I stumbled upon the world of Adfraud recently while doing some research on a personal assignment and was amazed at the magnitude of the issue is.
This presentation touches upon my findings, my understandings and finally my attempt to visualize a tool which can help deal with adfraud.
Feel free to use the presentation. Although giving due credit would be appreciated.
Digital ad fraud is as rampant as other forms of fraud in other industries. what are some ways to think about prioritizing solving digital ad fraud, relative to other digital marketing activities that advertisers can spend money on?
FouAnalytics is an alternative to Google Analytics, but with fraud and bot detection baked in. Marketers can use FouAnalytics to look at their own campaigns, find the domains and apps that are eating up their budgets fraudulently, and turn them off, while the campaign is still running. How does that compare to your blackbox fraud detection that just gives you a percent IVT number?
Lawyers know that clients are using online social media but they feel overwhelmed by the options offered by LinkedIn, Facebook, Twitter and Youtube. Business Development Trainer Larry Bodine, Esq., spells out a simple approach to social media that generates new business by using them as listening channels.
Very useful description and guidelines from the IAB about traffic fraud and digital ad fraud.
SOURCE: http://www.iab.net/member_center/traffic_of_good_intent_task_force
I stumbled upon the world of Adfraud recently while doing some research on a personal assignment and was amazed at the magnitude of the issue is.
This presentation touches upon my findings, my understandings and finally my attempt to visualize a tool which can help deal with adfraud.
Feel free to use the presentation. Although giving due credit would be appreciated.
Digital ad fraud is as rampant as other forms of fraud in other industries. what are some ways to think about prioritizing solving digital ad fraud, relative to other digital marketing activities that advertisers can spend money on?
FouAnalytics is an alternative to Google Analytics, but with fraud and bot detection baked in. Marketers can use FouAnalytics to look at their own campaigns, find the domains and apps that are eating up their budgets fraudulently, and turn them off, while the campaign is still running. How does that compare to your blackbox fraud detection that just gives you a percent IVT number?
Lawyers know that clients are using online social media but they feel overwhelmed by the options offered by LinkedIn, Facebook, Twitter and Youtube. Business Development Trainer Larry Bodine, Esq., spells out a simple approach to social media that generates new business by using them as listening channels.
Very useful description and guidelines from the IAB about traffic fraud and digital ad fraud.
SOURCE: http://www.iab.net/member_center/traffic_of_good_intent_task_force
Gillian Muessig - The next big thing in digital inbound marketing?Marketing Festival
Don't miss the next year of Marketing Festival Brno - http://www.marketingfestival.cz
You can also buy a video of this presentation at marketingfestival.cz
Marketing in the Time of the Internet of Things - Marketing Festival Brno 2013Gillian Muessig
The connection of humans to the Internet is NOT a QWERTY keyboard designed to slow you down and a pretty picture to tell you what just happened.
How will we market inside web integrated products, stores, and daily experiential web interactions? Marketing Festival Brno Keynote by @SEOmom
bad guys started with fake websites, then moved to loading ads only to save time and bandwidth; now they are simply faking bid requests and flooding exchanges
BrightEdge UG- Milestone presentation on Local and Schema PresentationSathya Krishnamurthy
Milestone presents: Schema and Local Trends
- Schemas
- Impact of schemas
- Impact of Google My Business
- Google Posts
- Google Menus
- Other citation sources
- Citation Audits
- Review Management
- Review Responding
- Local Ads
Get insight into what types of fraud and abuse online businesses are concerned with, what types of fraud detection they're investing in, and what trends they're seeing.
FinTech & InsurTech: Company presentation by Michael Reitblat, Co-Founder & CEO of Forter at the NOAH Conference 2019 in Tel Aviv, Hangar 11, 10-11 April 2019.
