 5. The University Press Paradox Nonprofit Mission to Share Scholarship Sales Stability and Growth Higher Education Mindset Publishing Industry Mindset A university press is a nonprofit organization that must function in a for-profit industry
  6. 6. Publishing Industry Mindset Turn scholarship into marketable product Distribute and sell books and peripheral content to cover costs of production, staff, and other overhead Compete for market share Compete for mind share Use existing market share and mind share to attract new scholarship Turn new scholarship into marketable product
  7. 7. The Trouble with the Publishing Industry Mindset
  8. 8. Higher Education Mindset Produce scholarship in support of scholars and institutions Freely distribute scholarship into the marketplace of ideas Maximize reach and availability of scholarship Scholars use existing texts in support of the creation of new scholarship
  9. 9. The Trouble with the Higher Education Mindset
  10. 10. Striking a balance Higher Education Book Publishing Generate Revenue to Cover Cost of Products Distribute Products Convert Ideas to Products Use Existing Ideas to Generate More Scholarship Share Scholarship Freely and Openly Generate and Support Scholarship DISCOVERABILITY AFFORDABILITY
  11. 11. Discoverability Accessibility (Public and open information) Reach (Available in multiple “locations”) Choice (To own, to borrow, to browse, or all three) Diversity of Formats (Print, PDF, ePub, HTML, Mobi) Permanence (Available in perpetuity)
  12. 12. “The Bill Scott Model” A collaboration between UPNE, the Dartmouth Library, and the Dartmouth Provost’s office
  13. 13. “The Bill Scott Model” Format Reach Price Revenue OA Views >4,000 FREE $0 OA Downloads >1,000 FREE $0 Unjacketed Cloth 275 $45.00 $8,663 Ebook Channel 45 $7.99 $180 A collaboration between UPNE, the Dartmouth Library, and the Dartmouth Provost’s office
  14. 14. The UPNE Open Access Model Form Price At Launch Two Years After Launch File Format Unjacketed Cloth $85.00 O/P Print Paperback $45.00 $45.00 Print (POD) Library Edition Ebook $84.99 $7.99 ePub, Mobi, PDF Open Access on Library Website N/A FREE ePub, Mobi, PDF, HTML

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