www.philmart.com Confidential - Club Alliances - Feb 5th. 2010 SaaS Applications vs. Value-Added Distribution
Confidential - Club Alliances - Feb 5th. 2010 The classical SW value-chain On-premise solutions <ul><li>Architecture </li>...
www.philmart.com
www.philmart.com Cloud Infrastructure
www.philmart.com
www.philmart.com Confidential - Club Alliances - Feb 5th. 2010 How will SaaS vendors address the market?
Confidential - Club Alliances - Feb 5th. 2010 The SaaS Platform Emergence Cost Effectiveness, Faster Time-To-Market, Avail...
Confidential - Club Alliances - Feb 5th. 2010 The SaaS Platform Emergence Applications Marketing Partners Professional Ser...
Confidential - Club Alliances - Feb 5th. 2010 The Virtual Distribution Model IBM CISCO/EMC² MICROSOFT SFDC ORACLE SAP HP V...
Confidential - Club Alliances - Feb 5th. 2010 “ Do you think this is unreal? Years to reach 50 million users Radio TV Inte...
www.philmart.com Confidential - Club Alliances - Feb 5th. 2010
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2010.02.05 - SaaS Distribution Evolution - Philmart - Forum SaaS et Cloud IBM - Club Alliances

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Slides exploités par Philippe Martinez de Phimart, membre du Club Alliances, expert en Canaux de Distribution, partenariats et alliances dans le monde IT et désormais focalisé sur l'évolution de la Distribution SaaS et Cloud Computing.
Philippe est intervenu en compagnie de Laurent Glaenzer [Lemon Operations] et René Causse [PAD] dans le cadre d'un atelier "partage d'expertise" du Club Alliances qui s'est tenu à l'occasion du Forum SaaS et Cloud IBM du 5 février 2010 - Le Thème de l'atelier était : "Editeurs, comment exploiter les nouveaux canaux de distribution et d'influence SaaS/Cloud".

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2010.02.05 - SaaS Distribution Evolution - Philmart - Forum SaaS et Cloud IBM - Club Alliances

  1. 1. www.philmart.com Confidential - Club Alliances - Feb 5th. 2010 SaaS Applications vs. Value-Added Distribution
  2. 2. Confidential - Club Alliances - Feb 5th. 2010 The classical SW value-chain On-premise solutions <ul><li>Architecture </li></ul><ul><li>Infrastructure </li></ul><ul><li>Coding </li></ul><ul><li>Targets </li></ul><ul><li>Packaging </li></ul><ul><li>Programs </li></ul><ul><li>Communication </li></ul><ul><li>Channels </li></ul><ul><li>Distributors </li></ul><ul><li>Resellers </li></ul><ul><li>Integrators </li></ul><ul><li>CRM </li></ul><ul><li>Account Mgmt </li></ul><ul><li>Upgrades </li></ul><ul><li>Patches </li></ul>www.philmart.com <ul><li>A physical flow </li></ul><ul><li>A functional alignment </li></ul><ul><li>A segmented approach </li></ul>
  3. 3. www.philmart.com
  4. 4. www.philmart.com Cloud Infrastructure
  5. 5. www.philmart.com
  6. 6. www.philmart.com Confidential - Club Alliances - Feb 5th. 2010 How will SaaS vendors address the market?
  7. 7. Confidential - Club Alliances - Feb 5th. 2010 The SaaS Platform Emergence Cost Effectiveness, Faster Time-To-Market, Available for SMB Application Platform Marketing Platform PRM Platform Professional Services Platform Hosting Platform <ul><li>Partners: </li></ul><ul><li>Identification </li></ul><ul><li>Selection </li></ul><ul><li>Recruitment </li></ul><ul><li>Enablement </li></ul><ul><li>Development </li></ul><ul><li>Measurement </li></ul><ul><li>Busplans </li></ul><ul><li>etc. </li></ul><ul><li>Packaging </li></ul><ul><li>Branding </li></ul><ul><li>Pull/Push </li></ul><ul><li>Verticals </li></ul><ul><li>Advertising </li></ul><ul><li>Customer Reach </li></ul><ul><li>Portal </li></ul><ul><li>Search Engine </li></ul><ul><li>etc </li></ul><ul><li>SLA </li></ul><ul><li>Patches </li></ul><ul><li>Upgrades </li></ul><ul><li>Consulting </li></ul><ul><li>Integration </li></ul><ul><li>Support </li></ul><ul><li>Change Mgmt </li></ul><ul><li>etc. </li></ul><ul><li>Data Center </li></ul><ul><li>Backup </li></ul><ul><li>Disaster recovery </li></ul><ul><li>Security </li></ul><ul><li>Billing </li></ul><ul><li>Helpdesk Services </li></ul><ul><li>NOC Services </li></ul><ul><li>Devt. Tools </li></ul><ul><li>Architecture </li></ul><ul><li>Infrastructure </li></ul><ul><li>Development </li></ul>www.philmart.com
  8. 8. Confidential - Club Alliances - Feb 5th. 2010 The SaaS Platform Emergence Applications Marketing Partners Professional Services Hosting Infrastructure www.philmart.com
  9. 9. Confidential - Club Alliances - Feb 5th. 2010 The Virtual Distribution Model IBM CISCO/EMC² MICROSOFT SFDC ORACLE SAP HP VARs ISP/MSP Solution Platforms Developers ISVs Integrators www.philmart.com <ul><li>CPA’s </li></ul><ul><li>Accounting Firms </li></ul><ul><li>Outsourced CFO Firms </li></ul><ul><li>Web-Designers (B2B, B2C) </li></ul><ul><li>Marketing Consultants </li></ul><ul><li>Venture Capital & </li></ul><ul><li>Investment Firms </li></ul><ul><li>Current Webex Customers </li></ul><ul><li>IT Consultants </li></ul><ul><li>Management Consultants </li></ul><ul><li>Green IT Consultants </li></ul><ul><li>Lawyers </li></ul>Trusted Business Advisors (TBA’s)
  10. 10. Confidential - Club Alliances - Feb 5th. 2010 “ Do you think this is unreal? Years to reach 50 million users Radio TV Internet iPod Facebook 38 13 4 3 1 60 million new Facebook users in the last 2 months of 2009 Gartner: “Social media is the new CRM” SAP: “Cloud innovation will drive future growth” www.philmart.com
  11. 11. www.philmart.com Confidential - Club Alliances - Feb 5th. 2010

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