Octalysis Certification is provided to candidates who display an understanding and show application of the gamification framework to real world problems. This level one submission is about how to Gamify the Google Pay experience to improve business metrics.
Google Wallet is a mobile payment system that allows users to store debit, credit, loyalty and gift cards on their mobile phone. It uses Near Field Communication (NFC) technology to make secure payments simply by tapping the phone on a PayPass-enabled terminal. Google Wallet stores encrypted versions of payment cards on secure servers and transmits only what is needed for each transaction, keeping users' actual card details private. The app provides a fast, convenient way to pay that saves users from carrying multiple physical cards and takes advantage of digital coupons and deals.
Studied technology involved in E-Wallets and how it helps in payment process,market place model, revenue generation of Paytm,its marketing strategy,demonitisation and its after effects.
This document compares plastic money to paper money. It conducted a study through questionnaires with 29 participants from different age groups, professions, and income levels. The study found that 65% of respondents preferred using cards over cash, with plastic money seen as more reliable, secure, and convenient than paper money. A t-test analysis of the data concluded that plastic money is better than paper money. The document thus recommends that stakeholders expand the role of plastic money through education and practices that improve security.
Unified Payments Interface (UPI) - easy way to transfer money through banksCA Janardhana Gouda
A system for instant online bank payments. A new initiative for cashless and more digital economy. A perfect system for India in Banking System. Using of Mobile in a perfect way. (awesome feature of Virtual ID for transfer of money online through online.
Unified Payments Interface (UPI) is an instant real-time payment system developed by National Payments Corporation of India (NPCI) that facilitates inter-bank transactions between two bank accounts on a mobile platform. UPI was piloted in 2016 and allows users to instantly send and receive money using a Virtual Payment Address without entering bank details. It provides several benefits like free fund transfers, instant transfers, and convenience of accessing multiple bank accounts using one application.
Mobile wallets allow users to store digital versions of items like credit cards, loyalty cards, and coupons on their smartphones. There are four main types of mobile wallets in India - open, semi-open, semi-closed, and closed - which differ in their capabilities for cash withdrawals, transfers, and payments. Popular mobile wallet apps in India include PayTM, Mobikwik, FreeCharge, PhonePe, and others, which offer features like bill payments, discounts, refunds to the wallet, and money transfers between users. Mobile wallets provide security for transactions using encryption and work with a user's bank by sending payment information to payment processors without directly accessing bank accounts.
Google Wallet is a mobile payment system that allows users to store debit/credit cards and loyalty cards to make contactless payments through NFC. It was first released in the US in 2011. Google Wallet partners with many major merchants and works with over 300,000 payment terminals. While it initially only supported a few phone models, Google Wallet now works with popular phones like iPhones, Samsung Galaxy phones, and Google's Nexus devices. Google's business model is to offer sponsored ads to users through the app and make money this way rather than charging users or merchants fees.
Google Wallet is a mobile payment system that allows users to store debit, credit, loyalty and gift cards on their mobile phone. It uses Near Field Communication (NFC) technology to make secure payments simply by tapping the phone on a PayPass-enabled terminal. Google Wallet stores encrypted versions of payment cards on secure servers and transmits only what is needed for each transaction, keeping users' actual card details private. The app provides a fast, convenient way to pay that saves users from carrying multiple physical cards and takes advantage of digital coupons and deals.
Studied technology involved in E-Wallets and how it helps in payment process,market place model, revenue generation of Paytm,its marketing strategy,demonitisation and its after effects.
This document compares plastic money to paper money. It conducted a study through questionnaires with 29 participants from different age groups, professions, and income levels. The study found that 65% of respondents preferred using cards over cash, with plastic money seen as more reliable, secure, and convenient than paper money. A t-test analysis of the data concluded that plastic money is better than paper money. The document thus recommends that stakeholders expand the role of plastic money through education and practices that improve security.
Unified Payments Interface (UPI) - easy way to transfer money through banksCA Janardhana Gouda
A system for instant online bank payments. A new initiative for cashless and more digital economy. A perfect system for India in Banking System. Using of Mobile in a perfect way. (awesome feature of Virtual ID for transfer of money online through online.
Unified Payments Interface (UPI) is an instant real-time payment system developed by National Payments Corporation of India (NPCI) that facilitates inter-bank transactions between two bank accounts on a mobile platform. UPI was piloted in 2016 and allows users to instantly send and receive money using a Virtual Payment Address without entering bank details. It provides several benefits like free fund transfers, instant transfers, and convenience of accessing multiple bank accounts using one application.
Mobile wallets allow users to store digital versions of items like credit cards, loyalty cards, and coupons on their smartphones. There are four main types of mobile wallets in India - open, semi-open, semi-closed, and closed - which differ in their capabilities for cash withdrawals, transfers, and payments. Popular mobile wallet apps in India include PayTM, Mobikwik, FreeCharge, PhonePe, and others, which offer features like bill payments, discounts, refunds to the wallet, and money transfers between users. Mobile wallets provide security for transactions using encryption and work with a user's bank by sending payment information to payment processors without directly accessing bank accounts.
Google Wallet is a mobile payment system that allows users to store debit/credit cards and loyalty cards to make contactless payments through NFC. It was first released in the US in 2011. Google Wallet partners with many major merchants and works with over 300,000 payment terminals. While it initially only supported a few phone models, Google Wallet now works with popular phones like iPhones, Samsung Galaxy phones, and Google's Nexus devices. Google's business model is to offer sponsored ads to users through the app and make money this way rather than charging users or merchants fees.
Digital payment companies in India are growing rapidly. Digital payments encompass various instruments like prepaid payment instruments, payment gateways, and Unified Payments Interface (UPI). Major players in the digital payment industry include banks and third party vendors. The Reserve Bank of India regulates payment systems and issues licenses to entities to operate prepaid payment instruments. Common modes of digital payment discussed include bank cards, USSD mobile banking, Aadhaar Enabled Payment System (AEPS), UPI, point of sale (POS) terminals, and virtual POS. Anti-money laundering procedures are also discussed, covering money laundering activities, stages of money laundering like placement, layering and integration.
