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COIN- Final 2
- 1. Integrated Marketing CommunicationPlan By Thitirat (Annie) Jetaramwong Summer 2014. Golden Gate University
- 2. Market & ProductOverview SWOT IMC Goals & Objective Target Audience IMC Strategy IMC Tactics Timeline Financial Information References
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- 4. • From totalpayments, 45% are card payment • Average 3.7 cards per cardholder • 60% use internet for payment transactions • 13 % use mobile application for their payments
- 5. • Launched sinceNovember 2013 • Pre-order available • Product release Summer 2014 • $100
- 6. • Google Wallet applicationcan pay, redeem, or correct points tapping the phone with the NFC device • Wocket Smart wallet: store all cards in Wocket and use it to swipe as usual, no phone or application required
- 8. Target Audiences • Themain target market is the well-educated millennial aged 18-45 who owned the smartphone, familiar with social media and mobile applications, and owned multiple payment cards.
- 9. - Increase 35%of brand awareness - Increase the number of media coverage Acquire 3,000 of lead’s information before the actual product launch day Reach 1,000 of pre-orders after first 2 months of product launch IMC Goals Awareness Generate leads Sales
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- 12. ● Post news,pictures, and events ● Get customers engaged ● Share and get a chance to win a prize • How-to videos • Promote smart lifestyle concept • Promote events and activities • Posting inspired pictures and videos • Get customers engaged
- 13. “Coin it MyWay” Campaign
- 14. • Customized bygeographic: only US. customers • on Cost-Per-Click (CPC) auction • Offer 50% off discounts
- 15. WIRED: Tech enthusiasts, entertainmentlovers, and IT developers aged between 18-34 who earned at least college degree and have a high working position Men’s Health: Men aged between 20- 45 performance-driven, tech savvy, style conscious, and living a healthy lifestyle ELLE: Women aged18-49 who loves shopping, living a trendy lifestyle and interested to try something new Magazine
- 17. Event • new productsand innovations , ready to license, market or manufacture • Meet inventors and entrepreneurs of other businesses • Create awareness • New business opportunities The Invention & New Product Exposition (INPEX)
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