This document analyzes data on traffic and advertising for Jackson Hewitt, a tax preparation company, from February 2010-2011. It finds that Jackson Hewitt saw a 17% increase in total visitors and 27% increase in unique visitors in February 2011 compared to February 2010. While organic search clicks increased 11% from 2010-2011, paid search clicks decreased 99%. The majority of visitors to Jackson Hewitt's website came from search engines and social media like Google, Yahoo, and Facebook. However, only about 20% of visitors stayed on Jackson Hewitt's site, with others going to the IRS, competitors, or other sites. Jackson Hewitt significantly increased its display advertising impressions from 2010 to 2011, targeting different age demographics.