Email marketing without strategy is dead
E-mailmarketing wordt vaak bestempeld als een kanaal dat met uitsterven bedreigd is, maar keer op keer heeft e-mail bewezen een kanaal te zijn met een hoge ROI dat een centrale plaats in de marketingmix verdient. Een e-mail zal echter niet langer “zomaar” resultaat geven. In deze presentatie gaan we dieper in op:
• Hoe je e-mailmarketing strategie zal evolueren
• Wat de gevolgen van de nieuwe General Data Protection Regulation zullen betekenen voor jouw strategie
• Hoe betekenisvolle en doeltreffende experiences opzetten voor je doelpubliek
Leveraging the Power of Email to Grow your Businessskrilla
The document discusses leveraging email newsletters to grow a business. It addresses why newsletters provide a high return on investment compared to other marketing methods. It then provides an 8-step process for getting started with email marketing, including building an email list and growing it through online and offline methods. The document also discusses myths and legal requirements around email marketing, and provides analytics to track email campaign effectiveness.
The document discusses the future of email marketing. It predicts that email service providers (ESPs) will focus on easier integrations, better interfaces, automation, and more flexible and advanced reporting. ESPs will also offer automatic mobile optimization of emails and deeper design integrations to make the email marketing process easier. Additionally, email will complement and be integrated with social media, mobile technologies, CRM tools, and data through ESP services. Predictive analytics will also be implemented to suggest campaigns based on consumer behavior.
Here at SalesLoft we have multiple products for B2B sales reps. These sales intelligence products are developed for sales reps to access information about companies and people our reps care about. SalesLoft connects with web-based CRM system to capture intelligence around job changes, news and social profiles. We deliver this information through a customizable and accessible stream, as well as in daily emails for our users. Check out an overview of our products in this Slideshare.
AverickMedia offers extensive key executive email contacts from the smallest niche markets through the largest corporations. Licensed data from a wide variety of different compilers to ensure you receive the most comprehensive database of businesses contacts.
Averickmedia has access to business data on over 37 million US companies, including contact information, addresses, phone numbers, emails, employee numbers and more. They offer a variety of business mailing lists segmented by industry, job title, company size, and other criteria. These lists can be used for direct marketing, email marketing, telemarketing, and other business development purposes. Averickmedia touts their comprehensive data and ability to target lists to meet specific customer needs.
Online marketing involves marketing products and services on the internet. It allows businesses to connect with customers anytime and anywhere through websites and social media. The internet provides access to a global market of over 2 billion users and growing trends like online shopping. Both large and small businesses are moving marketing efforts online. Successful digital marketing requires a strategic plan that includes tactics like having a professional website, search engine optimization, social media marketing, and email marketing. The key is using various digital tactics in the right proportions.
Big Data LDN 2017: Collaborative Data Governance: GDPR Is Only the BeginningMatt Stubbs
1. The document discusses collaborative data governance and how GDPR compliance is just the beginning of ensuring trust and transparency with personal data. It provides an overview of the potential costs of non-compliance and challenges of meeting GDPR deadlines.
2. A demo is described that shows how an organization can achieve GDPR compliance through finding opt-in data, integrating it into a customer 360 view, and being able to prove consent and enable data access and portability.
3. The demo highlights benefits for business through increased revenue and customer intimacy, and for IT through lower costs and faster design, while ensuring compliance.
Leveraging the Power of Email to Grow your Businessskrilla
The document discusses leveraging email newsletters to grow a business. It addresses why newsletters provide a high return on investment compared to other marketing methods. It then provides an 8-step process for getting started with email marketing, including building an email list and growing it through online and offline methods. The document also discusses myths and legal requirements around email marketing, and provides analytics to track email campaign effectiveness.
The document discusses the future of email marketing. It predicts that email service providers (ESPs) will focus on easier integrations, better interfaces, automation, and more flexible and advanced reporting. ESPs will also offer automatic mobile optimization of emails and deeper design integrations to make the email marketing process easier. Additionally, email will complement and be integrated with social media, mobile technologies, CRM tools, and data through ESP services. Predictive analytics will also be implemented to suggest campaigns based on consumer behavior.
