Building Brand Awareness through Integrated Digital Marketing. Integrated Digital Marketing strategy that synergies the marketing efforts across various media in real-time.
The document describes an integration partnership between Adobe and ExactTarget (now Salesforce Marketing Cloud). The 7-year partnership has over 400 joint customers and 100 integrated clients. The integration allows for behaviorally triggered emails, A/B testing of email content, dynamic personalized emails using customer data, and consolidated data segmentation and targeting across both platforms.
SEO Search Engine Optimization
SEM Search Engine Marketing
Future of Digital Marketing
Why Digital Marketing?
Evolution of Digital Marketing
Types of Media
Types of Platforms
Youtube
Facebook
Instagram
This document discusses cross-channel marketing strategies. It recommends acquiring customers across multiple channels like email, SMS, mobile apps, and social media. It also suggests onboarding customers with a welcome series and preference centers. Additionally, it emphasizes engaging customers by personalizing content and monitoring social media. The goal is to retain customers by running loyalty programs, customer service via SMS, and lifecycle campaigns across channels.
This is a detailed presentation by Deepa Venkataraman – our online reputation management expert, on the major flashpoints in the internet marketing world towards the end of last year. Its aim is to inform digital marketers of some major announcements in the internet marketing world that have a potential to influence marketing strategies of brands across the world in 2014. We would love to hear your feedback in the comments section below.
Adobe Marketing Cloud Integrations: Myth or Reality? by Holger MarsenAEM HUB
This document discusses the Adobe Marketing Cloud and its integrations. It begins by introducing the speakers and outlining the agenda. It then discusses what the Adobe Marketing Cloud is and its goal of creating a unified experience across channels. It details the core services and strong integrations between solutions. It addresses challenges around instrumenting for analytics, leveraging insights, and creating personalized experiences. Finally, it proposes solutions for making creative content consistently available, automating analytics tagging, and enabling non-technical users to create HTML emails.
This document discusses how to build and leverage a social B2B community. It outlines key trends in social media for businesses including how social media is becoming integrated into many job roles. It also discusses different types of content that can engage communities like video, apps, and tools. Additionally, it provides tips on monitoring conversations in social networks and responding appropriately to improve customer support. Finally, it explores how to create flexible online communities using templates and metadata to group users and content.
Brief Description Of Digital Marketing ..... What is the Digital Marketing What are the Components of Digital Marketing What is the use of Digital Marketing and so on ???????????
The document describes an integration partnership between Adobe and ExactTarget (now Salesforce Marketing Cloud). The 7-year partnership has over 400 joint customers and 100 integrated clients. The integration allows for behaviorally triggered emails, A/B testing of email content, dynamic personalized emails using customer data, and consolidated data segmentation and targeting across both platforms.
SEO Search Engine Optimization
SEM Search Engine Marketing
Future of Digital Marketing
Why Digital Marketing?
Evolution of Digital Marketing
Types of Media
Types of Platforms
Youtube
Facebook
Instagram
This document discusses cross-channel marketing strategies. It recommends acquiring customers across multiple channels like email, SMS, mobile apps, and social media. It also suggests onboarding customers with a welcome series and preference centers. Additionally, it emphasizes engaging customers by personalizing content and monitoring social media. The goal is to retain customers by running loyalty programs, customer service via SMS, and lifecycle campaigns across channels.
This is a detailed presentation by Deepa Venkataraman – our online reputation management expert, on the major flashpoints in the internet marketing world towards the end of last year. Its aim is to inform digital marketers of some major announcements in the internet marketing world that have a potential to influence marketing strategies of brands across the world in 2014. We would love to hear your feedback in the comments section below.
Adobe Marketing Cloud Integrations: Myth or Reality? by Holger MarsenAEM HUB
This document discusses the Adobe Marketing Cloud and its integrations. It begins by introducing the speakers and outlining the agenda. It then discusses what the Adobe Marketing Cloud is and its goal of creating a unified experience across channels. It details the core services and strong integrations between solutions. It addresses challenges around instrumenting for analytics, leveraging insights, and creating personalized experiences. Finally, it proposes solutions for making creative content consistently available, automating analytics tagging, and enabling non-technical users to create HTML emails.