The document discusses India's transition to a cashless society through digital payments. It outlines various digital payment methods like UPI, mobile wallets, debit/credit cards, and Aadhaar Enabled Payment System (AEPS). It provides details on how these digital payment methods work, their benefits in reducing cash usage and transactions costs, and promoting financial inclusion. Statistics on growth of digital transactions in India over the past few years are also presented.
This document discusses various modes of electronic payments, including credit cards, debit cards, and smart cards. It describes the key parties involved in credit card transactions, such as the cardholder, merchant, issuer bank, and acquirer bank. Steps in the credit card process are outlined. Debit cards are explained as allowing customers to avoid carrying cash and being readily accepted by merchants. Smart cards are defined as plastic cards with embedded microchips that can be loaded with data and refreshed for uses like phone calls, cashless payments, and other applications. Both advantages and disadvantages of electronic payment modes are briefly mentioned.
electronic payment system:-It is a way of making transactions or paying for goods and services through an electronic medium.
The term electronic payment refers to e-commerce, or any type of electronics fund transfer.
E-payments come with various methods, like credit or debit card payments or bank transfers.
IT'S FEATURES AND MANY MORE FOR A BEGINNER PRESENTER
Bhim is a one type of application in which we can transfer, credit money. And also do the online transaction. It is UPI application. It made by Indian government.
The digital payments landscape in India has evolved significantly in recent years due to improvements in technology and a push for cashless transactions. Notable developments include the introduction of the UPI system in 2016, which has grown enormously and now outpaces wallets. Various payment modes like UPI, wallets, cards and Bharat QR are regulated by entities like the RBI, NPCI and follow guidelines on KYC/AML. Digital payments are projected to reach $500B by 2020 and constitute 15% of India's GDP, indicating continued growth in online transactions.
The document provides information on various debit cards issued by State Bank of India (SBI). It discusses the features and uses of different SBI debit cards including the Classic, Silver International, Global International, Gold International, Platinum International, SBI INTOUCH Tap & Go, and Mumbai Metro Combo cards. The key details provided include cash withdrawal limits, accepted locations for use, available benefits like insurance and rewards points, and security precautions for safe debit card transactions.
Different Types of Mobile payments
Payment Models
- SMS/USSD-based transactional payments
- Direct mobile billing
- Mobile web payments (WAP)
- QR Code Payments
- Contactless Near Field Communication
- Cloud-based mobile payments (Please elaborate applepay, google, paypal and others)
- Audio signal-based payments
- Direct carrier/bank co-operation
Upi, e wallets & other digital paymentsArshit Agarwal
This document provides information about Unified Payments Interface (UPI), e-wallets, Aadhaar Enabled Payment System (AEPS), and Bharat QR. UPI allows instant fund transfer between bank accounts on mobile. E-wallets store money online to make purchases. AEPS allows cash withdrawals and deposits using Aadhaar authentication at micro ATMs. Bharat QR is a common QR code standard for person to merchant mobile payments in India.
This presentation is about communication in ATM machine including protocols, network, encryption method, operating system of ATM, basic hardware, transaction process etc.
Mobile Wallet is a service that allows users to manage digitized values (offers, coupons, rewards within loyalty programs, ticketing, boarding passes, gift certificates, ID-cards or information about products and services) of different brands and makes it possible to make payments (with bank accounts, bank cards, and electronic money)
This document provides an overview of different electronic payment systems including payment cards, electronic cash, check free, check share, electronic wallets, and smart cards. It discusses the basic concepts and workings of these various e-payment methods. Key points covered include how payment cards like credit, debit, and charge cards work as well as their acceptance and processing. Advantages and disadvantages of payment cards and electronic cash are also summarized. The document also gives brief descriptions of different electronic wallet and smart card systems.
Introduction of E-Wallets, its types, Advantages,Disadvantages, Examples of E-Wallet,Needs of E-Wallet, Top E-Wallets in World and in India, Description of Mobikwik, its Steps, Architecture of transfer between two wallets, About Paytm, How does Paytm Earn, Recharge on PayTm, Steps to use Paytm, Web Technologies of Paytm, Good at Paytm and Bad at it, Our own proposed system to overcome the disadvantage of existing system
This document discusses online transactions and is divided into several sections. It begins by listing six group members and outlining the three main stages of online transactions: pre-purchase/sale, purchase/sale, and delivery. It then details the steps involved, including registration, placing an order by adding items to a shopping cart, and different payment options like cash on delivery, cheque, net banking transfer, credit/debit cards, and digital cash. It concludes by asking the reader to test their understanding with four questions and proposes an activity to identify payment modes.
Online shopping allows consumers to purchase goods and services directly from sellers over the Internet without an intermediary. It offers conveniences like shopping from home at any time and easier price comparisons, but also disadvantages like inability to see items in person before buying. Popular online payment methods include credit cards, debit cards, gift cards, and cash on delivery. Security tips include shopping from secure devices and websites only and avoiding sharing private information. Common online retail sites are Amazon, Walmart, Target, and eBay.
Google Pay is a peer-to-peer payments app in India that allows bank account-to-bank account transfers using UPI (Unified Payments Interface). It aims to enable simple and fast payments without additional features. Google Pay uses BHIM UPI, which powers multiple bank accounts into a single mobile app. Security measures include a PIN for every transaction and login authentication via phone lock screen, fingerprint, or PIN. The app also offers social payments, business payments, referrals, scratch cards, and "Tez Mode" for sharing payments by audio QR code without exchanging private details. Google Pay targets young Indian users and supports multiple local languages.
Neobanks are completely digital banks that do not have physical branches. While they do not have their own banking licenses, they partner with traditional banks for licensed services. Neobanks fill the gap left by traditional banks, which are held back by their reliance on outdated models, by providing efficient digital solutions. They essentially act as a digital layer over the existing traditional banking system. Some popular Indian neobanks mentioned are Jupiter, Niyo, Fi, and ZikZuk.