Here at SalesLoft we have multiple products for B2B sales reps. These sales intelligence products are developed for sales reps to access information about companies and people our reps care about. SalesLoft connects with web-based CRM system to capture intelligence around job changes, news and social profiles. We deliver this information through a customizable and accessible stream, as well as in daily emails for our users. Check out an overview of our products in this Slideshare.
AverickMedia offers extensive key executive email contacts from the smallest niche markets through the largest corporations. Licensed data from a wide variety of different compilers to ensure you receive the most comprehensive database of businesses contacts.
Averickmedia has access to business data on over 37 million US companies, including contact information, addresses, phone numbers, emails, employee numbers and more. They offer a variety of business mailing lists segmented by industry, job title, company size, and other criteria. These lists can be used for direct marketing, email marketing, telemarketing, and other business development purposes. Averickmedia touts their comprehensive data and ability to target lists to meet specific customer needs.
Online marketing involves marketing products and services on the internet. It allows businesses to connect with customers anytime and anywhere through websites and social media. The internet provides access to a global market of over 2 billion users and growing trends like online shopping. Both large and small businesses are moving marketing efforts online. Successful digital marketing requires a strategic plan that includes tactics like having a professional website, search engine optimization, social media marketing, and email marketing. The key is using various digital tactics in the right proportions.
Big Data LDN 2017: Collaborative Data Governance: GDPR Is Only the BeginningMatt Stubbs
1. The document discusses collaborative data governance and how GDPR compliance is just the beginning of ensuring trust and transparency with personal data. It provides an overview of the potential costs of non-compliance and challenges of meeting GDPR deadlines.
2. A demo is described that shows how an organization can achieve GDPR compliance through finding opt-in data, integrating it into a customer 360 view, and being able to prove consent and enable data access and portability.
3. The demo highlights benefits for business through increased revenue and customer intimacy, and for IT through lower costs and faster design, while ensuring compliance.
The document provides an overview of the key requirements of the General Data Protection Regulation (GDPR) and practical guidance for marketers on becoming compliant. It outlines four key GDPR requirements: consent, security and protection, access, and erasure. It then details various "Do's and Don'ts" for marketers regarding analytics, newsletters, data storage, and more. The document emphasizes getting clear consent, having a withdrawal mechanism, documenting breaches, and establishing data processing agreements with vendors.
GDPR is one of the hottest topics in business and especially direct marketing.
Starting on 25th May 2018, all businesses, B2B or B2C must be ready to handle data in a GDPR compliant fashion or you could face hefty fines.
How will GDPR affect Direct Mail marketingNigel Birch
GDPR stands for General Data Protection Regulations and when it comes into play on the 25th May 2018, the changes to the governance of data will have substantial consequences on all businesses. Fundamentally, GDPR will determine how businesses do business, and change how data is managed, protected and administered.
How will GDPR affect Direct Mail Marketing?Birch Print
One of the biggest news stories to hit the headlines recently is GDPR. Everyone seems to be talking about it and with penalties of up to 4% of worldwide revenue for failing to comply, it’s clear that businesses in the UK will be substantially affected. What the issue is at the moment, is that guides and resources on the matter seem to be creating more questions than answers.
GDPR + Sales & Marketing A practical guide by Dan Smith DooghenoDaniel Smith
This document provides guidance for sales and marketing teams on complying with the General Data Protection Regulation (GDPR). It discusses how GDPR will impact various marketing and sales activities, including cold emails, event marketing, inbound marketing, and the role of salespeople. The key points are that consent is now required to process and collect personal data, companies must be able to prove consent was given, and marketing activities need to follow principles like transparency, purpose limitation, and data minimization. Fines for non-compliance can be up to 20 million euros.
Marketing Brief describes the issue of Wi-Fi use in common household items that are controlled by smart phone, and computer apps. Communicating data security and making consumers aware about the risk of convinice within your smartphone
How to stay compliant with the provisions of the DPDP act as a software vendorSaleswah CRM
What are the implications of the Digital Personal Data Protection Act 2023 for software vendors selling ERP, CRM, HRM type of software on the cloud?
