The document provides 12 steps for top executives to become social leaders on LinkedIn. It recommends executives create an effective LinkedIn profile, control privacy settings, and efficiently connect with important contacts. It also suggests using LinkedIn to demonstrate leadership, accelerate sales by connecting with customers, and gain industry insights by staying informed and scouting talent and competitors. The overall goal is to empower executives to leverage LinkedIn for business benefits while maintaining their privacy and priorities.
Social Media at SAS - Triangle IABC meeting Sept. 8, 2009David B. Thomas
How SAS (www.sas.com) is incorporating social media into our internal and external communications, with practical tips for companies getting started. Presentation to the Triangle, NC chapter of the International Association of Business Communicators, Sept. 8, 2009.
The Wellness Group Tea better known as TWG Tea is a luxury tea brand offering over 800 unique tea blends from more than 200 tea varieties. TWG has retail shops and premium tea salons in Singapore, Japan, Hong Kong, Malaysia, Thailand, Taiwan, China, UAE, Philippines, Korea, Indonesia, United States, United Kingdom and Australia. TWG Tea targets sophisticated tea connoisseurs by creating a unique tea salon experience.
Illustrating Customer Segments & Value Propositions with Ridiculous Toys. An ...Leslie Forman
Illustrating Customer Segments & Value Propositions with Ridiculous Toys. Based on the Business Model Canvas and three years of experience teaching interactive workshops throughout Chile. Originally presented in Chile in 2011, this presentation has been incredibly popular here on SlideShare and I've just updated it with cleaner design and more details about how it can be used to run memorable and fun workshops. Enjoy!
12 Steps To Become a Social Leader
Around the world and across industries, top executives who were once convinced that social media wasn’t worth their time, now consider their participation in these networks as essential to their role.
As a result, more and more top executives see the benefits of being open and transparent and take part in the social revolution.
Steps To Become a Social Leader: A) Take part and take control. B) Demonstrate your leadership. C) Accelerate sales. D) Gain distinctive industry insights.
Social Media at SAS - Triangle IABC meeting Sept. 8, 2009David B. Thomas
How SAS (www.sas.com) is incorporating social media into our internal and external communications, with practical tips for companies getting started. Presentation to the Triangle, NC chapter of the International Association of Business Communicators, Sept. 8, 2009.
The Wellness Group Tea better known as TWG Tea is a luxury tea brand offering over 800 unique tea blends from more than 200 tea varieties. TWG has retail shops and premium tea salons in Singapore, Japan, Hong Kong, Malaysia, Thailand, Taiwan, China, UAE, Philippines, Korea, Indonesia, United States, United Kingdom and Australia. TWG Tea targets sophisticated tea connoisseurs by creating a unique tea salon experience.
Illustrating Customer Segments & Value Propositions with Ridiculous Toys. An ...Leslie Forman
Illustrating Customer Segments & Value Propositions with Ridiculous Toys. Based on the Business Model Canvas and three years of experience teaching interactive workshops throughout Chile. Originally presented in Chile in 2011, this presentation has been incredibly popular here on SlideShare and I've just updated it with cleaner design and more details about how it can be used to run memorable and fun workshops. Enjoy!
12 Steps To Become a Social Leader
Around the world and across industries, top executives who were once convinced that social media wasn’t worth their time, now consider their participation in these networks as essential to their role.
As a result, more and more top executives see the benefits of being open and transparent and take part in the social revolution.
Steps To Become a Social Leader: A) Take part and take control. B) Demonstrate your leadership. C) Accelerate sales. D) Gain distinctive industry insights.
Steps To Become a Social Leader:
A) Take part and take control.
B) Demonstrate your leadership.
C) Accelerate sales.
D) Gain distinctive industry insights.
This a playbook for executives of all companies who are wondering how they should leverage the 313+Million members on LinkedIn to help their business grow their customer base and attract the best employees to their business.
LinkedIn Executive Playbook: 12 Steps to Become a Social LeaderLinkedIn Hong Kong
When executives go social, the benefits extend to the entire organization. Companies with a socially active C-suite are 58% more likely to attract top talent, and their employees are 24% more likely to feel innovative.
Inspired and validated by the profiles of the most successful leaders on LinkedIn, the Executive Playbook outlines 12 key steps to empower you in your transition into social media.
Around the world and across industries, top executives who were once convinced that social media wasn’t worth their time, now consider their participation in these networks as
essential to their role.
As a result, more and more top executives see the benefits of being open and transparent and take part in the social revolution.
Our goal is to help you be a better leader by enabling deeper engagement with your customers, employees and peers – in the efficient, high-control and low-risk environment that you require.
LinkedIn Executive Playbook-2018 a must-read for any executive seeking to fos...Katrina Lu
Our goal is to help you be a better leader by enabling deeper engagement with your customers, employees and
peers. This executive playbook is based on our deep understanding of executives’ priorities and constraints,
and outlines key ways of leveraging the platform based on your needs.
#NowHiring - The Role of Social Media in Agency RecruitingMichael Cirrito
LinkedIn & The Partnership for Public Service assess the rules of the road for Federal recruiters and talent acquisition professionals who want to be more engaged on Social Media. They spoke with The Office of Personnel Management (OPM), the Office of Government Ethics (OGE), and six different agencies to identify effective and approved practices for being more engaged.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.