WHITEPAPER: VCs to Twitter: We’re Just Not That into YouZeno Group
Major Media Brands and LinkedIn Do Matter. Zeno Group Study Reveals the Influencers within the VC Ecosystem. Zeno’s study offers a roadmap for how startups can reach this exclusive group of venture investors, but there aren’t any shortcuts. The findings reinforce the importance of investing time and resources into developing a brand’s story and in building relationships. #ZenoVCstudy
Know Your Fraudster: Leveraging everything you've got to prepare for post-EMV...Forter
EMV is nearly here - which is great news for card present fraud. Not such great news for online retailers, who will be facing more fraud from more fraudsters, as theft attempts move online.
How do you prepare your company for this threat? Make sure you're checking off these 5 crucial steps.
In the Internet age, word-of-mouth is more potent than ever before. How can you leverage the power of social media to spread and strengthen your practice’s brand?
Business social media details the evolution and impact of communication, educating readers on initial changes in Twitter, Facebook, and Youtube, while addressing the real business need of communicating with a target audience.
Social Media Sales
Legal
Marketing
Recruiting
Public Relations
Investor Confidence
Internal Project Teams
Executive Communication
Stock, Reputation, Brand Value
The Online Reputation Management LandscapeRhea Drysdale
Why is ORM growing in popularity for search marketers? This keynote will look at how technical changes from the search engines and the proliferation of social media have led to a booming ORM industry. We’ll also review the tools and services available to both agencies and in-house professionals that can help combat threats to a brand’s most valuable asset.
Gillian Muessig - The next big thing in digital inbound marketing?Marketing Festival
Don't miss the next year of Marketing Festival Brno - http://www.marketingfestival.cz
You can also buy a video of this presentation at marketingfestival.cz
Marketing in the Time of the Internet of Things - Marketing Festival Brno 2013Gillian Muessig
The connection of humans to the Internet is NOT a QWERTY keyboard designed to slow you down and a pretty picture to tell you what just happened.
How will we market inside web integrated products, stores, and daily experiential web interactions? Marketing Festival Brno Keynote by @SEOmom
bad guys started with fake websites, then moved to loading ads only to save time and bandwidth; now they are simply faking bid requests and flooding exchanges
BrightEdge UG- Milestone presentation on Local and Schema PresentationSathya Krishnamurthy
Milestone presents: Schema and Local Trends
- Schemas
- Impact of schemas
- Impact of Google My Business
- Google Posts
- Google Menus
- Other citation sources
- Citation Audits
- Review Management
- Review Responding
- Local Ads
Get insight into what types of fraud and abuse online businesses are concerned with, what types of fraud detection they're investing in, and what trends they're seeing.
FinTech & InsurTech: Company presentation by Michael Reitblat, Co-Founder & CEO of Forter at the NOAH Conference 2019 in Tel Aviv, Hangar 11, 10-11 April 2019.
WHITEPAPER: VCs to Twitter: We’re Just Not That into YouZeno Group
Major Media Brands and LinkedIn Do Matter. Zeno Group Study Reveals the Influencers within the VC Ecosystem. Zeno’s study offers a roadmap for how startups can reach this exclusive group of venture investors, but there aren’t any shortcuts. The findings reinforce the importance of investing time and resources into developing a brand’s story and in building relationships. #ZenoVCstudy
Know Your Fraudster: Leveraging everything you've got to prepare for post-EMV...Forter
EMV is nearly here - which is great news for card present fraud. Not such great news for online retailers, who will be facing more fraud from more fraudsters, as theft attempts move online.
How do you prepare your company for this threat? Make sure you're checking off these 5 crucial steps.
In the Internet age, word-of-mouth is more potent than ever before. How can you leverage the power of social media to spread and strengthen your practice’s brand?
Business social media details the evolution and impact of communication, educating readers on initial changes in Twitter, Facebook, and Youtube, while addressing the real business need of communicating with a target audience.