Digital media Dessertation full topic Samir Bodade
Digital payments provide unprecedented opportunities for financial inclusion in rural India and for migrants in cities. They promise access to formal financial services and e-commerce benefits for those currently excluded. Beyond financial inclusion, digital payments can improve tax collection, reduce funding of criminal activities, and lower cash-related costs for the state. The study analyzes different digital payment instruments like Paytm, Airtel Money, Jio Money, debit cards, and credit cards. It finds that while people are open to digital payments, some charges directly deducted from accounts make some hesitant. Increased awareness of how such costs benefit society could encourage greater digital payment adoption. Digital payments also provide fraud protection and global acceptance while being cheaper than traditional methods and suitable for online
Helping your business escape the competition with group-paymentsMypoolin
Mypoolin offers group payment solutions for businesses to help them overcome competition. It allows businesses to accept payments through UPI and QR codes, collect group payments for activities like vacations, and efficiently manage B2B payments and payroll. Mypoolin also provides analytics dashboards and SDKs to help businesses sell more and gain insights. MakeMyTrip partnered with Mypoolin in 2016 to enable group gifting functionality for consumers to purchase better gifts by sharing costs.
Digital payment companies in India are growing rapidly. Digital payments encompass various instruments like prepaid payment instruments, payment gateways, and Unified Payments Interface (UPI). Major players in the digital payment industry include banks and third party vendors. The Reserve Bank of India regulates payment systems and issues licenses to entities to operate prepaid payment instruments. Common modes of digital payment discussed include bank cards, USSD mobile banking, Aadhaar Enabled Payment System (AEPS), UPI, point of sale (POS) terminals, and virtual POS. Anti-money laundering procedures are also discussed, covering money laundering activities, stages of money laundering like placement, layering and integration.
The document discusses India's transition to a cashless society through digital payments. It outlines various digital payment methods like UPI, mobile wallets, debit/credit cards, and Aadhaar Enabled Payment System (AEPS). It provides details on how these digital payment methods work, their benefits in reducing cash usage and transactions costs, and promoting financial inclusion. Statistics on growth of digital transactions in India over the past few years are also presented.
This document discusses various modes of electronic payments, including credit cards, debit cards, and smart cards. It describes the key parties involved in credit card transactions, such as the cardholder, merchant, issuer bank, and acquirer bank. Steps in the credit card process are outlined. Debit cards are explained as allowing customers to avoid carrying cash and being readily accepted by merchants. Smart cards are defined as plastic cards with embedded microchips that can be loaded with data and refreshed for uses like phone calls, cashless payments, and other applications. Both advantages and disadvantages of electronic payment modes are briefly mentioned.
electronic payment system:-It is a way of making transactions or paying for goods and services through an electronic medium.
The term electronic payment refers to e-commerce, or any type of electronics fund transfer.
E-payments come with various methods, like credit or debit card payments or bank transfers.
IT'S FEATURES AND MANY MORE FOR A BEGINNER PRESENTER
Bhim is a one type of application in which we can transfer, credit money. And also do the online transaction. It is UPI application. It made by Indian government.
The digital payments landscape in India has evolved significantly in recent years due to improvements in technology and a push for cashless transactions. Notable developments include the introduction of the UPI system in 2016, which has grown enormously and now outpaces wallets. Various payment modes like UPI, wallets, cards and Bharat QR are regulated by entities like the RBI, NPCI and follow guidelines on KYC/AML. Digital payments are projected to reach $500B by 2020 and constitute 15% of India's GDP, indicating continued growth in online transactions.
The document provides information on various debit cards issued by State Bank of India (SBI). It discusses the features and uses of different SBI debit cards including the Classic, Silver International, Global International, Gold International, Platinum International, SBI INTOUCH Tap & Go, and Mumbai Metro Combo cards. The key details provided include cash withdrawal limits, accepted locations for use, available benefits like insurance and rewards points, and security precautions for safe debit card transactions.
Different Types of Mobile payments
Payment Models
- SMS/USSD-based transactional payments
- Direct mobile billing
- Mobile web payments (WAP)
- QR Code Payments
- Contactless Near Field Communication
- Cloud-based mobile payments (Please elaborate applepay, google, paypal and others)
- Audio signal-based payments
- Direct carrier/bank co-operation
Upi, e wallets & other digital paymentsArshit Agarwal
This document provides information about Unified Payments Interface (UPI), e-wallets, Aadhaar Enabled Payment System (AEPS), and Bharat QR. UPI allows instant fund transfer between bank accounts on mobile. E-wallets store money online to make purchases. AEPS allows cash withdrawals and deposits using Aadhaar authentication at micro ATMs. Bharat QR is a common QR code standard for person to merchant mobile payments in India.
This presentation is about communication in ATM machine including protocols, network, encryption method, operating system of ATM, basic hardware, transaction process etc.
Mobile Wallet is a service that allows users to manage digitized values (offers, coupons, rewards within loyalty programs, ticketing, boarding passes, gift certificates, ID-cards or information about products and services) of different brands and makes it possible to make payments (with bank accounts, bank cards, and electronic money)
This document provides an overview of different electronic payment systems including payment cards, electronic cash, check free, check share, electronic wallets, and smart cards. It discusses the basic concepts and workings of these various e-payment methods. Key points covered include how payment cards like credit, debit, and charge cards work as well as their acceptance and processing. Advantages and disadvantages of payment cards and electronic cash are also summarized. The document also gives brief descriptions of different electronic wallet and smart card systems.
Introduction of E-Wallets, its types, Advantages,Disadvantages, Examples of E-Wallet,Needs of E-Wallet, Top E-Wallets in World and in India, Description of Mobikwik, its Steps, Architecture of transfer between two wallets, About Paytm, How does Paytm Earn, Recharge on PayTm, Steps to use Paytm, Web Technologies of Paytm, Good at Paytm and Bad at it, Our own proposed system to overcome the disadvantage of existing system
This document discusses online transactions and is divided into several sections. It begins by listing six group members and outlining the three main stages of online transactions: pre-purchase/sale, purchase/sale, and delivery. It then details the steps involved, including registration, placing an order by adding items to a shopping cart, and different payment options like cash on delivery, cheque, net banking transfer, credit/debit cards, and digital cash. It concludes by asking the reader to test their understanding with four questions and proposes an activity to identify payment modes.