This document discusses how to build and leverage a social B2B community. It outlines key trends in social media for businesses including how social media is becoming integrated into many job roles. It also discusses different types of content that can engage communities like video, apps, and tools. Additionally, it provides tips on monitoring conversations in social networks and responding appropriately to improve customer support. Finally, it explores how to create flexible online communities using templates and metadata to group users and content.
Brief Description Of Digital Marketing ..... What is the Digital Marketing What are the Components of Digital Marketing What is the use of Digital Marketing and so on ???????????
Check out this presentation for an all-inclusive look at 2018 digital marketing trends, including the latest in email design, display advertising, social media advertising, and how to best leverage online data to boost marketing ROI.
Simplilearn Elearning Solution for BankingSimplilearn
Simplilearn's e-learning solution for the banking, financial services, and insurance (BFSI) industry can help organizations address key training issues and stay ahead of competitors. The flexible, online platform provides round-the-clock access to tailored courseware to ensure faster learning. It also allows knowledge to be applied daily and imbibes rapid technological changes without upfront costs. A case study highlights how Simplilearn developed a customized e-learning portal for a retail bank within a month to improve workforce knowledge and business efficiency.
The document discusses how marketers, agencies, and print providers can use XMPie's cross-media marketing platform to improve engagement and results. It provides examples of how XMPie allows for integrated, personalized campaigns across channels like print, email, web, and mobile to have conversations with customers. The platform's tools for tracking, analyzing, and refining campaigns based on customer responses and data are highlighted.
The document describes a proprietary social ad product called "Social Momentum" that is claimed to increase click-through rates (CTR) and branding metrics for display ads. It works by overlaying relevant social data and endorsements from a user's communities on existing ads. Case studies showed CTR increases from 300-800% for various brands. The company offers to test the product on a campaign, guaranteeing at least a 100% CTR increase over control ads or there is no charge. Internal benchmarks demonstrated CTR lifts across multiple advertisers and ad formats.
Pontiflex is an email and social media acquisition platform that helps brands connect with interested people. It has 40 employees based in Brooklyn with additional offices. Pontiflex's technology allows direct marketing through email, social media, and online promotions. It offers a platform called AdLeads that allows simple campaign setup, transparent publisher selection, easy creative implementation, and streamlined reporting. AdLeads connects brands to interested users through banner ads, sign-up forms, and other placements.
Digital Marketing- Edit One InternationalPankaj Jagya
Edit One International is an Indian multimedia company established in 1999 to provide innovative digital marketing solutions worldwide. Digital marketing includes strategies like search engine optimization (SEO), social media optimization (SMO), pay-per-click (PPC) advertising, email marketing, affiliate marketing, and content marketing. SEO involves on-page techniques like optimizing meta tags and off-page methods like link building to increase organic search traffic. SMO promotes brands on social media to boost awareness, traffic, and leads. PPC drives traffic through paid ads on search engines and can be used for campaign-based efforts.
The document discusses improving the efficiency of display advertising by:
1) Leveraging ad exchanges to provide massive scale and liquidity for inventory and audience data.
2) Using real-time bidding and reserve allocation to efficiently reach audiences across open exchanges.
3) Developing dynamic and personalized creatives that optimize messaging and offers for maximum performance and brand recall.
ShareSquare is a platform for creating advanced mobile websites that can easily optimize existing websites for use on all smart mobile devices, like iPhone, Android, Windows Phone, Blackberry, iPad and more.
Thanks to ShareSquare's pedigree in powering offline-to-online entertainment and brand advertising since 2010, the platform is also uniquely suited to the creation and lifecycle management of effective QR code campaigns.
Slide deck used in presentation for The Advisory Board members on Friday, January 18, 2013. Chester County Marketing co-founders, Jeff Tincher & Carla Wilson, presented the materials during a 90 minute presentation and Q&A session to a room of over 70 Philadelphia area business owners.