Social Media Sales
Legal
Marketing
Recruiting
Public Relations
Investor Confidence
Internal Project Teams
Executive Communication
Stock, Reputation, Brand Value
The Online Reputation Management LandscapeRhea Drysdale
Why is ORM growing in popularity for search marketers? This keynote will look at how technical changes from the search engines and the proliferation of social media have led to a booming ORM industry. We’ll also review the tools and services available to both agencies and in-house professionals that can help combat threats to a brand’s most valuable asset.
Ad fraud steals ad budgets and negatively impacts the class action notice industry - ads are not put in front of humans, but instead are shown to bots (software programs that load webpages). Bot don't complete claim forms; humans do.
Despite the use of fraud detection technologies, notice providers should use "best practicable" actions to verify the campaign analytics to see if ad fraud still gets through.
8.11.2014 dr-white paper- caitlin svahn-lead scoring and verificationUS Interactive Media
As technology continues to evolve, becoming simultaneously more sophisticated, yet more complex, fraud in the direct response/lead generation space has been growing as well.
Field Guide for Validating Premium Ad InventoryDistil Networks
Many of the current technologies used to detect fraud are great at detecting the amount of fraud (e.g., post-bid analysis). However, we need more technologies and techniques that focus on how to stop fraud before it happens. Having continuous, real-time data is important for this; but equally important are the policies and disclosures of the publishers and ad networks themselves.
Key Takeaways:
- The State of Digital Ad Fraud -- Terminology, landscape and trends
- The advertiser and publisher perspective -- Top issues and concerns
- Tools of the trade and best practices -- The different technologies and approaches to detecting and mitigating digital ad fraud
- Anatomy of a successful premium ad inventory program -- Whitepages’ guiding principles, policies and procedures
In 2021 some marketers are still asking whether ad fraud is real and whether it is pervasive. This serves as a simple reminder of some of the evidence collected over the years.
AD Fraud and AD Blockers have been the biggest threat for Digital Advertising industry. The whitepaper discusses 9mediaOnline's initiatives to tackle the threats.
Programmatic advertising is a critical part of any multi-channel recruitment marketing operation.
As the newest kid on the block in recruitment marketing, programmatic sourcing uses ad technology to continually buy, manage, and optimize job ads across the Web, allowing recruiters to get the highest conversion rates.
In this free white paper, we walk you through programmatic to educate you for this inevitable industry shift and explain its key benefits, including:
1. Improve 'apply rate' conversions.
2. Attract quality applicants.
3. Eliminate wasted spend.
Download this white paper to learn how you can start using programmatic to optimize your recruiting funnel for quality candidates and save time and money along the way.
Ad fraud is very bad. But no matter how big the number reported, brands often don't think it affects them -- i.e. it's someone elses' problem. Here are 3 case studies of marketers taking a look for themselves and solving ad fraud by putting in place best practices and processes to continuously monitor and reduce fraud, without using fraud detection tech.
2. Internet marketers facing higher advertising fees on
search networks are becoming increasingly concerned
about a form of online fraud that was thought to have
been contained years ago.
3. The practice, known as "click fraud," began in the early
days of the Internet's mainstream popularity with
programs that automatically surfed Web sites to
increase traffic figures. This led companies to develop
policing technologies touted as antidotes to the
problem. But some marketing executives estimate that
up to 50 percent of fees in certain advertising categories
continue to be based on non-existent consumers in
today's search industry. Sam Fritsberg of
ArticleDash.com states that the fraud has reached
proportions that would shatter Googles stock in half,
overnight, were they more widely known.
4. "We continue to detect click fraud, especially with
Google's Adwords and Adsense programs, and the
numbers grow each and every month." says Sam. "I
wouldn't be suprised if many of the advertiser horror
stories are in fact true and there are people who make
thousands a week commiting pay per click fraud by
clicking on the ads served on their own website for
commission." adds Sam Fritsburg.