How to re-engineer your business process so that you are compliant?
How do you know if you are a data processor or a data fuiduciary? How does your role change?
What must you do?
Sharing work that we have done in house to be compliant with the DPDP act 2023 passed by the Indian Parliament.
Enacting the Data Subjects Access Rights for GDPR with Data Services and Data...Jean-Michel Franco
The document discusses how to enact data subject access rights under the General Data Protection Regulation (GDPR) using data services and data management. It notes that the top three challenges for GDPR compliance are consent management, the right to be forgotten, and data portability. It then presents a use case of how a company called ACME can personalize customer experience in a GDPR-compliant way by creating a GDPR data hub to find customer opt-in data, propagate that data across systems, and deliver data subject access rights like access, erasure, and portability through a customer portal. The document argues this approach can help companies achieve GDPR compliance while gaining business, IT, and risk benefits.
3 Steps to Turning CCPA & Data Privacy into Personalized Customer ExperiencesJean-Michel Franco
Your company’s success lies in your capacity to keep your customers’ trust while offering them a personalized experience. With the right Data Privacy framework and technology for your data governance project you will maintain compliance and prosper.
CCPA isn’t the first privacy regulation to impact virtually every organization that does business in the United States – it’s simply the one starting in 2020. As these regulations continue to expand and change, what if there was a way to turn compliance into your advantage? Attend this session and learn how a strong, carefully considered data governance program can help you stay ahead of new regulations like CCPA, and also enhance customer experiences with trusted data.
Learn how a 3-step approach can help you:
Ensure regulatory compliance at scale
Deliver advanced analytics with trusted data
Enable customer personalization for more accurate business insights targeted offers, and behavioral knowledge
The European Union General Data Protection Regulation (“EU-GDPR”) will come into effect on May, 25th. Your company may think it does not have to worry about this because you are located in the United States, and you may be wrong. If your company processes or holds personal data for a person residing in a European Union country, your company will have to comply.
The Post-GDPR World for Event Marketers: What Happened, What We Did, What's NextSplash
It's past the GDPR compliance deadline, but plenty of questions still remain. Our Senior Director of Demand Gen and the President of Heinz Marketing reveal the latest and greatest of GDPR best practices, look at our own strategy and how it went, and give tips to stay compliant and drive better event results. Want to watch the full webinar? Check it out here: https://splashthat.com/webinars/gdpr-event-marketers-best-practices-examples
Bonus: an optional walkthrough of how to improve your GDPR processes in Splash.
Having trouble understanding how to be GDPR compliant? We're breaking down everything you need to know, specifically for emailing in the fashion, luxury and cosmetics communities in this presentation.
Treasure Data Marketers Guide to GDPR (Global Data Protection Regulation)WBDC of Florida
The document provides guidance for marketers on complying with the EU's General Data Protection Regulation (GDPR). It discusses segmenting customer databases into EU and non-EU audiences. It also covers obtaining consent, managing preferences and opt-outs, running permission campaigns, and working with compliant vendors. Marketers must give EU citizens access to their data, allow data portability, and delete data upon request to comply with the GDPR.
1) The new GDPR laws taking effect in May 2018 will give users more control over their personal data and require businesses to be more transparent in how they collect and use personal data.
2) All businesses that collect any personal data, whether small or large, will need to be compliant with GDPR by May 25, 2018. Non-compliance can result in fines of up to 20 million euros or 4% of global turnover.
3) Businesses need to audit what personal data they hold, where it was collected from, who they share it with, obtain user consent for data use, update their privacy policies and marketing practices, and be prepared to respond to data breaches within 72 hours to be compliant with
The advertising landscape is changing with challenges in measurement and added pressure from local data legislations. With the forthcoming deprecation of most third-party cookies, businesses will have to re-engineer their marketing and data ecosystem around first-party data. For measurement purposes first, as this will have to be consented and modelled, but also to drive value for their customers through personalized and rewarding customer experiences. This session will discuss how to promote value in exchange for data, demonstrate trust with your customers and solidify your first-party data framework.
