This document discusses Google's Hummingbird update and its implications for SEO. It begins with an agenda and introduction to Instant E-Training. The bulk of the document is a presentation by Eric Enge on Hummingbird, where he explains that it enabled natural language search through techniques like synonym recognition, query translation, and understanding context and user intent. He discusses how this may impact SEO strategies and tactics. The document concludes by advertising an SEO training program from Instant E-Training.
Content marketing delivers high quality information, void of any promotion. As marketers we are all aware of the noise and clutter we have to fight through on a daily basis. It is easy to get shouted down, but content marketing offers something of use to our target audience and as such breaks through the chaos to attract attention. Instant E-Training is proud to present a webinar about an upcoming book launch on Content Marketing.
Whether you have already created excellent content but are yet to embrace it as a marketing tool or are looking to get up to speed with this key trend, this is the webinar for you!
Content Marketing Strategy & Keyword Research PresentationInstant E-Training
Learn content marketing strategy and conducting keyword research for content marketing ideas. This presentation was part of Instant E-Training Content Marketing Intensive 2013 Certification Program presented at SEMPO Chicago event at Techweek Chicago 2013.
This presentation will provide valuable insight for adding SEO into your current WordPress service offering. The discuss focuses on the pros and cons of adding basic SEO into your services, while also providing some guidance on what to avoid along the way.
London Bloggers Meetup: Search Engine Optimisation Edition - slidesKlaxon
Slides from the London Bloggers Meetup on Search Engine Optimisations. This SEO talk featured speakers: Charlotte Gunnell, SEO Manager for the Metro, Judith Lewis from SEO Chicks and also available at decabbit and Yiannis Pelekanos from marketing and search agency Klaxon. Focusing on the key ways you can improve your blog or website to make it more friendly for search engines in 2014.
Takeways from My #Bizheroes Chat :Building and Maintaining a LinkedIn Audienc...Dan Galante
I recently lead a discussion on building and maintaining a LinkedIn audience on Paper.li's #Bizheroes Chat.
Here are 7 Takeaways in case you missed the chat:
Attract Great Talent – How to tell an authentic story about life at your com...Rebecca Feldman
Talent leaders agree - employer brand is a top priority in 2016 and beyond. But how do you bring your brand to life so people can truly sense what it might be like to work there?
This presentation, from a LinkedIn Talent Brand Workshop event, teaches you how to give your company a unique, genuine voice. You will learn tips and best practices for creating compelling content that allows your employer brand to shine – ultimately helping you attract the great talent you want.
Organisation: The Key To Content Marketing SuccessKoozai
For tips on productivity, check out James' presentation at the Content Marketing Show. Learn how to better organise yourself, your teams and your content campaigns.
Content marketing delivers high quality information, void of any promotion. As marketers we are all aware of the noise and clutter we have to fight through on a daily basis. It is easy to get shouted down, but content marketing offers something of use to our target audience and as such breaks through the chaos to attract attention. Instant E-Training is proud to present a webinar about an upcoming book launch on Content Marketing.
Whether you have already created excellent content but are yet to embrace it as a marketing tool or are looking to get up to speed with this key trend, this is the webinar for you!
Content Marketing Strategy & Keyword Research PresentationInstant E-Training
Learn content marketing strategy and conducting keyword research for content marketing ideas. This presentation was part of Instant E-Training Content Marketing Intensive 2013 Certification Program presented at SEMPO Chicago event at Techweek Chicago 2013.
This presentation will provide valuable insight for adding SEO into your current WordPress service offering. The discuss focuses on the pros and cons of adding basic SEO into your services, while also providing some guidance on what to avoid along the way.
London Bloggers Meetup: Search Engine Optimisation Edition - slidesKlaxon
Slides from the London Bloggers Meetup on Search Engine Optimisations. This SEO talk featured speakers: Charlotte Gunnell, SEO Manager for the Metro, Judith Lewis from SEO Chicks and also available at decabbit and Yiannis Pelekanos from marketing and search agency Klaxon. Focusing on the key ways you can improve your blog or website to make it more friendly for search engines in 2014.
Takeways from My #Bizheroes Chat :Building and Maintaining a LinkedIn Audienc...Dan Galante
I recently lead a discussion on building and maintaining a LinkedIn audience on Paper.li's #Bizheroes Chat.