As search engines remain to be the strongest digital arena for attracting targeted customers, marketers should adopt SEO trends that have now come full circle.
Full blog here - https://digitalmarketingphilippines.com/search-engine-optimization-trends-2021-mid-year-report-infographic/
Now, a web appearance has become more important to grow a business than being only an additional resource. However digital marketers recommend moving one step further with the help of “blogging“.
Digital marketing involves using internet and electronic devices to connect with current and potential customers. It includes search engine optimization, search engine marketing, social media marketing, content marketing, email marketing, influencer marketing, mobile marketing, affiliate marketing, and viral marketing. Digital marketing provides benefits like valuable data and analytics, improved conversion rates, and higher revenues. It allows businesses to compete effectively and ensure their online survival.
[Webinar] Click, Open! The Era Of New Age Email MarketingWebEngage
The document summarizes an upcoming webinar on email marketing trends in 2021. It will feature presentations from Titus Thomas of WebEngage and Keyur Dhami of WebEngage. The webinar will cover the growth of email marketing over 40 years, the impact of the pandemic, best practices for email campaigns, top trends for 2021 like personalization and automation, and examples of effective campaigns from companies like Goibibo.
Digital marketing utilizes online technologies like computers, phones and digital media to promote products and services. It involves areas like pay per click advertising, search engine optimization, responsive websites, email marketing, display advertising, mobile marketing, social media marketing and analytics. Social media marketing uses social networks to promote websites. Search engine marketing uses paid ads on search engine results pages. Social media optimization generates publicity through social media. Search engine optimization gets traffic from organic search results. Affiliate marketing earns commissions by promoting other companies' products. Common types of digital marketing content include video, audio, images and articles. Popular tools for digital marketing include Hubspot, Ahrefs, Proof, Survey Anyplace and Google Adwords.
This document discusses defining a metric to measure return on investment from social media marketing. It proposes measuring return on impression, return on perception, and economic value. Return on impression would track the number of people who see an ad. Return on perception would measure conversation rate, amplification rate, and applause rate using data from tools like Google Analytics and Raven Tools. Economic value is defined as the sum of short and long term revenue and cost savings, focusing on per visit goal value. Future work involves developing a test website, collecting data from tools, modeling the data, and analyzing it to verify the hypotheses.
This document outlines digital marketing trends for 2014 from Digitant Consulting Services. Some of the key trends highlighted include: the growth of big data and need for marketers to derive insights; social media evolving to focus on ROI rather than just growth; mobile marketing becoming more targeted, localized, and personalized; apps becoming more multi-purpose; content working seamlessly across platforms; users desiring more anonymity online; users preferring instructional content shared on social media; content quality being determined by how shareworthy it is; media becoming more interruptive with information; and marketing continuing to automate processes through technology. The document encourages readers to not just be aware of trends but understand and adapt them, and to potentially become trendsetters for the
This document provides an overview of digital marketing strategies and tactics. It discusses various forms of digital advertising including display ads, search engine marketing, email marketing, paid editorial coverage, affiliate marketing, and digital promotions. It also covers integrating online channels, media models involving owned, paid and earned media, developing a digital strategy by evaluating objectives and audiences, and creating content and advertising elements like websites and banners. The goal is to help marketers understand the digital marketing landscape and how to develop effective online strategies.
Marcus Piazzisi: Social Media Advertising: Top 10 Tips for Getting the Highes...Sean Bradley
This document provides 10 tips for running a successful social media advertising campaign on Facebook and Twitter. It recommends starting with Facebook and leveraging different ad types like promoted posts and page likes to meet goals like driving website traffic, engagement, and follower growth. It also suggests fine-tuning targeting with Facebook's advanced options, incorporating lead generation forms, retargeting existing customers, and promoting service offers. For Twitter, it recommends designing a strategy aligned with Facebook and taking advantage of Twitter's targeting and conversion pixels to measure direct ROI across channels.
