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Magic By Numvbers: Using Algorithms & Analytics To Create Insight & Innovate

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  1. 1. Dr. Mathew McDougall  Founder  and  CEO  of  SinoTech  Group  
  2. 2. This is a story about the Universe
  3. 3. We now know that the Universe has been growing since it’s inception.. The time of the ‘big bang’
  4. 4. In the past, we simply gazed into the night sky and saw stars. This was the basic of our knowledge; simple and naïve.
  5. 5. Then over time we developed sophisticated tools like the HubbleSpace Telescope, we peered deeper into space and found a new world that completely changed the way we saw the Universe
  6. 6. Here we have the Social Media Universe – It’s Huge
  7. 7. 1.97 Billion Internet Users 2 Billion Youtube Videos Viewed Daily600 Million Facebook Users 50 Million Tweets per day on Twitter
  8. 8. Parallel Universes, the existence of multiple realities, has not yet been proven in the physical world.
  9. 9. In the Social Media Universe, we have already defined parallel universes - the Western and Chinese Web.
  10. 10. Where there is Facebook, Twitter, YouTube, etc. in the West
  11. 11. We have Renren, Weibo, Youku, etc. in China
  12. 12. Chinese Social Media Universe Fast Facts
  13. 13. 457 Million Internet Users 1 Billion minutes spent online daily 231 Million Blog Users 135,000 web videos added daily
  14. 14. 364 Million broadband users 100 Million Simultaneous Users on QQ30% growth in e-commerce (2010) 277 Million mobile users
  15. 15. Magic by Numbers
  16. 16. “What does it all mean?” 2011 2010 Social Media Analytics “Where & when do they say?”2009 2008 Reputation Monitoring 2007 “What do people say?” 2006 Social Intelligence is not simply monitoring but about making meaning
  17. 17. Social Media Technologies Leverages computational linguistics (CL)
  18. 18. ORComputer Fruit Context, Sarcasm, Irony
  19. 19. Where are people What do people talking? think? When and how much do people talk about it? Today’s social media technology
  20. 20. How are customers expressing their viewpoints?Competitive analysis More than technology – transformation into analysis
  21. 21. In China, censorship has not stopped Social Media but simply changed the players and modified online behavior from the West Chinese online user behavior is different to the West – Chinese are more social, trusting and entertainment oriented Also, impacting business like never before. Companies must look attheir online brand health, online reputation and product promotions Tools & Technologies for providing insights will continue to develop and evolve as businesses move towards being “social spaces” Social spaces will connect sales, marketing, recruiting, support, product development and other business areas 5 Parting Thoughts
  22. 22. Thank You! Dr Mathew McDougall| Follow on Twitter Facebook @sinotechian Connect on Linkedin Presentations on SlideShare /drmathewmcdougallCommunity on Facebook