5. In one recent example of the problem, law enforcement
officials say a California man created a software program
that he claimed could let spammers bilk Google out of
millions of dollars in fraudulent clicks. Authorities said
he was arrested while trying to blackmail Google for
US$150,000 to hand over the program. He was indicted
by a California jury in June.
6. Matt Parrella, chief of the San Jose branch of the US
Attorney's Office in Northern California, said that case
was "not unique." The problem "is certainly not
shrinking, and we're ready to prosecute people," said
Parrella, whose office handled the Google case.
7. Click fraud is perpetrated in both automated and human
ways. The most common method is the use of online
robots, or "bots," programmed to click on advertisers'
links that are displayed on Web sites or listed in search
queries. A growing alternative employs low-cost workers
who are hired in China, India and other countries to click
on text links and other ads. A third form of fraud takes
place when employees of companies click on rivals' ads
to deplete their marketing budgets and skew search
results. "Click fraud not only is used to attack
competition, but as a rip off by publishers who click on
their own ads, the ones being served up on their own
websites, in an effort to steal advertising
8. dollars by the click", says Sam of ArticleDash.com. "Our
solution to this model is to offer webmasters free
organic search engine optimization, but in a way that
helps the net rather than promoting the current fraud
Google is making billions from."
9. Although the extent of click fraud is impossible to
measure with any certainty, its persistence has exposed
a fundamental weakness in the promising business of
Internet search marketing. Google is tight lipped and has
declined to comment.
10. "It's hard to tell how big the problem is, but people are
looking at it closer and closer as the cost of search
advertising goes up," said John Squire, vice president of
business development of Coremetrics, a Web analytics
firm. "Click fraud is a fin sticking out of the water: You're
not sure if it's a great white shark or a dolphin." Maybe
ArticleDash is on to something here. Maybe organic is
the way to go afterall.
11. Unlike advertising in traditional media such as billboards
and print publications, "cost per click" Internet ads
displayed with specific keyword searches have been
promoted as a definitive way for companies to gauge
their exposure to potential customers. As a result, US
sales from advertiser-paid search results are expected to
grow 25 percent this year to $3.2 billion, up from $2.5
billion in 2003, according to research firm eMarketer.
From 2002 to 2003, the market rose by 175 percent.
12. "As more advertisers have competed for desirable
keywords in their industries, the cost for clicks has risen
too." Sam of ArticleDash.com continues, "On average,
advertisers are paying 45 cents per click this year,
according to financial analysts, up from 40 cents in 2003
and 30 cents in the second quarter of 2002. In certain
sectors, such as travel, legal advice and gaming, the cost
can reach several dollars per click." The implications are
indeed disturbing.
13. But marketing executives say click fraud is pervasive
among affiliates of search leaders Google, Yahoo-owned
Overture Services and FindWhat.com. In a typical
affiliation, any Web publisher can become a partner of
these large networks by displaying their paid links on a
Web page or within its own search results and then
share in the profits with every click. "A common practice
is the use of proxies, where by tricking Google into
thinking the click is originating from another computer,
possibly in another country, and the click fraud artist...
more webmasters than you think.. walks away with a
handsome undeserved profit." says Sam.
14. "There's a fatal flaw in the cost-per-click model because
a ton of marketing dollars can be depleted in a fraction
of a second," said Jessie Stricchiola, president of
Alchemist Media, a search-engine marketing firm based
in Los Angeles that specialises in fraud protection.
"Technology is continuing to be developed that can
exploit this pricing model at incredibly high volumes."
16. Google declined an interview for this report, but the
company said in a statement that it has been "the target
of individuals and entities using some of the most
advanced spam techniques for years. We have applied
what we have learned with search to the click fraud
problem and employ a dedicated team and proprietary
technology to analyse clicks." Many disagree, however,
and claim that the pay per click indestry is doomed.
Organic Optimization a la ArticleDash.com seems to be
the next big thing, and at least this time the risk is
limited and the free upside results seems unlimited.