Online shopping allows consumers to purchase goods and services directly from sellers over the Internet without an intermediary. It offers conveniences like shopping from home at any time and easier price comparisons, but also disadvantages like inability to see items in person before buying. Popular online payment methods include credit cards, debit cards, gift cards, and cash on delivery. Security tips include shopping from secure devices and websites only and avoiding sharing private information. Common online retail sites are Amazon, Walmart, Target, and eBay.
Google Pay is a peer-to-peer payments app in India that allows bank account-to-bank account transfers using UPI (Unified Payments Interface). It aims to enable simple and fast payments without additional features. Google Pay uses BHIM UPI, which powers multiple bank accounts into a single mobile app. Security measures include a PIN for every transaction and login authentication via phone lock screen, fingerprint, or PIN. The app also offers social payments, business payments, referrals, scratch cards, and "Tez Mode" for sharing payments by audio QR code without exchanging private details. Google Pay targets young Indian users and supports multiple local languages.
Neobanks are completely digital banks that do not have physical branches. While they do not have their own banking licenses, they partner with traditional banks for licensed services. Neobanks fill the gap left by traditional banks, which are held back by their reliance on outdated models, by providing efficient digital solutions. They essentially act as a digital layer over the existing traditional banking system. Some popular Indian neobanks mentioned are Jupiter, Niyo, Fi, and ZikZuk.
Digital media Dessertation full topic Samir Bodade
Digital payments provide unprecedented opportunities for financial inclusion in rural India and for migrants in cities. They promise access to formal financial services and e-commerce benefits for those currently excluded. Beyond financial inclusion, digital payments can improve tax collection, reduce funding of criminal activities, and lower cash-related costs for the state. The study analyzes different digital payment instruments like Paytm, Airtel Money, Jio Money, debit cards, and credit cards. It finds that while people are open to digital payments, some charges directly deducted from accounts make some hesitant. Increased awareness of how such costs benefit society could encourage greater digital payment adoption. Digital payments also provide fraud protection and global acceptance while being cheaper than traditional methods and suitable for online
Helping your business escape the competition with group-paymentsMypoolin
Mypoolin offers group payment solutions for businesses to help them overcome competition. It allows businesses to accept payments through UPI and QR codes, collect group payments for activities like vacations, and efficiently manage B2B payments and payroll. Mypoolin also provides analytics dashboards and SDKs to help businesses sell more and gain insights. MakeMyTrip partnered with Mypoolin in 2016 to enable group gifting functionality for consumers to purchase better gifts by sharing costs.
Loyalty Strategy & Management in Hospitality - Course 1Ryan Draude
A small percentage of premium guests in the hospitality industry represent a majority of the profit, especially for hotel, restaurant, transportation, and credit card companies. But, how does a company give consumers a compelling reason to choose and frequently return to a brand won via a true connection with the organization?
Moving beyond this repeat business and into true loyalty and brand advocacy is big business in hospitality and travel. The landscape of loyalty and customer expectations is evolving dramatically due to new customer segment needs, the complex and expensive financial structures of programs, the ubiquity of programs across industries, and the transformation and accessibility of technology and information. The question for companies is how can they win in the ever-growing loyalty war.
The question for customer is whether the program is worthwhile to join. And, the overall question for the industry is whether true loyalty exists. This course looks analytically and creatively at the future of these programs, including deep insights into the business, finance, and design of loyalty programs, consumer perspectives, partnerships, and marketing efforts.
Wibmopay- Helping your business escape the competition with group-paymentsWibmoPay
Group payments are an important solution for businesses facing challenges like lengthy payment flows and lack of customization. The document discusses a solution that allows businesses to accept group payments seamlessly via UPI and QR codes, efficiently manage B2B payments through automated vendor payouts, and gain insights from analytics dashboards to track money flows. It provides an example of how MakeMyTrip used group payments to enable group gifting. The solution aims to simplify business payments and help businesses accept digital payments, route funds over UPI/IMPS, and authenticate users through eKYC verification.
This is the presentation i have made on startup called CRED, in this presentation you can get a simplified knowledge about Company Called CRED. Hope you guys like it.
The OneCard is a closed-loop prepaid card system that offers loyalty and marketing features to improve return on investment for merchants. It provides a full payment processing system including a customizable back office, mobile capabilities, and analytics to help merchants better understand customer behavior and target promotions. Merchants can also create their own loyalty programs through OneCard to increase customer loyalty and profits. Transaction fees are much lower for merchants compared to credit cards, allowing them to save on costs.
Digi pay introduces customer loyalty programs into its mobile wallet solutionNikunj Gundaniya
DigiPay is a next-gen mobile wallet solution which aims to bring a revolution in the FinTech and digital payment landscape with its unique and advanced offerings. Over the years, DigiPay has earned a reputation by delivering top-notch digital wallet and FinTech solutions to its clients.
This document proposes a payment aggregator platform that would provide a uniform way for users to pay for services across multiple e-commerce platforms and digital wallets. It notes that currently, each platform and wallet has its own separate payment system, requiring users to re-enter their payment details multiple times. The proposed solution would allow users to pay for services from different platforms through one centralized wallet. Statistics presented show the growth of digital payments in India and types of services most commonly paid for digitally.
Helping your business escape the competition with UPI paymentsMypoolin
- The document discusses how businesses can use UPI payments to escape competition through Mypoolin's offerings.
- Mypoolin provides state-of-the-art UPI design and seamless payment acceptance to help businesses get paid easily and collect group payments. It also helps businesses run more efficiently through automated vendor payouts, payroll, and analytics dashboards.
- A case study showed how Oyster Loyalty Program Limited saw improved business and profits after enabling UPI payments through Mypoolin in 2017.
Our friends at Google Wallet and Fanatics joined us on May 9th to talk about the role of the digital wallet in mCommerce today and how retailers can capitalize on current and future opportunities in this space.
We invite you to watch the session replay here: https://gopivotal.webex.com/gopivotal/lsr.php?RCID=06524ddf01b21822526565de8f2b6ee7
Five Surefire Ways to Kick Off Your Fundraising Seasongjhassin
MOBILE DONATIONS - HOW DOES IT WORK EXACTLY?
