Brands don’t sell products/ services, they sell their stories and these stories are the building blocks for attracting and connecting with potential customers and clients, as well as, increasing/deepening brand equity in the marketplace. Spoken Word Poetry is all about telling stories, that are engaging, creative and dynamic. Spoken Word Poetry can tell stories about your brand the way no other art form has done or can ever do.

1. Leveraging
Spoken Word Poetry
for Brand Visibility,
Engagement and
Equity.
Presentation by

2. Intro: The Art of Spoken Word Poetry…
 Spoken word is a performance, an oral art
that focuses on the aesthetics of word play,
intonation and voice inflection
 It includes any kind of poetry recited aloud
like hip hop, jazz, comedy, prose
monologues etc.
 It is a globally acclaimed art in the US
(poetry slams), UAE (Million's Poet),
Zimbabwe (Harare International festival of
Arts), Namibia, South Africa, Ghana
(Ehalakasa Slam Festival), UK, Australia,
France etc.
 Some Notable names in the spoken word
poetry circuits (foreign and Nigerian) are Suli
Breaks, Black Ice, Sarah Kay, Shihan Van
Clief, Sage Hasson, Dike Chukwumerije,
Donna Ogunnaike etc.
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3. The challenges of COVID-19
 The challenges caused by Coronavirus (COVID-19) to businesses is one
that the world is yet fully recover from. There is no template to follow, so you
can’t use yesterday’s anointing for today’s miracles, meaning, “you can’t
use yesterday’s solutions for today’s problems.”
 Most people look, but few see. Thus, they miss out on great opportunities
and progress because they rather stick with over used methods of doing
business/ things.
 If businesses don’t change strategy, many will struggle to survive this
season, and unfortunately, most might go extinct.
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4. What challenges can we help you with?
We can increase:
 Brand Visibility
 Brand Engagement
 Brand Equity
 Customer Base
 And positively impact your bottom line.
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5. "If you want to build a
marketing asset you need
to invest in connection and
other non-transferable
properties. If people care,
you have got a brand."
- Seth Godin.

6. What is the connection between Spoken
Word Poetry and Marketing?
Spoken Word Poetry is a Content Marketing Tool
 Brands don’t sell products/ services, they sell their stories and these
stories are the building blocks for attracting and connecting with potential
customers and clients, as well as, increasing/deepening brand equity in
the marketplace.
 Content has played a very crucial role in marketing. Be it a poem,
documentary, story, art, blog or music, content has no boundaries and is
expanding beyond anyone’s reach.
 Content has ruled the hearts and minds of people. No campaign is
complete without an engaging content which will further attract the
customers. It is neither a technology nor a framework which is to be
followed with a disciplined approach, rather creativity determines the
success of a content marketing strategy.
Spoken Word Poetry is all about telling stories, that are engaging,
creative and dynamic. Spoken Word Poetry can tell stories about your
brand the way no other art form has done or can ever do.

7. How do we solve the earlier stated
challenges for you?
 Create a narrative around your core values to provide a reason to stay in
people’s faces.
 Dominate attention (Niche marketing and Content marketing).
 Stay in the realm of options.
 Penetrate the subconscious mind (law of awareness and law of
recognition).
 Be relevant all year long (Network effects and exclusivity).
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9. Our proposed events that
will deliver on your goals
Weekly Poetry Challenge (Audio):
This will run for 6 to 12 weeks. Your organization will provide the
weekly theme which will require uploads of poems based on the
specified theme. The theme can be based on your company
slogan or any other cause that you support and want to bring
attention to. The poems will be uploaded to a predetermined (audio)
site and the weekly winners will be determined by public votes.
The uploads of the themed poems and the poets’ request/need for
public votes will ensure brand visibility. The public votes ensure
brand engagement. While brand equity is achieved by the poems
that will be listened to given the increased consumption of online
content in our present day reality.

10. Our proposed events that will
deliver on your goals
War Of Words Season 9 (A Reality TV Spoken Word Poetry Competition):
This event will run over 4 to 6 months and have 3 basic stages i.e. entry stage,
selection stage and on stage performance/ live show.
The entry stage will involve video submission based on your theme. The selection
stage will involve picking 48 to 60 poets from the entries. The selected poets will
compete weekly for 8 weeks at the live show.
There will be a weekly theme that will form the basis of the weekly performance, as
well as, weekly online voting to determine the poets that moves to the next
round. The live show will have a hybrid audience – online audience that will
watch via live-stream(s), and offline audience that will be at the venue. Also, the
event videos will be uploaded on YouTube, Facebook, Instagram, LinkedIn as video
clips of 3 to 10 minutes, as well as, on TikTok and Instagram Reels as 1 minute
videos. The eventual winner(s) can be brand ambassador(s) of your organization.
The uploads of the themed video entries and the poets’ request/need for public votes
will ensure brand visibility. The live event, live streaming, video uploads and public
votes will ensure brand engagement. While brand equity is achieved by the video
uploads that will be watched (during and after the event), given the increased
consumption of content in our present day reality.