Here are 7 Takeaways in case you missed the chat:
Attract Great Talent – How to tell an authentic story about life at your com...Rebecca Feldman
Talent leaders agree - employer brand is a top priority in 2016 and beyond. But how do you bring your brand to life so people can truly sense what it might be like to work there?
This presentation, from a LinkedIn Talent Brand Workshop event, teaches you how to give your company a unique, genuine voice. You will learn tips and best practices for creating compelling content that allows your employer brand to shine – ultimately helping you attract the great talent you want.
Organisation: The Key To Content Marketing SuccessKoozai
For tips on productivity, check out James' presentation at the Content Marketing Show. Learn how to better organise yourself, your teams and your content campaigns.
Special Event for Therapists:
This session is designed to help therapists and councillors improve their SEO and attract new clients.
Getting Started with Google
Google Business, Google Analytics, Search Console
On-Page SEO
Plugins, Title, Meta, H1 tags, Images, Speed
SEO Analysis
Create your own SEO audit and understanding the results
Keywords
Understanding keywords and how they affect search results
Content
Creating unique content with long-tail keywords
Find out more by visiting www.theoruby.com/therapy
Our Founder Maricka is talking at the Into The West Blogger Network in Radisson Blu Hotel & Spa, Galway on Sunday 8th February 2015.
Maricka's focus on the day was #AllThingsSEO ... Let's face it, content is now so important to the longevity of SEO, bloggers are in a better position than most...
Check out www.GalwayMarketing.ie/ for all details on OMiG (Online Marketing in Galway)
Company leadership and hiring managers are only as great as the team they build. So, it’s no surprise that a core responsibility of all group managers is to design and hire top talent for their organization. But, in order to be effective at hiring and building a grade-A team, managers need to know what questions to ask during the initial interview stages. By asking candidates strategic interview questions, hiring managers can quickly identify the best job candidates or potential employees.
Cory Eustice, Talent Director at Hart, reveals ways the most effective leaders interview candidates to identify those great hires.
You’ll learn:
*The interview process most leaders and managers take
*The art and science to developing custom and strategic interview questions based on the role
*What to look for in the interview answers received from candidates
*The top interview questions CEOs ask candidates
See more upcoming LinkedIn Talent Solutions webinars: https://lnkd.in/gjfYMp9
Binnen recruitment wordt aangegeven dat je steeds meer moet denken als een marketeer en dat je de organisatie en de job moet verkopen. Naast het bouwen aan een sterk werkgeversmerk is potentiele kandidaten aan je binden d.m.v. storytelling even zo belangrijk. Graag neem ik jullie vandaag mee in dit verhaal en geef jullie drie tips hoe je als organisatie daar succesvol mee kunt zijn op LinkedIn.
Competition analysis between Outlook and Forbes IndiaAmey Khebade
Competition analysis between Outlook vs Forbes India
Topics Covered
SEARCH ENGINE OPTIMIZATION (SEO)
SEO Analysis
Social Media Marketing
Advertisement Budget Comparison
Keyways for Social Media improvement
Strategies that can be used to grow Business
Thank You
ww.ameykhebade.me
SEO is often misunderstood and misrepresented, especially by those in the PR, communication and journalism fields. Because of this, SEO often gets left out of social media and, therefore the growing sector of content marketing, strategy and development. As content marketing becomes a growing part of social media (and PR), this presentation will solidify SEO’s importance to communication professionals as well as ways to integrate SEO into existing processes.
Each website you or your agency designs should improve navigation, search-friendliness, conversion path, etc. Beyond that, the higher education website, in particular, must meet certain additional requirements, given its audience and function. Oneupweb offers some suggestions for meeting the needs of both your institution and the students, parents, and other stakeholders who are interested in it.
Branding is essential. Know who you are, and use your logo, design assets (such as photography), and content messaging to convey that identity on every page. In addition, design your higher education website to showcase your unique value propositions.
User experience is crucial, too. Conduct regular audits to identify site problems, and optimize your pages knowing that the majority of readers will not read every bit of text. Make completing an application (a conversion) as simple and painless as possible. Follow these steps, and marketing your school will become a smoother and more effective process. Discover our design capabilities at http://www.oneupweb.com/capabilities/web-design-development/.
The recruitment department is encouraged to work more like a sales and marketing department. Bring your message to the audience engage and hire. Engaging your audience means bringing the right message at the right time and bring a message that your audience is interested in at a channel of their interest.