This document provides an overview of digital marketing. It begins with an introduction to digital marketing and its advantages over traditional marketing. It then discusses various digital marketing channels including display, search, social media, CRM, analytics, and testing and targeting. Finally, it covers measuring the success of digital marketing campaigns through ROI. The key aspects covered include the definition of digital marketing, its goals of awareness, engagement and conversion, and how it helps answer questions about taking products to market, search engine optimization, user feedback, and customer relationships.
Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services between two parties. The goal is to generate sales or capture leads from customers searching online. Key components of digital marketing include website design, search engine optimization, social media marketing, email marketing, and content marketing. Digital marketing provides benefits like increased customer satisfaction, brand loyalty, and measurable results at a lower cost compared to traditional marketing. Common types of digital marketing are search engine optimization, pay-per-click advertising, social media, online advertising, and email marketing.
Check out this presentation for an all-inclusive look at 2018 digital marketing trends, including the latest in email design, display advertising, social media advertising, and how to best leverage online data to boost marketing ROI.
Simplilearn Elearning Solution for BankingSimplilearn
Simplilearn's e-learning solution for the banking, financial services, and insurance (BFSI) industry can help organizations address key training issues and stay ahead of competitors. The flexible, online platform provides round-the-clock access to tailored courseware to ensure faster learning. It also allows knowledge to be applied daily and imbibes rapid technological changes without upfront costs. A case study highlights how Simplilearn developed a customized e-learning portal for a retail bank within a month to improve workforce knowledge and business efficiency.
The document discusses how marketers, agencies, and print providers can use XMPie's cross-media marketing platform to improve engagement and results. It provides examples of how XMPie allows for integrated, personalized campaigns across channels like print, email, web, and mobile to have conversations with customers. The platform's tools for tracking, analyzing, and refining campaigns based on customer responses and data are highlighted.
The document describes a proprietary social ad product called "Social Momentum" that is claimed to increase click-through rates (CTR) and branding metrics for display ads. It works by overlaying relevant social data and endorsements from a user's communities on existing ads. Case studies showed CTR increases from 300-800% for various brands. The company offers to test the product on a campaign, guaranteeing at least a 100% CTR increase over control ads or there is no charge. Internal benchmarks demonstrated CTR lifts across multiple advertisers and ad formats.
Pontiflex is an email and social media acquisition platform that helps brands connect with interested people. It has 40 employees based in Brooklyn with additional offices. Pontiflex's technology allows direct marketing through email, social media, and online promotions. It offers a platform called AdLeads that allows simple campaign setup, transparent publisher selection, easy creative implementation, and streamlined reporting. AdLeads connects brands to interested users through banner ads, sign-up forms, and other placements.
Digital Marketing- Edit One InternationalPankaj Jagya
Edit One International is an Indian multimedia company established in 1999 to provide innovative digital marketing solutions worldwide. Digital marketing includes strategies like search engine optimization (SEO), social media optimization (SMO), pay-per-click (PPC) advertising, email marketing, affiliate marketing, and content marketing. SEO involves on-page techniques like optimizing meta tags and off-page methods like link building to increase organic search traffic. SMO promotes brands on social media to boost awareness, traffic, and leads. PPC drives traffic through paid ads on search engines and can be used for campaign-based efforts.
The document discusses improving the efficiency of display advertising by:
1) Leveraging ad exchanges to provide massive scale and liquidity for inventory and audience data.
2) Using real-time bidding and reserve allocation to efficiently reach audiences across open exchanges.
3) Developing dynamic and personalized creatives that optimize messaging and offers for maximum performance and brand recall.
ShareSquare is a platform for creating advanced mobile websites that can easily optimize existing websites for use on all smart mobile devices, like iPhone, Android, Windows Phone, Blackberry, iPad and more.
Thanks to ShareSquare's pedigree in powering offline-to-online entertainment and brand advertising since 2010, the platform is also uniquely suited to the creation and lifecycle management of effective QR code campaigns.
Slide deck used in presentation for The Advisory Board members on Friday, January 18, 2013. Chester County Marketing co-founders, Jeff Tincher & Carla Wilson, presented the materials during a 90 minute presentation and Q&A session to a room of over 70 Philadelphia area business owners.
