Lexeul Notes#06

This document contains a summary of articles published from January 23, 2009 to January 30, 2009. It discusses Avis Rent A Car's advertising philosophy of trusting their agency DDB to create effective ads. It also contains quotes about the need for advertising to inspire ideas rather than just consumption, and the need for the US to become savers rather than spenders. Further quotes discuss satisfying the different groups involved in an ad, and questions to ask an agency about their digital capabilities.