Content Marketing Webinar Benelux October 2014 step 3, 4 & 5Marlene De Koning
In deze webinar hebben we de derde t/m de vijfde stap van hoe je als organisatie succesvol met content marketing je employer brand kunt vergroten om doelgroepgericht talent aan te trekken
Healthcare Solutions Company Saves from PPC Spending with HubSpotHubSpot
MediPurpose, a healthcare aolutions company, uses HubSpot to save money from spending on paid search and achieve company-wide engagement in content creation.
As an agency you want to help you clients succeed in attracting talent. LinkedIn can help you serve your clients best and today we shared how we could partner better.
Scoopit's Content Marketing Grader for ROIScoop.it
Are you on path to Content Marketing ROI?
Do you know how good is your Content Marketing?
These are not easy questions to answer. Yet, there are effective ways to measure if you're in the right direction with your content marketing strategy and if your efforts do or will pay off in the near future.
How to Use Pinterest to Build a Loyal Following for your Brand by Peg Fitzpat...Peg Fitzpatrick
Pinterest expert Peg Fitzpatrick's presentation from Social Media Marketing World 2015 - How to Use Pinterest to Build a Loyal Following for your Brand.
Special Event for Therapists:
This session is designed to help therapists and councillors improve their SEO and attract new clients.
Getting Started with Google
Google Business, Google Analytics, Search Console
On-Page SEO
Plugins, Title, Meta, H1 tags, Images, Speed
SEO Analysis
Create your own SEO audit and understanding the results
Keywords
Understanding keywords and how they affect search results
Content
Creating unique content with long-tail keywords
Find out more by visiting www.theoruby.com/therapy
Our Founder Maricka is talking at the Into The West Blogger Network in Radisson Blu Hotel & Spa, Galway on Sunday 8th February 2015.
Maricka's focus on the day was #AllThingsSEO ... Let's face it, content is now so important to the longevity of SEO, bloggers are in a better position than most...
Check out www.GalwayMarketing.ie/ for all details on OMiG (Online Marketing in Galway)
Company leadership and hiring managers are only as great as the team they build. So, it’s no surprise that a core responsibility of all group managers is to design and hire top talent for their organization. But, in order to be effective at hiring and building a grade-A team, managers need to know what questions to ask during the initial interview stages. By asking candidates strategic interview questions, hiring managers can quickly identify the best job candidates or potential employees.
Cory Eustice, Talent Director at Hart, reveals ways the most effective leaders interview candidates to identify those great hires.
You’ll learn:
*The interview process most leaders and managers take
*The art and science to developing custom and strategic interview questions based on the role
*What to look for in the interview answers received from candidates
*The top interview questions CEOs ask candidates
See more upcoming LinkedIn Talent Solutions webinars: https://lnkd.in/gjfYMp9
Binnen recruitment wordt aangegeven dat je steeds meer moet denken als een marketeer en dat je de organisatie en de job moet verkopen. Naast het bouwen aan een sterk werkgeversmerk is potentiele kandidaten aan je binden d.m.v. storytelling even zo belangrijk. Graag neem ik jullie vandaag mee in dit verhaal en geef jullie drie tips hoe je als organisatie daar succesvol mee kunt zijn op LinkedIn.
Competition analysis between Outlook and Forbes IndiaAmey Khebade
Competition analysis between Outlook vs Forbes India
Topics Covered
SEARCH ENGINE OPTIMIZATION (SEO)
SEO Analysis
Social Media Marketing
Advertisement Budget Comparison
Keyways for Social Media improvement
Strategies that can be used to grow Business
Thank You
ww.ameykhebade.me
SEO is often misunderstood and misrepresented, especially by those in the PR, communication and journalism fields. Because of this, SEO often gets left out of social media and, therefore the growing sector of content marketing, strategy and development. As content marketing becomes a growing part of social media (and PR), this presentation will solidify SEO’s importance to communication professionals as well as ways to integrate SEO into existing processes.
Each website you or your agency designs should improve navigation, search-friendliness, conversion path, etc. Beyond that, the higher education website, in particular, must meet certain additional requirements, given its audience and function. Oneupweb offers some suggestions for meeting the needs of both your institution and the students, parents, and other stakeholders who are interested in it.