As search engines remain to be the strongest digital arena for attracting targeted customers, marketers should adopt SEO trends that have now come full circle.
Full blog here - https://digitalmarketingphilippines.com/search-engine-optimization-trends-2021-mid-year-report-infographic/
Now, a web appearance has become more important to grow a business than being only an additional resource. However digital marketers recommend moving one step further with the help of “blogging“.
Digital marketing involves using internet and electronic devices to connect with current and potential customers. It includes search engine optimization, search engine marketing, social media marketing, content marketing, email marketing, influencer marketing, mobile marketing, affiliate marketing, and viral marketing. Digital marketing provides benefits like valuable data and analytics, improved conversion rates, and higher revenues. It allows businesses to compete effectively and ensure their online survival.
[Webinar] Click, Open! The Era Of New Age Email MarketingWebEngage
The document summarizes an upcoming webinar on email marketing trends in 2021. It will feature presentations from Titus Thomas of WebEngage and Keyur Dhami of WebEngage. The webinar will cover the growth of email marketing over 40 years, the impact of the pandemic, best practices for email campaigns, top trends for 2021 like personalization and automation, and examples of effective campaigns from companies like Goibibo.
Digital marketing utilizes online technologies like computers, phones and digital media to promote products and services. It involves areas like pay per click advertising, search engine optimization, responsive websites, email marketing, display advertising, mobile marketing, social media marketing and analytics. Social media marketing uses social networks to promote websites. Search engine marketing uses paid ads on search engine results pages. Social media optimization generates publicity through social media. Search engine optimization gets traffic from organic search results. Affiliate marketing earns commissions by promoting other companies' products. Common types of digital marketing content include video, audio, images and articles. Popular tools for digital marketing include Hubspot, Ahrefs, Proof, Survey Anyplace and Google Adwords.
This document discusses defining a metric to measure return on investment from social media marketing. It proposes measuring return on impression, return on perception, and economic value. Return on impression would track the number of people who see an ad. Return on perception would measure conversation rate, amplification rate, and applause rate using data from tools like Google Analytics and Raven Tools. Economic value is defined as the sum of short and long term revenue and cost savings, focusing on per visit goal value. Future work involves developing a test website, collecting data from tools, modeling the data, and analyzing it to verify the hypotheses.
This document outlines digital marketing trends for 2014 from Digitant Consulting Services. Some of the key trends highlighted include: the growth of big data and need for marketers to derive insights; social media evolving to focus on ROI rather than just growth; mobile marketing becoming more targeted, localized, and personalized; apps becoming more multi-purpose; content working seamlessly across platforms; users desiring more anonymity online; users preferring instructional content shared on social media; content quality being determined by how shareworthy it is; media becoming more interruptive with information; and marketing continuing to automate processes through technology. The document encourages readers to not just be aware of trends but understand and adapt them, and to potentially become trendsetters for the
This document provides an overview of digital marketing strategies and tactics. It discusses various forms of digital advertising including display ads, search engine marketing, email marketing, paid editorial coverage, affiliate marketing, and digital promotions. It also covers integrating online channels, media models involving owned, paid and earned media, developing a digital strategy by evaluating objectives and audiences, and creating content and advertising elements like websites and banners. The goal is to help marketers understand the digital marketing landscape and how to develop effective online strategies.
Marcus Piazzisi: Social Media Advertising: Top 10 Tips for Getting the Highes...Sean Bradley
This document provides 10 tips for running a successful social media advertising campaign on Facebook and Twitter. It recommends starting with Facebook and leveraging different ad types like promoted posts and page likes to meet goals like driving website traffic, engagement, and follower growth. It also suggests fine-tuning targeting with Facebook's advanced options, incorporating lead generation forms, retargeting existing customers, and promoting service offers. For Twitter, it recommends designing a strategy aligned with Facebook and taking advantage of Twitter's targeting and conversion pixels to measure direct ROI across channels.
