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Leveling Up Your Social
Analytics Program
TC16 Presentation Resources
Michelle Wallace
Senior Social Technology Coordinator
Tableau Software
1. Open the data
connection menu
2. Select “Web Data
Connector”
3. Enter the web data
connector URL
URL to use in Tableau Additional Info
Facebook Facebook connector by Alex Ross
ec2-52-10-150-250.us-west-
2.compute.amazonaws.com/facebooksearc
h/pagefeedwebconnect.html
http://tabsoft.co/2ffJMPo
Twitter Twitter connector by Alex Ross
ec2-52-10-150-250.us-west-
2.compute.amazonaws.com/twittersearch/tw
itterwebconnect.html
http://tabsoft.co/2ffLTT9
Twitter Twitter connector by Samm Desmond
webdataconnector.azurewebsites.net/Conne
ctors/Twitter/
Tumblr Tumblr connector by Alex Ross
ec2-52-10-150-250.us-west-
2.compute.amazonaws.com/tumblrsearch/tu
mblrwebconnect.html
http://tabsoft.co/2ffMaWs
Instagram Instagram connector by Geraldine Zanolli illonage.github.io
Blockspring
Connector for Blockspring users to access
multiple web data sources, including social media
t.blockspring.com blockspring.com/tableau
Simply
Measured
Connector for Simply Measured users to access
Twitter, Facebook, and Instagram data
developers.simplymeasured.com/tableau tabsoft.co/simplymeasured
Parameters
Parameters
Logical statements
if (Condition 1) then “Result 1”
elseif (Condition 2) then “Result 2”
…
else “Other result”
end
case [Parameter]
when 1 then “Result 1”
when 2 then “Result 2”
…
end
“Contains” statements
contains([Post Message], ‘Text’)
“Startswith” statements
startswith([Post Message], ‘Text’)
Date functions
dateparse(‘Date format', [Date field])
dateadd(‘Date part’, #, [Date field])
Date parts
minute
hour
day
week
month
quarter
year
Functions with regular expressions
regexp_match([Post Message], ‘Regular Expression’)
regexp_extract([Post Message], ‘Regular Expression’)
regexp_extract_nth([Post Message], ‘Regular Expression’, n)
regexp_replace([Post Message], ‘Regular Expression’, ‘Replacement
Text’)
Useful regular expressions
Match “text” whether it’s capitalized or not:
[tT]ext
Match a link:
http[^ ]*
Match a hashtag:
#[a-zA-Z0-9]*
tabsoft.co/socialmedia
tabsoft.co/regex
tabsoft.co/parameters
tabsoft.co/timeconversions
tabsoft.co/logicalcalcs
tabsoft.co/dashboarddesign
Let’s connect!
mwallace@tableau.com
@wordsbywallace

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Leveling Up Your Social Analytics Program: Resources

  • 1. Leveling Up Your Social Analytics Program TC16 Presentation Resources Michelle Wallace Senior Social Technology Coordinator Tableau Software
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. 1. Open the data connection menu 2. Select “Web Data Connector” 3. Enter the web data connector URL
  • 7. URL to use in Tableau Additional Info Facebook Facebook connector by Alex Ross ec2-52-10-150-250.us-west- 2.compute.amazonaws.com/facebooksearc h/pagefeedwebconnect.html http://tabsoft.co/2ffJMPo Twitter Twitter connector by Alex Ross ec2-52-10-150-250.us-west- 2.compute.amazonaws.com/twittersearch/tw itterwebconnect.html http://tabsoft.co/2ffLTT9 Twitter Twitter connector by Samm Desmond webdataconnector.azurewebsites.net/Conne ctors/Twitter/ Tumblr Tumblr connector by Alex Ross ec2-52-10-150-250.us-west- 2.compute.amazonaws.com/tumblrsearch/tu mblrwebconnect.html http://tabsoft.co/2ffMaWs Instagram Instagram connector by Geraldine Zanolli illonage.github.io Blockspring Connector for Blockspring users to access multiple web data sources, including social media t.blockspring.com blockspring.com/tableau Simply Measured Connector for Simply Measured users to access Twitter, Facebook, and Instagram data developers.simplymeasured.com/tableau tabsoft.co/simplymeasured
  • 8.
  • 11. Logical statements if (Condition 1) then “Result 1” elseif (Condition 2) then “Result 2” … else “Other result” end case [Parameter] when 1 then “Result 1” when 2 then “Result 2” … end
  • 12. “Contains” statements contains([Post Message], ‘Text’) “Startswith” statements startswith([Post Message], ‘Text’)
  • 13. Date functions dateparse(‘Date format', [Date field]) dateadd(‘Date part’, #, [Date field]) Date parts minute hour day week month quarter year
  • 14. Functions with regular expressions regexp_match([Post Message], ‘Regular Expression’) regexp_extract([Post Message], ‘Regular Expression’) regexp_extract_nth([Post Message], ‘Regular Expression’, n) regexp_replace([Post Message], ‘Regular Expression’, ‘Replacement Text’)
  • 15. Useful regular expressions Match “text” whether it’s capitalized or not: [tT]ext Match a link: http[^ ]* Match a hashtag: #[a-zA-Z0-9]*