11. Returns On Investment (ROI) derivable for your
brand from our events.
 Brand visibility/ Brand equity – over 1000 (themed) videos in 6
months. Each video with your logo and product placement and/ or your
slogan. The themed videos are infomercials for your brand.
 Content strategy – over 2000 content is generated in 6 months via daily
uploads and shares of videos clips, pictures, audio content and poetic
quotes (aka Punchlines) that generate (positive) controversy,
conversation and engagement for your brand.
 Targeted marketing – the (content) consumers in this niche are mainly
the youths and can be termed “mass literates.” And we know 90% of
sales is mainly about the heart and not logic. The art form creates an
emotional bond between the mass literates and your brand. This spirals
into other niches based on viral effects via online shares and word of
mouth.
 Consumers perception – it makes you to be seen as the “great” one
who aided the birth of a “new” industry. An industry that entertains,
educates and elevates (i.e. via employment, entrepreneurship, emotional
intelligence, emotional therapy etc.).
 Other metrics of stating the ROI include: community goodwill, efficient
lead generation, sales goals, and business relationship/
collaboration.

12. Who are we?
 i2X Media is involved in arts, education, culture and entertainment with a
core purpose to build capacity in people, especially the youths, using
spoken word poetry.
 We use Spoken Word Poetry as a tool of impact, a medium of
communication and a mode of expression to address, (as well as, solve)
issues that affect the society such as education, employment,
entrepreneurship, empowerment, expression, entertainment, emotional
therapy and emotional intelligence.
 It is based in Nigeria, West Africa and run by Mr. Olumide Holloway and
partners.

13. Pictures from past events of Word Up
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14. About Word Up
This is the foremost Spoken Word Poetry event in Nigeria. From 2012 till date, it
attracts A-List poets from every part of Nigeria and the diaspora. All the A-List acts
in the Spoken Word ecosystem have graced the Word Up stage, from Sage
Hasson to Efe Paul Azino and Dike Chukwumerije; from Atilola to Donna
Ogunnaike and Torpedo Mascaw.
In August 2013, the headline act was the internationally acclaimed Spoken Word
juggernaut from the USA, Shihan van Clief of Def Poetry .
In 2020, Word Up is set to become Word Up Poetry Fiesta, a 3 day event that
runs from Friday to Sunday. It will encompass our 3 poetry events as one
package, and will run as follows: open mic/ poetry competition on day one,
Seminar/workshop on day two and a Poetry concert on day three.

15. Pictures from past events of War Of Words

16. Pictures from past events of War Of Words

17. About War Of Words
War of Words (WOW) is the biggest Spoken Word Poetry Competition in
Nigeria. WOW runs like a Reality TV show that entertains, educate and
elevate the participants, the audience and subsequent (online) viewers.
It has served as the pedestal for several Spoken Word acts to officially launch
their careers. Many acts have graduated straight into the A-List by merely
participating in this unique Slam Poetry competition.
Notable amongst them are Titilayo Mabogunje, (who as) a 15-year old prodigy,
won the maiden episode of the WOW in 2013. She currently studies at the
prestigious African Leadership Academy, South Africa. Her admission was
predicated on her exploits at WOW as the school requirements entails the
display of some form of skill/talent aside from academic excellence.
Another alumnus of WOW season 5 (2015), Ibukun Ajagbe attracted the
attention of the Swiss Malaria Group and was invited to perform at the World
Malaria Day in April 2016 in Switzerland.
Others are Chika Jones (Season 2 winner), Grracinao Enwerem (Season 3
winner), Paul Word (Season 4 winner), Wayne Samuel (winner of Season 6
and 7) and Fragile Dogubo (winner Season 8).

18. Our Audience
Saturday, February 20, 2021
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19. Our Audience Saturday, February 20, 2021
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20. Our Audience
Our audience is usually divided along these demographic
and psychographic groups:
 Our primary demographic target is upwardly mobile
young adults 18 to 40. They usually make up 100% of
the participants/ competitors and 50% of the audience at
previous shows, online and offline.
 The secondary demographic are adult lovers of art and
entertainment from age 41 to 70. They usually make up
20% of the audience at previous shows.
 Students (10 to 17) looking for where to express their
creative ability and other people looking for something
different from the usual entertainment scene 20%.
 Celebrities who want to unwind and relax 10%.
Saturday, February 20, 2021
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21. For Additional Information
 Our YouTube channels:
https://www.youtube.com/user/olulu4eva/videos ,
 http://www.youtube.com/user/WordUpNigeria/videos
 Our websites: http://wordup411ng.com/ ,
https://www.poetreel.com/,
 Our email: holla@wordup411ng.com,
wordup4one1@gmail.com, olulu4ever@gmail.com
 Telephone numbers: 08025070892, 08038315055,
08030767359, 08080918265
 Facebook: https://www.facebook.com/wordup411/
 Twitter and Instagram: @wordup411
i2X Media Company Limited

22. The Investable Sum for the events
Weekly Poetry Challenge that runs for:
a. 6 weeks – N5.68 million
b. 12 weeks – N9.39 million
War Of Words Season 9 (A Reality TV
Spoken Word Poetry Competition) that runs
for 6 months – N32.23 million

23. What Next?
We are available to further this discussion
at your convenience.

24. i2X Media Company Limited