Data privacy awareness is on the rise. Users become more and more concerned with how online service providers collect and protect their personal information. And so should you. Discover how to balance the risks and benefits of collecting data in the age of customer centricity.
Here's a short presentation on the GDPR, first presented at the Morning Advertiser MA500 event in Edinburgh on 14th September. This is an overview regulations.
Wherever your business is located in the world, the GDPR will apply if you:
Offer products/services to EU citizens and/or:
Collect personal information from EU citizens
Right Message, Right Time: The Secrets to Scaling Email Success Teradata
This Campaign Manager Leadership Series ebook outlines the 4 keys to an automated email marketing strategy and how marketers can scale to meet these “always-on” customer expectations.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
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The document provides an overview of the key requirements of the General Data Protection Regulation (GDPR) and practical guidance for marketers on becoming compliant. It outlines four key GDPR requirements: consent, security and protection, access, and erasure. It then details various "Do's and Don'ts" for marketers regarding analytics, newsletters, data storage, and more. The document emphasizes getting clear consent, having a withdrawal mechanism, documenting breaches, and establishing data processing agreements with vendors.
GDPR is one of the hottest topics in business and especially direct marketing.
Starting on 25th May 2018, all businesses, B2B or B2C must be ready to handle data in a GDPR compliant fashion or you could face hefty fines.
How will GDPR affect Direct Mail marketingNigel Birch
GDPR stands for General Data Protection Regulations and when it comes into play on the 25th May 2018, the changes to the governance of data will have substantial consequences on all businesses. Fundamentally, GDPR will determine how businesses do business, and change how data is managed, protected and administered.
How will GDPR affect Direct Mail Marketing?Birch Print
One of the biggest news stories to hit the headlines recently is GDPR. Everyone seems to be talking about it and with penalties of up to 4% of worldwide revenue for failing to comply, it’s clear that businesses in the UK will be substantially affected. What the issue is at the moment, is that guides and resources on the matter seem to be creating more questions than answers.
GDPR + Sales & Marketing A practical guide by Dan Smith DooghenoDaniel Smith
This document provides guidance for sales and marketing teams on complying with the General Data Protection Regulation (GDPR). It discusses how GDPR will impact various marketing and sales activities, including cold emails, event marketing, inbound marketing, and the role of salespeople. The key points are that consent is now required to process and collect personal data, companies must be able to prove consent was given, and marketing activities need to follow principles like transparency, purpose limitation, and data minimization. Fines for non-compliance can be up to 20 million euros.
Marketing Brief describes the issue of Wi-Fi use in common household items that are controlled by smart phone, and computer apps. Communicating data security and making consumers aware about the risk of convinice within your smartphone
How to stay compliant with the provisions of the DPDP act as a software vendorSaleswah CRM
What are the implications of the Digital Personal Data Protection Act 2023 for software vendors selling ERP, CRM, HRM type of software on the cloud?
How to re-engineer your business process so that you are compliant?
How do you know if you are a data processor or a data fuiduciary? How does your role change?
What must you do?
Sharing work that we have done in house to be compliant with the DPDP act 2023 passed by the Indian Parliament.
Enacting the Data Subjects Access Rights for GDPR with Data Services and Data...Jean-Michel Franco
The document discusses how to enact data subject access rights under the General Data Protection Regulation (GDPR) using data services and data management. It notes that the top three challenges for GDPR compliance are consent management, the right to be forgotten, and data portability. It then presents a use case of how a company called ACME can personalize customer experience in a GDPR-compliant way by creating a GDPR data hub to find customer opt-in data, propagate that data across systems, and deliver data subject access rights like access, erasure, and portability through a customer portal. The document argues this approach can help companies achieve GDPR compliance while gaining business, IT, and risk benefits.
3 Steps to Turning CCPA & Data Privacy into Personalized Customer ExperiencesJean-Michel Franco
Your company’s success lies in your capacity to keep your customers’ trust while offering them a personalized experience. With the right Data Privacy framework and technology for your data governance project you will maintain compliance and prosper.