You’ve heard of mobile fundraising. But are you aware that there are two services -- one that charges a phone bill and one that charges a credit card? We made it easy for you to decide which one works best for your charity.
DONOR ENGAGEMENT VIA TEXT MESSAGE
How are charities replacing text messaging with email and phone calls so that their response rate is 90% instead of 10%? Learn the industry’s tried-and-true techniques for donor engagement.
CHANGE UP YOUR NEXT EVENT
Add a scavenger hunt, a game, or even an interactive digital display to make your fundraising event stand out from the rest.
MOBILE DIGITAL CARDS: "A GAME CHANGER"
More organizations are moving to mobile digital membership cards, so we’ve just launched our brand new mobile donor recognition card! This allows you to place some highly effective marketing in each donor’s wallet.
CROWDFUNDING THE MOBILE WAY
Transform your supporter network into a fundraising powerhouse. Our new crowdfunding service, Fund by Cell, can turn every supporter into a fundraising engine. Learn how this “peer-to-peer” tactic can work miracles for any charity.
Mobile payments and big data analytics can help various stakeholders in e-commerce. GOSpay aims to provide relevant invoices and offers to customers by analyzing payment history, geo-location, social media, and expense data. This will help e-tailers acquire new customers and increase sales. GOSpay's mobile app allows users to make payments, send invoices to others for payment sharing, and track expenses. GOSpay has launched in Ukraine and seeks to expand while meeting security and technical standards.
Mobile Wallets in India: Growth OpportunitiesFiras Durri
An overview of features to drive growth in mobile wallets (social payments, instant purchases, personalized offers, balance coupons) and expansion opportunities into market categories: consumer app, rural economy, data and finance.
Mobile Credit Card Processing: The Top 4 Options ComparedFit Small Business
Looking to accept mobile payments for your company but not sure where to start? Our Mobile Credit Card Processing presentation comparing the top options is the place to start.
The document discusses a new startup that aims to help users maximize the value of their credit card rewards by providing tools to track points across accounts, recommend optimal card choices and redemptions, and drive customers to other travel products. The startup has signed its first affiliate deal worth $260 per approved credit card application and has onboarded 50 approved applications so far, with plans for placements in publications like Marketwatch and Travel + Leisure. It also provides background on the founders and leadership team.
This document describes the products and services offered by Giftd, a platform that helps businesses grow traffic, improve customer loyalty, and boost conversions. Giftd offers various smart tools that can be added to a website, including referral programs, motivational tools to incentivize customers, and tools to collect user data. It also discusses loyalty programs, digital and physical gift cards, campaigns to promote group gifts and upsells, and analytics reports to track performance. The platform aims to deliver efficient customer acquisition and processing through an intuitive interface and data-driven tools and solutions.
CauseCard offers a powerful customer loyalty and marketing program that helps businesses accomplish several key goals better than other solutions. It automatically builds a customer database as customers activate reward cards online or in-store without paper forms. It rewards customer spending with cash back that can only be used at the business. It also supports local non-profits with each transaction through cause marketing. Preliminary merchant feedback found most support local causes but lack easy loyalty programs, and no merchants used daily deals sites due to complexity and lack of value.
Tips To Create An App Like Splitwise_ Cost And Features You Need To Know.pdfLucas Lagone
This Blog consists of information about how to create an app like Splitwise. Explore its features, tech stack, and cost details.
Original Source: https://www.nevinainfotech.com/blog/create-an-app-like-splitwise/
Cred is an Indian fintech startup founded in 2018 that operates a members-only platform rewarding credit card bill payments. It allows users to view credit scores and make payments for credit cards, rent, and more. Cred aims to improve financial literacy in India and expand the base of creditworthy individuals through incentives for good financial behavior. It has over 5.9 million users and processes 20% of credit card payments in India through various products and services offered on its app. Cred focuses its marketing on generation Y through celebrity partnerships and sponsoring the popular IPL cricket league.
Similar to Level One Octalysis Certification Submission | Google Pay India (20)
Sonic Jobs Retention Challenge - Octalysis Prime Devansh DoshiDevansh Doshi
Winning submission for Octalysis Prime Challenge on improving number of applications by job seekers, short, medium, and long term retention of users on app. This involves understanding the user types and then developing useful product features that directly attack on those metrics.
Global Markets of Polypropylene and Plastics Devansh Doshi
Packaging and automobiles are major sectors for plastic consumption in India. India imports raw materials for plastics and exports some finished plastic goods. While India imports most primary forms of plastics, it has a trade surplus in polypropylene. The global polypropylene market can be segmented into volume players like Saudi Arabia and innovators like the US. India exports polypropylene at low prices compared to other exporters. Expanding primary plastics production may ensure long-term sustainability as 3D printing threatens processed plastics exports.
The document proposes creating two brand ambassadors for Durex to promote sexual wellbeing in India. The ambassadors, called The Going Girl and The Cuddly Guy, would represent modern Indian youth. They would write a weekly newspaper column and be active on social media to normalize conversation around sex. This would help develop Durex's presence in the emerging sexual wellbeing category while resonating with and starting conversations among youth.
Capturing the Youth in the Mobile SpaceDevansh Doshi
This is report prepared by the Marketing Research Cell of IIFT from primary research. It covers contemporary topics in mobile marketing such as Whatsapp marketing, missed call marketing, mobile advertising, and so on. It also talks about the service tax impact on this sector.
1) The document discusses Hyundai's entry and growth in the Indian hatchback market, facing initial challenges in convincing customers to accept a Korean brand.
2) It analyzes Hyundai's marketing strategies over the years to launch and position the Santro model, becoming the #2 carmaker in India through strong branding.
3) Market trends are discussed, showing growth in compact vehicles and declining micro segment, with opportunities for Hyundai in India's underpenetrated car market.
