Life Science Health Nl nodigde me uit om tijdens het BioBusiness Event 2011 de mogelijkheden van Social Media voor de Life Sciences te demonstreren.

1. “Strategic use of
internet: online
positioning and social
media use in life
sciences”
2011-06-07
1

2. an introduction
2

3. foto: Judith van der Meulen
Lykle deVries
3

4. foto: Judith van der Meulen
De Ondernemers BV
New Business Development
Social Media Strategy
Open Innovation
4

5. www.onsboek.nl
“Entrepreneurship”
€26,95
Pearson Education
Uitgeverij
5

6. 6

7. !""#$%&"'%!'()*$
7

8. 8

9. and you?
9

10. Questions?
10

11. Let’s get at it
11

12. http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
12

13. so many buzz words
and weird terminology
RSS
Crowdsourcing
Twitter
Chat
Social Bookmarking
Open source
Web2.0Sociaal networks
Data mining
Tagging
Check-ins
13

14. the conversation
14

15. 15

16. Understanding
Social Media
in 2 steps
16

17. Social Media
17

18. buzz-word
18

19. paradigm shift
19

20. Understanding
Social Media
step 1:
20

21. know your problem
21

22. know your problems
22

23. 23

24. - Nederland 2006 -
24

25. - Nederland 2006 -
25

26. 26

27. 0 20 20 30 30 ~
27

28. 0 20 20 30 30 ~
DIGITAL NATIVES
28

29. 0 20 20 30 30 ~
DIGITAL IMMIGRANTS
29

30. 0 20 20 30 30 ~
DIGITAL
DODO’s
30

31. 31

32. age matters
32

33. something else
changed:
33

34. information is free
34

35. http://www.flickr.com/photos/inju/112082907/
35

36. TV
http://www.flickr.com/photos/roadsidepictures/276395210/
36

37. Radio
http://www.flickr.com/photos/imh/3297961043/
37

38. http://www.storytellersmediagroup.com/
38

39. gate keepers
39

40. gate keepers
40

41. I repeat
41

42. no control
42

43. a zillion opportunities
43

44. an example
44

45. 2006:
45

46. let’s google first...
46

47. 47

48. 48

49. Dell’s headache
49

50. serious headache!
50

51. 51

52. it worked!
52

53. 53

54. Conversation
54

55. Understanding
Social Media
step 2:
55

56. Value the conversation
56

57. http://www.youtube.com/watch?
v=D3qltEtl7H8
57

58. So what changed?
58

59. we got our voice back
59

60. we want a conversation
two-way
60

61. customer = king
61

62. positioning?
62

63. http://www.flickr.com/photos/shirleydejong/4448517371/
63

64. personal
64

65. #fail
65

66. 66

67. 5 steps to positioning
67

68. Step 1: listen
68

69. 69

70. find your audience by
listening first
70

71. who do you (need to)
listen to?
71

72. 72

73. find the influencers
73

74. Step 2: Engage
74

75. 75

76. get involved
76

77. step 3: energize the
groundswell
77

78. 78

79. Step 4: make self
sufficient
79

80. 80

81. Step 5: embrace the
Groundswell
81

82. 82

83. Make your customer
your lead innovator
83

84. strike up a conversation
84

85. listen
85

86. learn
86

87. act together
87

88. 88

89. contact conversation content
...
...
...
...
89

90. Questions?
90

91. recommended
91

92. • Listen to the
Groundswell
• Engage
• Energize the
Groundswell
• Make the Groundswell
self-sufficient
• Embrace the
Groundswell
92

93. Lykle deVries
foto: Ester Kroezenga
lykle@deondernemers.nl
06-53 76 69 64
Twitter: @lykle
93