CCPA isn’t the first privacy regulation to impact virtually every organization that does business in the United States – it’s simply the one starting in 2020. As these regulations continue to expand and change, what if there was a way to turn compliance into your advantage? Attend this session and learn how a strong, carefully considered data governance program can help you stay ahead of new regulations like CCPA, and also enhance customer experiences with trusted data.
Learn how a 3-step approach can help you:
Ensure regulatory compliance at scale
Deliver advanced analytics with trusted data
Enable customer personalization for more accurate business insights targeted offers, and behavioral knowledge
The European Union General Data Protection Regulation (“EU-GDPR”) will come into effect on May, 25th. Your company may think it does not have to worry about this because you are located in the United States, and you may be wrong. If your company processes or holds personal data for a person residing in a European Union country, your company will have to comply.
The Post-GDPR World for Event Marketers: What Happened, What We Did, What's NextSplash
It's past the GDPR compliance deadline, but plenty of questions still remain. Our Senior Director of Demand Gen and the President of Heinz Marketing reveal the latest and greatest of GDPR best practices, look at our own strategy and how it went, and give tips to stay compliant and drive better event results. Want to watch the full webinar? Check it out here: https://splashthat.com/webinars/gdpr-event-marketers-best-practices-examples
Bonus: an optional walkthrough of how to improve your GDPR processes in Splash.
Having trouble understanding how to be GDPR compliant? We're breaking down everything you need to know, specifically for emailing in the fashion, luxury and cosmetics communities in this presentation.
Treasure Data Marketers Guide to GDPR (Global Data Protection Regulation)WBDC of Florida
The document provides guidance for marketers on complying with the EU's General Data Protection Regulation (GDPR). It discusses segmenting customer databases into EU and non-EU audiences. It also covers obtaining consent, managing preferences and opt-outs, running permission campaigns, and working with compliant vendors. Marketers must give EU citizens access to their data, allow data portability, and delete data upon request to comply with the GDPR.
1) The new GDPR laws taking effect in May 2018 will give users more control over their personal data and require businesses to be more transparent in how they collect and use personal data.
2) All businesses that collect any personal data, whether small or large, will need to be compliant with GDPR by May 25, 2018. Non-compliance can result in fines of up to 20 million euros or 4% of global turnover.
3) Businesses need to audit what personal data they hold, where it was collected from, who they share it with, obtain user consent for data use, update their privacy policies and marketing practices, and be prepared to respond to data breaches within 72 hours to be compliant with
The advertising landscape is changing with challenges in measurement and added pressure from local data legislations. With the forthcoming deprecation of most third-party cookies, businesses will have to re-engineer their marketing and data ecosystem around first-party data. For measurement purposes first, as this will have to be consented and modelled, but also to drive value for their customers through personalized and rewarding customer experiences. This session will discuss how to promote value in exchange for data, demonstrate trust with your customers and solidify your first-party data framework.
Data privacy awareness is on the rise. Users become more and more concerned with how online service providers collect and protect their personal information. And so should you. Discover how to balance the risks and benefits of collecting data in the age of customer centricity.
Here's a short presentation on the GDPR, first presented at the Morning Advertiser MA500 event in Edinburgh on 14th September. This is an overview regulations.
Wherever your business is located in the world, the GDPR will apply if you:
Offer products/services to EU citizens and/or:
Collect personal information from EU citizens
Right Message, Right Time: The Secrets to Scaling Email Success Teradata
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
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In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
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How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
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Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
5. INTERNET OF ME
Consumers expect to see content that
speaks to their unique interests and needs.
HYPER-
PERSONALIZATION
vs
INFORMATION
OVERLOAD
1
6. FLIP SIDE
Consumers want to know how their data is
being used
HYPER-
PERSONALIZATION
vs
INFORMATION
OVERLOAD
1
7. Brands will stop creating email campaigns
because machine learning and automation will
completely redefine what a “campaign” is.