This document provides an overview of digital marketing. It begins with an introduction to digital marketing and its advantages over traditional marketing. It then discusses various digital marketing channels including display, search, social media, CRM, analytics, and testing and targeting. Finally, it covers measuring the success of digital marketing campaigns through ROI. The key aspects covered include the definition of digital marketing, its goals of awareness, engagement and conversion, and how it helps answer questions about taking products to market, search engine optimization, user feedback, and customer relationships.
Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services between two parties. The goal is to generate sales or capture leads from customers searching online. Key components of digital marketing include website design, search engine optimization, social media marketing, email marketing, and content marketing. Digital marketing provides benefits like increased customer satisfaction, brand loyalty, and measurable results at a lower cost compared to traditional marketing. Common types of digital marketing are search engine optimization, pay-per-click advertising, social media, online advertising, and email marketing.
At our company, it has been our legacy to raise the bar of excellence several notches higher with every new creation.
Our vision is to create residential and work spaces with modern amenities at affordable prices.
John Foley, Jr. is a recognized expert in social media and marketing. He has authored a book on business transformation and was ranked highly in various social media awards. The document discusses creating successful social media campaigns, including developing a plan, identifying the right audience, starting a conversation, and measuring results. It also covers tools like Facebook, Twitter, LinkedIn, and YouTube as well as mobile technologies like QR codes.
Are you looking to take your digital marketing game to the next level? Raghu Gaddam is here with a specialized digital marketing training program designed to help you get ahead. As an acclaimed digital marketer and entrepreneur, Raghu is giving away all his secrets on how he created successful campaigns for some of the most renowned companies in the world.
The document summarizes Artistic Hub's contest application platform that allows companies to run online creative competitions and campaigns on their websites. The platform integrates on-demand product printing and fulfillment. It provides analytics and tools for companies to manage submissions, approve content that fits their brand, and share campaigns on social media. Artistic Hub works with clients to customize campaigns that engage users and increase revenue.
This document provides an introduction to digital media and the internet. It discusses how businesses can acquire customers online through search engine optimization, search engine marketing, digital advertising, and social media. Specific topics covered include how search engines work, the benefits of digital advertising like targeting and measurement, types of internet ads like banners and display ads, and how major social media platforms can help generate business leads. The document also discusses concepts like cookies, measurement metrics, and how customer retention is important online.
Reaching relevant people online nasscomAniruddh Jain
The document discusses reaching people online through digital marketing. It provides an overview of the current state of internet and mobile internet usage in India. Specifically, it notes that internet penetration is growing significantly in tier 2 and 3 towns and mobile internet users are also increasing rapidly. The core online audience in India consists of those from SEC A/B demographic between the ages of 15-34. It then discusses various digital marketing strategies like search marketing, display advertising, video, mobile marketing and ways to collect leads online through paid and unpaid channels. It provides details on specific Google advertising products and how to optimize campaigns.
The Post Graduate Diploma in Digital Marketing with 100% Placement is a comprehensive program designed for individuals who want to gain expertise in digital marketing and secure a job in the industry. This program covers various aspects of digital marketing, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and analytics. The course is designed to provide you with the skills you need to create, implement, and manage digital marketing campaigns effectively and secure a job in the industry with 100% assured placement.
Who should attend? This program is ideal for graduates, working professionals, business owners, entrepreneurs, and anyone who wants to gain knowledge and skills in digital marketing and secure a job in the industry.
Course Duration: The course is a 6-month program consisting of online lectures, live projects, case studies, and a 6-month paid internship. The program is divided into 40 modules, each focusing on a different aspect of digital marketing.
https://whytap.in/pg-certification-in-digital-marketing/
The Post Graduate Diploma in Digital Marketing with 100% Placement is a comprehensive program designed for individuals who want to gain expertise in digital marketing and secure a job in the industry. This program covers various aspects of digital marketing, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and analytics. The course is designed to provide you with the skills you need to create, implement, and manage digital marketing campaigns effectively and secure a job in the industry with 100% assured placement.
Who should attend? This program is ideal for graduates, working professionals, business owners, entrepreneurs, and anyone who wants to gain knowledge and skills in digital marketing and secure a job in the industry.
