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mobile Backend-as-a-Service (Baas) explained infographic


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An overview of the Backend as a Service concept from the PingPal point of view. See the whitepaper for more information.

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mobile Backend-as-a-Service (Baas) explained infographic

  1. 1.  2 THE SPECIALIZED BAAS BAASBAASBAAS PingPal Backend-as-a-Service - BaaSPingPal Backend-as-a-Service - BaaS EXPLAINEDEXPLAINEDEXPLAINED MOBILE APP BACKEND IN THE CLOUD MOBILE APP BACKEND IN THE CLOUD 1 THE COMMON BAAS Most application developers (web or mobile) require a core set of features in their app provided by most BaaS. You usually buy the service as a monthly subscription.  Reliable data syncronization Security Scalability Rule of thumb says that a generic BaaS saves 50% of development cost and time for an app project  User management Social media integration Data storage Push notification Messaging App analytics dashboard The global BaaS market is estimated to grow from $216.5 million in 2012 to $7.7 billion in 2017. This represents a compound annual growth rate (CAGR) of 104% from 2012 to 2017. MarketsandMarkets October 17, 2012 EXAMPLE: PARSE Parse is one of the largest BaaS companies providing common features Data from, and TechCrunch July 2, 2013 PARSE 24% 24% market share Bought by Facebook end of April 2013 for > 85 MUSD | 60k apps April 2013 100k apps June 2013 growth 25% monthly iOS, Android Windows 8 Windows Phone 8 JavaScript OS X Custom cloud code Hosting There are a few emerging BaaS that have a specific niche focus, like PingPal. Besides offering the standard features they have extended high level feature modules targeting more specific and complex needs for specific app types. Rule of thumb says that a specialized BaaS can save 70% or more of development cost and time for an app project  + High end features+ High end features  EXAMPLE: PINGPAL PingPal is a specialized BaaS for branded apps in for instance outdoor, tourism, events, family safety and mobile workforce management markets Chat Voice over IP HW Positioning tags Lean on data and battery iOS, Android, Web Map provisioning Off-line maps Custom maps “Non-maps” Points of Interest mgmt Positioning Positioning as a dialog Privacy protection Cross platform and app Tracking For more info about PingPal please visit © 2013 PingPal AB, all rights reserved