Farmers Local Feed Slides 01 11 Final
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Farmers insurance worked with 15miles to develop and submit location data monthly to increase their local listings visibility and accuracy on platforms like Google. Through this process over two months, Farmers overall visibility increased 29% with their top 3 listings seeing 32-33% gains. Their local listing accuracy also greatly improved, going from 40% accurate addresses in July to 98% by December.
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Farmers Local Feed Slides 01 11 Final
- 2. From 40% accuracy in July to to 98% in December
Editor's Notes
- Even though results were tracked from July – October 2010, due to a methodology change we are only able to provide results for November – December 2010.