Course Duration: The course is a 6-month program consisting of online lectures, live projects, case studies, and a 6-month paid internship. The program is divided into 40 modules, each focusing on a different aspect of digital marketing.
https://whytap.in/pg-certification-in-digital-marketing/
DIGITAL MARKETING -Digital marketing starts with establishing and enhancing a company's online presence. This includes creating and optimizing a website, setting up social media profiles, and creating listings on relevant online platforms.
A digital marketing course provides a comprehensive exploration of the strategies and tools essential for navigating the dynamic landscape of online promotion. Participants begin with an introduction to the fundamental concepts, defining the scope of digital marketing and its evolution in comparison to traditional methods. The course then delves into crafting effective digital marketing strategies, covering goal setting, audience identification, and persona development. Practical skills are honed through modules on website development, search engine optimization, and conversion rate optimization. Content marketing principles, including creation, curation, and leveraging visual elements, are explored in-depth, alongside modules on search engine marketing, pay-per-click advertising, and social media marketing across various platforms. Participants also learn the intricacies of email marketing, analytics tools, and data analysis for informed decision-making. Legal and ethical considerations, such as privacy laws and ethical issues, are addressed, and emerging trends like artificial intelligence and virtual reality in marketing are discussed. The course often incorporates hands-on projects, case studies, and preparation for industry certifications, ensuring participants are well-equipped for the ever-evolving digital marketing landscape.
Social Beat at the NASSCOM Content Marketing MasterclassSocial Beat
Social Beat is proud to be part of the NASSCOM content marketing masterclass, led by David Appasamy. The session focused on the power of content in digital.
This document discusses various aspects of digital marketing. It defines digital marketing as promoting brands online using the internet and digital communication. It then lists different types of digital marketing like content marketing, social media marketing, email marketing, etc. The document further discusses different digital marketing channels like SEM, SEO, SMM and provides examples. It also outlines the steps to an effective digital marketing strategy - defining goals, audience, testing channels, analysis and adaptation. Finally, it discusses benefits of digital marketing like increased reach, engagement, ROI and more.
3ZENX reigns supreme as the ultimate Digital Marketing and Software Training institute in Hyderabad, We present an exclusive chance for those eager to advance their careers with the latest courses. Our program includes an exhilarating Internship, 5 stimulating live projects, a Course certificate, and 100% guaranteed placement assistance!
This document provides an overview of Digital Kites' digital marketing and content resources to increase awareness of its technology solutions and products. It outlines a three-phase media approach to first build brand awareness, then increase involvement through relevant content, and finally drive consideration. Digital platforms like Google, social media, display ads and videos will be leveraged. A mix of branded and valued content will be created in different formats.
Digital marketing refers to marketing efforts done online, including email marketing, pay-per-click ads, social media marketing, and blogging. These help introduce people to companies and convince them to buy. Almost anything used online can be a digital marketing asset, such as websites, videos, images, and written content. Common digital marketing strategies include paid search advertising, search engine optimization, paid social media ads, social media marketing, content marketing, email marketing, and affiliate marketing. Digital marketing allows for experimentation and measuring return on investment through analytics. There are many career opportunities in digital marketing fields like social media, search engine optimization, content creation, and analytics.
The study started with aim to analyse the different issues related to the digital marketing . Based on the discussion it has been found that in case of the digital marketing the most important aspect is to connect with the users. The study has also revealed that in order to utilise the digital marketing in an effective way , its required to design an effective platform .And the current advancement in the digital marketing have also been discussed in the study.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
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8. What is Integrated Digital Marketing?
Connect with customers across multiple touch points with a
single unified message.