HS 6105 Men's Shirts India Trade Analysis Devansh Doshi
This document provides an overview and analysis of India's export strategy for men's and boy's shirts (HS Code 6105) to the USA. It discusses the global and Indian readymade garment sectors. It analyzes trends in India's exports of men's shirts to the USA, the major importers of men's shirts in the USA, and India's strengths and challenges in exporting to the USA. The document also outlines India's export infrastructure and incentives for the readymade garment sector, including various subsidy schemes, and provides recommendations to improve India's export performance of men's shirts to the USA.
HS Code 3902: Polymers of Polyproylene AnalysisDevansh Doshi
This document discusses about global markets, market trends, India's export partners. This document explores certain potential market for India and strategies that can be used to achieve them. This data is till 2012 and is from WITS.
This report discussed the concept of Design for Failure and uses consumer electronics as an example. It also discusses the environmental impact of this design type.
The document discusses identifying international marketing opportunities in the medical services industry. It notes that the global medical tourism industry was worth $40 billion in 2004 and is expected to reach $100 billion by 2012, growing at an annual rate of 35%. India has the potential to attract 1 million medical tourists annually, contributing $6 billion to its economy. Key factors driving the emergence of international medical services markets include the rising elderly population in developed countries, increasing costs and capacity constraints in domestic healthcare systems, and India's significant cost advantages compared to countries like the US for various treatments.
Case Study Solution: Indian Oil Marketing Corporation's International Strategy Devansh Doshi
Indian Oil Corporation (IOC) has expanded internationally through various entry modes to access new markets and mitigate risks. IOC entered markets like Mauritius through strategic alliances and joint ventures with companies like Caltex to gain expertise. It established a wholly owned subsidiary, LIOC, in Sri Lanka to avoid conflicts with other foreign players. While LIOC provides economic benefits, the recent political tensions between India and Sri Lanka could impact LIOC's operations if relations deteriorate further. Overall, IOC's international expansion was driven by opportunities for growth and profit as well as risk diversification.
The document is a case study about Essel Propack, which is the world's largest manufacturer of laminated tubes. Essel pioneered the shift from aluminum tubes to more durable plastic tubes in India. It has aggressively expanded globally through mergers and acquisitions. Essel uses advanced technology like PP340 machines that have reduced costs by 30%. It has major contracts with Unilever and P&G. To achieve its goal of 50% global market share and tackle intensifying competition and rising customer power, Essel can leverage existing contracts to expand, continue investing in R&D and technology, pursue more joint ventures, and invest in new product categories.
- Darjeeling Tea is a specialty tea produced in the Darjeeling region of India that commands premium prices globally due to its unique flavor. However, misuse of the "Darjeeling" brand name has resulted in economic losses for Indian tea producers.
- Issues include blending of Darjeeling Tea with inferior teas and selling them globally under the Darjeeling name, as well as inappropriate uses of the brand name for non-tea products that dilute its value.
- Protecting Darjeeling Tea's geographical indication under international treaties and promoting it through tourism are suggested strategies to retain the brand and ensure economic benefits remain with genuine Indian producers.
The document provides an overview of Morocco's macroeconomic environment and progress. It discusses Morocco's GDP growth rate, which has averaged 5.9% but slowed to 3.2% in 2012 due to economic issues in Europe and a failed crop. Unemployment, a high current account deficit, and budget deficit are noted as ongoing economic problems. The document also examines Morocco's fiscal and monetary policies, and provides data on its balance of payments, current account balance, unemployment rate, industrial production, inflation rate, and other key economic indicators over several years. Recommended solutions to unemployment and deficits focus on policies to boost job creation and reduce spending.
Sakura (cherry blossoms) are a symbolic part of Japanese culture signifying transience in life. They are celebrated annually in hanami flower-viewing festivals and were painted on kamikaze planes in WWII. The Japanese language uses honorifics that are important in conversations. Traditional hot pots are enjoyed in winter and bring people together. Kimonos signify status and are worn for special occasions. Manga comics and anime animation grew out of manga and led to devoted fans. Japanese organizations value group harmony over individual needs and decisions are made through consensus. Hofstede's framework shows Japan scores high in masculinity and uncertainty avoidance with a long-term orientation.
1. Barbie faces challenges in Islamic markets due to cultural issues. It was banned in some countries for promoting sexuality and materialism.
2. While Mattel created Islamic-themed Barbies, they were often stereotypical depictions that did not resonate with local customers.
3. For Barbie to succeed in Islamic markets, Mattel needs to thoroughly research local values and create dolls that portray conservative lifestyles and aspirational Islamic figures through appropriate clothing, accessories, and storylines.
This talk about hedge funds in simple terms. It covers hedge fund managers, investors, strategies, comparison between hedge funds and mutual funds, performance measurement, Indian scenario, and historical performance.
This is a document that covers the MSME financing in India. It explores the financing sources and problems in India. It talks about working capital financing via factoring and reverse factoring, cluster financing, Germany's cluster financing, listing looking at alternativa model of listing of ventures, and Thailand's SME bond markets. It also covers the need for policy redefinition of MSMEs and policy support required.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Compitive analysis on Noise pvt Ltd.pptxSauravDey45
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
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Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
2. About Google Pay
▪ Google Pay is a peer to peer payments app for India
which does bank account to bank account transfer using
UPI interface
▪ It is extremely simple and easy
▪ It intents to be an app that enables fast payments with no
frills.
3. About Google Pay
▪ Send money home to your family, split a dinner bill with
friends, or pay the neighborhood street side stall. Make all
payments big or small, directly from your bank account
with Google’s new digital payment app for India.
▪ With Google Pay, you can pay directly from your bank
account, which means your money is safe with your bank
and you’ll continue to earn interest. There’s no need to
open a separate account or worry about reloading
wallets.
4. About UPI Interface
▪ Google Pay uses BHIM UPI (Unified Payments Interface)
▪ UPI is a system that powers multiple bank accounts into a
single mobile application (of any participating bank),
merging several banking features, seamless fund routing &
merchant payments into one hood
▪ It also caters to the “Peer to Peer” collect request which
can be scheduled and paid as per requirement and
convenience.