HYPER-
PERSONALIZATION
vs
INFORMATION
OVERLOAD
1
12. EMAILS ARE LIKE SIGNPOSTS ON THE SIDE OF A ROAD. THE
CUSTOMER IS IN CONTROL,
BUT YOU CAN INFLUENCE THEIR ROUTE QUITE A LOT
BY POSTING THE RIGHT SIGNS AT THE RIGHT TIMES.
26. TECHNOLOGY
FOR THE
MILLENNIAL
GENERATION
(18-29)
2 WHY DO MILLENNIALS
UNSUBSCRIBE?
Too much or
not relevant
1 2
Website of
email not
mobile friendly
3
App not
mobile
friendly
4
They didn’t
knowingly
subscribe
5
Marked the
email as spam
because
ubsubscribe link
wasn’t clear.
27. TECHNOLOGY
FOR THE
MILLENNIAL
GENERATION
(18-29)
2 MILLENNIALS CHECK THEIR SPAM
FOLDERS MORE FREQUENTLY AND
RESCUE BRANDS THEY DON’T WANT
THERE
Solid permission
practices
Optimize for spam
filters Email
authentication
Processes
for inactive
subscribers
35. INCREASED DATA
PRIVACY
&
TRANSPARANCY
3
WHAT CHANGES WILL THE GDPR
BRING FOR EMAIL MARKETERS?
Stricter regulations for collecting
consent
01
Consent should be “freely given, specific,
informed and unambiguous”.
37. INCREASED DATA
PRIVACY
&
TRANSPARANCY
3
WHAT CHANGES WILL THE GDPR
BRING FOR EMAIL MARKETERS?
Getting your existing data up to
the new standards
03
If you don’t have sufficient consent, you
won’t be abe to legally process the data.
38. INCREASED DATA
PRIVACY
&
TRANSPARANCY
3
WHAT CHANGES WILL THE GDPR
BRING FOR EMAIL MARKETERS?
Do I need to apply changes to
my entire email program?
04
If your program complies with GDPR, it’s likely that you’re
compliant with other international regulations as well.
39. INCREASED DATA
PRIVACY
&
TRANSPARANCY
3
WHAT CHANGES WILL THE GDPR
BRING FOR EMAIL MARKETERS?
What if you don’t stick to the
rules?
05
Non-compliance with GDPR can lead to fines up to €20
million or 4% of a brand’s total global annual turnover.
40. INCREASED DATA
PRIVACY
&
TRANSPARANCY
3
WHAT CHANGES WILL THE GDPR
BRING FOR EMAIL MARKETERS?
Stricter regulations for collecting consent01
New requirements for consent record
keeping
02
Getting your existing data up to the new
standards
03
Do I need to apply changes to my entire
email program?
04
What if you don’t stick to the rules?05
41. You have a very limited amount of space to spark interest and
create engagement.
43. 2
Kempische Steenweg 293/6
3500 Hasselt
T +32 (0)89 69 00 30
F +32 (0)89 69 00 31
FLEXMAIL HASSELT
1
Kolonel Bourgstraat 105 A
1140 BrusselS
T +32 (0)2 669 20 20
F +32 (0)2 669 20 21
FLEXMAIL BRUSSELS (HQ)
1
2
THANKS!
facebook.com/Flexmail
@flexmail_be
@MichelleDassen
www.flexmail.eu
BRUSSELS HASSELT
Editor's Notes
Flexmar – Intelligent
Toekomst
3 belangrijke focuspunten voor strategie in de toekomst.