Branding is essential. Know who you are, and use your logo, design assets (such as photography), and content messaging to convey that identity on every page. In addition, design your higher education website to showcase your unique value propositions.
User experience is crucial, too. Conduct regular audits to identify site problems, and optimize your pages knowing that the majority of readers will not read every bit of text. Make completing an application (a conversion) as simple and painless as possible. Follow these steps, and marketing your school will become a smoother and more effective process. Discover our design capabilities at http://www.oneupweb.com/capabilities/web-design-development/.
The recruitment department is encouraged to work more like a sales and marketing department. Bring your message to the audience engage and hire. Engaging your audience means bringing the right message at the right time and bring a message that your audience is interested in at a channel of their interest.
Content Marketing Webinar Benelux October 2014 step 3, 4 & 5Marlene De Koning
In deze webinar hebben we de derde t/m de vijfde stap van hoe je als organisatie succesvol met content marketing je employer brand kunt vergroten om doelgroepgericht talent aan te trekken
Healthcare Solutions Company Saves from PPC Spending with HubSpotHubSpot
MediPurpose, a healthcare aolutions company, uses HubSpot to save money from spending on paid search and achieve company-wide engagement in content creation.
As an agency you want to help you clients succeed in attracting talent. LinkedIn can help you serve your clients best and today we shared how we could partner better.
Scoopit's Content Marketing Grader for ROIScoop.it
Are you on path to Content Marketing ROI?
Do you know how good is your Content Marketing?
These are not easy questions to answer. Yet, there are effective ways to measure if you're in the right direction with your content marketing strategy and if your efforts do or will pay off in the near future.
How to Use Pinterest to Build a Loyal Following for your Brand by Peg Fitzpat...Peg Fitzpatrick
Pinterest expert Peg Fitzpatrick's presentation from Social Media Marketing World 2015 - How to Use Pinterest to Build a Loyal Following for your Brand.
SEO and Inbound Marketing for Schools - New Answers to Old Questions for Grow...Higher Education Marketing
The competition has never been more fierce to rank as the first school in front of a prospective student’s online search for a program you offer. Even the places where they’re searching online are shifting. It’s proven that organic leads are more valuable than those acquired by advertising, so what can you do to attract more organic traffic in this evolving marketplace?
HEM will share its insights of building organic followings for schools in this webinar, “SEO and Inbound Marketing for Schools - New Answers to Old Questions of Growing Organic Website Traffic”. We’ll cover the still-relevant foundational aspects of SEO keyword research, audience research, and content creation. We’ll also help you understand the new factors of SERP Features, AI, and Content Clusters and provide HEM’s answers to their developing questions.
Make sure your school is prepared to meet and beat the opposition in this evolving battle for organic website traffic.
What's Going on with Google? SEO for Property ManagersAppFolio
There are a lot of changes coming to the ways that search engines prioritize your website’s search ranking... and they could affect your bottom line as a property manager more than you might think.
Check out these slides to learn:
Why Google is putting mobile-friendly sites first
What your search ranking says about your profits
How you can keep the #1 search result in your area
What you can do to improve your overall web presence
Webinar - SEO for Beginners: Simple Steps for Nonprofits and Libraries - 2016...TechSoup
SEO – search engine optimization – is the practice of improving, and promoting a website in order to increase the number of visitors the site receives from search engines. The majority of traffic to your organization or library website may come from the three major search engines - Google, Yahoo, and Bing.
In this free webinar with Whole Whale, learn some basic SEO tips for beginners to help your organization's site and content rank higher and be found more consistently, helping you grow your reach and supporters.
There are over 200 factors that translate in the the Google Search algorithm that handles over 1 trillion searches each day. This session gives a simple history of how we got here and the basics of the algorithm. We cover the main topics and key terms you should know, as well as the guiding principles of the system. This overview will help your team start to decode the nice versus necessary elements of SEO your organization can use to increase organic traffic.
Takeaways:
-- Keyword research
-- Link-building basics to increase traffic
-- Understanding the on-page and off-page principles of the algorithm
Digital Download - TCC - Graduate Preso - 23rd Jan 2014WiTH Collective
Presentation given to TCC Graduate Class of 2014 focuses on digital marketing and the most important things to know. Key topics covered include: Social marketing, mobile marketing, search engine marketing (SEM), search engine optimisation (SEO), free tools available to help being insightful and general digital marketing stats.