5. Features: Security
▪ A pin number for every transaction
▪ Your phone lock screen or a pin number for every login
▪ Google Fraud detection rules
▪ 24/7 support for any issues
6. Features: Tez Mode
▪ Users can send money
without needing to share
private details like phone
number or bank account
details
▪ This makes the transaction
simple like cash but with
more security
▪ This uses Audio QR code
technology which only
requires two devices to be
near each other.
7. Feature: Social Payments
▪ There are icons of your friends always
on tap with whom you have
transacted with
▪ You can also find your friends from your
contacts
▪ It shares a notification every time
someone from your contact list joins
the app
▪ It also has a chat feature where users
can chat and request/pay money
8. Feature: Business Payments
▪ It enables direct payments for
some utilities and insurance
▪ It is currently at a very nascent
stage
▪ Customers can still use the UPI
address for online payments on
various businesses
10. Features: Scratch Cards
▪ Post every
transaction the
user may or
may not get a
scratch card
which contains
variable
rewards in INR
▪ He/she may
again not win
anything.
12. Core Drive Analysis
CD1: Epic Meaning and Calling
Score: 0
• The app provides fast and secure payments with a clean user interface.
• Payment is mostly a factor in the customer’s transaction experience
• All payment features can be commoditized
CD2: Development and Accomplishment
Score: 6
• Cashbacks in money value along with prize money which can be won in
lottery adds a lot of economic incentive for the users.
13. Core Drive Analysis
CD3: Empowerment and Creativity of Feedback
Score: 1
• Suggested contacts are arranged in the order of transaction
CD4: Ownership and Possession
Score: 4
• The Cumulative cashbacks and prize money accounts for
accumulation of wealth
• Tez Mode allows users to have control over their identity
taking care of privacy needs
14. Core Drive Analysis
CD5: Social Influence and Relatedness
Score: 3
•Google Pay always has icons of contacts with whom there is regular
payments
•It also had a chat feature now where users can communicate, pay, and
ask for payments
•Referral adds a sense of pride as the referrer is leading the discovery for
his/her peers in discovering a payments app with cashbacks
CD6 Scarcity and Impatience
Score: 5
•Cashbacks not present in all transactions. There is an inherent scarcity in
the design for earning rewards.
15. Core Drive Analysis
CD7: Unpredictability and Curiosity
Score: 7
•Scratch cards are not earned on all transaction
•Not all scratch cards earn cashbacks
•Also, the element of lottery adds to the unpredictability.
CD8: Loss and Avoidance
Score: 2
•Most features can be easily replicated by any competitor giving users no
major reason to latch on to the app.
•However, once a user is used to making payments on the app and has
set up utility bills and UPI address details on other websites, the incentive
to switch payment apps reduces. (Sunk Cost Prison)
16. About Google Pay India Business
Goals
▪ Google Pay aims to capture a large share of the India’s
payment market (approx. $1 trillion)
▪ It targets young users who are interested in cashbacks
▪ The app supports several Indian languages
▪ It has tied up with various banks to provide instant loans to
users
▪ Google Pay might go the PayPal way by making small
margins on each money transfer post developing a
certain hold on the market
17. Business Objectives
▪ Primary Business Metrics:
▪ New users additions
▪ Value of transactions
▪ Volume of transactions
▪ Secondary Business Metrics:
▪ Integration with popular apps
▪ Number of referrals
▪ Numbers of active transaction pairs (at least one transactions
between two users/user-business in the past one month)
PS: These are inferences from the public material.
18. Desired Actions
▪ Acquisition
▪ Signup and link bank account
▪ Value and Volume of transactions
▪ Send money to friends and family
▪ Pay utility bills/partner websites
▪ Recharge your mobile phone
▪ Buy items in shops with your phone
▪ Pay your AdWords bills
▪ Engagement & Rewards
▪ Refer friends and family
▪ Avail scratch card benefits
21. Expense Share
▪ The design is similar to Splitwise or any other app where
users can keep account of spends made by their peers
and settle expenses
▪ Here the expense settling will be done by Google Pay
which will be one step beyond what the expense tracking
apps are doing
▪ The apps is targeted for a group of users in these scenarios
▪ Sharing trip expenses
▪ Flatmates sharing bills and expenditure
▪ Splitting usual hangout expenses
22. Expense Share Features
▪ Split a bill with your peers and keep track of expenses
individually made and settle using Google Pay
▪ You can create a group where expenses can be added and
settled with just one person who owes/owns the maximum
balance.
▪ Eliminates the need for multiple settlements between peers
▪ If one person is not involved in an expense then they can be kept out
of it during the expense entry phase.
▪ If someone is not present on Google Pay then their name only account
can be in place only for managing the expenses.
▪ The person will also be asked to join via the referral benefit
▪ Payments made via Google Pay can be easily added to Expense
Share via UI
23. Expense Share Features
▪ Users can settle using other payment methods as well and
just update in the account as ‘settled’ to clear the
expenses.
▪ If the group decides to settle using Google Pay, then
everyone earns a ‘Group Settlement Bonus’ scratch card
ensuring at least one person in the group gets a
cashback.
24. Core Drives Affected by Expense Share
▪ CD5 Social Influence and Relatedness
▪ Settling spends and expenses on trips or for roommates or a regular friend circle
becomes easier than ever with the payment mechanism already present along with the
tracking.
▪ Social groups which share expenses together are bound to be more socially
connected.
▪ It will also help in bringing referrals as everyone would try to earn the ‘Group Settlement
Bonus’ scratch card.
▪ CD7 Unpredictability and Curiosity
▪ Curiosity regarding who in the group will earn the cashback in the ‘Group Settlement
Bonus’ scratch card.
▪ CD8 Loss and Avoidance
▪ Shifting to other payment apps/methods would mean losing the set-up of having all
your expense settlement with friends
▪ It also affects everyone’s chances of earning the Group Settlement Bonus.
25. Improvements
Expense Share
Merging Loot Design: Now
even your ‘Better Luck Next
Time’ scratch card will earn
you a reward
Solo Chain Combo:
Google Pay Month
26. Merging Loot Design
▪ Many a times, users receive a scratch card which says
‘Better Luck Next Time’
▪ They are disappointed as they are at a very excited stage
where they could be earning a potential cashback and
then they don’t get anything.