Huidig > Dyn con, autom, perso, realtime content
Niet iedereen benut
Tegen 2020, volgende generatie triggers als reactie op veranderend gedrag contacten
Huidig > Dyn con, autom, perso, realtime content
Niet iedereen benut
Tegen 2020, volgende generatie triggers als reactie op veranderend gedrag contacten
Cons. Verwachten overal unieke ervaringen obv noden en verwachtingen
Hoogtepunt HP bij IOM trend
Trend omarmen > Hoger cust. Engagement, nieuwe groei
Analyseren gedrag > online ervaringen die authentiek en persoonlijk aanvoelen
Keerzijde: overweldigd door enorme hoeveelheid data + behoefte voor bescherming
Pref centers > Controle in handen van contacten
Cons. Verwachten overal unieke ervaringen obv noden en verwachtingen
Hoogtepunt HP bij IOM trend
Trend omarmen > Hoger cust. Engagement, nieuwe groei
Analyseren gedrag > online ervaringen die authentiek en persoonlijk aanvoelen
Keerzijde: overweldigd door enorme hoeveelheid data + behoefte voor bescherming
Pref centers > Controle in handen van contacten
Reseach online
Niet zo eenvoudig
“werkbare” data heeft nog steeds doordachte strategieën en goede content nodig
Niet set & forget
+ retaildetail
Enkel slimme, innoverende en zeer dyn emails zullen optimale interactie genereren
Belangrijke drijvende kracht in de evolutie van email
Dwingen om meer realtime te worden
Generatie groot gew op Fb, de beste en meest doeltreffende content is de content die hot is op dat moment.
> Veel minder lange en tijdsintensieve berichten, maar vooral focussen op beknopte en onmiddellijk te consumeren content.
Driving force
Technische belemmeringen
Weinig kunnen experimenteren
Komende jaren nieuwe technologieën
Onderzoek Litmus: attitude tov email is eigenlijk niet zo verschillend.
Redenen tot uitschrijven
Natuurlijk verschillen ze wel op andere vlakken
Ze weten dat automatische filtering niet bulletproof is
Natuurlijk moet je afleverbaarheid blijven maximaliseren.
39% geeft aan nr een website te surfen na niet te openen;
Niet openen is niet gelijk aan niet hoeven sturen
Duidelijke afzender, gedetailleerde, duidelijke, triggerende onderwerpregels
Vermijd dubieus of misleidend.
Marketeers focussen allang op één omnichannel ervaring
Merken = silos, maar consumenten zien enkel merk, 1 entiteit, alle ervaringen naadloos verbonden.
360 gr.
Fouten in andere departementen knn grote gevolgen hebben op email programmas.
51% vs 39%!
Automotive focus customer service.
Individuele issues > contact tijdelijk buiten scope
Niet uitschrijven wnr kwaad
Groter issue of crisis > tijdelijk opschorten commercieële mails.
Vroeger > één enkele kans
53% houdt email bij voor later
Responsive ervaring is hier erg belangrijk
Millennium generatie heeft ook verwachtingen privacy
Internationale nood aan regelgeving
GDPR grootste voorbeeld.
Als je gegevens verzamelt moet je in lijn zijn, ongeacht hoofdzetel.
Invloed op toestemming zoeken, verzamelen en bijhouden.
Duidelijk optin
Toestemming vrij gegeven, specifiek, geïnformeerd, ondubbelzinnig
Stilzwijgend, prefilled, inactiviteit niet voldoende.
Hoe, waarom, welke data
2. Niet alleen manier waarop, maar ook registreren en bijhouden.
Bewijslast ligt bij bedrijven
3. Toekomst = heft verhaal
Begin op tijd met in lijn brengen bestaande data.
Reactiverings en optin campagne
4. KT invloeden
Best algemene toepassing
LT > Algemene kwaliteit lijsten > Engagement > Afleverbaarheid
5. Nieuwe boetes hoger dan ooit
Boetes tot 20 mio of 4% jaaromzet (wat hoger is)
Boetes in praktijk onduidelijk
CASL – Compufinder , 1,1 mio, 26% van alle klachten in hun sector, zonder toestemming + unsub werkte niet.
Duidelijk optin
Toestemming vrij gegeven, specifiek, geïnformeerd, ondubbelzinnig
Stilzwijgend, prefilled, inactiviteit niet voldoende.
Hoe, waarom, welke data
2. Niet alleen manier waarop, maar ook registreren en bijhouden.
Bewijslast ligt bij bedrijven
3. Toekomst = heft verhaal
Begin op tijd met in lijn brengen bestaande data.