9. PhysicalDigital
Integrated Marketing - Sample
Email
Campaign
SMS
Message
Blast
Plan an
Event
Web
Registration
Social
Media
Buzz
Offline
Promotion
Social
Media
Wall
Send
Updates
&
Notifications
On-site
Registration
and
Engagement
Post
Event
Pictures
& Blog
Capture
Video
Clips and
Pictures
Reward
Engagement
Through
Free
Giveaways
Gather
SMS & Email
Addresses
Gather
Event
Content
Press
Release
Event
Video on
Branded
YouTube
Channel
10. Key Benefits of Integrated Marketing
•
•
•
•
•
•
•
•
•
Offer more personalization
Seamless online user experience
Real-time engagement
Device, platform and channel agnostic
Consistent tone and message
Apply single unified strategy
Cohesive identity and brand image
Efficient: Repurpose existing content and assets
Effective: Each activity reinforcing the other
13. Example 2: Coke
Responsive design
Integrated Marketing: Example Coke
Rewards connected
with messaging on site
and on social networks
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14. Example 3. American Express
Social icons
Twitter handle
Native mobile app
Option to follow
on Twitter
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15. Example 3. American Express
Share blogs on
social networks
Weekly blogs
RSS Feed
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16. Increase Revenue
Digital
Marketing
Search Engine
Social Media
Digital
Experience
Email
Mobile
Video
Blog
Digital Experience
Email Platform
Digital
Infrastructure
Content Management System
Blog Platform
Payment System
Hosting Platform
Database
17. Search Engine – Integration Ideas
• Use backlinks from blogs, social media etc to improve ranking
• Backlinks from YouTube and Google+ are indexed by Google
frequently
• Do not use the same content in multiple places – repurpose it
• Quality of deep links matter
• Focus on users not search engines
18.
19.
20.
21. Increase Revenue
Digital
Marketing
Search Engine
Social Media
Digital
Experience
Email
Mobile
Video
Blog
Digital Experience
Email Platform
Digital
Infrastructure
Content Management System
Blog Platform
Payment System
Hosting Platform
Database
22. Social Media – Integration Ideas
•
•
•
•
Repurpose web and blog content for social media
Share videos when you upload them to YouTube
Offer offline promotion for online engagement
Display Social Media icons on website, emails and print
23.
24.
25. Increase Revenue
Digital
Marketing
Search Engine
Social Media
Digital
Experience
Email
Mobile
Video
Blog
Digital Experience
Email Platform
Digital
Infrastructure
Content Management System
Blog Platform
Payment System
Hosting Platform
Database
26. Email Marketing – Integration Ideas
•
•
•
•
•
Link to various digital and social media properties
Include social media icons
Send out an email when you post a useful blog
Experiment with AB Testing
Review click through data to measure effectiveness
27.
28.
29. Increase Revenue
Digital
Marketing
Search Engine
Social Media
Digital
Experience
Email
Mobile
Video
Blog
Digital Experience
Email Platform
Digital
Infrastructure
Content Management System
Blog Platform
Payment System
Hosting Platform
Database
30. Mobile Marketing – Integration Ideas
•
•
•
•
•
•
Gather mobile numbers from your Contact Us forms
Messages should be short, urgent and have a call to action
Include QR Codes in print materials (delivr.com)
Link to your web or social media destinations
In your email ask for mobile numbers to text discount offers
Use web analytics to track the performance of your mobile
campaigns (Mobilytics, AdMob, Bango etc)
31.
32. Increase Revenue
Digital
Marketing
Search Engine
Social Media
Digital
Experience
Email
Mobile
Video
Blog
Digital Experience
Email Platform
Digital
Infrastructure
Content Management System
Blog Platform
Payment System
Hosting Platform
Database
33. Video – Integration Ideas
• YouTube channel can drive targeted leads to your website
• Video content can be used in website, email, social media etc
34.
35. Increase Revenue
Digital
Marketing
Search Engine
Social Media
Digital
Experience
Email
Mobile
Video
Blog
Digital Experience
Email Platform
Digital
Infrastructure
Content Management System
Blog Platform
Payment System
Hosting Platform
Database
36. Blog – Integration Ideas
•
•
•
•
•
Use social media widgets to drive engagement
Display social media icons
Encourage commenting
Share new blog posts on social media and through emails
Leverage videos or other content on blogs
37. QUESTIONS?
Contact us for a Digital Marketing Workshop
• Email: contact@pamten.com
• Phone: 888.800.4634