College Student's Guide to SEO, Social and Internet Marketing - Presentation ...Joe Youngblood
Slides from College Student's Guide to SEO, Social and Internet Marketing by Joe Youngblood. Presentation given at UTA on January 25th 2012 to the University of Texas at Arlington AMA.
This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
Nottingham student venture weekend - the 2nd day notes not for printing as 14...Great Marketing Works
I did a workshop about marketing and MVP's at Nottingham Uni. These are the notes. Not to the whole workshop but bits I didn't have time to cover in depth and other bits that might interest people. And bits where I didn't think it was fair for them to have to write all the web addresses down. It would make sense to them but probably not much to those who didn't attend.
This years Attention summit featured a workshop on organic search: it's past, present and future.
Understanding how the organic landscape has evolved is crucial in order to achieve more visibility in the age of digital clutter.
This workshop foretold the future of organic search and how it can be explored to optimise the attention your brand achieves online.
Kerry Dean presented at the January 2015 DFWSEM | Dallas/Fort Worth Search Engine Marketing Association meeting on The State of SEO: 2015 and Beyond!
https://www.dfwsem.org/events/kerry-dean/
The Ten Hottest Strategies for Internet MarketingAffiliate Summit
Discover top affiliate trends, what's working for business, how to build your personal brand. Explore the best Web 2.0 tools, social media, conversion, long tail, video, podcasts and virtual worlds.
Woj takes you on a journey to demystify the art and science of Search Engine Optimisation. Explore the true facts about SEO, the history of Google and other search engines and what the current landscape looks like.
Arm yourself with valuable tips on production & writing for search engines as well as Woj’s indispensable do-and-don’t best practice guide so you can leave the session ready to take action!
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
3. About Instant E-Training
"Give a man a fish to eat and you feed him for a day. Teach a man how to fish and
you feed him for lifetime.” - Lao Tzu, 6th Century Chinese Philospher
Founded in late 2010, Instant E-Training is creating an online learning environment
imparting interactive marketing training using highly engaging e-learning tutorials by
bringing the best instructors together and using streaming video as the primary method
of delivering marketing training.
Training provided by some of Search & Social industry leaders including….
Clara Shih
Eric Enge
Christine Churchill
Bob Tripathi
@ietraining
Hollis Thomases
Dan Zarrella
Dave Kerpen
www.instantetraining.com
9. First Off... Who Am I?
Co-author: The Art of SEO
CEO: Stone Temple Consulting, 30+
person Digital Marketing and SEO firm
Columnist:
Interviewer:
11. Three Parts to Google’s Product
1
2
3
Index
Search Engine
Spider/Crawler/Robot
Hummingbird was a rewrite of the Search Engine
12. Four Parts – With The Knowledge Graph
1
2
Spider/Crawler/Robot
3
Index
Search Engine
The Knowledge Graph
is a set of structured
databases that can
answer specific
questions
48. Example
Where is
the Nearest
Pizza Place?
Las Vegas
Pizza
• Does your site
show that it
makes pizza?
• Is the location
information on
the pages?
49. Example 2
Who is
Better, Tom
Brady or
Peyton
Manning?
Compare
Tom Brady
Peyton
Manning
• Does your
sport site have
a page that
discusses this
very common
question?
50. Query Anticipation
• What if Google knows that 25% of people who
enter the query “Eiffel Tower” next ask for the
height of the tower?
• Does your page answer that question?
• What are the real questions users have in
mind when they start with a basic query?
53. 21 On-Demand Sessions covering…
State of SEO
Web Site Architecture for SEO
SEO Keyword Research
On-Page SEO
Mobile SEO
In-House SEO
SEO with Wordpress
Local SEO
Link Building Techniques
Social Media for Link Building
Web Analytics Metrics for SEO
Conversion Optimization
PR, SEO
Video SEO
@ietraining
www.instantetraining.com
54. 50% on both training tracks – Coupon Code : BIRD50
@ietraining
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55. 3 Bonuses for Webinar
Attendees Only
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Library
Free
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150+ Training videos on Facebook,
Twitter, SEO, and more.
Free 1 Month membership worth
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$141 for Certification!
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@ietraining
www.instantetraining.com
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Worth $49.99
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Stephan Spencer, Jessie Stricchiola,
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Free book to all webinar attendees
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– Worth $250
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