Reactiverings en optin campagne
4. KT invloeden
Best algemene toepassing
LT > Algemene kwaliteit lijsten > Engagement > Afleverbaarheid
5. Nieuwe boetes hoger dan ooit
Boetes tot 20 mio of 4% jaaromzet (wat hoger is)
Boetes in praktijk onduidelijk
CASL – Compufinder , 1,1 mio, 26% van alle klachten in hun sector, zonder toestemming + unsub werkte niet.
Duidelijk optin
Toestemming vrij gegeven, specifiek, geïnformeerd, ondubbelzinnig
Stilzwijgend, prefilled, inactiviteit niet voldoende.
Hoe, waarom, welke data
2. Niet alleen manier waarop, maar ook registreren en bijhouden.
Bewijslast ligt bij bedrijven
3. Toekomst = heft verhaal
Begin op tijd met in lijn brengen bestaande data.
Reactiverings en optin campagne
4. KT invloeden
Best algemene toepassing
LT > Algemene kwaliteit lijsten > Engagement > Afleverbaarheid
5. Nieuwe boetes hoger dan ooit
Boetes tot 20 mio of 4% jaaromzet (wat hoger is)
Boetes in praktijk onduidelijk
CASL – Compufinder , 1,1 mio, 26% van alle klachten in hun sector, zonder toestemming + unsub werkte niet.
Duidelijk optin
Toestemming vrij gegeven, specifiek, geïnformeerd, ondubbelzinnig
Stilzwijgend, prefilled, inactiviteit niet voldoende.
Hoe, waarom, welke data
2. Niet alleen manier waarop, maar ook registreren en bijhouden.
Bewijslast ligt bij bedrijven
3. Toekomst = heft verhaal
Begin op tijd met in lijn brengen bestaande data.
Reactiverings en optin campagne
4. KT invloeden
Best algemene toepassing
LT > Algemene kwaliteit lijsten > Engagement > Afleverbaarheid
5. Nieuwe boetes hoger dan ooit
Boetes tot 20 mio of 4% jaaromzet (wat hoger is)
Boetes in praktijk onduidelijk
CASL – Compufinder , 1,1 mio, 26% van alle klachten in hun sector, zonder toestemming + unsub werkte niet.
Duidelijk optin
Toestemming vrij gegeven, specifiek, geïnformeerd, ondubbelzinnig
Stilzwijgend, prefilled, inactiviteit niet voldoende.
Hoe, waarom, welke data
2. Niet alleen manier waarop, maar ook registreren en bijhouden.
Bewijslast ligt bij bedrijven
3. Toekomst = heft verhaal
Begin op tijd met in lijn brengen bestaande data.
Reactiverings en optin campagne
4. KT invloeden
Best algemene toepassing
LT > Algemene kwaliteit lijsten > Engagement > Afleverbaarheid
5. Nieuwe boetes hoger dan ooit
Boetes tot 20 mio of 4% jaaromzet (wat hoger is)
Boetes in praktijk onduidelijk
CASL – Compufinder , 1,1 mio, 26% van alle klachten in hun sector, zonder toestemming + unsub werkte niet.
Duidelijk optin
Toestemming vrij gegeven, specifiek, geïnformeerd, ondubbelzinnig
Stilzwijgend, prefilled, inactiviteit niet voldoende.
Hoe, waarom, welke data
2. Niet alleen manier waarop, maar ook registreren en bijhouden.
Bewijslast ligt bij bedrijven
3. Toekomst = heft verhaal
Begin op tijd met in lijn brengen bestaande data.
Reactiverings en optin campagne
4. KT invloeden
Best algemene toepassing
LT > Algemene kwaliteit lijsten > Engagement > Afleverbaarheid
5. Nieuwe boetes hoger dan ooit
Boetes tot 20 mio of 4% jaaromzet (wat hoger is)
Boetes in praktijk onduidelijk
CASL – Compufinder , 1,1 mio, 26% van alle klachten in hun sector, zonder toestemming + unsub werkte niet.
Je wil:
Relevant en to the point
Niet overstelpen
Beperkingen email clients en devices
Elk contact motiveren tot scrollen en verderlezen
Zeer beperkte ruimte voor engagement te creëren
Relevant genoeg om ze daar te houden en verder te scrollen.