The document discusses Mobile Backend as a Service (MBaaS) and what it offers to mobile developers. It explains that MBaaS provides common backend services and functionality, such as user management, notifications, analytics and data storage, abstracting away the need for developers to build these themselves. This allows developers to focus on frontend development and quickly assembling applications, making development more affordable and fast. Popular MBaaS providers are mentioned along with trends in the industry.

1. Leverage of MBaaS

2. What powers the APP

3. Compute Cache Network Database
Application services Management services
Backend Application
Mobile Client Application
Modern Mobile Application Hierarchy

4. What does cloud
offers

5. Operating System
Language/ Framework/ Runtime
DB Server Web Server
Messaging
Server
Backend Application
Bare Metal Machine
Your Mobile App

6. Virtual Machine / Container
Language/ Framework/ Runtime
DB Server Web Server
Messaging
Server
Backend Application
IAAS
Infrastructure As a Service

7. Virtual Machine / Container
Language/ Framework/ Runtime
DB Server Web Server
Messaging
Server
Backend Application
IAAS
Platform As a Service
PAAS

8. Virtual Machine / Container IAAS
Backend As a Service
PAASLanguage/ Framework/ Runtime
Enterprise
Search
User / Auth
Management
Data link to
ERP
Business Logics
BAAS

9. BAAS
Mobile Backend As a Service
Push
Notification
Service
Location
Based
Service
User
Management
Service
Business Logic Container
Social Media
Integration
Offline
Support
Analytics
Mobile Client Endpoints SDK
Your Awesome Mobile App
MBAAS

10. MBaaS Providers

11. Things to worry
● User Management
● Social Integration
● Notification service
● Analytics
● Location service
● Payment Service
● Advertisment
● Offline support
● DB Management

12. Gone Away
● User Management
● Social Integration
● Notification service
● Analytics
● Location service
● Payment Service
● Advertisment
● Offline support
● DB Management
Mobile Backend as a
Service - MBaaS

13. Beating the bushes
with Kinvey

15. Kinvey uses NodeJS
for Business
scripts

16. Kinvey offers in
Google App Engine
too, soon on

17. Trend in MBaaS
● Saleforce announced Mobile Platform Service
● Facebook brought the Parse for 85 mill
● Google App Engine introduced MBaaS - cloud
Endpoints
● Kinvey and Google become partner to offer
MBaas

18. Summary
● MBaaS offers abstraction of Cloud
● Enable Mobile Developers to control the
backend
● Backend development changes into assembling
● Affordable and fast development

19. Q/A