▪ We can use a merging loot design where users can collect
all the ‘Better Luck Next Time’ cards and they can
exchange it for an assured cashback scratch card
27. Designing the Assured Cashback Card
▪ The design of the number of cards need to be collected
(n) which can be exchanged and the minimum value of
assured scratch card (x) that needs to be given needs to
be calculated considering:
▪ Rate of earn of scratch cards
▪ User Interest
▪ User Journey Stage
▪ Cashback budgeting
28. Designing the Assured Cashback Card
Rate of earn of cards
o The current rate at which users are earning the ‘better luck next time card’
o At what point do we see drop off of users basis the number of such cards collected
• n should also not be a high number (such as 10) as it might test the patience of the user
User Interest
o A user concept testing via in-app survey/in depth interview will help in understanding acceptability
of such a feature.
o It will help in determining approx. range of n and x variables.
User Journey Stage
o Past data analysis has insights on at what points in a user’s journey, exponential delight experiences
are required & what strategy should be followed for each user based on their pattern
29. Designing the Assured Cashback
Card: Cashback Budgeting
▪ Determine if the cashback needs to be budgeted within the
existing promotion budget or will additional budget be added
▪ If the cashback needs to be funded from the existing promotion
budget, then the value of cashbacks of scratch cards can be
reduced by a small margin instead of the number of cards as
users are still looking for instant cashbacks
▪ The value saved over the cards, can then be rechanneled via
the assured cashback scratch card
▪ The minimum assured value needs to be at least twice the
average cashback a user receives so that he/she feels that they
have saved enough ‘better luck next time’ to earn a reward.
30. Core Drives affected by Merging Loot
Design
▪ CD2 Development and Accomplishment
▪ Always having a win state while gathering ‘Better Luck Next Time’ cards
▪ CD4 Ownership and Possession
▪ Users feel proud about owning a ‘Better Luck Next Time’ card
31. Core Drives affected by Merging Loot
Design
▪ CD6 Scarcity and Impatience
▪ It actually reduces the feeling of scarcity of rewards as every
card can now lead to a reward.
▪ However, the perception of being an always rewarding app will
improve top of mind recall. It will encourage users to seek this is
as the payment method for most transactions
▪ Waiting for a reward will test patience of the users; mildly
nullifying the above effect
▪ CD8 Loss and Avoidance
▪ Shifting to other payment methods will lead to a loss of rewards
▪ This builds a stronger sunk cost prison
33. Google Pay Month
▪ Google can have a month-long solo chain combo design activity
for each of its members
▪ This can be called the ‘Google Pay Month’ and can happen
once every quarter
▪ All users will receive a personalized set of tasks called the ‘win list’
to be done in a fortnight of entering the competition in order to
receive an assured cashback scratch cards/additional deals on
the preferred partner
▪ There will be a countdown timer on the home screen to complete
the win list
▪ The objective is to reward users for a mix of regular and new
actions
34. Win List Items
▪ Settle bills
▪ Shop on one of the partner sites
▪ Referral
▪ Pay contacts
▪ Collect ‘Better Luck Next Time’ scratch cards
▪ Use Tez mode
▪ Using Expense Share
▪ Add a merchant/share a merchant lead
▪ Any other new feature that gets introduced
35. Win List Design
Action a User
Generally Takes
50%
Action a User has
not taken in the
past three months
30%
Engagement
Avenues
20%
These are easy wins where users engage
with the platform and share more data
about themselves
This includes:
▪ In depth surveys
▪ Participation in contests
▪ Asking users for avenues where they
would like to use Google Pay
▪ Suggest an additional feature and so on
▪ It can be feature not used
in the past three months or
features never used before
▪ This is important to improve
usage of the platform
▪ A ~30% share of tasks
makes it looks a doable
stretch
▪ Rewarding users for
regular actions which
improves top of mind
recall as an always
rewarding app
▪ Also, stretch the number
of times a user needs to
take the action to
potentially replace
other payment methods
being used
36. Core Drives affected by Google Pay
Month
▪ CD2 Development and Accomplishment
▪ Achieving the final chain combo will lead to an assured cashback scratch card along
with exclusive partner deals.
▪ CD4 Ownership and Possession
▪ Engagement avenues in solo chain combo will require users to express their opinion about
the experience which when incorporated can make users feel in charge of the
experience
▪ CD6 Scarcity and Impatience
▪ A list of tasks to be done in a fortnight along with a countdown timer will add a sense of
urgency for the users
▪ CD8 Loss and Avoidance
▪ With half the actions being familiar and high frequency in nature for most users, not
completing the solo chain combo will be perceived as a loss of an easy chance to earn
rewards.
38. Changes in Core Drives
Core Drive Current Score Expected Score Added features
1: Epic Meaning and
Calling
0 0 -
2: Development and
Accomplishment
6 8
• Merging Loot will ensure
cashbacks on all scratch cards
• Solo Chain Combo’s Assured
Cashback scratch card will
increase rewards
3: Empowerment and
Creativity of
Feedback
1 1 -
4: Ownership and
Possession
4 6
• Users feel proud about owning a
‘Better Luck Next Time’ card
• Inputs from Engagement
Avenues incorporated in the
experience will make users feel
in charge of their experience
39. Changes in Core Drives
Core Drive
Current
Score
Expected
Score
Added features
5: Social Influence
and Relatedness
3 8
Expense Share will ensure peer groups being formed
and used for expense settlements
6: Scarcity and
Impatience
5 4
• Merging Loot and Solo Chain Combo design will
reduce the scarcity of the cashbacks
• Waiting for a reward in the merging loot design will
add some impatience
• Countdown timer in solo chain combo adds
urgency
7: Unpredictability
and Curiosity
7 7
Curiosity regarding who will earn the cashback in the
‘Group Settlement Bonus’ scratch card
8: Loss and
Avoidance
2 7
Merging Loot, Solo Chain Combos, and Expense Share
will ensure the user is invested and rewarded for their
actions enough to not shift to other payment method;
hence developing a stronger Sunk Cost Prison