The document discusses new strategies for job seeking and recruitment in the current digital age. It contrasts traditional Web 1.0 models with emerging Web 2.0 approaches, noting that jobseekers now favor interactive engagement over passive content consumption, and recruitment can benefit from open platforms that facilitate two-way communication between candidates and employers. I-branding uses social networks and new applications to personalize the recruitment process, improving matching and attracting top talent at lower costs for employers.

1. The New Wave of I-Branding Job seeking strategies August 2009

2. Boaz Bernstein Osnat Bernstein Managing Directors Email: bernsteinboaz @ gmail .com LinkedIn: http://www. linkedin .com/in/ boazbernstein Facebook: Boaz.Bernstein Web site: www.careerstampresumes.com.au Career Stamps®

4. Web 1.0 vs Web 2.0 Content/Information Web 1.0 Web 2.0 Static, Presented, paid for Evolving, Learnt, created, free Users Passive, independent, Work alone Small numbers Pay for service Interactive, within Social network, creates groups, Large numbers, Pay for value premium

5. Evolution in the making Face to Face & Paper Emerging Platforms Self Sourcing Traditional Platforms Social Networks Business Web /Linkedin Most of us are here Few are here Web 2.0 Client-Server Software Applications Interactive Web to Web Applications

7. Customer Individual Value Collective User Value Web 1.0 The future is here Protected Building Blocks Open Platform Efficiency/Quality/service Network Practices shift

9. Pay hosting Collect Premium Build volume Content User Free hosting Pay Premium Generate Value Web 2.0 Business model Open platform Network Content Builder

11. Old Recruitment model Employer Candidate Post online Job Ad Upload resume Search Ads Send resume Unfiltered resume filtering process Short listed Interview Job Offer

13. Emerging I-branding Candidates Immediate Intelligent Interactive User, critic, and partner Respond and Results Personal, Authentic, and Talented Jobseekers are looking to get engaged & share their profile with other jobseekers, profession experts as well as employers

14. I-branding @ work Receive Exclusive information Get insider knowledge about the company/jobs Get incoming referral Be drawn to stories and into caring about outcomes, and results. Interactive Job board Showcase their talents Interactive Online tools; chat, message board Develop relationship with other jobseekers, experts & employers

15. The Emerging Employers Interactive Integrated User, critic, partner Open Platform recruitment Blog, rich content Synchronized

16. Emerging Employer Networks Segment Talent Market Target Talent Market Talent Philosophy Connect & engage talent pool members in conversation, dialogue and discovery about each other, employees, and organization. Attraction Strategies

18. I-branding & Web Applications Changing the face of the recruitment industry Job aggregators Social networks Growing CV Database New Job boards Job podcast Blog boards RSS syndication