A Portfolio highlighting my writing in past internships and jobs throughout various industries.

1. EMILY
CALDWELL Portfolio
20
18

2. MY STORY
My name is Emily Caldwell and I am originally from Sarasota, Florida. I wanted to move
to a city to expand my cultural awareness and to experience all the great resources
Chicago has to offer. My interest in PR and communications stems from my childhood
playing with Barbie Dolls. Barbie was "the" greatest influencer, thanks to Mattel's
brilliant marketing strategy. Her branding has had a huge impact on my life personally
and professionally. Because of Barbie, I became interested in the communications
field and want to be able to create the same experience for others as she has for me.
Like her, I have held many different roles, from Marketing, PR, and event planning. I
strive to learn and challenge myself every day.

3. Corporate Marketing email campaigns and food industry trend
articles.
PERFORMANCE
FOODSERVICE

4. ARTICLE: HOW TO ATTRACT
MILLENNIALS TO YOUR
RESTAURANT
"To maintain or establish any profitable business, you must be aware of your changing environments and
always be focused on expanding your customer base. The current generation, called Millennials, is the
largest and most influential generation since the Baby Boomers. As Millennials make up 25% of the
current population,* an active restaurateur should market and adapt their business to attract these new
customers to their foodservice operation..."

5. "Take your customers on a trip down memory lane by incorporating flavors in your menu that can be
found in their childhood favorite meals and experiences. Give them a twist on Mom’s brown-bag classics to
reminisce over lunch. Remind them of dinners at Grandma’s filled with smiles and Sloppy Joe’s. People
tend to associate food with sentiments from their past — foods that taste good can make us feel good too..."
ARTICLE: TASTES LIKE HOME

6. EMAIL MARKETING CAMPAIGN:
WHAT A BRILLIANT IDEA!
"July 13 is National French Fry Day, and it's the perfect time to give this crispy sidekick an upgrade. The
customizable tater craze is taking over menus across the country, and we want to help you capitalize on the
opportunity..."

7. "‘Tis the season for love, joy, and satisfying sweet cravings. After dinner is done, serve your customers the
best gift of all, the cookie and dessert tray! Include holiday classic favorites like spiced gingerbread cookies
drizzled with rich royal icing, buttery shortbread, or sugar cookie Christmas cutouts, all perfectly
complemented with a tall glass of rich eggnog. But most importantly, don’t forget the fruitcake!..."
ARTICLE: NOT YOUR
GRANDMOTHER'S FRUITCAKE

8. "Fall is here! But even though the weather is getting cooler, the kitchen is heating up! It's the start of the
holiday season and people are beginning to come home to celebrate the festivities with family, friends, and
loved ones. But as your customers gather around your dinner table to give thanks and revel in the
mouthwatering feast you have prepared, it is crucial to remember your customers and their dietary needs.
By providing vegan and gluten-free options during the upcoming Thanksgiving season you can be the
holiday hero and give everyone something to be thankful for..."
ARTICLE: ACCOMMODATING VEGAN
AND GLUTEN-FREE HOLIDAY GUESTS

9. Blog posts discussing industry trends, PR and Business strategies,
and highlighting our clients.
THE BALLAST
GROUP LLC.

10. THE INVERTED PYRAMID
METHODOLOGY: STORYTELLING,
THOUGHT LEADERSHIP, AND
GETTING NOTICED
"Today, organizations want to stand out in the marketplace and drive people toward their businesses.
Understanding the “why” is the first step in storytelling that differentiates an organization from others..."

11. STRATEGIES VS. TACTICS: WHY
AND HOW TO RUN A SUCCESSFUL
PR CAMPAIGN
"A successful PR campaign goes beyond pitching your story and getting media coverage. There are various
elements that take place before and after your campaign. All of these separate components help maximize
the chance for success and the amplification process once a story is published..."

12. Event debriefs and press releases published both digitally and in
print.
SRQ MEDIA
GROUP

13. professional growth with
women throughout the
Sarasota and
Bradenton
communities..."
WOMEN IN
BUSINESS
"The SRQ Media Studios
buzzed with excitement
as we hosted the second
SkillSHARE Mentorship
Summit this past week
where mentors from the
Women in Business
Leadership Circle and
community guest
mentors collaborated
and exchanged insight
and guidance that
inspire personal and

14. Coco-Tele
Mini Press Releases

15. TH
AN
KY
OU
20
18
Emily Caldwell
Email: ecaldwell@luc.edu
Phone: 941-993-8632